...Integrated Marketing Communication | Charles Schwab & Co., Inc : The « Talk to Chuck » Advertising Campaign | Group 5:Alka MishraElisabeth LespinetMegannePriyanka NarayananNaman Bhayana | Charles Schwab & Co., Inc : The « Talk to Chuck » Advertising Campaign Charles Schwab & Co is a financial company which offers brokerage products and services. In this case, we will see the new “Talk to Chuck” corporate advertising campaign launched by CEOCharles Schwab (also called Chuck) and Beck Saeger in January 2006. This campaign included a colorful series of television ads that used animated images of customers talking, about their investment needs. The goal was to improve market share. About the industry the financial services industry comprised three major sectors: banking, securities and commodities and insurance. Retail brokerage firms act as intermediaries between buyers and sellers, offer little assistance beyond executing a customer’s transaction and provide investment advice on which stocks to buy and sell and when. The main retail brokerage firm in the USA are Ameritrade, Schwab, E*Trade, Fidelity Investments and Merrill Lynch. Traditionally, investors turned to their brokers for research and advice to guide their investing decisions. But nowadays, technology allowed investors to sell or buy securities online. The stock market decline following the collapse of the Internet Bubble in 2001-2002 motived individual investors to become more investment...
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...Castaway The films castaway was directed by Robert Zemeckis. The film is about an Express Systems Analyst who lives and dies by the clock’. He is very obsessed with his job and time even he has put his relationship in the second place but when the plane crushes in the Pacific Ocean, he finds himself strands on a small isolated island. He has all the time to figure out how to survive. In the film we can see the use of visual techniques in showing changes of the main character. Camera shots are used to demonstrate different aspects of character. A wide shot is used after the plane crushes, When chuck was struggling on the yellow life raft floating alone in the big ocean and at that time the weather was bad, heavily raining. This is shows us how small and how powerless he is. The director also uses a when shot when Chuck first arrive the island to show a empty place with no life, no ship and no technology so this means he has to finds water, food shelter and a way to prevent himself from being destroyed by loneliness. Another camera shot that the director uses is close up shots. The close up shots are focusing on his face and hand when he was making a fire to show us that it is huge progress from him because we can see he bites his lip, grills his teeth and there are some sweat on his face. He is concentrating very hard. There are other close up focused on his hand when he used his finger to draw eyes, nose and mouth and gives it a name ‘Wilson’ He shares his feelings with it...
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...opera and it is based on a popular book series, it not only put fashion and sex as its main point, but also reversed course and found a way saucily to make a virtue of vacuity and viciousness. Summary 2: TV show This TV show is from Gossip Girl season 4 Episode 2. Serena(S) and Blair (B) still stay at Paris and B get another chance from Prince Louis. But while B was getting ready for her perfect date, S was at Paris Morgue to make sure the people laid may or may not be Chuck Bass. Of course it wasn’t him. When S went back to tell B the whole sordid story B didn’t believe it for she just met Chuck minutes ago. Then S found her wayward stepbrother. Chuck told her that he would never go back. After he losing Blair, he didn’t think there wasn’t any reason worth let him to be the Chuck Bass. B didn’t forgive Chuck though she knew Chuck was shot because he refused robber to give ring which he would use to propose, it didn’t change what he did that destroy B’s heart. In the end, Blair changed her mind for Chuck Bass planed leave Paris and...
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...What circumstances motivated development of the Talk to Chuck campaign? In the early 2000’s, competition started to intensify in the U.S. financial services industry among firms such as Charles Schwab, Merrill Lynch, Fidelity, Ameritrade and E*Trade. By 2004, Schwab’s net income had declined by 39% and they began to lose their reputation as the “leading-edge discount broker”. Furthermore, Schwab was losing its trademark as the ‘king of online brokers” because of its high equity trading prices in comparison to their competitors. This dip in profitability and market share was noted by company directors, and thought to be the result of the growing disconnect between Schwab and its retail customers. Until 2004, Schwab had 6 different advertising campaign strategies that led to inefficiencies in cost and allocated resources. These advertising campaigns focused on a different product or service that Schwab offered to its investors, but due to the magnitude of this approach, their combined efforts became counterproductive. Chief Marketing Officer Becky Saeger, felt that “future growth and brand revitalization” were necessary to rebuilding the Schwab brand. A major focal point to the campaign was the need to differentiate itself from its competitors through approachability. The advent of the internet was a contributing factor toward the diminishing rapport Schwab had with its clients. This avenue of trade instilled individual investors with a self-assured attitude...
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...humans, it remains a mystery. Immediately after birth, parents teach their children how to talk. Some people take longer to learn to talk than others, which suggests that the ability for an individual to talk is innate. However, one question that people ask is the reason for talking. Could it be talking satisfies a human need to relate to other people? Do people talk for social comfort? In the book “Eating the Dinosaur”, the author Chuck Klosterman’s argument is the base that supports for the reasons why people talk. For the first reason, people talk to communicate, with the results and satisfaction of their conversation depending on whether the conversation was healthy or unhealthy. When people talk, they tend to step back when they feel that they are having an unhealthy conversation. The success of talking depends on the ability of the other person to communicate. In addition, talking helps people express themselves in a language that the listeners can understand. As a result, people talk to...
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...stories “From Alta Vista High”, “Acrobats”, and “The Appropriation of Cultures” differently define what a leader should be. In the story, “From Alta Vista High”, author Kathy Silvey Hall writes about a substitute teacher named Nicole Silvers who had to substitute a class because the teachers of Alta Vista High School were afraid to show up and teach their students on April 22, 1992, the Rodney King Riots. She is bothered by the fact that the teachers were not physically at school supporting the students who are affected by the event of police brutality against an African American man. In the story “Acrobats”, the author, Clint Margrave, talks about Chuck, a white, racist, twenty-two-year old who tries to lead the half-Jewish narrator to think successfully for his future....
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...Roll if he was black? probably not, which is why I think Chuck Berry should be known as the king of Rock and Roll. Chuck Berry and Elvis Presley were popular during the same era. Elvis Presley was still an important influence in Rock and Roll. He made it okay for white people to like music that was originally created by African Americans. He was also more popular to the mainstream listeners and was very well known for his popular songs such as “Hound Dog” and “Heartbreak Hotel”. Presley was also an actor, he starred in the movie “love me tender” which also gave him a lot of commercial success that Chuck Berry did not have, imagine Chuck Berry had that opportunity, we most likely would already know him as the king. Another person who could be thought as the king of Rock and Roll is Little Richard an African American musician, who is known as the self titled architect of Rock and Roll. Little Richard was popular during the early years of rock and roll in the 1950s just like Elvis and Berry. Little Richards crazy attire and stage antics made him a definite contender but he also wasn't as...
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...Camera-shots are used to demonstrate different aspect of character. A wide shot is used after the plane crushes when chuck was struggling on the yellow life-raft floating alone in the ocean and at that time the weather was bad, heavily raining. This shows us how small and how powerless he is. The director also uses a wide shot when chuck first arrives on the island to show us a empty place with no life, no ship and no technology so this means he has to find water, food shelter and a way to prevent himself from being destroyed by loneliness. Another camera shot that the director uses is close up shots. The close up shots are focusing on his hand and his face when he was making a fire to show us that it is huge progress for him because we can see he bites his lip, grits his teeth and there are some sweat on his face. He is concentrating very hard but in the first time, the wood is not getting lit yet and he got a blood on his hand. There are others close up shots on his hand when he used his fingers to draw a face on the volleyball and give it a name ’Wilson’. This is significant as the volleyball is to become his companion because he shares his frustration with it. The most important close up shots are focused on the pocket watch. The director wants to represent to us that the pocket watch is a symbol of time even though is broken but it still important for chuck because it has Kelly’s photo...
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...PGA Player Introduction: Chuck contacted a sport psychologist at the end of May, approximately halfway through the year. At that time he was about 90-100 on the money list and had made about $65,000. Chuck indicated that he had an inability to concentrate on the course. He was very indecisive about club selection. He was also very intropunitive (self blaming), demanding, and negative self-talking. Intervention: The sport psychologist traveled to Chuck's home and spent 2 days with him. He utilized a paper and pencil "Golfing Profile" form to gather some intake information. This inventory proved very useful. They talked for 2-3 hours, went to the course and hit balls, played 9 holes and met again the next day with his wife, also a very good golfer. It was determined that Chuck's concentration problem was due to high internal overload; that is, he was thinking too much on the course. Chuck was able to hit shot after shot where he wanted the ball to go. Yet, he was always overly critical of the result. Nideffer's Model of Attentional Control was utilized to explain to him where his attentional difficulties occurred. SCORE was utilized as a way to go over his pre-shot routine, S (Scan),C(Contemplate), 0 (Overall feeling), R (Ritual), and E (Execute). It was decided that Chuck would cut down the amount of time in the scan and contemplate areas and to concentrate on the feel, ritual and execute stages. The plan was to eliminate or cut down the time for second...
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...What were Chuck Noland’s most prized possessions while stranded on a deserted island? The three items that helped Noland survive while stranded on a deserted are, a Wilson Volleyball, a broken pocket watch, and portable toilet. The items that he uses can no longer function, but he finds ways to make each item work to his advantage. The first thing Chuck Noland finds most valuable is a Wilson Volleyball. He came across a FedEx package containing a Wilson Volleyball and they instantly became best friends. One day, while talking to Wilson, Noland cut his hand, blamed it on Wilson and palmed him away. He felt bad, so he went to find where he landed. Chuck Noland felt so bad that he emphasizes to Wilson, “I’m dory, Wilson. Wilson, I’m sorry! I’m...
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...Intro During the 1980s, an empowered new generation of Black youth began to interpret the civil rights movement in a different, more direct way, far removed from the "I Have a Dream" Idealism of the 1960s. This movement was pioneered by Spike Lee's film Do the Right Thing, and the civil rights themed song Fight the Power composed by Public Enemy. In the Fight the Power music video, which was also directed by Spike Lee, Chuck D denounces the marches and speeches of the 60s and calls for more radical action, promising that "the young black America... ain't goin' out like that '63 nonsense." The clip documents a large rally in Brooklyn’s, Bed-Stuy against the racially motivated violence that had plagued the city. This landmark song and video are widely considered hip-hop greatest, and helped to mobilize a new youth culture with a civil rights movement of their own. The song became more than just a feature in a movie. Fight the Power means something big, refusing to let racism keep Black African Americans down. Furthermore, it's about not just talking the talk, but also walking the walk (Shmoop). In our dissertation, we will concentrate on why Spike Lee wanted to write Do the Right Thing and the message he wanted to send to America. Then, we’ll move into Public Enemy rising as civil rights leaders for black youth and their aggressive approach for equality along with their composition of Fight the Power. We’ll then shift into text and the meaning behind the lyrics of Fight the Power...
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...As Paul McCartney and John Lennon once said: “ I don’t care too much for money, money can’t buy me, love.” Some people may or may not agree with this lyric, but as someone who believes that you can’t be happy with any amount of money you may have, I do agree with that lyric. I think that money does not equal happiness. In a famous teens show called Gossip Girl the majority of the characters are from the upper east side where predominantly wealthy people live. In Gossip Girl this character named Blair is very well off and always talks about how money can buy happiness you just have to know where to shop, but if you pay attention throughout the whole show, you can tell she wasn’t pleased with all she had. Blair was always an independently...
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...In the movie “Castaway” Tom Hanks plays the role of Chuck Noland who at the beginning of the movie is at the top of Maslow’s hierarchy. Throughout the movie he goes through chains of events that are linked to Maslow’s hierarchy of needs. Abraham Maslow claimed that each need in the hierarchy had to be fulfilled before the next one could be addressed. Chuck had every one of these needs met until his life took a drastic and terrifying turn. Chuck, a FedEx employee, boards an airplane on Christmas Eve leaving his girlfriend behind which takes away from his social needs. When he wakes from his nap he finds the plane going through an awful storm which threatens his safety. Chuck opened up the pocket watch his girlfriend gave to him with the...
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...CASE STUDY #1 Fall 2013 Struggling Operations in a Manufacturing Organization You are the Chief Operations Officer a midsized window frame, aluminum siding, and tire recycling equipment manufacturing company located in the northeastern United States. Your company is organized along product lines, and you directly supervise the three people in charge of each of these product lines. The plants for these products are geographically dispersed over a two state area; the nearest plant is located only ten minutes away but the farthest plant is a two hour drive from the company headquarters. Although your company has been financially sound over the past ten years, over the past four months your company has been experiencing a serious cash flow problem. You believe part of this problem stems from the recent downturn in the local, regional, and national economy. However, you also believe this problem may be due to inefficient plant operations. You have called in the heads of the three product lines to determine whether plant operations can be improved to help alleviate the cash flow problem. The following is a more complete description of the three product lines and the people responsible for running these operations. Navya started with the company 20 years ago assembling window frames and has been in charge of the window frame plant for a little over two years. Navya is in charge of 12 full time employees, and this is the first formal supervisory position she has ever held. Because...
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...a new boy is sent up through an elevator called the Box. The day after Thomas is brought to the Glade, a girl is sent with a message claiming she is the "last one ever." A girl has never been brought in before and the Gladers are excited and confused by her unexpected arrival. Immediately after arriving, the girl falls into a vegetative state. Meanwhile, Thomas learns more about the Glade, and he feels at home like he's been there before. He learns that the Gladers have been trying to solve the Maze for two years and that the Grievers sting can cause you to recall almost complete memories from the past. The process is painful and dreaded by other Gladers. He feels oddly connected to the new girl and also befriends a young Glader named Chuck, as well as a boy named Newt. On the other hand, he has a somewhat negative relationship with Gally, who is suspicious of Thomas and claims that he has seen him, after he was stung by a Griever, in a process known as the Changing. Thomas also feels an inexplicable urge to be a Runner, the people who explore, map out, and try to find a way out of the Maze. One day, one Runner and the "leader of the Glade," Minho and Alby return late from the job. Alby has been stung by a Griever. As the doors are about to close...
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