...details of offering coordinator MKTG 1052 Buyer Behaviour Singapore Lectures and online support Dr Kaleel Rahman School of Economics, Finance and Marketing RMIT University, Melbourne, Australia kaleel.rahman@rmit.edu.au Name / contact details of other relevant staff Visiting lecturers: Dr Kaleel Rahman / Dr. Linda Robinson / Mr. Brian McCauley Teacher guided hours Learner directed hours Course Description 36 108 Concentrating on buyers needs is fundamental to the marketing concept. The emphasis of this subject is to look more closely at the buyer, covering the factors effecting: • • • • • why people make purchase decisions what products (goods and services) people buy how people go about the purchase process the frequency with which people purchase the buying decision process It is crucial that practitioners are able to usefully apply these buyer behaviour concepts to their marketing programs. The increasing complexity, competitiveness and change in today’s markets require a marketing practitioner to have a thorough understanding of buyer behaviour theories and dynamics if they are to have a competitive edge. MKTG 1052 BUYER BEHAVIOUR S1 2014 Course Guide 1 On completion of the course, students will normally be able to: Learning Outcomes • • Develop familiarity with the theories of buyer behaviour in consumer markets. Enhance their abilities to appraise models of consumer behaviour and determine their relevance to particular marketing...
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...leadership styles they choose to deliver high quality care with improved patient safety outcome (Treguno et al, 2009); healthy work environments (Shirey, 2009): job satisfaction (Heller et al, 2004; Sellgren et al, 2007); lower turnover rates (Gelinas and Bohen, 2000); and positive outcome for organization and patients (Wong and Cummings, 2007) and healthcare providers (Cummings et al, 2005). It must be emphasized that leadership should not be viewed as an optional role or function for nurses. Nurse leaders nowadays confronting challenges like new roles, new technology, financial constraints, greater participation, cultural diversity and education We must be aware and realized that leadership is a must in all healthcare facility where effecting change and achieving high standards of patient care are stipulated in job titles, such as Director of Nursing, Nurse Consultant, or Modern Matron (Sulivan and Garland, 2010). One of the most challenging nurses faced today in nursing profession is...
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...GT500 Note to Student enrolled in MGT5000: S3 2011 Please note that this is just an example of an assignment based on the assessment in a previous semester. The task is therefore quite different to your assignment this semester. For example, this semester you have been asked to analyse a case study provided to you. Last semester students had to write their own scenario and analyse specific OB issues. The word count for each section also differs from the requirements this semester. However, the assignment will give you a good idea of the following: what critical analysis looks like, how to present your recommendations in table format and how your list of references should be presented (the Harvard Referencing system available on the USQ library site). Good luck! MGT5000 Management and Organisational Behaviour: Example of Assignment 1 [1] Task 1: Scenario (479 words) I am reflecting on a time in my working life where I offered advice and business solutions to a mid-sized legal firm regarding problems relating to people management strategies. As an independent business consultant I was recommended to the Senior Partner of PBA Solicitors, a legal firm in Toowoomba who revealed the company was experiencing problems concerning low staff morale, lack of motivation and team relationships. My role was to provide the Partners with a proposal of solutions to help with improvement strategies for the business overall. This was a medium size thirty year established firm consisting...
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...forcing managers to look ahead, anticipate and consider the impact of change, and develop appropriate responses. Minimises waste and redundancy by planning work activities early and when means and ends are made clear through planning, inefficiencies can be eliminated. Set standards in controlling by developing goals and plans. Actual performances are compared with goals through controlling and correct actions are taken. Planning and performance resulted in positive relationship which produce high profits for the company. The combination of planning and implementing results in better yields. Sometimes environmental factors such as government rules constrain the outcome and reduce the impact of planning. Without planning, there would not be anything to organize or control, it involves 2 main elements: Goals and Plan. Goals are the outcome of individual or group organizations. Often referred as objectives. It provides direction and evaluation performance criteria to measure work achievements. Plans are the rules on how goals are to be attained and how resources are to be allocated. There are 4 different type of plans breadth, time frame, specificity and frequency of use. Breadth plan involves strategic plans versus operational plans. Strategic plans apply to the whole organization. It establishes...
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...Research Methods Project Report Ethical Concerns of Marketing towards Children Submitted to: Fatima Saman Qaisar Date: 30th November, 2013 FAST School of Business National University of Computer & Emerging Sciences Acknowledgements Thanks to Allah-The Almighty who helped us in completing this tremendous task. Then we would like to offer our very special thanks to our respected instructor, Miss Fatima Saman Qaisar, whose constant and untiring support helped us at every stage of the project. Without her devoted and sincere assistance, we would never have been able to complete this project in an organized way. Last but not the least, we would also like to offer our thanks to our parents and our friends who supported us at every stage of completion of this task. TABLE OF CONTENTS List of Tables iv Executive summary 1 Introduction 2 Background 2 Consequences 2 Research Problem 3 Significance of the study to practice and to the wider academic world 4 Research Objectives 4 Research Questions 4 Literature Review 5 Theoretical Framework and Research Objective 23 Purpose of study 23 Research questions 23 Research Hypothesis 24 Theoretical Framework 24 Research Methodology & Methods 26 Research Methodology 26 Research approach and research method 26 Findings 28 Project Management 52 Project Charter 52 Analysis of key findings 54 Conclusion 57 Recommendations 58 Bibliography...
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...Managing Communication ------------------------------------------------- Title Page Page No Introduction p3 1. Task 01: Communication of information and knowledge within organizations 1.1. The key information and knowledge requirement for a range of stakeholders p4 1.2. Systems used for communicating key information and knowledge to stakeholders p6 1.3. An analysis of potential barriers to effective workplace communications p7 1. Task 02: Factors effecting workplace communication 2.4. How communication is influenced by values and cultural factors within the business organization P8 2.2. How these technologies help communication and also hinder the communication with stakeholders. P8 2.3. The communication policies and procedures and their impact. P9 3. Task 03: Promoting effective interpersonal communication within an organization 3.1. Interpersonal communication and its effectiveness. P10 3.2. Plan own personal development to improve own communication skills. P10 4. Task 04: Planning to improve organization communication 4.1. Applying theories of organisational communication. P11 4.2. Plan to improve workplace communication. P12 4.3. Identify measures to evaluate the success of the plan. P12 4. Conclusion P13 5. Reference P14 Introduction ...
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...A Project Report On FACTORS INFLUENCING THE PURCHASE DECISION OF BIMTECH STUDENTS FOR SPORTS APPAREL SUBMITTED IN PARTIAL FULLFILLMENT OF THE POST GRADUATION DIPLOMA IN MANAGEMENT AT BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY Submitted to: Prof. A.K. Dey Submited by- Dhruv Chauhan 14DM074 Dishant Gupta 14DM078 Himanshu Garg 14DM091 Ishan Biswari 14DM096 Jitender Kumar 14DM105 Karan Vithlani 14DM109 LETTER OF TRANSMITTAL Dr. A. K. Dey Date: 13-12-2014 Professor Operations & Decision Sciences Birla Institute of Management Technology Greater Noida Respected Sir, We would like to inform you that we have completed the project work assigned by you. We are also sending you the results contained in our research report entitled “FACTORS INFLUENCING THE PURCHASE DECISION OF BIMTECH STUDENTS FOR SPORTS APPAREL.” As already discussed with you, the said report is based on the inputs obtained from 216 subjects taken from BIMTECH only, Report is arranged in chapters and explains all the details pertaining to the research conducted by us. We have followed the standard pattern of conducting the research. We sincerely hope that the results presented in the report are up to your expectations. We would be looking forward to your feedback. Sincerely, Dhruv Chauhan 14DM074 Dishant Gupta 14DM078 Himanshu Garg 14DM091 ...
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...Psychology G544 Revision Notes Psychology G544 Section A Revision Notes Hypothesis Experimental hypothesis – predicts the effect of the IV on the DV. Operationalised hypothesis – shows how variables are going to be tested, by describing them. Null hypothesis – states that there will be no effect of the IV on the DV. One tailed hypothesis – predicts the direction in which results are expected to occur (directional) ie, revision improves exam performance. Two tailed hypothesis – states there is some kind of difference between two events (non-directional) ie, revision will affect exam performance. Experiments Independent variable – the variable that you manipulate (cause) Dependent variable – the variable that you measure (effect) Experimental design |Design |Repeated measures |Independent measures |Matched pairs | |Explanation |Performance of participants in one condition |Performance of participants in one condition |Participants in each condition matched to eac| | |compared with performance of the same |compared with performance of different |other on variables, such as age, sex, IQ, etc| | |participants in another condition |participants in another condition |(so it’s like they are the same person in | | ...
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...Teacher, Organizational Behavior Bahria University Karachi. Sir: We herewith present our “Term Report” authorized by you as a requirement for this course. In this report, we have tried to provide analysis on organizational behavior of NIB Bank. We hope we have covered all that was required for the report. If there be any clarification demanded, we would appreciate a call from you to our group members. Sincerely, Maaz Khalid Muhammad Usman Badar Muhammad Zain ACKNOWLEDGEMENT In the name of “Allah”, the most beneficent and merciful who gave us strength and knowledge to complete this report. This report is a part of our course “Organizational Behavior”. This has proved to be a great experience. This report is a combine effort of, Maaz Khalid, Muhammad Usman Badar and Muhammad Zain. We would like to express our gratitude to our organizational behavior teacher Mr. Retd. Cdr. Tabassum, who gave us this opportunity to fulfill this report. We would also like to thank our colleagues who participated in a focus group session. They gave us many helpful comments which helped us a lot in preparing our report. HISTORY OF THE NIB BANK: NIB Bank Limited started as NDLC-IFIC Bank Ltd. which was incorporated in March 2003 as a public limited company. It started operations in October 2003 when all assets, liabilities, rights and obligations of the former National Development Leasing Corporation (NDLC) and Pakistan operations of IFIC were...
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...Australian Journal of Business and Management Research Vol.1 No.5 [44-49] | August-2011 IMPACT OF CONFLICT MANAGEMENT ON CORPORATE PRODUCTIVITY: AN EVALUATIVE STUDY Obasan Kehinde , A Department of Business Administration, Olabisi Onabanjo University, Ago – Iwoye. Ogun – State, Nigeria. Email: obasankehinde@yahoo.com ABSTRACT A wide divergence of opinion exists on the source and effect of conflicts on corporate productivity and the effectiveness of the various strategies available for managing them. It has been argued by some that conflicts are signs of a vibrant organization while others contend it is destructive and capable of retarding stability and profitability of organizations. Using a student t distribution to test the significance of response and purposive sampling technique to administer a self-design questionnaires to 50 respondents cutting across all cadres of staff of First Bank of Nigeria Plc.,(Lagos Branch), revealed that the main sources of conflict in the organization relate to perception and value problems. The specific issues bother on employee compensation and welfare while managers prefer the compromise, problem solving and dominating strategies to minimizing the incidence of organisational conflicts. Based on the findings of the study, it was recommended that strategies which promote industrial democracy should be chosen by management as the preferred option in dispute resolution. In addition, the ideal level of conflict resolution required to attain...
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...CANADA e-mail: info@col.org Dean Institute of Distance Learning New Library Building Kwame Nkrumah University of Science and Technology Kumasi, Ghana Phone: +233-51-60013 Fax: +233-51-60014 E-mail: idldean@kvcit.org Web: www.fdlknust.edu.gh i 553 - Management in Organisations Learning Objectives Upon successful completion of this course, learners will be able to: • • • • Explain the basic premises of management and public administration Compare different theories and approaches of organisation Distinguish behavioural patterns, advantages, disadvantages, and dysfunctions of bureaucracies Categorize the different management trends in the work environment. Topics • Introduction to Management and Organisational Behaviour • Individual and Group Behaviour in Organisations • Decision- making and Communications in Organisations • Leadership, Organisational Structure & Environment • Power and Politics • Organisational Culture • Organisational Change • Conflict and Negotiations ii TABLE OF CONTENTS 1 Introduction......................................................................................................................... 2 Structure of the Course....................................................................................................... 3 Course Aims and Objectives............................................................................................... 4 Tools for Learning in This...
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...MANAGEMENT; AND TO OVERCOME RESISTANCE TO CHANGE. INDEX 1. INTRODUCTION TO CHANGE 2 a. CONCEPT OF ORGANIZATIONAL CHANGE 2 b. FORCES FOR CHANGE 3 2. CHANGE MANAGEMENT 5 a. PROGRESS THROUGH CHANGE MANAGEMENT 6 b. LEVELS OF CHANGE 7 c. TYPES OF CHANGE 8 d. STEPS IN MANAGING CHANGE 9 e. COMMON FACTORS TO SUCCESFUL CHANGE MANAGEMENT 10 3. RESISTANCE TO CHANGE 11 a. CAUSES OF RESISTANCE 11 b. SYMPTOMS OF RESISTANCE 13 c. BENEFITS OF RESITANCE 14 4. OVERCOMING RESISTENCE TO CHANGE 15 5. APPROACHES TO MANAGING CHANGE 18 a. HARRIS’S FIVE-PHASE MODEL 18 b. LEWIN’S THREE-STEP CHANGE MODEL 19 c. KOTTER’S EIGHT-STEP PLAN 20 6. CASE STUDY 22 7. BIBLIOGRAPHY 24 1. CHANGE ‘Change is the law of nature’. Nothing is permanent except change. Today’s business environment is unprecedented, in terms of the richness of its opportunities — and the scope of its challenges. The need to be nimble, to be able to make quick and effective changes in organizations, is vital in order to remain both relevant and competitive. Change can be time of exciting opportunity for some and a time of...
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...43844 Nairobi TABLE CONTENT Page 1. Change Management ………………………….……….……….. 1 2. Leadership ………………………………………...……….……. 52 3. Inter Group Behavior and Conflict ……………….………….… 124 4. Power and Organizational Politics...……………….……….…… 161 Table and Figure Contents 1. Acronym Tropics Test …………….……………………………... 7 2. Self-esteem, Performance and Stress …………………………….. 16 3. Self-esteem, Performance and Change ……………………….….. 16 4. Stability Zones …………………..……………………………….. 18 5. The Coping Cycle ……………..…………………………………. 21 6. Quality Management …………………………………………….. 26 7. Forces of Change ………………………………………. ..……... 32 8. Kinds of Organizational Change …………………………....……. 37 9. Dealing with Resistance to Change ……….………….……..…… 41 10. Methods of Overcoming Resistance to Change …………………. 43 11. Comparison Between Leadership and Management …………….. 57 12. Three Leadership Patterns, their Location in the Organization and Their Skill Requirements ……………………………….…… 61 13. Hersy and Blanchard’s Situational Leadership Model: Defining Maturity and Four Leadership Styles…………….…..… 65 14. Relationships in the LPC Contingency Mode ……………………. 69 15. Casual Relationship for Supportive Leadership on Subordinate Effort ……………………………………………………………... 74 16. Casual Relationship of Effects of Directive Leadership Behaviour on Subordinate Effort ……………………………………………. 76 17. Path-Goal of Leadership ………………………………………….. 77 18. Application of the Path-goal Model to Six Situations...
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...Chapter 5 Organizational Development and Change Chapter Overview The organizational development (OD) tradition is a practitioner-driven intervention-oriented approach to effecting organizational change via individual change, with view to increasing effectiveness. It is implemented within a problem-solving model, places a heavy accent on survey-based problem diagnosis and subordinates people to a vision of the future. Commitment-based strategies of effecting change assume that the impetus for change must come from the bottom up, whilst compliance-based strategies involve the creation of behavioural imperatives for change. Various ‘employee involvement’ strategies are reviewed, but there is little evidence for their effectiveness either as a means of securing commitment or enhanced performance, or as a means of leverage for change. Culture is assumed to be the primary vehicle for change within the OD tradition, although the relationship between culture and the change process is ill understood. Finally, the assumptions underpinning team development, and its implementation, are critically examined. The organizational culture literature itself is fraught with epistemological debate. Practitioners are interested in management by measurement and manipulation of culture. Theoreticians of culture, however, aim to understand the depth and complexity of culture. Unresolved issues remain regarding how to define culture, the difference between culture and climate, measurement/levels...
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...Chapter 5 Organizational Development and Change Chapter Overview The organizational development (OD) tradition is a practitioner-driven intervention-oriented approach to effecting organizational change via individual change, with view to increasing effectiveness. It is implemented within a problem-solving model, places a heavy accent on survey-based problem diagnosis and subordinates people to a vision of the future. Commitment-based strategies of effecting change assume that the impetus for change must come from the bottom up, whilst compliance-based strategies involve the creation of behavioural imperatives for change. Various ‘employee involvement’ strategies are reviewed, but there is little evidence for their effectiveness either as a means of securing commitment or enhanced performance, or as a means of leverage for change. Culture is assumed to be the primary vehicle for change within the OD tradition, although the relationship between culture and the change process is ill understood. Finally, the assumptions underpinning team development, and its implementation, are critically examined. The organizational culture literature itself is fraught with epistemological debate. Practitioners are interested in management by measurement and manipulation of culture. Theoreticians of culture, however, aim to understand the depth and complexity of culture. Unresolved issues remain regarding how to define culture, the difference between culture and climate, measurement/levels...
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