...MANAGEMENT 163 Entrepreneurship and New Product Development Winter 2015 Draft Syllabus January 2015 Instructor: Farhad D. Rostamian, PhD., MBA Office and Office Hours: By arrangement Teaching Assistant: TBD E-mail: fdrostamian@gmail.com Messages: Valerie Myers, (310) 206-3011, vmyers@anderson.ucla.edu Enrollment: Open enrollment. Time: Wednesdays, 4 to 7 PM First Class meets: Wednesday, January 7 Room: Anderson Complex, Cornell Hall, D-307 Course Description New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions). This course is designed to help students deepen...
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...Marketing Management MKTG5561; SE-2, 2015, Seminar 1 Dr Richard L. Gruner Assistant Professor 1 What is Marketing to you? 2 How many marketing messages are we exposed to every day? 3 3000-20,000* every day. most days of your lives. *Source:fluiddrivemedia.com/advertising/marketing-messages/ 4 5 So what can be done? 6 7 8 9 10 ...too often messages fail to stand out. 11 12 But marketing is not just about B2C communications. 13 Who is being targeted in this ad? 14 Nor is Marketing always about selling products. 15 Boycotting products... 16 17 18 And Marketing is not just about tangible products. 19 What’s the product in this campaign? 20 Behaviour Change 21 Can you think of other behaviour change campaigns? 22 23 24 25 26 AND! 27 Marketing is not limited to advertising and communications! Marketers need to be prepared to answer all sorts of strategic questions. Can you think of any? 28 [ ] Do we extend our product line/brand? [ ] How do we fight off a competitor? [ ] How do we push into new markets? [ ] Should we restructure our supply chain? [ ] Change or production processes? [ ] Raise our prices?.... It’s much more than just making ads. 29 In fact...“Marketing is Everything” (Regis McKenna). “Marketing is about all factors that influence a company's ability to deliver value to customers...
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...Devry ENGL 216 Complete Lourse-Latest 2015 December (All Discussions All Homework And Complete Course Project) IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-ENGL-216-Complete-Lourse-Latest-2015-December-111325874.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question week 1 Technical Communication at Work (graded) As you read Chapter 1, you will learn that communication skills are critical in the workplace and that technical writing is used in virtually every work environment. For this discussion, locate a technical document from your workplace or from home or the Internet, preferably one that might be found in your career field. Note that Figure 1-1 (page 4) provides a list of technical communication examples. Using the five goals and features of technical communication listed in the textbook (page 4), describe how the document addresses these characteristics. Then, discuss whether or not you feel the document is successful in its overall goal. Provide examples from the document to illustrate. If possible, share the document by posting a link or a PDF of the sample used. Audience Culture and Analysis (graded) As our text states, “one cardinal rule governs all on-the-job writing: Write for your reader, not for yourself” (page 41). This requires a solid audience analysis. As part of this analysis, you must also consider the audience's cultural...
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...MANAGING VIRTUAL PROJECT TEAMS A research project submitted to the faculty of San Francisco State University In partial fulfillment of the requirements for the degree Master of Business Administration by Bryan Rolf Trautsch San Francisco, California December 11, 2003 Copyright (c) 2003 by Bryan Trautsch. CERTIFICATION OF APPROVAL I certify that I have read VIRTUAL PROJECT MANAGEMENT by Bryan Rolf Trautsch, and that in my opinion this work meets the criteria for approving a research project submitted in partial fulfillment of requirements for the Master of Business Administration degree at San Francisco State University. ________________________________________ Dr. Robert C. Nickerson Professor of Information Systems ________________________________________ Dr. Sam S. Gill Professor of Information Systems ABSTRACT MANAGING VIRTUAL PROJECT TEAMS Bryan Rolf Trautsch San Francisco State University Fall 2003 The purpose of the project is to explore the communications and collaborations issues associated with managing virtual project teams. In order to establish a better understanding of the problem, the paper evaluates virtual teams against more traditional collocated teams to provide some background and depth to the research. The method used in the research was in the format of a questionnaire consisting of six questions. The questionnaire was delivered via e-mail to various project managers with virtual project team experience dispersed through...
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...MANAGING VIRTUAL PROJECT TEAMS A research project submitted to the faculty of San Francisco State University In partial fulfillment of the requirements for the degree Master of Business Administration by Bryan Rolf Trautsch San Francisco, California December 11, 2003 Copyright (c) 2003 by Bryan Trautsch. CERTIFICATION OF APPROVAL I certify that I have read VIRTUAL PROJECT MANAGEMENT by Bryan Rolf Trautsch, and that in my opinion this work meets the criteria for approving a research project submitted in partial fulfillment of requirements for the Master of Business Administration degree at San Francisco State University. ________________________________________ Dr. Robert C. Nickerson Professor of Information Systems ________________________________________ Dr. Sam S. Gill Professor of Information Systems ABSTRACT MANAGING VIRTUAL PROJECT TEAMS Bryan Rolf Trautsch San Francisco State University Fall 2003 The purpose of the project is to explore the communications and collaborations issues associated with managing virtual project teams. In order to establish a better understanding of the problem, the paper evaluates virtual teams against more traditional collocated teams to provide some background and depth to the research. The method used in the research was in the format of a questionnaire consisting of six questions. The questionnaire was delivered via e-mail to various project managers with virtual project team experience...
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...theFrumiGroup Great by Choice Notes by Frumi Rachel Barr, MBA, PhD. Authors: Jim Collins and Morten T. Hansen Publisher: Harper Business Copyright year: 2011 ISBN: 978-0-06-212099-1 Authors’ Bios: Jim Collins studies and teaches how great companies endure, specifically – how they grow, how they attain superior performance, and how good companies can become great companies. Having invested nearly a quarter of a century of research into the topic, Jim has authored and co-authored six books that have sold more than ten million copies worldwide. The books include: the classic Built to Last, a fixture on the Business Week bestseller list for more than six years; the international bestseller Good to Great, translated into 35 languages; and How the Mighty Fall, a New York Times bestseller that examines how some great companies destroyed themselves. Morton T. Hansen is a management professor at the University of California, Berkeley (School of Information), and at INSEAD. Formerly a professor at Harvard Business School, Morten holds a PhD. from Stanford Graduate School of Business where he was a Fulbright scholar. He is the author of Collaboration and the winner of the Administrative Science Quarterly Award for exceptional contributions to the field of organization studies. Previously a manager with the Boston Consulting Group, Morten consults and gives talks for companies worldwide. Authors’ Big Thought: Ten years after the worldwide bestseller Good to Great, Jim Collins returns with...
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...Milkovich−Newman: Compensation, Eighth Edition I. Internal Alignment: Determining the Structure 4. Job Analysis © The McGraw−Hill Companies, 2004 Chapter Four Job Analysis Chapter Outline Structures Based on Jobs, People, or Both Job-Based Approach: Most Common Why Perform Job Analysis? Job Analysis Procedures What Information Should Be Collected? Job Data: Identification Job Data: Content Employee Data “Essential Elements” and the Americans with Disabilities Act Level of Analysis How Can the Information Be Collected? Conventional Methods Quantitative Methods Who Collects the Information? Who Provides the Information? What about Discrepancies? Job Descriptions Summarize the Data Describing Managerial/Professional Jobs Verify the Description Job Analysis: Bedrock or Bureaucracy? Judging Job Analysis Reliability Validity Acceptability Usefulness A Judgment Call Your Turn: The Customer-Service Agent Three people sit in front of their keyboards scanning their monitors. One is a sales representative in Ohio, checking the progress of an order for four dozen picture cell phones from a retailer in Texas, who just placed the four dozen into his shopping cart on the company’s website. A second is an engineer logging in to the project design software for the next generation of these picture cell phones. Colleagues in China working on the same project last night (day in China) sent some suggestions for changes in the new design; the...
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...Background My organization is the Citadel Wrestling Association (CWA). This is a not-for-profit organization that is meant to boost the wrestling program and help raise funds for The Citadel Wrestling team. As head of the CWA I am working very closely with the Athletic Department and the Athletic Director to make sure I am following protocol in my quest to make the wrestling team a top 15 program in Division I wrestling. The number one goal of the CWA is to improve the wrestling team financially in the best way possible. In order to do this, it is important to know what the top financial goals of the Athletic Department are. Some of the major goals of the Athletic Department is to endow scholarships and subsides costs. Scholarships endowments are now essential to saving non-profit athletic programs at the college level. Endowments are interest-bearing accounts that have limits to how often you can withdraw from it. The original money that is invested is basically untouchable but the interest is what can be used. Most endowments yield a 5% interest rate. For such athletic programs like the University of North Carolina-Chapel Hill who has around $212,000,000 in endowment funds dedicated to athletics, the yearly interest can be rather large. The endowment interest is then used on specific things like coach’s salaries, team expenses and helping fully fund a team with their scholarship ceiling allotted by the NCAA. As this pertains to wrestling, 9.9 scholarships...
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...United Stated of America is in ongoing war in Afghanistan since 2001 to present. Following terrorist attacks on the World Trade Center in New York on September 11, 2001 made U.S President George W. Bush to send American troops to Afghanistan to fight al Qaeda and their crazy followers of Osama bin Laden. This war have taken away lots of people lives. Young Americans die their almost every day. The book Lone Survivor by Marcus Luttrell is not just a real story about SEAL team 10 fighting Taliban terrorist but insight of social media’s negative affect on war as well. Author of the book Marcus, is the actual SEAL that was on duty fighting side by side with his team members: Matthew Axelson, Michael Murphy, Danny Dietz in a suicide mission – Redwing. Luttrell is the only man out of four seals, including other eight seals who died trying rescue the team 10, who stayed alive. The Navy SEALs are extremely trained soldiers and they usually act in small groups of four men. Being a Navy SEAL is one of the hardest jobs and certainly one of the most dangerous. Although book starts by Marcus talking about his team on the plane over Afghanistan, then about himself and the rest of the team, and what he had been through to become a SEAL. Then goes back talking of what happened during the mission of Redwing, book is involving and really easy to read. Marcus is the team’s sniper and medic. He is from Texas, has twin brother Morgan. They both have similar physique, height of 6’5 and weight...
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...To my mother and grandmother, whose engineering endeavors paved the way for my own. Copyright © 2011 by Gayle Laakmann. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies...
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...g |UNDERSTANDING WORK TEAMS | LEARNING OBJECTIVES After studying this chapter, students should be able to: 1. Explain the growing popularity of teams in organizations. 2. Contrast teams with groups. 3. Identify four types of teams. 4. Describe conditions when teams are preferred over individuals. 5. Specify the characteristics of effective teams. 6. Explain how organizations can create team players. 7. Describe the advantages and disadvantages of diversity to work teams. 8. Explain how management can keep teams from becoming stagnant and rigid. CHAPTER OVERVIEW Few trends have influenced employee jobs as much as the massive movement to introduce teams into the workplace. The shift from working alone to working on teams requires employees to cooperate with others, share information, confront differences, and sublimate personal interests for the greater good of the team. Effective teams have been found to have common characteristics. The work that the members do should provide freedom and autonomy, the opportunity to utilize different skills and talents, the ability to complete a whole and identifiable task or product, and doing work that has a substantial impact on others. The team requires individuals with technical expertise, as well as problem-solving, decision-making, and interpersonal skills; and high scores...
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...Positions on the Soccer Field There are 11 positions on the soccer field, but they always fall into four broad categories. Even in smaller games, the number of players in each category may change, but by and large, the positions do not. The Goalkeeper The goalkeeper is the only player allowed to use his hands and that can only occur within the confines of the penalty area. There are never more that two goalkeepers on the field at any time — one on each team. The goalkeeper’s uniform is different from the rest of his team’s to make it obvious which player may use his hands. The jersey, often with long sleeves, is colored to clash with the others. And since the 1970s, goalkeepers have worn gloves to both protect their hands and enhance their grip on the ball. Some of the best goalkeepers in the world are Gianluigi Buffon of Italy and Iker Casillas of Spain. The Defenders A defender’s primary duty is to win back the ball from the opposition and prevent them from scoring. Teams play with anywhere from three to five at the back and each member of the defense tends to have a different, yet equally important duty. The defenders stationed in the center of the back line (known as central defenders or center backs) tend to be some of the taller and stronger members of the team since they so frequently have to win the ball in the air. They go forward very little, except on set pieces, and hold a position of great responsibility. The defenders on the flanks (known as wingbacks...
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...post any specific questions you may have about how to proceed with the project to this week's Q & A thread. • Under Week 1: the Course Project Tab – CCC Part 1. • Under Course Home: the introduction in the Course Project tab and the screen cast tutorial: Communication Change Challenge. Begin by defining interpersonal communication. Then, think of an instance you want to share where your interpersonal communication habits or behaviors got in the way of successful communication between you and another person. Describe the behavior, and tell us why it was a problem. week 2 Discussion 1This week we will explore how we use nonverbal communication. Please refer to Chapter 5 in your course textbook.Essentials of Human Communication,when responding to this Discussion topic. The chapter explains how nonverbal behavior complements our verbal messages and the...
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...Introduction Welcome student! Congratulations on making the choice to pursue higher education through online learning with the University of Phoenix®. Online learning is a convenient and accessible way for adult learners to earn a degree. The University of Phoenix’s Online Discussion Forum will be your virtual classroom for the duration of your scholastic journey, and this manual is your online tour guide to help navigate that classroom. In this manual you will find instructions for accessing your classroom, getting to know the forums and how they work, and personalizing your settings. Good luck and enjoy your journey! Technical Requirements The University of Phoenix online program supports IBM® Personal Computer (PC) systems and Apple Mac® configurations. The following chart is a list of minimum requirements for each system (University Of Phoenix, 2013). Requirement PC MAC Operating System Windows XP® or later Mac OS X® 10.4 or later Software Microsoft Office® 2007 or later * Microsoft Office® 2008 or later * Internet Browser Internet Explorer® 8 or later** Apple Safari® 5.0 or later** *Microsoft Office Suite must include Microsoft Access. Microsoft Office Professional Academic 2010 (PC) or 2011 (MAC) is recommended. **Other Internet browsers that are supported include Mozilla Firefox® 3.5 or later and Google Chrome™ 7.0 or later System requirements: • 2 GHz processor or faster • 1GB RAM or greater • 80 GB hard drive or larger • 1024x768 resolution monitor...
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...CHAPTER 15 Job Design LEARNING OBJECTIVES When you have finished studying this chapter, you should be able to: 1. Describe and contrast the common approaches to job design. 2. Discuss the linkages between job design and technology. 3. Explain the job characteristics enrichment model and its relationship to work motivation. 4. Describe the sociotechnical systems model and its relationship to organizational effectiveness. Preview Case: Texas Nameplate Company COMMON JOB DESIGN APPROACHES Comparative Framework Job Rotation Job Engineering Job Enlargement Competency: Managing Change—Westinghouse Air Brake Job Enrichment Sociotechnical Systems Ergonomics Competency: Managing Diversity—Benteler Automotive Corporation JOB DESIGN AND TECHNOLOGY Role of Workflow Uncertainty Role of Task Uncertainty Combined Effects of Workflow and Task Uncertainty Role of Task Interdependence Competency: Managing Communication— David Berdish Fosters Dialogue Interrelationships among Job Design and Technology Concepts JOB CHARACTERISTICS ENRICHMENT MODEL Framework Job Characteristics Individual Differences Job Diagnosis Implementation Approaches Job Characteristics and Technology Social Information Processing SOCIOTECHNICAL SYSTEMS MODEL Competency: Managing Across Cultures—Job Design in the Malaysian Nursing Context Social Systems Technological Systems Moderators Core Concepts Implementation Issues Competency: Managing Teams—Consolidated Diesel’s Engine Plant CHAPTER SUMMARY Key Terms and...
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