...Social Construction of Youth Culture Introduction The purpose of this paper is to address the role in which globalization plays in the social construction of youth cultures. The phenomenal impact of communication technology on youth culture has generated a continuous debate since the 1970’s (Andrew, 2003, p. 1). The emergence of youth culture was a result of consumer market, which created diverse styles for young people worldwide (Grixti, 2008). Since the introduction of globalization, there has been a dramatic change in youth culture causing a greater shift within societies. As globalization rapidly changes, the world becomes more complex place for young people (Bourn, 2008). Therefore, a significant number of youth globally are having difficulties identifying themselves and finding their sense of belonging in this world (Bourn, 2008). Sociologist has provided strong evidence that globalization on youth culture has not only contributed positively to society but also have negative impact on the current global youth (Kahn & Kellner, 2002). To outline the aforementioned statement, the scope of this essay will confine on youth culture and the influential paradigm that contour youth cultural globally. The theoretical perspective such as post-modernism will be explored to provide a depth understanding of cultural studies. Altogether, this discussion examines the impact of globalization on communication technology and music and fashion industry of youth culture by observing...
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...Robert Nalepa Assignment 1 Article Critique Does HOPSports Promote Youth Physical Activity in Physical Education Classes? The purpose of this study was to compare the physical activity levels of youth that were engaged in HOPS based physical education classes to those who were engaged in regular physical education classes. This was a longitudinal intervention study where children in grades 4th-8th participated in. The sample size of this study was 387. When using the HOPS program the children were significantly more active. This study suggest that HOPS can be the most effective way to promote diverse and dynamic program options that physical education teachers cannot. With the possibility of increasing physical education classes because of budget the use of this technology may be beneficial to increase physical activity and fight rising levels of youth obesity. The specific research problem that has been identified in this study is that physical inactivity of youth due to rising levels of watching television, videogame use, and obesity. The youth today are less engaged in the outside world and are less physically active than when their parents were younger. Youths today increased use of technology can be linked to reduced leisure time physical activity because these activities take up the same time where kids can be engaging in different kinds of physical activities. This is a quantitative study because it measures minutes of moderate and vigorous physical...
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...Response: transcending borders (½) with [1] He describes how the youth rise above physical boundaries and limitations (½) their unequivocal expression (½) of a to state in unison (½) their desire for connection. yearning/want for connectedness. 2 What is the author showing by using the phrase 'apparently intrinsic' to describe the importance of technology to this generation's youths (lines 11-12)? Lifted: [1] Suggested Response: shows how apparently (½) intrinsic He is implying that the youths consider (½) it has become to the youth technology to be clearly/obviously (½) and inextricably linked to / part of (½) their lives. 3 When the author writes that youths use technology in an 'utterly malleable and instinctive way', (line 16), what is he implying about the perception of older generations towards the use of technology? Use your own words as far as possible. Lifted: Suggested Response: Indeed, the youth today see technology as Play-Doh: something they use in an utterly (½) malleable (½) and instinctive (1) way. [3] By stating that youths today see technology as something which they can utilise in a completely/totally/ absolutely (½) adaptable/tractable (½) and natural/spontaneous (1) way, Older generations start with 'what will He is implying that the older this box allow me to do?' generation perceives the use of (1m for inference) technology as awkward/unnatural/ artificial/contrived (1). 4 Explain how the...
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...The influence of social networking sites on high school students' social and academic development Dissertation Author: June Ahn Abstract: This dissertation examines the effects of social network sites on youth social and academic development. First, I provide a critical analysis of the extant research literature surrounding social network sites and youth. I merge scholarly thought in the areas of Internet studies, digital divides, social capital theory, psychological well-being, identity development, academic engagement, and educational technology to understand how researchers might examine new social technologies and youth. Second, I examine the question of digital divide, or whether particular teenage populations do not have access to online social networks. Using a nationally representative dataset from the Pew Internet & American Life study, I explore whether there are disparities in teenage access to social network sites. Third, I report a cluster-randomized trial that was designed to explore whether social network sites have a beneficial impact when used in high school classrooms. A total of 50 classrooms, and nearly 1,400 students were randomly assigned to use an experimental social network site. The results highlight the challenges and potential of this technology when applied to school contexts. iii Table of Contents Acknowledgements i i List of Tables i v Abstract v Chapter 1 : Introduction 1 Chapter 2: The Effect of Social Network Sites on Adolescents’ Social...
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...In particular, a paradigm called Web 2.0 describes recent technologies that focus on networking mass numbers of individuals into distinct communities over the Internet (O’Reilly, 2007). Social networking sites (SNS) are online communities designed to connect individuals to wider networks of relationships, and are one major example of Web 2.0 applications. Sites such as Facebook have exploded in membership. In a short period of 2007 – 2010, Facebook estimates that its membership has grown from 50 million to over 400 million users (Facebook, n.d.). Online social networks are now an integrated part of daily life and compel questions of how these media platforms affect human development, relationships, and interaction. Teenagers are among the most avid users of technology in general and social network sites in particular (Lenhart, Madden, Macgill, & Smith, 2007b). Recent reports find that youth spend nearly 10 hours per day using some form of technology, with socially networked media playing a large role in their daily lives (Rideout, Foehr, & Roberts, 2010). New technologies are deeply intertwined with adult perceptions about teenage life. Mimi Ito and colleagues observe that, “Although today’s questions about ‘kids these days’ have a familiar ring to them, the contemporary version is somewhat unusual in how strongly it equates generational identity with technology identity” The clear finding is that today’s youth are increasingly connected to the world through socially networked...
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...improved the lives of children and youth? Over the years globalization has spread and touched almost every person on the planet. It has shaped and influenced individuals and continues to do so to this day. The youth of our society is most influenced by globalization because of their interaction with the media and each other. Globalization is so influential in the world because it has the power to change people’s lives and change the way people think and interpret ideas. I think that globalization has had a positive effect on the children and youth in Canada because it has promoted positive thinking and positive actions in them. I think that globalization has influenced two main concepts in youth, firstly it has given them new and improved technology that can help them to communicate and interact with thousands of other kids around the world, and secondly, globalization has also improved education in youth which can help to widen and expand their minds. Globalization has helped children through various forms of technologies; communication technology is the major one that globalization influences. Technology has helped children to communicate and get to know children with different lifestyles, by doing this youth can learn and appreciate what they have and how they live. Globalization has allowed the younger generations to see the world more easily and be exposed to more cultures and ideas than ever before. With the influence of globalization, youth are now able to interact and...
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...Internet and Society Abstract A growing body of research shows that internet has a huge impact on the society. Based on secondary data available with us, we are expanding the design of impact of internet with reference to youth in India. The maximum usage of internet is done by Gen Y. They use internet for different purposes like Social Media, Email and chatting, Entertainment, E-Commerce and Internet Banking to some extent. We will be showing the fraction of the society using internet and also designing the impact of internet on the mindset of them. Both, positive as well as negative impacts will be drafted. We will be also showing the time spent by an average person on the internet. Introduction Internet The internet is an international system of interconnected computer networks that use the standard internet protocol suite to connect users worldwide. It is composed of a network of smaller networks, from personal computers to large university systems, all of which are linked by various wireless, electronic, and optical technologies. The term “Internet” is the shortened from of the term ‘internetwork’. Global Scenario & Indian Scenario The internet today connects more than 2 billion people worldwide. The internet has a tremendous impact on global economy which contributes around 3 percent of world GDP. The usage of an internet has been predominant in India over the past ten years. Internet penetration in the country may not have crossed 16% of its population...
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...school, your influence and work with today’s youth is extremely important and vital. The imprints we leave upon these freshmen are that of something which will carry on throughout their years, surpassing high school. Being a graduate of Dassel-Cokato, this school district is very dear to me and I also understand and am able to see the technology slowly taking over this younger generation’s attention. As much as you are around and working with the youth of your school, I’m sure you understand the importance of trying to stray youth from technology and push them into the direction of nature. I am writing this letter to you due to the fact that I believe the youth of today are much more dependent on the technology that is being developed and experiencing nature through a movie or a screen that they have become numb to the natural beauty of the world and what nature has to offer. As these freshmen begin to enter their first four years of high school, the technology is already incredible. I propose that each teacher read the essay titled “A life of the senses” with their 9th grade students so that they may have an understanding of the affects of technology, and begin to appreciate nature sooner rather than later. This particular essay would be beneficial, not only to the young students but to the teachers reading it as well. The author Richard Louv has coined a term “cultural autism” which is one of my fears for the youth today. The technology we have grown so accustomed to makes it second...
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...Age >20K | In % | In Million | Youth | 0.05 | 4 | Young | 0.19 | 15.2 | Middle | 0.25 | 20 | Senior | 0.36 | 28.8 | Elderly | 0.15 | 12 | Situational Analysis: Consumer Market | | In million | Total Households | 100 | Present Market Sales | 15 | Projected Mkt Sales Over 10 Years with Mrktng Activities | 40 | | | Market % Growth over year | 11.5 | Age | Youth | 15-24 | Young | 25-34 | Middle | 35-44 | Senior | 45-64 | Elderly | 65+ | Potential Segments | Age | Income | Household | >10 | >20K | Households With Children | <35 | | | | | | In Million | Total Households | 100 | Percentage of Households > 20K | 80 | Percentage of Households <20K | 20 | Households Types | Non family | Family With Children | Family Without Children | Age Group | In % | In Millions | Age Group | In % | In Millions | Age Group | In % | In Millions | Youth | 0.04 | 1.14 | Youth | 0.06 | 1.14 | Youth | 0.06 | 1.71 | Young | 0.14 | 3.4 | Young | 0.29 | 7.2 | Young | 0.18 | 4.4 | Middle | 0.15 | 3.7 | Middle | 0.43 | 10.6 | Middle | 0.23 | 5.6 | Senior | 0.29 | 10 | Senior | 0.22 | 7.6 | Senior | 0.32 | 11.1 | Elderly | 0.38 | 7.7 | Elderly | 0 | 0 | Elderly | 0.21 | 4.2 | Segment Vs Purchase Profile by Household type | | Youth | Sports | Standard | Youth | 0.2 | 0.18 | 0.07 | Young | 0.27 | 0.56 | 0.53 | Middle Age | 0.51 | 0.15 | 0.3 | Senior | 0.02 | 0.11 | 0.1 | Characteristics...
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...organization is Smith Youth Center: an after school facility located in Denver. I will do an evaluation on Mr. John Smith, who was the site director. I choose this organization because I was once an employee there for several years and will like to better understand how having Mr. Smith as a leader affected the organization culture. Organization Description Smith Youth Center is a community center located in Denver. It is under the supervision of the Denver Parks and Recreation department. This organization was established on 1998 to serve as an after school program and a safe haven for children living in the neighborhood and surrounding areas. Due to its location, Smith Youth Center provides services to mostly children and families of the African American demographic. Serving the children warm meals are a routine part of everyday at the center. They are also assisted with homework and also have time to play games and have access to computers and the internet. On some Saturdays during the school year, the children are encouraged to participate in a Saturday school (Tutoring Program) where they learn about African and African American history and culture, Math and English Language. The Tutoring Program also assists high school juniors and seniors with college preparation. Every year, the Center, hosts an event where African American art, history and culture can be showcased. As mentioned earlier in this report, the primary objective of Smith Youth Center Your Center; is...
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...growing in technology but there are many other trends that we are forgetting. Youths in China and India tend to follow their own trends. We will discuss China and India by describing the products (goods and services) that interest their youth markets, comparing and contrasting the micro- and macro-environmental forces that can influence the marketing strategies for these products, and analyzing the marketing strategies of these two countries and compare them with Western-based consumption marketers. It has been projected that in the near future the youth in China is going to be the main part of consumer spending in that country alone. The current population of the People’s Republic of China is estimated to be about 1,390,510,630. China’s population makes up around 19.3% of the world’s population (World Population Statistics, 2014). According to The Hindu (2014), the population in the age-group of 15-34 increased from 353 million in 2001 to 430 million in 2011. Every third person in an Indian city today is a youth (Shivakumar, 2014). The most significant component to successful marketing is to gain the loyalty of the youth. Today’s consumers relate to brands that help define who they are and who they will like to be in the future. The youth in China are now deciding what they want for their own lives. In the past, their parents and elders were deciding and choosing what was best for them. The families did not have much money. Unlike the youths in the U.S., the youths in China are...
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...Chapter 12. & YOUTH INFORMATION and COMMUNICATION TECHNOLOGIES(ICT) The definitions and ideas applied to information and communication technologies and the modern media culture are examined in the beginning of this chapter. The characterizations of media culture are then explored from the perspective of young people, and the links between youth and ICT are investigated. The dominant cultural logic with regard to ICT is outlined, and different forms of the digital divide are presented. Some global aspects of ICT use among youth are reviewed, using both primary and secondary sources. New forms of youth socialization brought about by the emergence of ICT are examined, and the chapter concludes with a set of recommendations. INTRODUCTION Young people today live in a world characterized by dramatic cultural, economic, social and educational differences; individual circumstances depend largely on where a person is born and raised. More than 800 million adults (two-thirds of them women) still lack basic literacy skills; at the other end of the spectrum, the use of information and communication technologies (ICT) is skyrocketing. Notwithstanding the immense diversity in living environments, an unprecedented and unifying global media culture has developed that challenges and often surpasses such traditional forms of socialization as family and school. This complex cultural situation—in which young people are struggling to find direction in their lives or simply to survive, to improve...
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...benefits from having easy access to digital communication and technology, there are some common disadvantages, like cyberbullying. The increase of digital communication is impacting youth negatively because it is a gateway for cyberbullying. As digital communication expands, there has been a rapid growth of its use, which has produced an epidemic of cyberbullying among the youth in the United States. Over the years, communication has changed from a simple face to face conversation and handwritten letters to text messages with emoticons and emails. Sherry Turkle in “They Say I Say” gets different views from people. One interviewee named Audrey, stated, “Face-to-face conversations happen way less than they...
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...following will examine the article The Conundrum of Visibility: Youth safety and the Internet, written by Danah Boyd and Alice Marwick. The Internet is obviously a remarkable tool and has drastically changed and shaped the society we live in today. With all the good the Internet has brought to our lives, there is always a trade off or a negative outcome. Many adults are claiming that the Internet has a very bad influence on today’s youth since it is exposing them to sexual solicitation, harassment/bullying and exposure to inappropriate content. However, the main issue of this article is stating that the claims of the adults are not new to society and that these problems have been around for quite a long time and the Internet is just making these problems more visible. The article is stating that the Internet is making the claims of the adults visible to them and the reason why adults are blaming the Internet for these issues is because they are scared and do not know how to protect their children. They are focusing too much on technology and losing focus on the bigger picture. Society does not have the resources to help the youth that are in need and therefore we tend to look for something to blame, and choose to blame the internet. The article goes on to explain four main issues that come up in conversation when discussing online safety: sexual solicitation, harassment, exposure to inappropriate content and youth-generated problematic content, and is trying to prove that these...
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...Industry can use the youth marketing as a way of advertisement who lies in the age range of 12 to 34 years. The biggest consumer in countries such as China and India will comprise of the youth alone shortly. For instance, China has a population of approximately 1.3billion people, which is about 19.3%n of the entire global population (World Population Statistics, 2014). Currently, every third person in the city of India is a youth who forms the age bracket of 15 to 34 years. The population increased to 430 million in 2011 from 353 million in 2001 as revealed in Hindu (Shiva Kumar, 2014). The gain of loyalty from the youth forms a fundamental component for the success in marketing for all the youth consumer oriented economies. In the current world, the consumers relate to the brand that defines them. Besides, they prefer a brand that helps them determine who they aspire to be in the future. For instance, the youths in China have started making decisions on the needs of their lives. The decisions contradict what has been the tradition where the parents used to choose what was best for them. Families had little money. The case with the Chinese youths is different from the U.S. because they focus more on what they need. Their interest is to understand themselves and to define who they are. As such, they will find more ways to be unique and individualize themselves. It has revealed that most consumers under the age of 28 do not save money for tomorrow. Most of the youths feel that they...
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