...My Teddy Bear By Carisa A. Paterson I got my first teddy bear today. My mom and dad got it for me. She is a chocolate brown bear. She feels like a fresh pick peach she is as soft as a soft sheet. She is my best friend in the world, and her name is Mrs. Peach. Hey I am only five what do you take me for I am not that popular at kindergarten. We do everything together and it is so much fun. Such as play outside. We eat together and we love to take mud baths those are the most fun kind of baths. One day my mom told me if you keep that kind of playing with her that is she is going to get all ratty and dirty. I told her so what mom she is my best friend and we must do everything together. She said that we need to put her up so she doesn’t get to much more dirty. I hugged her tighter than ever and said no she is my best friend please do not take her away from me mommy. I’ll miss her very much. I went to bed with her one day and woke up the next morning she was gone. I ran down the stairs crying telling my mom why you took her away after I told you how much she means to me. To my surprise there was Mrs. Peach sitting at the table. She looked like the way she did the first day I got her. My mom had stayed up all night putting new stuffing in her sowing her up and given her a well-deserved bath. That was 89 years ago and she is still my best friend she is also my daughters best friend and my granddaughters best friend and in about five years she will be my great granddaughter’s...
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...Swot Analysis of the Build-a-Bear Workshop Strengths Venturing into an untapped market for hands-on customisation of teddy bears, Build-a-Bear has established itself as a market leader. Its success derives from its dynamic retail concept where customers create their own teddy bears from choosing the outer casing of the bear down to stitching it up, personalising it along the way. The interactive nature of the process brings out the creativity and individuality of the customer and at the same time, allows them to have fun. Build-a-Bear is family oriented and does not restrict the age of customers to below 12, hence is an ideal place to go for family bonding. Guests enjoy the highly visual environment, the sounds and the fantasy of this special place while they create a memory with their family and friends. Why Build-a-Bear has been successful so far is probably the fact that the customer walks out of the store happy and satisfied. Due to the popularity of the Internet for networking, especially amongst today’s Internet savvy kids, Build-a-Bear has launched a virtual world- buildabearville.com- to pique their interest in their products and build customer loyalty. There, guests can bring their furry friends to life online to play together, create their own online character, play games, chat with friends and more. Knowing the market is essential in keeping up with the changing wants of kids, which is why the “Virtual Cub Advisory Council” was created, where a panel of children...
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...Strategic IT Analysis: Vermont Teddy Bear David Lopez 07/07/2014 Info 563 Vermont Teddy Bear (VTB) has adapted to the changes in their industry since their early beginnings. They have been able to find different outlets for their product whether it is web, phone, retail or mail, that still holds true to this day. They operate in many industries such as the plush toys segment, general gifts, clothing apparel, and florist industry. They are able to compete in this market with three main products: toy bears, pajamas, and flowers. They operate in an industry which is highly seasonal and failure to capitalize during peak season would mean lost revenue. The Vermont Teddy Bear product is sold in the playthings industry which is expected to top $80.3 billion by 2012. This product has a high rate of sales during the months of December, February, and May due to the particular holidays that occur in those months. These products are highly customizable which allows it to appeal to more consumers. Sales trends showed that during the peak season most purchases were for adult gifts while the rest of the year were for children. The products are manufactured in Shelburne, Vermont. Another seasonal product for VTB is PajamaGrams which competes in two industries: the general gifts and clothing apparel. Most pajamas are sold through retail outlets such as Macy’s, Target, and Wal-Mart. Unlike the teddy bear brand these products are imported from China and Mexico. The best-selling clothing...
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...to pre-school), early school age days, high school age, and why you came to WINGS and what you want in your future life. You should reveal enough about yourself to make your presentation interesting. I will give you a handout to help you. You will type your paper according to the above instructions and present your speech from notes. I will have your paper in my hands during your speech. Be careful not to read from your notes. You must appear to be speaking to your audience from memory as much as possible. Your typed paper should be about two pages in length, and your speech should be three to five minutes long. *You must also bring two or three things that represent your life. These can be literal or symbolic. Ex: Your first teddy bear (literal) Ex: An umbrella (Symbolic) representing a time when you were caught in the rain. Use the following plan sheet to help you in your preparation. Assignment One Instructions and Plan Sheet This paper is all about you. You are really more interesting to other people than you may think you are. Writing about your life should be easy if you don’t worry about it too much. Just let your thoughts flow. After all, it’s a topic you know better than anyone else. Each paragraph should be at least fifty words long. That is a minimum length. You might want to make your paper longer for a better grade. All About Me is a good title or make up your own. 1stParagraph: Birth and Early Years Tell about your parents...
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...in four different countries (United States, UK (United Kingdom, Puerto Rico, and Canada), they also give the chance to make it possible for creating a store by starting at least with 5 million dollars (it depends of the country, but that is the minimum capital people have to start with), it doesn’t mean it will be a sub franchising or something similar, they still be the total owners of the store making the country as a new point of the brand. The idea came up in a really particular situation between Maxine Clark and her friend. She was only 10 years old when she was trying to get a bear toy from the store with her friend, but her friend couldn’t find the one she liked it, and then she said it should be a great idea about making her own teddy bear, it was the moment when Maxine went even deeper, and she got a creative and also a pretty good idea. The first store opened in October 1997 in Saint Louis, Missouri, United States, and since that date, they have made over 100 million different kind of bears and animal at the store. It was difficult to get the inversions at the begging, the idea wasn’t caught very good by the investors, so she had to try with their kids doing the firsts tries and it was how they got tied with the...
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...differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Answer: Why children like staffed animals? Why children like Teddy bear over other staffed animal? The answer of the above two question will give you the answer “what is the needs and wants of Build-A-Bear customers?” as well. First of all, children like to play. They always wish to play with those animals and superheroes that they see in the Television screen and other media especially in cartoons. As Build-A-Bear’s customers are almost children, their need is to play. Now, come to the second question, it focuses of a specific toy renowned as “Teddy Bear”. If you think deeply about the question, you will surely find something irrelevant. You may question, who have told you that all the children throughout the world like Teddy bear? Yes you are right, and the difference between needs and wants is embedded into your question. Most of the children of western country like Teddy bear, but from our perspective as an inhabitant of a third world country, the situation is much different. The reason behind it is want – the form of human needs shaped by culture, habits and individual personality. As children of western countries are familiar with the animal teddy bear physically their want is to play with the animal and that’s why Teddy bear is a renowned staffed animal in those countries. One term lefts to explain, that is demand. When human want backed by buying power then it becomes demand...
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...for this business idea. But nearly a decade later this company was considered as one of the hottest five retailers. The company hit number 25 on Business Week´s Hot Growth list of fast expanding small companies and Maxine Clark won Fast Company´s Customer-Centered Leader award. After being the president of Payless shoe store and resigning in 1996 (Selk, 2015), Maxine Clark´s Build a Bear first store opened in 1997 in Saint Louis Missouri. By 2007 it had sold over 50 million customer-made teddy bears and registered sales of $474 million. Clark’s inspiration came from her 10 year old friend Katie. She argued why she couldn´t find the stuffed toy she wanted and that it was so easy to make (Build a Bear, 2015); and so the inspiration came. Currently, there are over 400 stores in the USA, UK, Puerto Rico, Canada and franchises in Europe, Asia, Middle East, Australia, Mexico and Africa, with more than 125 million Bears living around the world. They are also diversifying the product, not only teddy bears. Now customers can build dinosaurs (Build a Dino), dolls (Friends 2B Made) and Build a Bear at the Zoo where customers can decide in a variety of more than animals. (Build a Bear) Nowadays the current chief executive officer is Shannon Price John, who previously worked at Stride Rite, Hasbro and Mattel and has a wide experience at managing this brands which are targeted to children. People Involved: * Maxine Clark founder and former CEO of Build a Bear, who started this company...
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...each of these three concepts. What are the implications of each on Build-A-Bear’s actions? Answer: Why children like staffed animals? Why children like Teddy bear over other staffed animal? The answer of the above two question will give you the answer “what is the needs and wants of Build-A-Bear customers?” as well. First of all, children like to play. They always wish to play with those animals and superheroes that they see in the Television screen and other media especially in cartoons. As Build-A-Bear’s customers are almost children, their need is to play. Now, come to the second question, it focuses of a specific toy renowned as “Teddy Bear”. If you think deeply about the question, you will surely find something irrelevant. You may question, who have told you that all the children throughout the world like Teddy bear? Yes you are right, and the difference between needs and wants is embedded into your question. Most of the children of western country like Teddy bear, but from our perspective as an inhabitant of a third world country, the situation is much different. The reason behind it is want – the form of human needs shaped by culture, habits and individual personality. As children of western countries are familiar with the animal teddy bear physically their want is to play with the animal and that’s why Teddy bear is a renowned staffed animal in those countries. One term lefts to explain, that is demand. When human want backed by buying power then it becomes...
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...Executive Summary Burt’s Bee’s, a company that specializes in bee waxed-based natural skin care products and handmade crafts was founded in 1984 by Roxanne Quimby and Burt Shavitz. Quimby’s ambition to make a steady income at that time was fulfilled when she met Shavitz, a beekeeper in Maine. Her talent and passion to start a business paved path to the birth of Burt’s Bee’s. It is interesting to notice how Roxanne and the co-founder Burt Shavitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. During the first year she was able to make sales of $81,000. Burt’s Bee’s first big break came in 1989 when their teddy bear candle was noticed at an up-scale Manhattan boutique’s store. By 1993 Burt’s Bee’s had nation-wide sales of $3 million. Another interesting factor of the company is its use of natural products. The founders prove to be efficient business people since they saw the need of the customers and delivered the product demanded by them. As the company witnessed growth, Maine as Burt’s Bee’s business location proved undesirable because of high transportation costs involved, high payroll taxes and lack of expertise in the area. Quimby knew there was a lot of potential in Burt’s Bee’s business and to liberate it to grow she decided to move to North Carolina. Quimby knew that by staying in Maine Burt’s Bee’s could not grow beyond $3 million in sales. North Carolina proved promising as...
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...Travis A.Ellis Eng. 2101 Professor Lynne Thorner Screening Response: Spielzeugland: Toyland 7 April 2012 Camera Techniques Editing The film uses a great combination of cross cutting and flashback as a mechanic to tell a story, this was used thought-out the majority of the movie. The director uses abrupt jumps to alternate between the past, present, and future. The director divulges enough information to advance the story, but keeps the spectator on their toes, guessing the boys whereabouts. When observing the film it threw me off a bit, for example when the viewer was to think Heinrich was gone, when he couldn’t be found in his room, but it was really David Mrs. Meissner was searching. The cross cutting was seamlessly used during this act of the film. They had shown repeated shots of Mrs. Meissner running or Mrs. Meissner with Nazi officers. Framing The film has one scene, where Heinrich unintentionally meets Mr. Silberstein in the stairway in considerably pain, possibly by fanatic Nazis, and is bleeding on his forehead. He tells Heinrich another 'secret': he claims that he has been struggling with a rhino outside the building. The picture generally relies on close up shots to show the emotion and turmoil in the scene. One of the close up shots has the camera zoom in on the youngster's hands playing the piano. It indicates the course of time from childhood to adulthood. One long shot was shown, when the Mrs. Meissner was running down the staircases to show...
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...Drtduxfy.d,ljk/’;fyux,ldryujy * * Assessing The Goal Of Sports Products, Inc. Case Study September 24, 2012 John Rapa Assessing the Goal of Sports Products, Inc. case study Introduction Sports Products Inc. is a large producer of boating... Premium * Assessing The Goals Of Sports Products Inc Assessing the Goals of Sports Products, Inc. Case Study Paper What should the management of Sports Products, Inc., pursue as its overriding goal? Why What... Premium * Case Analysis: Assessing The Goal Of Sports Products, Inc. Case Analysis: Assessing the Goal of Sports Products, Inc. Submitted by: Group 1 Acebedo, Gladys Bandiola, Penuel Bautista, Jherwienne Cruz... Premium * Assessing The Goals Of Sports Products, Inc. Assessing the Goals of Sports Products, Inc. Assessing the Goals of Sports Products, Inc. Establishing and monitoring goals of any organization can be a... Premium * Assessing The Goal Of Sports Products, Inc. Maples University of Phoenix Finance for Decision Making FIN/419 Thomas Ster November 19, 2012 Assessing the Goal of Sports Products, Inc. Loren Seguara... Premium * Assessing The Goal Of Sports Product the firms stock price is falling. The management of Sports Products, Inc. should pursue its overriding goal by understanding the objectives needed for the firms... Premium * Assesing The Goal Of Sports Products, Inc specific recommendations would you offer the firm? Ans: From the information available in the case study, we...
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...for entertainment, the need for individual choice and the need for variety. Wants are described as the form human needs take as shaped by culture and individual personality. Some BAB wants are interactive entertainment and the variety of accessories and types of bears you can get. Demands are described as human wants that are backed by buying power. These demands would include sports related outfits, mini-scooters and Hello Kitty bears. 2. Facets would include: a. Building the bear- making the bear, choosing the outfits, naming the bear, crossing your heart b. They say waiting in line is part of the fun c. Customizing everything about your product The customers are exchanging their money and their time for the teddy bear and the time used to customize it. 3. The best marketing management strategies is the Marketing Concept. Maxine Clark has connected with her customers to determine the wants and needs of the market and uses those wants and needs to determine what the next step is. She goes to shops at least once a week to talk to her customers and stay connected. 4. BAB offers customers an interactive and personalized experience that fulfills their needs, wants and demands. The customer opinions are taken very seriously and into consideration by Maxine Clark. She utilizes her customers’ opinions to better the company. In return for money and time, customers receive a bear in return that has value. BAB offers customers a fun and interactive way...
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...Build-a-Bear Workshop employs successful differentiation-based focused strategies targeted at upscale buyers wanting products and services with world-class attributes. Indeed, most markets contain a buyer segment willing to pay a big price premium for the very finest items available, thus opening the strategic window for some competitors to pursue differentiation-based focused strategies aimed at the very top of the market pyramid. 2. Critic the chosen strategy in terms of effectiveness, suitability and competitiveness for a company to succeed in a challenging global business environment. Selling brand experience was not something new in the retail industry, but combining it with the teddy bear was a unique concept from Build-A-Bear Workshop. Nobody expected the small start-up selling customizable teddy bears and other stuffed animals to make any profits, let alone become one of the country’s fastest-growing...
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... Making them to have a product with which they can identify. CHIPOTLE heard what its customer’s wanted, healthier products with no hormones or preservatives and a better treatment for animals. That’s how “food with integrity” was born. A program that cares about the way the animals are treated and their diets. To add more value, when one of the CHIPOTLE restaurants is having a shortage in any of the products that they use, they let customers know about it instead of replacing them with products from a different source. Build-A-Bear involves customers from the beginning to the end in the creation of their own stuff animals, making this process personal and special for each one. It also gives them the opportunity to register their teddy bear and share their experience in its website. 1800Flower.com has created a program in which employees can participate to help the creative department with new ideas for their new collections, making them part of a value network rather than independent actors. Coca-Cola is using real customers in his marketing campaigns to give more value to the...
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...Clark founded Build-A-Bear Workshop in 1996, many critics thought that she was making a very poor business decision. But as the company nears the end of its first decade, it has more cheerleaders than naysayers. In 2005, one retail consultancy named Build-A-Bear one of the five hottest retailers. The company hit number 25 on BusinessWeek’s Hot Growth list of fast-expanding small companies. And founder and CEO Maxine Clark won Fast Company’s Customer-Centered Leader Award. How does a small startup company achieve such accolades? THE PRODUCT On paper, it all looks simple. Maxine Clark opened the first company store in 1996. Since then, the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing at a steady and predictable 15 percent annually. After going public November of 2004, the company stock price soared 56 percent in just two years. Annual sales per square foot are $600, roughly double the average for U.S. mall stores. In fact, Build-A-Bear Workshops typically earns back almost all of its investment in a new store within the first year, a feat unheard of in retailing. On top of all this, the company’s Internet sales are exploding. But what all these numbers don’t illustrate is how the company is achieving such success. That success comes not from the tangible object that children clutch as they leave a store...
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