...Introduction Surveys and experiments can prove to be an extremely valuable tool that organizations can use to gain pertinent information. In order to effectively utilize these tools firms must pay careful attention to the design, methodology, and ethical issues of the experiment chosen. Among these issues are variables in conducting experiments with human subjects, design elements affecting the accuracy of the experiment, and questions of methodology. The information below addresses each of these concerns and describes how experiments can become a valuable tool for organizations to plan for the future. Question 9.4 – Ethical Problems in Conducting Experiments with Human Subjects After choosing the experimental design, the researcher must then select and assign participants for the study. According to Cooper and Schindler (2014), participants selected for an experiment should be members of the population in which the researcher wishes to make interpretations about. When choosing to conduct experiments with humans as the main subjects, researchers should be aware of various ethical concerns that may arise. When ethical problems are debated in the research design process, most people often think first about defending the rights of the participant. Whether observations are taken from an interview, survey, or an experiment, the participant has many rights that need to be protected during the research process. As discussed in the text, research must be designed in a way...
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...methods that can be used to carry out primary research, these are: • Observation • Surveys • E-marketing research • Focus groups • Panels • Field trials • Piloting 1.1.1 Observation This is a cost effective way of collecting data that involves simply watching and recording what happens. The amount of time required to collect data using this method depends on what needs to be done to set up the observation, as well as carry it out and analyse the results. Observation is more suitable for collecting quantitative data rather than qualitative data, this is because this type of method is usually undetected, it records what people actually do. If people are aware that their views and behaviour are being noted, they may be encouraged to act differently and in a certain way, this can then create a more favourable impression of themselves. Observation can only help to reveal what people do, the lack of interaction means that it cannot establish reasons for their reactions or actions. 1.1.2 Surveys Surveys are used to gather primary date either qualitative date or quantitative data. These are often based on a representative group or sample of people, if the number of potential respondents is very large. There are different ways of conducting a survey, the method chosen depends on the type and amount of information needed, as well as the cost and ease of obtaining it. 1.1.2.1 Face-to-face surveys These involve using trained interviewers to question people face-to-face and...
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...MARKET RESEARCH 1. Discuss the importance of attitude measurement, and describe tow different approaches to measuring people's attitudes toward a given object. There is a growing need among today's marketers to better understand their customer's attitudes and feelings toward the company's products, services, and delivery systems. Some researchers view "attitude" as a derived composite outcome of the interaction between a person's beliefs (i.e., cognitive thoughts) and expressed emotions (i.e., affective feelings) regarding those beliefs. Knowing these interactions can be helpful in predicting a person's behavior (i.e., conative action). Not all researchers accept this trilogy approach to measuring attitudes; some simply see attitudes as a global indicator of a person's feelings (i.e., affect = attitude) toward an object or behavior. No matter the approach, these is significant diagnostic value to both researchers and practitioners in understanding the different scale measurements used to capture people's belief structures versus emotional feelings versus behavior tendencies. Tell how to correctly design and text Likert, semantic differential, and behavior intention scales, and explain their strengths and weaknesses. Likert scale designs uniquely use a set of agreement/disagreement scale descriptors to capture a person's attitude toward a given object or behavior. Contrary to popular belief, a Likert scale format does not measure a person's complete attitude, only the...
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...themes are survey methods, survey fatigue, and interpreting surveys. Data will be gathered from scholarly and unscholarly peer-reviewed journals. The articles demonstrated an application of knowledge to understand usable customer feedback. This paper will concentrate on revealing why businesses are dissatisfied with customer feedback and strategies a business can focus to improve customer feedback. We will also have a better understanding of why the customer feedback does not satisfy a company’s needs. The intent of this proposal is to show that businesses need to keep it simple when it comes to surveys. Obtaining usable customer feedback will give businesses a competitive advantage (Purdy, 2013). A business will understand that customers are overwhelmed with feedback and not answering correctly, or not doing surveys (Pecoraro, 2012). Customer feedback is the answer for keeping one business higher in a competitive business world (Jeppsen, 2010). Analysis and Opinions The literature review revealed the three themes that provided an insightful and thorough analysis of the issues that surround customer feedback. Survey methods is a structured questionnaire given to customers and designed to obtain specific information. Customers have expected to have their voices heard quicker with the social media-driven world (Bronx, 2012). Customers are satisfied sharing thoughts and opinions because technology makes it easier to access social media outlets (Bronx, 2012). Survey fatigue is...
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...RES/351 Business Research Starbucks, Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or...
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...Business Research Methods , 11e, Cooper/Schindler 2 from the U.S. Penton database. The survey sample was constructed using strati-fied disproportionate random sampling with subscribers considered as belongingto one of 42 cells (seven industry groups by six job titles). A total of 710 com-pleted questionnaires were received, with 676 of the respondents indicating thatthey were purchase decision makers for their organization. Penton analyzed onlythe answers of these 676 buyers. Data were analyzed by weighting responses ineach cell by their percentage makeup in the overall population. The overall marginof error for the survey was ± 4 percent at the 95 percent level of confidence. In-depth follow-up telephone interviews were conducted with 40 respondents, togain a deeper understanding of their behavior and attitudes. Almost every respondent (97.7 percent) had contacted at least one advertiser during the past year. Newer methods of making inquiries—Web visits,fax-on-demand, or e-mail—were used by half (49.1 percent) of the buyerssurveyed. But a look ahead shows the true impact of information technology. Within the next five years, 73.7 percent expect to respond to more ads by sendinge-mail to the company. In addition, 72.2 percent anticipate visiting an advertiser’swebsite, and 60 percent expect to increase their use of fax-on-demand. Three outof five purchasing decision makers have access to the Internet, and 74.3 percentof those without Internet service expect to have it within...
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...QNT 501 – Individual Assignment Dr. Louis Daily January 22, 2009 In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons. a A survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision. For the new subdivision, I would recommend that a telephone survey is used because it is relatively cost efficient, the sampling pool is probably full of people that are at home during the same time in the day, and it would allow the residents to share their personal preferences about the subdivision. Also, because there is not a standard set of desired answers, the telephone interview would be the most effective data collection method. When compared to either personal interviews or mail self-administered surveys, the use of telephones brings a faster completion of a study, sometimes taking only a day or so for the fieldwork. When compared to personal interviewing, it is also likely that interviewer bias, especially bias caused by the physical appearance, body language, and actions of the interviewer, is reduced by using telephones. Finally, behavioral norms work to the advantage of telephone interviewing. If someone is present, a ringing phone is usually answered, and it is the caller who decides the purpose, length, and termination of the...
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...Thesis Presented in Fulfillment of the Requirements of the Psychology Course of BS(A&F) at FAST-NU, Lahore * * * * * Acknowledgement We have conducted a survey on the topic: “DETRIMENTAL IMPACTS OF BOTH WORKING PARENTS ON THEIR CHILDREN”. Before selecting this topic, we took instructions from our teachers and seniors. Under the supervision of or teacher, we prepared a questionnaire and conducted a survey. We are indebted to our teacher for her advice as we prepared this report. We are especially grateful to the students of FAST-NU, LUMS, LSE, GC University and Punjab University for giving their point of view regarding this topic and helping us with the survey. TABLE OF CONTENTS Abstract | 03 | Statement of Problem | 04 | Purpose | 04 | Central Phenomenon | 04 | Literature Review | 05 | Limitations of Study | 05 | Key Question | 05 | Survey Method | 06 | Introduction to The Topic | 10 | Causes: Why Do Parents Work? | 12 | Child Development: The Critical Parent-Child Relationship | 14 | What Kids Think About Working Parents | 17 | Stress on Working Mother | 18 | Effects on the Children of Working Parents | 19 | Problems Faced by the Children | 22 | Solutions to the Problems | 24 | Conclusion | 27 | Questionnaire | 28 | Graphical Representation of Survey | 33 | References | 34 | ABSTRACT Ever since both the parents began entering the work force, the debate has been looming over parents who enter the work force and...
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...Fancher Golf Center Marketing Research Wendy Clark MT355-01: Marketing Research February 8, 2016 The case study is concerning a former PGA golfer by the name Brian Fancher who is deciding whether or not to build a golf center in his hometown of Harrisonburg, Virginia or nearby Staunton, Virginia. The golf center will have indoor and outdoor training facilities where Brian would give golf lessons. The golf center will also sell high-end golf equipment and custom club-fitting services. Brian contacted the Shenandoah Valley Small Business Development Center at James Madison University (JMU) to conduct some marketing research on his behalf. The center used students enrolled in a marketing research class to do the research. The students used the following groups for their research: permanent Harrisonburg residents 18-70 years old, JMU students, and Staunton residents 18-70 years old. According to the case study the following is the list of research problems to be addressed: determine percentage of people who say they are serious golfers; determine the frequency that golf is played during the spring, summer and fall; measure level of satisfaction with current abilities; measure level of satisfaction with current golf instruction opportunities, high-end golf sources, and club-fitting services in area; measure assessments of proposed golf center concept; and measure whether or not people would use the golf instruction services or the club-fitting services. There were teams...
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...Usability Evaluation Professor Cox CIS 375 Abstract Online surveys are a great alternative to lavish mail or telephone surveys. There are a few requirements to online surveys however that you must be aware of. Using the Internet to conduct quantitative research presents challenges not found in conventional research. Some of our knowledge concerning the effective design and use of paper-based surveys does translate into electronic formats. However, electronic surveys have distinctive technological, demographic and response characteristics that affect how they should be designed, when they can be used and how they can be implemented. Survey design, subject privacy and confidentiality, sampling and subject solicitation, distribution methods and response rates and survey piloting are critical methodological components that must be addressed in order to conduct sound online research. The easy and difficult aspects of creating and conducting an online questionnaire are a constraint, timeliness, important and the nature of the research requires it. While there are three types of questions have numerous versions. eSurveysPro, for example, offers a dozen different question types based on these three basic types. For example, you can have a multiple choice question that lets the customer choose from a dropdown list, a vertical (up/down) list of choices, or horizontal (left/right) choices. This may seem cosmetic but dropdown lists might delay participation because the customer...
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...challenges faced by women in their outreach activities. The data collection method used was the VoIP system that allowed the outreach workers to call a telephone number at anytime and leave a recorded message of any length during the day or night. The VoIP system allows multiple users to call in simultaneously without getting busy signals when compared to the traditional telephone and voicemail systems (Peacock, Issel, Townsell, Chapple-McGruder & Handler, 2011). The use of qualitative method for the collection of data works in sync with the VoIP system because it is used for non-numerical measurements of characteristics such as discrete characteristics of a group of individuals or objects (Elementary Statistics, 2013). The pros of using this method is that it explore more in depth and detail when compared to quantitative research, it is less expensive than quantitative research because you don’t need to recruit as many participants and it offers flexibility as far as locations and timings as it eliminates interviewing a large number of people at once. The cons of qualitative data collection method is that it cannot generalize your findings to your broader audience or the public in general and lacks the ability most times to quantify how many of your audience answer one way or another. Another data collection method is surveys and was used in a recent study to...
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...An online survey is a Web-based version of a traditional survey such as a mail or telephone survey. They are a cost-effective and, generally, unbiased way to collect opinions, interests, views, preferences, and factual information about a large number and wide variety of respondents. Online surveys, such as those offered by Survey monkey and Zoomerang, are excellent tools for collecting targeted opinions from employees and consumers due to their ease of use and user-convenient accessibility. Organizations utilize these tools to gather valuable brand and industry insights, and businesses of all sizes can increase efficiency and productivity if the surveys are used efficiently. Often a thoughtfully designed online survey can save a business a lot of time and money. With Web-based surveys, a manager has control over the physical appearance and can create attractive and inviting forms. Web-based surveys can include radio buttons and drop-down lists that permit only one choice for the response. Check boxes allow multiple answers. Text boxes can be one line with a limited number of characters, or they may permit unlimited text entry. Careful consideration should be given to the following areas when planning an online survey: (1). Topic-what is the purpose of the survey? (2). Simplicity-online surveys must be defined, clear, and concise; otherwise responses will be negatively affected.(3). Type - determine the type of question that is best suited to answer the topic. (4). Test-...
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...TELECOMMUNICATIONS: THE BATTLE OF THE INDUSTRIES April 24, 1999 Econ 635 There have been many changes in the way telecommunication companies have been doing business- not only to satisfy the needs of the consumer, but to compete with other telecommunication services, too. Advances in technology have led to the integration of several telecommunication services which enter a home through existing copper wires or newer optical lines. New laws are even allowing companies to merge or acquire smaller companies for the purpose of increasing their leverage in the market. Cable Industry Currently, the cable industry relies heavily on the use of coaxial cable to transmit its signals, through radio waves, to consumers. This is the cable that is already installed in millions of homes throughout the country. However, compared to other recent technological advances, the coaxial cable has many set backs to overcome. First, the number of signals that it can transmit simultaneously is limited. Second, the signal transmitted by the cable gets worse as distance increases. As an additional option, fiber optics have emerged which can carry hundreds of video, data and voice channels. I will go into further detail on fiber optics later in my research. This traditional cable responded by implementing the use of digital compression. Digital compression allows a broadcaster to squeeze in more channels of programming in each single coaxial cable, although picture quality diminishes...
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...concept, China Mobile, to full service support system (urban and rural areas across the country more than 72,000 sales outlets, clubs and the customer service hotline), unified the cost of settlement systems (including bank debit, telephone recharge cards, direct mode of payment of such fees and billing services) constitutes a comprehensive, all-weather three-dimensional network, 7×24hours of labour services to personalized customer service philosophy to meet the diverse customer group, individual needs. Qualitative feedback: 1. Office of the counter in the mobile, there is a customer satisfaction machine, every time a customer service staff for a finished, even if customers rate the service staff. 2. Interactive survey system a. Regular surveys of customer service communications company satisfaction: if dropped rate it? Customer service attitude right? Timely? Where there is no mobile phone signal over it? b. Periodic surveys of communications products company awareness in the user mind: such as investigation fixed telephone users can now call long-distance direct dial much? Or dial IP more? Regular use of the telephone QQ chat? c. Communication before the introduction of new products, the market for some time do first questionnaire survey of user views on the upcoming new products, will use the charges are satisfied with the pricing? Quantitative feedback: 1. Tel feedback: when customers use mobile communications network of any problems encountered and ideas...
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...2011In the following situations, decide whether you would use a personal interview, telephone survey, or self-administered questionnaire. Give your reasons.A. survey of the residents of a new subdivision on why they happened to select that area in which to live. You also wish to secure some information about what they like and do not like about life in the subdivision.AnswerUse a personal interview because this approach generates real-time, anonymous, and accuratedata to help researchers ask the right questions to gain true market insight. Some advantages include: good participant cooperation, interviewer can answer questions about survey, and special visual aids and scoring devices can be used.B. A poll of students at Metro University on their preferences among three candidates who are running for president of the student government.AnswerUse a self-administered questionnaire where People are intercepted in a central location and studied via paper or computerized instrument—without interviewer assistance; e.g., restaurant and hotel comment cards. Some advantages include: incentives may be used to increase response rate, low cost, and requires minimum staffC. A survey of 58 wholesale grocery companies scattered over the eastern United States, on their personnel management policies for warehouse personnel.AnswerBecause of the location of the personnel management participants, use the telephone interview is the best. Some advantages of this interview include: low cost, geographic...
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