...Contents Delivering Business Value with IT at Hefty Hardware........................................................3 Key Concerns........................................................................................................................5 Business/IT Alignment.........................................................................................................6 Gap Between Business and IT.............................................................................................10 IT is just a expense center.......................................................................................10 Most affordable technique is the best technique.....................................................10 Simply no typical terminology................................................................................11 Small business and IT have got unique aims...........................................................11 Analysis...............................................................................................................................12 Conclusion...........................................................................................................................14 References...........................................................................................................................16 Delivering Business Value with IT at Hefty Hardware Cheryl O’Shea, VP connected with Retail Promoting, grouses as IT is really a agony...
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...All Clear or Vatika), wearing clothes ( Allen Solly, Levi’s or Raymonds), breakfast bread (Britannia or Modern) and butter (Amul) or jam (Kissan), lunch and dinner (Nature Fresh or Pillsbury flour and Safal vegetables), morning and evening tea and coffee (Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often do we think of what all a company does to put a positive imprint (fight for a shelf space) in the mind of the customer. Today nearly all the companies are focusing more and more on building strong brands. The concept of brand equity and its management has come to the fore like never before. More and more companies are refocusing on select strong brands. This project is thus a timely stuffy of the importance of brands, what it takes to build them, what benefits do they give to different...
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...project. We tried to be descriptive and accurate about the facts and figures as much as possible. Hopefully, this project report will give you a bright idea about the company; its structure and the things it is striving for. Our project report will contain the company background, details of management process (managerial functions and skills), analysis and recommendations that would further improve the management process in the company. Organizational Background Mahin Group has started its modest journey back in 1994 with the inception of Mahin Apparels Ltd. in Mirpur, Dhaka. Before passing of a decade, it showed remarkable growth, under an efficient and dynamic management, by expanding into a 100% export oriented fabric and garments manufacturing company. Over the years, it has developed in-house facilities in terms of packaging, washing and printing. The main achievement of the company is its state-of-the-art textile production facility, which boasts the benchmark of quality in Bangladesh. The group also comprises of a reputable insurance company, and is currently investing in the hotel and tourism sector in the country. Mahin Group continues its relentless pursuit of excellence in every business area it is involved in, maintaining the greatest focus on customer satisfaction, in terms of price and...
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...THE EFFECT OF ADVERTISING ON CUSTOMER CHOICE A CASE STUDY OF CENTURY BOTTLING COMPANY LIMITED BY SEBYALA BOSCO 10/U/141910/BSE/PE A RESEARCH REPORT SUBMITTED TO THE SCHOOL OF MANAGEMENT AND ENTREPRENEURSHIP IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR’S DEGREE OF BUSINESS STUDIES WITH EDUCATION OF KYAMBOGO UNIVERSITY AUGUST 2013 DECLARATION I Sebyala Bosco Registration Number 10/U/141910/BSE/PE, declare that this research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” is out of my own effort and it has never been submitted to any institution for any award. Sign …………………….. Date……………………………. Sebyala Bosco 10/U/141910/BSE/PE APPROVAL This is to certify that the research report entitled “The effect of Advertising on Customer Choice case study of Century Bottling Company Limited” by Sebyala Bosco registration number 10/U/141910/BSE/PE has been done under my supervision. The research report is ready for submission to School of Management and Entrepreneurship with my approval as University supervisor. Sign: ……………………………… Date:……………………….. Ms. Nakatete Phionah (Supervisor) DEDICATION I dedicate this report to my beloved father Dr. Bukenya John Vicent, my beloved mother Ms. Namuli Josephine, Mr. Lubega Fred and Haji Kazibwe, Prof. Kawuma, Hajjati Sarah...
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...Títol: Benetton and Zara information systems:a comparative analysis Volum:I de I Alumne: Chiara Pirone Director/Ponent:Jose M.Cabré Garcia Departament:Organización de Empresas Data: 28 Junio 2010 DADES DEL PROJECTE Títol del Projecte:Benetton and Zara information systems:a comparative analysis Nom de l'estudiant:Chiara Pirone Titulació:Ingenieria superior Informatica Crèdits: 37.5 Director/Ponent:Jose M.Cabré Garcia Departament:Organización de Empresas MEMBRES DEL TRIBUNAL President:Ferran Sabate Carriga Toma de decisiones y gestión de proyectos empresariales(PDGPE) Vocal:Francesc Tiñena Salvañà Compresion de datos e imagen (CDI) Secretari:Jose M. Cabré Garcia Empresa y entorno economico(EEE) QUALIFICACIÓ Qualificació numèrica: Qualificació descriptiva: Data: INDEX CHAPTER 1: INTRODUCTION CHAPTER 2: VERTICAL INTEGRATION 2.1. VERTICAL INTEGRATION 2.2: THE THREE A’S OF A SUPPLY CHAIN EXCELLENCE 2.2.1: AGILITY 2.2.2: ADAPTABILITY 2.2.3: ALIGNMENT 2.3: PORTER’S ANALYSIS 2.4: EXAMPLES: WAL-MART AND DELL CHAPTER 3: THE SYSTEM LOCK-IN 3.1 THE DELTA MODEL 3.2: THE SYSTEM LOCK-IN 3.3: EXAMPLE: FORD MOTOR CO 3.3.1: FORD MOTOR CO LOCK-IN CHAPTER 4 : ZARA 4.1 ZARA’S HISTORY 4.2 BUSINESS MODEL 4.2.1: PORTER’S ANALYSIS ON ZARA 4.2.2 PRODUCT LIFE CYCLE CURVE 7 9 9 13 15 16 17 19 30 36 36 39 41 42 45 45 47 47 49 1 4.2.3: KEY FACTORS OF SUCCESS 4.2.4: STRATEGIC DRAWBACKS 4.2.5: LOGISTICS AND SUPPLY CHAIN 4.2.6: STRATEGY 4.2.7: OPPORTUNITIES 4.3 THE MATHEMATICAL...
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...shops. The cornucopia of goods that is available in a hypermarket or a department store sometimes means that we forget how the products were supplied. We expect our lettuces to be fresh, the new Playstation to be available on launch day and our clothes to be in good condition and ready to wear. With the introduction of e-commerce we have come to demand complete availability and home delivery at times of our choosing. Consumer beliefs and needs have altered. Our willingness to wait to be satisfied or served has reduced and we expect instant product availability and gratification. It should be obvious from this that the supply or logistics system that gets products from production through retailing to consumption has also needed to be transformed. Physical distribution and materials management have been replaced by logistics management and a subsequent concern for the whole supply chain (Figure 1.1). This logistics transformation derives from cost and service requirements as well as consumer and retailer change (see Fernie, 1990; Fernie and Sparks, 1998). Elements of logistics are remarkably expensive, if not controlled effectively. Holding stock or inventory in warehouses just in case it is needed is a highly costly activity. The stock itself is expensive and might not sell or could become obsolete. Warehouses and distribution centres generally are expensive to build, operate and maintain. Vehicles to transport goods between warehouses and shops are expensive, in terms 2 ❚ ...
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...Synopsis of Google Google is an iconic example of a multi-sided platform (searchers, advertisers, affiliates) with an impressive dynamic growth cycle based on innovations in products and processes. The business is based on a search algorithm developed by Brin and Page at Stanford in the late 1990s. The algorithm is an innovative approach to estimating the most “central” node in an enormous network, composed in Google’s case of websites indexed by keywords. The benefit of this approach, called Page Rank, is that it produces an ranking of sites determined by user behavior as opposed to by payments to the Google by advertisers. In theory, user determined rankings would be more useful and so was a critical selling point. The platform depends on the two-sided network externality between searchers and advertisers: the more companies that advertise, the more useful searching on Google will be; in turn, the more searchers on Google, the more companies will advertise. In addition, Google offered a lower cost per click (CPC) to advertisers than Overture (its main competitor), drawing more business. The combination of Page Rank, the lower CPC, and the two-sided externality was sufficient to launch the business. Then, Google developed two innovations that grew its advertiser base. First, it created a pricing model that adjusted the CPC by the predicted productivity of the ad based on its click-through-rate (CTR). More productive ads (whose actual to predicted CTRs were higher) cost...
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...International trade is the exchange of capital, goods, and services across international borders or territories.[1] In most countries, such trade represents a significant share of gross domestic product (GDP). While international trade has been present throughout much of history (see Silk Road, Amber Road), its economic, social, and political importance has been on the rise in recent centuries. Industrialization, advanced transportation, globalization, multinational corporations, and outsourcing are all having a major impact on the international trade system. Increasing international trade is crucial to the continuance of globalization. Without international trade, nations would be limited to the goods and services produced within their own borders. International trade is, in principle, not different from domestic trade as the motivation and the behavior of parties involved in a trade do not change fundamentally regardless of whether trade is across a border or not. The main difference is that international trade is typically more costly than domestic trade. The reason is that a border typically imposes additional costs such as tariffs, time costs due to border delays and costs associated with country differences such as language, the legal system or culture. Another difference between domestic and international trade is that factors of production such as capital and labor are typically more mobile within a country than across countries. Thus international trade is mostly restricted...
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...the suggested use infringes any patents is the sole responsibility of the user. ©2001. Copyright Celanese Acetate LLC. All Rights Reserved. Information about this book can be obtained from your Celanese Acetate sales or technical service representative or by contacting: 1-800-222-5543 Celanese Acetate Three Park Avenue New York, NY 10016 phone: 212-251-8050 fax: 212-251-8037 or Celanese Acetate 2300 Archdale Drive Charlotte, NC 28210 phone: 704-554-3843 fax: 704-554-3851 © 2001, Celanese Acetate LLC Foreword ______________________________________________________ This Complete Textile Glossary is intended to be a convenient reference for textile terminology. Although it covers all types of textile terms broadly, its special emphasis is on manufactured fibers - what they are, how they are made, and how they are used. The first two editions of this dictionary were published under the title Man-Made Fiber and Textile Dictionary by the former Celanese Corporation to provide a source for employees. A third edition of the dictionary, with expanded listings and illustrations, was offered in response to numerous requests from customers and others in the textile industry for an up-to-date glossary of terms encountered in the manufactured fiber and textile trades. The fourth edition, known as the Dictionary of Fiber and Textile Technology, was produced by Hoechst Celanese Corporation, and included updated coverage of then-recent developments in fiber and textile technology...
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...| | |Introduction to | |Public Relations | | | Unit 1 Unit 1 Introduction to Public Relations Introduction The Public Relations Environment Public relations play an important role in contributing towards mutual understanding among groups and institution in return helping our convoluted society to make decisions and function effectively. It successfully harmonizes private and public policies. Public relations has a significant role in diverse institution of society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To flourish or to achieve set targets, these institutions must communicate within or with outer world such as remote employees, members, customers, local communities, share holders and other institutions. The targeted institutional goals can only be achieved if the management knows the mindset and values of their people. The external environment has a great influence on setting up of goals. The public relations...
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...Títol : Zara and Benetton: Comparison of two business models Volum: I de I Alumne:Amalia Paola Palladino Director/Ponent:Jose M. Cabré Garcia Departament:Organización de Empresas (OE) Data: 28 Junio 2010 Data:28 June 2010 DADES DEL PROJECTE Títol del Projecte: Zara and Benetton : Comparison of two business models Nom de l'estudiant:Amalia Paola Palladino Titulació:Ingenieria Superior Infomatica Crèdits:37,5 Director/Ponent: Jose M. Cabré Garcia Departament:Organizazión de empresas (OE) MEMBRES DEL TRIBUNAL President:Ferran Sabate Garriga,Toma de decisiones y gestión de proyectos empresariales(PDGPE) Vocal:Francesc Tiñena Salvañà, Compresion de datos e imagen (CDI) Secretari:Jose M. Cabré Garcia, Empresa y Entorno Economico (EEE) QUALIFICACIÓ Qualificació numèrica: Qualificació descriptiva: Data: AKNOWLEDGEMENTS First of all, I would like to thank Spanish professor Jose Cabré Garcia and Italian professor Massimo Visconti, my supervisors during the dissertation, for their helpfulness. Their academic and personal help was precious throughout this difficult task; Next, I would like to take this opportunity to thank the people who generously spent time to enable me to complete successfully my dissertation with the best possible result: My family, who has supported me amazingly all these years, both financially and psychologically. Their love and support kept me going in difficult times. My boyfriend Tomasz for his patience and moral support during my hard...
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...Títol : Zara and Benetton: Comparison of two business models Volum: I de I Alumne:Amalia Paola Palladino Director/Ponent:Jose M. Cabré Garcia Departament:Organización de Empresas (OE) Data: 28 Junio 2010 Data:28 June 2010 DADES DEL PROJECTE Títol del Projecte: Zara and Benetton : Comparison of two business models Nom de l'estudiant:Amalia Paola Palladino Titulació:Ingenieria Superior Infomatica Crèdits:37,5 Director/Ponent: Jose M. Cabré Garcia Departament:Organizazión de empresas (OE) MEMBRES DEL TRIBUNAL President:Ferran Sabate Garriga,Toma de decisiones y gestión de proyectos empresariales(PDGPE) Vocal:Francesc Tiñena Salvañà, Compresion de datos e imagen (CDI) Secretari:Jose M. Cabré Garcia, Empresa y Entorno Economico (EEE) QUALIFICACIÓ Qualificació numèrica: Qualificació descriptiva: Data: AKNOWLEDGEMENTS First of all, I would like to thank Spanish professor Jose Cabré Garcia and Italian professor Massimo Visconti, my supervisors during the dissertation, for their helpfulness. Their academic and personal help was precious throughout this difficult task; Next, I would like to take this opportunity to thank the people who generously spent time to enable me to complete successfully my dissertation with the best possible result: - My family, who has supported me amazingly all these years, both financially and psychologically. Their love and support kept me going in difficult times. - My boyfriend Tomasz for his patience and moral support during...
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...economic proposals to improve a nation’s market efficiency and international competitiveness. Chapter Seven begins by discussing the reasons why and the ways in which governments intervene in the international trade process. It then examines the economic and the noneconomic effects of those actions upon participants in that process. Finally, the chapter considers the principle instruments of trade control, including both tariffs and nontariff barriers, and concludes with a discussion of ways in which firms can deal with adverse trading conditions both at home and abroad. CHAPTER OUTLINE OPENING CASE: TEXTILE AND CLOTHING TRADE [See Fig. 7.1.] The United States and Europe have a long history of protecting their domestic textile and garment manufacturing industries. Negotiated in response to political pressures from firms and workers in those countries, the Multifiber Arrangement (MFA) of 1974 permitted importing countries to (i) place tariffs on imported textiles and clothing and (ii) negotiate quotas with exporting countries. The arrangement included more than forty countries whose firms were heavily tied to the U.S. and European...
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...Influence of National Culture and Other Forces on Management Control Practices of Bangladesh. Abstract This study attempts to examine the influence of national culture and other forces on management control practices of Bangladesh by applying Schneider and Barsoux 2003 culture/ control profiles and some other alternative theories. A triangulation of research methods are followed for this purpose. Evidence from telephone interviews, researcher’s personal experience and other empirical works are used to validate the ingredients of Schneider and Barsoux control profiles for Asian region and different alternative theories on management control practices of Bangladesh. Empirical works from other scholars also suggest that several forces like institutional pressure, ecopolitical conditions and history etc. are more influential than culture in directing the course of management control practices in Bangladesh. The major limitation of this study is its usage of limited data sets. The findings will be useful in understanding different forces that are shaping management control practices in a transitional economy, Bangladesh. 1 1.0 Introduction Previous researches (Hofstede 1991; Schneider and Barsoux, 2003) confirm that management control is practiced differently in different parts of the world and the development of national management practices is a function of its environmental factors. Although it is hoped that globalization, technological development and improved methods...
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...study. We would also like to thank our contact person at the fashion retailer. Special thanks to our supervisor Beverley Waugh. Your comments and opinions were greatly appreciated and taken into consideration. Abstract A large number of organizations that offer products today are experiencing returns; whether it is the return of a book from an online book store, the return of a television to the electronic retailer or a garment to a fashion retailer. How organizations handle product returns (reverse logistics) differs and also how much focuses each organization places on it, because after all; it is extremely difficult to actually make revenue on reverse logistics. Why spend time and money on it? This study focuses on comparing an electronic and a fashion organization, how they both are conducting reverse logistics in regards to e-commerce. This is of interest to examine and add to the literature based on research focusing on a comparison between two organizations of a different nature in terms of their reverse logistics. Furthermore, it was of interest to study how each organization operates internally. For...
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