...TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan……………………………………………………………………………………………………………………………4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis……………………………………………………………………………………………………………………6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference & Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy 12 Place Strategy 13 Financial Projections 14 Break-even Analysis 14 * Financial Projection 15 Organization 17 Implementation Plan 18 Evaluation and Control 19 Possible Deviations 19 Possible Solutions 19 Conclusion 20 References...................................................................................................................................................21 Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an...
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...Table of Contents SECTION A - ANALYSIS OF YOUR TEAM BEHAVIOUR 3 Belbin team roles 3 Introduction 3 Analysis of outlined team behaviour on the hotel performance 4 SECTION B - MOPS OR KPIS 5 TGI Friday’s 5 Introduction 5 First operational measurement 5 Second operational measurement 6 Conclusion 7 References 7 References 8 Section A - Analysis of your team behaviour Belbin team roles Introduction Dr. R. M. Belbin said: “A team is not a bunch of people with job titles, but a congregation of individuals, each of whom has a role which is understood by other members. Members of a team seek out certain roles and they perform most effectively in the ones that are most natural to them” (BELBIN Associates, 2012). Belbin team roles were created in order to make group work more effective and understand positives and negatives of each team member. According to the Belbin theory there is 9 roles which members can be named by, which are: plant, monitor evaluator, co-ordinator, resource investigator, completer finisher, implementer, shaper, team worker and specialist. This table is going to show the roles of each member in our group and will point some advantages and disadvantages which could affect group work and productivity in the future and influence our hotel. Team Members | Main Role | Second Role | Positive | Negative | Member 1 | Implementer | Coordinator | M1 is the member who was sure about ideas which were discussed properly in the team, so that turns...
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...Development Plan Creating an employee development plan plays a significant role in the success of your employees. The employee development plan is utilized to communicate the organization's goals and accomplish those objectives within reason of the desired expectations. This developmental plan will cover a detailed need analysis broken down into three main components: organizational, team, and task. The learning objectives that helped to outline this plan will also be covered along with the appropriate delivery method. Last it will cover the evaluation criteria necessary to achieve all the tasks and responsibilities related success. Needs Analysis In order to ensure the employees are successful at T.G. I. Friday’s, the needs analysis process must be performed. According to "How to Conduct a Training Needs Analysis" (n.d.), the process is defined as: "the process or series of activities conducted to identify problems or other issues in the workplace, and to determine whether training is an appropriate response. The needs analysis is usually the first step taken to cause a change. This is mainly because a needs analysis specifically defines the gap between the current and the desired individual and organizational performances.” In the case of the T.G.I. Friday’s organization, the process would include understanding the existing skill set of all employees with relationship to their positions. The responsibilities of each employee would be...
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...Jiyeon Lee Paola Sequeyro Briana Land Keandra Brown Contents Introduction··············································································3 Product Analysis·········································································4 Environment Analysis·······························································5, 6 Marketing Analysis·····································································7 Pricing Analysis··········································································8 Description of Advertising, Public Relations and Promotions·················9 Conclusions/Reflections·······························································10 Works Cited·············································································11 Introduction History of T.G.I Fridays It all began with a fun-loving New Yorker named Alan Stillman. He used to sell perfume, then he purchased a bar on 1st Avenue and 63rd Street and named it T.G.I. Friday’s. That was over 45 years ago. He didn’t know that he was creating what is now known as the “Casual Dining” segment in the restaurant industry; he just wanted to create the ultimate singles bar. T.G.I. Friday’s became an overnight sensation - a destination synonymous with FUN for singles, couples, co-workers and friends. Place chosen: T.G.I Fridays in Northlake mall (6840 Northlake Mall Dr, Charlotte, NC 28269) └This location is very convenient for Mall shoppers after they are done with shopping. It is also...
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...TGI FRIDAY T.G.I. Friday's",is an American restaurant chain focusing on casual dining. The company is a unit of the Carlson Companies. Its name is taken from the expression TGIF. The company asserts that it stands for "Thank Goodness It's Friday", although as of 2010 some television commercials for the chain have also made use of the alternative phrase, "Thank God It's Friday's."[2] The chain is known for its appearance, with red-striped canopies, brass railings, Tiffany lamps, and frequent use of antiques as decor. It was founded in March15, 1965 in New York City. T.G.I. Friday’s primary objectives as a company for the next five years are to maximize overall profits of the company, customer loyalty, and stock profit margin. The company is always looking to maximize their income as a whole but in order to do so they are going to first build customer loyalty. Having customer loyalty will bring customers “regulars” into the restaurant, which will keep sales increasing. By having customer loyalty that increases sales, the company will begin to maximize the stock profit margin The décor, music, and lights of the restaurants provide a lively environment that keeps an engaging atmosphere for customers to feel welcomed. T.G.I. Friday’s overall business philosophy is great food, great drinks, and loads of fun. SWOT ANALYSIS Strengths: Well-known Chain First to start...
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...Case Study Analysis: Locating the Next Red Lobster Restaurant Amanda K Passaretti February 7, 2015 Prof. Jonathan Bates BUS520: Operations Management From its first Red Lobster restaurant in 1968, Darden Restaurants has grown the chain to 690 locations, with over $2.6 billion in U.S. sales annually. The casual dining market may be crowded, with competitors such as Chili’s, Ruby Tuesday, Applebee’s, TGI Fridays, and Outback, but Darden’s continuing success means the chain thinks there is still plenty of room to grow. Robert Reiner, director of market development, is charged with identifying the sites that will maximize new store sales without cannibalizing sales at existing Red Lobster locations. Characteristics for identifying a good site have not changed in forty years; they still include real estate prices, customer age, competition, ethnicity, income, family size, population density, nearby hotels, and buying behavior, to name just a few. What has changed is the powerful software that allows Reiner to analyze a new site in five minutes, as opposed to the eight hours it took just a few years ago. Darden has partnered with MapInfo Corporation, whose geographic information system (GIS) contains a powerful module for analyzing a trade area. With the U.S. geocoded down to the individual block, MapInfo allows Reiner to create a psychographic profile of existing and potential Red Lobster trade areas. “We can now target areas with greatest sales potential,” says Reiner. The...
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...Industry Market Trends Many casual dining restaurants, like TGI Fridays, are preparing for a gradual decrease in sales growth fueled by the Baby Boomer generation. As this demographic begins to taper, restaurants are looking for ways to appeal to a younger demographic, 15- to 30-year olds, who may be craving different menu items or eating at nontraditional times. Fast casual is one of the fastest-growing segments in the restaurant industry. Fast casual’s year-over-year traffic rose 6 percent in 2011. Consumers are trading down to quick-service and fast casual outlets in favor of their convenience and value. Gen Y, a demographic that is “entering their prime dining-out years,” favors the quality and value perceptions of fast casual options. In response, restaurants are revamping interiors to be more modern, rethinking marketing with new social media campaigns and revising menus to cater to a younger flavor palate. Other restaurants are focusing on to-go menus that appeal to this younger generation’s on-the-go lifestyle. Competitive Trends * Brands * Product * Generic * Total Budget Technological Trends Restaurant operators have data tools at their fingertips that help them understand their customers and the effectiveness of their marketing messages. Data from social media, public relations, email marketing and advertising can help operators evaluate strategies and plan for the future. However, first casual dining chains must break down the walls of traditional...
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...CYPRUS MARKET COMPETITION ANALYSIS CASUAL DINNING The casual dining category represents the highest percentage of food and beverage operations in Cyprus. This category includes casual dining chains, traditional Cyprus taverns, international cuisine restaurants, bar/restaurant operations (Irish bars), ethnic restaurants. During the last decade cafés have entered the casual dining market and managed to absorb a significant share by offering competitive prices. The majority of those outlets are family owned, however during the last decade many family businesses are expanding into bigger organizations with a more professional approach into the product, service and price. Some of those concepts even though they are not worldwide famous brands have managed to maintain high standards in food quality and service and are well profitable operations. Cyprus Tourism Organization (CTO) is dealing mainly with the promotion of Cyprus as a touristic destination. At the same time, the CTO in cooperation with Health Authorities and Fire Department are enforcing strict quality standards regarding hygiene, health and safety, store design and operation. As a result Cyprus during the last 30 years has developed a food and beverage industry with premium quality standards for products and service. Casual Dining Chains This category, which is also analyzed on the next chapter, is international chains that are operating or will shortly operate in Cyprus. TGI Fridays holds the biggest share on...
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...TABLE OF CONTENTS Executive summary……………………………………………………………………………….2-3 BRAND / COMPANY HISTORY AND BACKGROUND 3-5 SWOT ANALYSIS 5-6 ANALYSIS OF COMPETITION………………………………………………………………………..6-8 RECOMMENDATIONS………………………………………………………………………………..8-11 CLOSING SUMMARY………………………………………………………………………………..11-12 BIBLIOGRAPHY………………………………………………………………………………………....13 STATEMENT OF TRUTH ………………………………………………………………………………14 Red Lobster Executive Summary: In 1968, Bill Darden and his team opened the first Red Lobster restaurant in Lakeland, Florida. Red Lobster is one of the largest casual chain restaurants in the world. The restaurant experienced much success, and in 1970 it was acquired by General Mills. In 1983, Red Lobster expanded internationally into Canada. In 1995, General Mills separated Red Lobster brand from the General Mills Restaurant Group and launched Darden Restaurants, Inc. The brand struggled throughout the following years due to the opening of competitive chains. Red Lobster experienced declining sales through the early 2000’s, due to faster dining options, such as Chipotle and Panera Bread. Currently, there are 705 locations worldwide, in countries such as United States, Canada, Malaysia, Saudi Arabia, Qatar, Mexico, and Japan. Unfortunately, Red Lobster is currently struggling from an identity crisis. Customers do not understand if the chain is supposed to be fast-casual, fine dining, or casual dining. The décor and atmosphere are very casual...
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...Background: First established in 1971, but the real and actual Starbucks was created in 1987 when an ex employee bought the company after creating one by his own and persuading some investors to buy it. Howard Schultz was the entrepreneur that took the company since its start in Seattle to the actual global enterprise that is today. The innovation has been always in the way of Starbucks, even is seen on its logo that have changed trough the years to give the company an actual image; the first one had a twin-tailed mermaid, and have change to the actual logo know in the modern world. When the company started as Starbucks Corporation, had 17 stores and soon the company started to open more and more stores in the United States, but when the company opened the first store out the United States had already 1014 stores in America; the company also started to purchase companies in different countries in order to enter in new markets, a very well directed strategy of expansion. The rise of this company has been as successful that in the 90’s invested on the stock and had actions, which also gave them to the employees; this behavior was established by Howard Schultz, the owner and director, and he gave an explanation of his actions, he said: "He (my father) was beaten down, he wasn't respected," Schultz said. "He had no health insurance, and he had no workers' compensation when he got hurt on the job." So with Starbucks, Schultz "wanted to build the kind of company that my father...
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...Entrepreneurship Assignment Submitted by: Darpan Shrestha ID: C0420BSBS0213 Submitted to Dr. Rajendra Kumar & Dr Lawernce Akwetey Submitted on 19/04/2013 Table of Contents Task 1 4 1. Introduction 4 2. Effectuation 4 3.Causation 5 4. Theory of effectuation 5 5. Conclusion 6 Task 2 8 1 Introduction: 8 2. Business description 8 2.1 Overview 8 2.2 Opening hours 8 2.3 Atmosphere 8 2.4 Product and services 8 2.5 Mission statement: 10 2.6 Our Goal: 10 2.7 Purpose: 10 2.8 Objectives 10 3. Start up Summary 10 4. Market Analysis 10 4.2 Market Analysis Summary 11 4.2.1 Size Selection: 11 4.2.2 Variety: 11 4.2.3 Price 11 4.3 Market segmentation 11 4.3.1 The business people: 11 4.3.2 Local People: 11 4.3.3 Family: 11 4.3.4 Tourist: 11 5. Target Market 12 5.1 Target market segment strategy 13 5.2 Market Needs 13 6. Service Business analysis 13 7. Market Analysis Summary 13 7.0.1 Competitive Edge: 14 7.0.2 Main Competitors: 14 7.1 Marketing Strategy 14 7.2 Marketing Program 14 7.2.1 In store marketing program 14 7.3 Promotion and publicity 15 8. Sales Strategy: 15 8.1 Sales Forecast: 16 9. Management Summary 17 9.1 Personnel plan 18 9.2 Kitchen 18 9.3 Restaurant Operation 18 10. Financial Plan 18 10.1 Financial format 18 10.1.1 Assumption: 19 10.1.2 Business growth 19 10.1.3 Estimated Weekly Sales 19 10.1.4 Estimated Seasonal sales 20 10.2 Profit and loss statement 20 10.3 Monthly...
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...Contents Executive Summary……………………………………………………………………………….3 Customer Service at Dunkin Donuts and concerns about it………………………………………4 Customer Service at Rival Company (Gloria Jean’s)……………………………………………..5 Customer Service at Rival Company (Sattar Buksh)……………………………………………..6 Survey……………………………………………………………………………………………..7 Comparison………………………………………………………………………………………..9 Conclusion……………………………………………………………………………………….10 References………………………………………………………………………………………..11 Executive Summary: This report provides an analysis and evaluation of the customer service provided at various outlets of Dunkin Donuts in Karachi. Service and satisfaction levels must be monitored frequently to measure business effectiveness in retaining and attracting customers. When it comes to restaurants and food chains today, there is much stress on quality service. Since retail food market is flooded with thousands of local food chains and gradual invasion of this industry by the Multi-Nationals e.g. Burger King, TGI Friday, a good customer service gives an edge to a restaurant and helps retain the customer base. Dunkin' Donuts is the world's largest coffee and baked goods chain. It is a fairly popular international food chain with wide scale operations in Pakistan. Their...
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...to a local charity. Sounds the perfect win-win scenario right? Jenny’s Closet Party, “A great excuse to clean out your closet”. First Step: Upon receipt of an invitation or retrieval of flyer, specific details will be highlighted as to a theme, what items are being requested, deadline for dropping of your items and also what you should expect the day of the event. Go through your closet and find articles of clothing or accessories that you would like to swap. The items must be in style, of good quality and condition. Some of the categories (depending on theme) may include: clothing, shoes, earrings, scarfs, jackets etc. Second Step: Bring the items to the Donation Center at the Porter County Expo Center two weeks prior to events (Fridays) from 9:00 am – 5:00 pm. At this time you will be given a voucher at this time in which you will redeemed for tokens to shop with the day of the event. Third Step: The day of the event doors will open an hour and thirty minutes prior to shopping. At this time while mingling, you can enjoy complimentary wine and horderves that will be accompanied with light music to enhance your fun filled evening. Also, vouches can be redeemed for...
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...A study on the franchising opportunities and the barriers to it in Pakistan A Proposal Submitted by: Faizan mujtaba malik TP027822 BA (hons).International Business Management In Partial fulfilment of requirements of the programme Bachelors of Arts in International Business Management Asia Pacific University of Technology and Innovation 06-11-2013 Abstract Recently countries over the world have been in a very fast economic development race with the most modern and appropriate strategies and technologies. However, franchising has been of the most successful and useful strategies that helped in the development and improvement of countries. On the other hand Pakistan is one of the developing countries that suffer from the lack of such strategies and technologies that would play the role in the economic development of the country. This report provides an overview of franchising strategy with its advantages and drawbacks. Moreover the report is about the market in Pakistan and provides a much clear image of the environmental factors and current situation in the country. The aim of research is to study the opportunities of franchising in Pakistan as well as the challenges that organizations face in the market of Pakistan specially in franchising. The research focuses on the environmental factors, political and social and cultural factors and its impact on the franchising market in Pakistan. The report also focuses on how technology and infrastructure can...
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...DRAFT The Waitrose Modular MBA in Retailing Management Waitrose Stores and its Key Management Decisions Waitrose A Guide for Trainee Graduate Retail Managers and Middle-Level Managers March 2003 by http://www.andidas.com/ Contents: Abstract Terms of Reference Introduction UK Grocery Market Waitrose History Waitrose Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3 4 5 5 6 7 8 10 11 13 17 17 20 21 22 21 22 24 25 26 26 28 28 29 30 ff 2 Waitrose - Key Management Decisions http://www.andidas.com/ Abstract Waitrose’s differentiation strategy, and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. Factors influencing the selection of the Waitrose in Kingston are identified. Own brands are important products because they give retailers high level of control of these products and generally have a higher profit margin. The merits and...
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