...Business Analysis III Pete A. Alvarado MGT 521 August 9, 2011 Dr. Arisa K. Ude Business Analysis III Current economic developments such as unemployment, the raising of the National Debt Ceiling, and seeking immunity from prosecutors in a Mortgage deal are economic trends that Bank of America is facing today. According to Rugaber (2011), the Labor Department reported that unemployment benefits adjusted to 400,000, decreasing 1,000 from the previous four months (para.3-4). While in Washington, D. C., Brown (2011), reported that “after months of partisan gridlock, both houses of the U.S. Congress have approved a bill to raise the federal borrower limit and cut government spending (para.1). On the other hand, Touryalai (2011) confirms that Bank of America is seeking immunity in a Mortgage deal with prosecutors that would make the bank pay a hefty fine which would be used toward writing down certain homeowner’s mortgages (para.2). The trends described above are issues that Bank of America and other financial institutions are currently tackling and adapting to as they develop. The following business analysis will outline on how each development is affecting the organizational and operational philosophy of the bank; possible strategies that the bank can use to adapt will also be described; implementation of tactics to address each trend will be elaborated on; how the human resource management plays in helping the company achieve its business goals, and last the analysis will...
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...Compact Nutribullet Pro 1-Year Marketing Plan Student Name: Catherine O’Brien Student ID: 000296377 Date: July 18, 2015 Student Mentor Name: Janie Cromcack Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan Error! Bookmark not defined. Product Tactics 8 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 9 Introduction Capital Brands, LLC is committed to creating unique and easy to use products that fulfill a need for a healthy way of life.. Product Description and Classification Capital Brands LLC introduced the NutiBullet Pro to achieve a healthy lifestyle not by blending or juicing, but by actually extracting the nutrients and fibers needed on a daily bases for people with an active lifestyle NutriBullet Pro is ideal for pro and non pro athletes that are competing and...
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...Company G 3-Year Marketing Plan Assessment Code: CHV1 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G has become a well established, highly rated & trusted brand by consumers. Company G prides itself on the innovation of new electrical appliances that provide convenience and improves the quality of consumer’s lives. Our new product, the SmartCooker, makes is convenient and makes life simpler by allowing customers with busy lives to come home to a home cooked meal. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification Our new product, the SmartCooker, is a current and modern version of the Crock Pot. The new SmartCooker interacts with an app with any smart device. The app...
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...gathered (Ghamami, 2011). The process of pre- negotiations is important to company for many of the same objectives they are to the government. Those objectives are spelled out for the government in FAR 15.406-1 Pre-negotiation objectives. (a) The pre-negotiation objectives establish the Government’s initial negotiation position. They assist in the contracting officer’s determination of fair and reasonable price. They should be based on the results of the contracting officer’s analysis of the offeror’s proposal, taking into consideration all pertinent information including field pricing assistance, audit reports and technical analysis, fact-finding results, independent Government cost estimates and price histories. (b) The contracting officer shall establish pre-negotiation objectives before the negotiation of any pricing action. The scope and depth of the analysis supporting the objectives should be directly related to the dollar value, importance, and complexity of the pricing action. When cost analysis is required, the contracting officer shall document the pertinent issues to be negotiated, the cost objectives, and a profit or fee objective. According to the author the pre-negotiation process is a three-dimensional concept; administrative, strategic and tactical (Hearn, 2011). This three dimensional concept involves gathering of the facts, which are done during...
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...Case Study: Marketing the National Hockey League Executive Summary: Hockey started in 1917 with teams who played competitive games, professionally as a form of both entertainment, and economic income. Teams entered the National Hockey League (NHL), but many folded, leaving six teams, also known as "The Original Six" who survived by 1943. Over the years, the league expanded all through North America, up until 1995 when the league had 26 teams competing for the "hockey veil"- The Stanley Cup. Men from all over the world were being scouted and drafted to the NHL, turning the league into a thriving business for players, coaches, owners, and advertisements. Looking at the bigger picture, hockey is still substantially less popular than other professional sports that are being listened to on the radio, watched on the television, and being played recreationally. The problem is that there is not a large enough fan base coming out of Canada. Ways to change this are: more involvement with Canadian media, have Canadian hockey players reach out to their hometowns, or have the NHL put together another Canadian team. When it comes down to the best alternative for the NHL to expand, involving more of the Canadian media is the best option. If the plan is implemented, the overall outcome would be beneficial to the NHL. Situational Analysis: Problem Statement: The National Hockey League is a business where marketing is incredibly important. Since 1917 when hockey was introduced, exposing...
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...Future of Policing Future of Policing With the new trends and issues currently facing policing, changes are needed in order to effectively address these critical issues. Intelligence- led policing is a philosophy where data analysis and crime intelligence are central to an objective which is to aid in crime and problem reduction, disruption, and prevention through both strategic management and effective enforcement strategies that target serious offenders. This tactic emphasizes the gathering of information through the use of confidential informants, offender interviews, analysis of recorded crime and calls for service, surveillance of suspects, and community sources of information. After analyzing these sources, law enforcement officials can determine effective policing tactics in regards to enforcement targets, prevention activities, and further intelligence gathering operations. (Ratcliffe, 2008) In the last few years, the meaning and interpretation of intelligence-led policing has changed. It is evolving into a management philosophy that places greater emphasis on information-sharing and strategic solutions to crime problems at the local and regional level. (Ratcliffe, 2008) Another trend that will impact policing in America is the changing cultural dynamics of our nation. We will see fewer younger violent criminals, and more white-collar criminals committing identity fraud, Internet-facilitated fraud, money laundering, and other financial crimes...
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...------------------------------------------------- Company G ------------------------------------------------- 3-Year Marketing Plan As you may already know Company G is looked up at in the world of electronics. Company G is at it again with its latest convenience in the kitchen. Company G is proud to announce its new Voice Activated Spice Rack (VASR). Mission Statement: “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification: The VASR comes in two different styles, black and the limited wood trimmed edition. Each can hold 32 different kinds of spices. Inside the spice rack is 32 separate holding cells for your selected spices. The spice is 6 inches tall, 8 inches wide and 12 inches long which take less space in your cupboards then compare to storing 32 different bottles of spices. With this revolutionary voice activated technology all you have to do is say how much of whatever spice you need, for ex: I need 1 tablespoon of red pepper flakes the spice rack then will fill order into a small bowl, it is as simple as that. With the revolutionary features of the VASR it provides the convenience of not having to sort through your cluttered cupboards looking for spices. The quality of your life is vastly improved because of no more burning food while looking for spices, and also more storage space in your cupboards because of the sleek and compact design of the VASR...
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...lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand. 3 Meet the Team Nicole Grandy has...
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...situations, it's very difficult to know what the truth is.” (American Psychological Association [APA], 2004) Polygraphs do not function as a lie detector. A polygraph only directly measures the autonomic responses of the subject. It measures reactions such as changes in skin conductance, pulse rate, blood pressure, and breathing while the subject is asked a series of questions. From that data, it makes an indirect assumption that positive physiological responsive indicate dishonesty and vice versa. When taking a polygraph test, proctors use several different tactics to elicit responses from their subjects. One is called the "relevant-irrelevant" technique, which mixes questions like "Did you steal the money?" in with questions like "Is today Tuesday?" Questions that are relevant to the topic are suppose to cause a jump within the subject’s autonomic system and in turn would produce results on the polygraph. Another tactic that is commonly used is "comparison questions" this process is similar to relevant-irrelevant questioning except all of the questions pertain to the subject at hand (APA, 2004). For example, in a sex-crime investigation a suspect might be asked embarrassing control questions such as "Have you ever committed a sexual act you were ashamed of?" along with questions pertaining more directly to the case. The idea here is that the...
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...Company G 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Nicole Ziegler Student ID: 000276886 Date: 09/21/2014 Mentor Name: Christopher Primm Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is recognized by the small appliance industry as well as received by the community to be economically profitable. Company G has proven their leadership by exceeding consumer expectations in providing innovative new products using the most advance technology available today. The latest edition to their product line the Cook Pro System. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The Cook Pro System has several different features that allows the most successful full time employed male and female to become...
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...Company G 1-Year Marketing Plan Student Name: Laura Bunch Student ID: 423467 Date: 1/20/2016 Student Mentor Name: Aleece Bell Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company G is a well-established firm, we have engineered and designed a new line of top-quality small appliances. This is the one year marketing plan for the 4 in 1 coffee maker. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The 4 in 1 coffee maker, is designed with 4 Drawers for brewing flexibility: Cup drawer...
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........................................................................................................................... 3 The Product ................................................................................................................................................... 3 Consumer Product Classification............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................... 5 Strengths ................................................................................................................................................... 5 Weaknesses............................................................................................................................................... 5 Opportunities ............................................................................................................................................
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...broadening its user range, McBride requires new aims for an advertising tactic. When cultivating a marketing tactic, there are four fundamental procedures in the mechanism. Initially, McBride is obliged to explain and expound their mission. According to the site analyzed, it is necessary that McBride is obliged to furnish their mission in order to initiate. There is a necessity to improve the company’s mission concerning customer assistance and customer contentment. In relation to the phrase "A company’s mission should not focus and revolve around acquiring revenues – they are just the compensation for establishing relationships for users. It must concentrate on user comfort and connections the corporation wanted to establish.” (Armstrong & Kotler, 2011, p 40). The succeeding procedure is utilizing the company’s mission as a protocol McBride decide goal for each department of the company to accomplish the ultimate aim: broadening its user range. McBride will arrange a business document according to the preceding procedures the company shall observe at the latest business to conclude what is effective and ineffective and establish tactics for development. The three initial procedures in the mechanism include conclusions on a corporate phase while the end stage corresponds to the everyday enterprises at the business phase. Utilizing the aforementioned procedures as a protocol to enhance the marketing tactics and...
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...examination will also explain how the global market would affect the business strategy of Riordan. Riordan Organization McDonald’s and Burger King The McDonald’s Corporation and the Riordan Manufacturing Company are both main industry leaders in their own field. One major competitive advantage that each company has in common is differentiating their products. Each company has a variety of items that meets the need of their consumers. The three companies sell both nationally and internationally. Burger King, Riordan, and McDonald’s increase their sales by offering price discounts, and sale promotions to ensure that their prices are affordable to everyone in need. All three companies use cost leadership, focus, and differentiation tactics to gain a competitive advantage over their competition. Another commonality between the three companies is that they use some type of reward and incentives program to ensure that they are recognizing their employees for operational excellence. Riordan Innovation Strategies Innovation Riordan could increase innovation and sustainability for the business operations in the United States of America and globally by implementing a strategic capacity plan. This plan will increase effectiveness, add improvement to its supply chain, and implement the methods and...
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...Determine and discuss a pricing strategy (Penetration or Skimming). Pricing is very important strategic element. The pricing strategies impinge on featuring products, channel decisions, and promotions. The researcher realizes there is no real determine pricing, following a life cycle for developing the pricing of Destini’s Closet product. First, develop market strategy – which the researcher evaluated and conducted a marketing analysis to identify the market segments, target market, SWOT analysis, and the market positioning. Second, marketing mix decisions – the researcher defined the product (Clothing), contacted manufactures for distribution, and decided promotional tactics. Now the researcher is focusing on the cost productions, price of substitute products, and prices offered by the competition. The researcher notices that competitors change their prices often. Case scenario, competitors are always looking for a competitive match, this can be an advantage and a disadvantage for the business. Competitors may strategize a different packaging of their product; this can be good for Destini’s Closet by reducing their price. It’s all up to the customer wants and needs. The demographic crowd the researcher is focusing on would rather price reduction then a new look to a product. What if production price are rising? If production price is rising it’s up to the Destini’s Closet to determine the price increase without turning the customers to their competitors Two commonly...
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