...BANK ISLAM BANK BERHAD CREDIT CARD A MARKETING PLAN MOHD HALIM RIDHAUDDIN BIN ABD MANAP ( 2013133609) ABD RAZAK BIN AWAB ( 2013519593 ) NOOR IDAYU BINTI OTHMAN ( 2013191665 ) HAFIZAH BINTI ABD WAHAB ( 201339929) MKT 750 : MARKETING MANAGEMENT GROUP EMBA12JB PM KAMEL TAUFIQ BIN ABDUL GHANI TABLE OF CONTENTS 1. | Executive Summary | | 2. | Company description | | 3. | Strategic focus and plan | | | * Mission | | | * Goals | | | * Competency and Sustainable Competitive Advantage | | | | | 4. | Situation Analysis | | | a) SWOT analysis | | | * Strengths | | | * Weaknesess | | | * Opportunities | | | * Threats | | | | | | b) Market Summary | | | * Market Trends | | | * Market Growth | | | | | | c) Competitor analysis | | | | | | d) Customer analysis | | | | | | e) Company analysis | | | | | 5 | Product – Market Focus | | | a) Marketing objectives | | | b) Target market | | | c) Customer Value Proposition | | | d) Positioning | | | e) SWOT analysis | | | | | 6. | Marketing program | | | a) Marketing mix | | | * Product Strategy | | | * Price Strategy | | | * Promotion Strategy | | | * Place/ distribution Strategy | | | | | 9. | Financial Data and Projections | | | a)Break- even Analysis | | | b)Sales Forecasting | | ...
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...1.0 COMPANY BACKGROUND Bank Islam, established in 1983, is Malaysia’s maiden Shariah-based institution. Since its inception, it has emerged as the symbol of Islamic banking in Malaysia and its vision to be “A Global Leader in Islamic Banking” illustrates the Bank’s status as the flag bearer of the country’s financial services industry (“the industry”). Bank Islam has been growing from strength to strength as evidenced by its financial performance and paid-up capital, which in turn, was instrumental in making the growth of its assets. Throughout the year, Bank Islam has been embarking on a number of expansion programmes with its involvement in, among others, notable transaction in Sukuk and Corporate Mandates. Living up to its pioneering spirit, the Bank has continued to provide innovative and enhanced products and services which has resulted in a growing number of customers seeing Islamic banking as a true alternative to conventional banking. This growing list of clienteles in addition to truly ground breaking and quality banking solutions have been recognised by the global industry which is reflected by the Bank's position as one of the top banks in the country. From the traditional financing, savings and investment types of products exclusively for individual customers during the early years of establishment, the range of Bank Islam’s Shariah-based financial products, services and business solutions has significantly...
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...with Islamic rules and regulation. First Islami Bank started the banking system that runs according to Islamic rules and regulations. Then some other Islamic banks also started business. Currently some banks even the foreign bank like H.S.B.C and Standard Chartered bank open their Islamic banking section. Theses banks are doing these because most of the people of our country are sensitive to their religion. Banks want to do business by utilizing their sentiment. Different factor can lead the customer towards Islamic banking like interest is prohibited in Islam. Another factor can be people want to deposit their money in those banks that do not give loan to those businesses that is not permitted in Islam. Banks having the provision of giving interest free loan to the needy people of the society which is called ‘Quard E Hasan’ in Islam can also lead the customer to those banks. Many religious programs telecasted in different channels become very popular in our country that may also influence the customers to switch. So in this study we will identify some factor that may responsible for customer switchover to Islamic banks and try to discover whether these factors really responsible for the customer switchover. 1.2 Problem statement: Now a day’s many non Islamic banks are opening Islamic banking section. It is an observed phenomenon that the banks are doing that because there is a huge market for Islamic banking in Bangladesh because the people of this country are very sensitive...
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...Establishment Of Islamic Banking And Finance In Malaysia Islamic revivalism refers to a revival of the Islamic religion throughout the Islamic world, that began roughly sometime in 1970s and is manifested in greater religious piety, and community feeling, and in a growing adoption of Islamic culture, dress, terminology, separation of the sexes, and values by Muslims. It has been defined by some of the Muslim scholar as the cleansing in an effort to return Islam to its original pure form. One striking example of it is the increase in attendance at the Hajj, the annual pilgrimage to Mecca, which grew from 90,000 in 1926 to 2 million in 1979 (Kepel, Gilles, Jihad: on the Trail of Political Islam, Harvard University Press, 2002) The emergence of the Islamic revivalist movements in Malaysia in 1970 was spawned by the global Islamic resurgence and internal fissures or cracks in the Malay Muslim community. There has been an intensification of Islamic activities since the 1970s which include the establishment of Islamic banking and finance. The process of Islamization in Malaysia started in line with the concept of Islam as Ad-deen, a way of life in this world and the Hereafter, every ibadah commanded by Allah S.W.T. is of benefit in this and the next world. Since the beginning Muslims are obligated to perform the Hajj pilgrimage. And Muslims have to find enough money for the journey to the Holy Land. To avoid riba' (usury) which is haram (forbidden) in Islam, Muslims resort to various...
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...finance sector. I choose “Bank Islam offers superbike financing “as for my individual assignment and presentation. Generally, I have to study and find out why Bank Islam choose to offer superbike financing and what is the reasons due to that. This main finding was that the assumption of increasing profit in sales is increased in this market segment by Bank Islam. Image 1: Example picture of superbike financing by Al-Rajhi Bank 1.0 INTRODUCTION Bank Islam, established in 1983, is Malaysia’s maiden Shariah-based institution. Since its inception, it has emerged as the symbol of Islamic banking in Malaysia and its vision to be “A Global Leader in Islamic Banking” illustrates the Bank’s status as the flag bearer of the country’s financial services industry (“the industry”). Bank Islam has been growing from strength to strength as evidenced by its financial performance and paid-up capital, which, in turn, was instrumental in making the growth of its assets. Throughout the year, Bank Islam has been embarking on a number of expansion programmes with its involvement in, among others, notable transaction in Sukuk and Corporate Mandates. Living up to its pioneering spirit, the Bank has continued to provide innovative and enhanced products and services which have resulted in a growing number of customers seeing Islamic banking as a true alternative to conventional banking. This growing list of clienteles in addition to truly groundbreaking and quality banking solutions have been recognized...
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...ISLAMIC AND CONVENTIONAL BANKING PRACTICE Abstract: A major negative feature of Capitalism is it helps rich and neglects poor. The movement of Capitalism is helped by interest based banking. Interest based banking is strives to secure their provided fund and get the profit without taking any risk. Such activities are helpful for those who have asset to prove that they are secure for any fund to be provided. To change this type of philosophy profit based bank is a very strong competitive at the market, which bear the risk to make the profit. There have many problems on the way of operation of profit based bank. In which area verity of religion is present among the people the problem is stronger. Many people take it easily because it is the part of their religion and many people refuse it because it has no importance in their religion. In Sylhet Islamic Banking faces many problem in operation. Introduction: Sylhet is the city in northeastern part of Bangladesh having variety of people from different religions. Sylhet is a holy place for both Muslim and Hindus. Followers of Different religions in this city are: Muslim 81.16%, Hindu 17.80%, Christian 0.06%, Buddhist 0.02% and others 0.96%[6]. Remittance is the key element of the economic growth of Sylhet the money is sent by the people living abroad from the city. The commercial banks have deposits of 4,000 crore taka in Sylhet [7] .They distribute this deposits among the people seeking loans. In Sylhet city...
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...Islamic banking business is defined as “banking business whose aims and operations do not involve any element which is contrary to the Religion of Islam.” Report by the National Steering Committee on the establishment of an Islamic bank in Malaysia The establishment of Bank Islam can be traced even way back before World War II where Muslims in the country were already looking for an alternative financial system that would comply with the Shariah (Islamic jurisprudence) requirements. It was not until 1969 however that the Pilgrims Management and Fund Board (Lembaga Urusan dan Tabung Haji or “Tabung Haji”) was established as one of the first Islamic financial institutions, primarily to encourage savings and investments among the Muslims and help depositors perform Hajj. At the international level, the call for the establishment of an Islamic banking system had been gaining in momentum but it was only in 1975 that the first Islamic bank was established in Dubai. The bank was formed after 15 years of extensive research and joint effort by professional Islamic economists, financiers and officers from various world Islamic organisations. The inception of Bank Islam in 1983 was the culmination of intense determination, inspired by the Bumiputera Economic Congress in 1980, followed by a seminar on the Concept of Development in Islam in 1981, and the tireless efforts of Tabung Haji, PERKIM (a non-governmental organisation committed to looking after the welfare of Muslims across the...
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...of Bachelor in Business Administration (BBA) REPORT TOPIC: Islamic Banking System in Bangladesh Course name: INTRO. TO BEHAVIORAL SCIENCE Section: F (BBA) Course Instructor: MOHAMMAD MOSTOFA JAMAN Faculty of Business Administration Department of BBA American International University-Bangladesh Group Members Name and ID: 1. Nahar Tanjin 2. Nibir Md. Nahidul Islam 3. Niger Farzana 4. Hossain Mohammad Saddam 5. Mustasin Abdullah Al Date of Submission: 13th December, 2011 SOCIAL ISLAMI BANK LTD. A Joint Venture Islamic Bank SOCIAL ISLAMI BANK LIMITED 15, Dilkusha Commercial Area Dhaka-1000 Bangladesh Phone: 880-02-9559014, 9557499, 9568275, 9565647 Fax: 9568098 E-mail: info@sibl-bd.com ceo@sibl-bd.com URL: www.siblbd.com Webmail: mail.sibl-bd.com LETTER OF TRANSMITTAL 13TH December, 2011. MOHAMMAD MOSTOFA JAMAN Faculty of Business Administration Department of BBA American International University-Bangladesh Subject: Submission of the report on Islamic Banking System in Bangladesh. Dear Sir, Following your instruction we have prepared a formal report on “Islamic Banking System in Bangladesh” to serve our purpose. By the time of preparing this...
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...Islamic Banking Malek Alraddadi 02-24-2014 FIN-610 Introduction This study debates upon the history of Islamic banking. What are the ethical issues involved in the implementation of Islamic banking. Since the birth of Islam what type of steps are taken and by whom these measurements were taken. Besides this this paper also declares the response and customers point of view regarding Islamic banking with the help of different studies. History of Islamic banking The term Islamic banking got regular in the 1960's, however the systems and thoughts of the framework were suggested and operated since the beginning of Islam. Numerous studies and explores have indicated that Islamic money components were utilized within the Muslim world all around the Middle Ages; in leading exchange and business exercises. Charging investment on credits was not regular in those days. The first run through investment bearing credits were generally utilized within the Muslim world, particularly in the Middle East, was throughout the Ottoman Empire's governed in the fifteenth century. Mehmet Ebusuud Efendi, the senior Islamic minister of the Ottoman Empire, issued a fatwa (decision) permitting the charging of investment and thinking of it halal (allowable) as long as it was underneath 10%. Despite the fact that it was clear in The Holy Quran that investment was strictly disallowed, practically nobody could challenge the senior Islamic priest's decision since testing him might mean testing the...
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...an Internship Report ON Relationship Marketing Practices By The Banking Industry of Bangladesh: A Study on EXIM Bank SUBMITTED TO: Mohammad Nazmul Huq Assistant Professor Assistant Superintendent of Examination Department of Business Administration (Marketing) Stamford University Bangladesh SUBMITTED BY: H.M Jahirul Islam BBA 41st, Batch ID # BBA 041 13138 Major: Marketing Letter of Transmittal Date: December 2, 2013. Mohammad Nazmul Huq Assistant Professor Assistant Superintendent of Examination Department of Business Administration (Marketing) Stamford University Bangladesh Subject: Permission for the Submission of Internship Report Dear Sir, With due respect, gratitude and appreciation, I would like to present this Internship Report “Relationship Marketing Practices By The Banking Industry of Bangladesh: A Study on EXIM Bank”. As a partial fulfillment of internship report for my BBA degree at Stamford University, Bangladesh. The project work gave me the opportunity to put my socio-professional capacity to the test under several circumstances and to solve challenges associated with my academic world and work. I have used three kinds of methods to gather information to do the competitive analysis. The methods include documentation, interview and direct observation. In the analysis both primary and secondary data were used. For your kind consideration I would like to mention that there might be some errors and mistakes due to limitations of my knowledge level. I...
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...Heavyweights Dar Al-Islam and The Byzantine Empire. The Muslim World and The Byzantine Empire were two of the most powerful and most-linked-together civilizations during the Middle Ages due mostly to their cultural achievements, religious values, and economic activities. The Byzantine Empire and Muslim World had very similar and different cultural achievements due to their very unique styles but also sharing each other’s ideas as well. The Muslim world’s cultural achievements focused more on the development and interaction of cultures while the Byzantine Empire’s cultural achievements revolved more around the ideology of state building and the arts, but although there are some obvious differences between the two civilizations, their cultural achievements were very similar in many ways. Although the two civilizations practiced religions that shared some similarities, they did have religious oppositions as well and differed in many of their beliefs. Contrary to their very different religious values, they had very similar economic structures by trading on the silk roads and having very strong banking systems. The Muslim World and Byzantine Empire do share some similarities when it comes to economic activities and cultural achievements, they vary and contrast greatly when it comes to each of the civilization’s religious values. The Dar Al-Islam and the Byzantine Empire had quite different religious values, although some similarities are prevalent. Both Islam and Christianity...
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...People Perception of Islamic Banking Muhammad Sohail Bhatti Student MS Islamic Banking & Finance University of Management & Technology Abstract: This research was conducted to gauge the perception of general public about Islamic Banking in Pakistan. Questionnaires were distributed to customers of Islamic Banking and conventional banking. The results revealed that most of the people do not have adequate knowledge of the concepts of Islamic Banking. Some of the participants did not even know that “Riba” is forbidden in Islam. Less awareness about the Islamic banking concepts can be the main cause of negative perception among general public. This study also revealed that many people think that Islamic banks have not played their proper role in creating the awareness and knowledge about the concepts and working of Islamic banking. The study might help the Islamic Banks to reconsider their marketing strategies so that the negative perceptions of the general public may be changed to a positive one. Key Words: Islamic Banking, Perception Introduction: Islamic Banking is relatively new concept as compared to conventional banking. The history of conventional banking dates back to about two hundred years. Whereas Islamic banking is only in its infancy stage and started only about 17 years ago. People are so used to the conventional side of the banking that it is a little hard for them to understand the Islamic Banking concepts and the working and services offered by them...
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...knowledge in several areas. During the first few weeks of my internship period, I was able to get accustomed to the working environment of Islami Bank Bangladesh Limited. As the internship continued, I not only learned about the activities and operations of correspondent Bank, but also gathered some knowledge about the basic business of banking in first one month of my internship period. Islami Bank Bangladesh Limited pursues decentralized management policies and gives adequate work freedom to the employees. This result in less pressure for the workers and acts as a motivational tool for them, also gives them encouragement and inspiration to move up the ladder of success. Overall, I have experienced a very friendly and supporting environment at Islami Bank Bangladesh Limited, which gave me the pleasure and satisfaction to be a part of them for a while. While working in different departments of this branch I found each and every employee is friendly to me to cooperate. They have discussed in details about their respective tasks. I also participated with their works. So I learnt the Banking operations of three departments of IBBL: (1) General Banking (2) Investment & (3) Foreign Exchange etc. While making this report I tried to discuss the activities of the Bank regarding their different Investment-modes now performing and the activities I focused on their nature. 1.1 Origin of the Report: The report named “Diversified portfolio & Performance analysis” of Islami...
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...Complaints 7 2.2 COMMITMENT TO THE EMPLOYEE 8 2.2.1 Training and development 8 2.2.2 Performance evaluation 10 2.2.3 Employee motivation 11 2.3 COMMITMENT OF EMPLOYEE TO BANK ISLAM 12 2.3.1 Know the organization’s goals. 13 2.3.2 Practicing Islamic Work Ethics towards organization. 13 2.3.3 Flexible Working Practices 13 2.3.4 Build employee-organizational relationship 14 2.3.5 Involve in decision making. 14 2.3.6 Seek growth and development. 14 2.3.7 Continuously support program organized by Bank Islam 15 2.3.8 Be professional in work 15 2.4 COMMITMENT OF EMPLOYEE TO EMPLOYEE 15 2.4.1. Affective Commitment. 16 2.4.2 Continuance Commitment 17 2.4.3 Normative Commitment 18 3.0 WAYS TO IMPROVE COMMITMENT 20 4.0 CONCLUSION 25 4.0 REFERENCES 27 1.0 INTRODUCTION 1.1 BIMB Background of Company Bank Islam Malaysia Berhad is an Islamic bank based in Malaysia that has been in operation since July 1983. Bank Islam was established primarily to assist the financial needs of the country's Muslim population, and extended its services to the broader population. The bank currently provides Shariah-compliant card services and mobile banking, in addition to traditional banking. Since its inception, it has emerged as the symbol of Islamic banking in Malaysia. Bank Islam has been growing from strength to strength as evidenced by its financial performance and paid-up capital, which, in turn, was instrumental in making the growth of its assets. Throughout...
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...Chapter 3: Islamic Accounting Question: Do you think the Islamic accounting (process, transactions, development and etc.) will be increased or decreased? Why? The world accounting in Islam has many meanings according to the situation where it is mentioned and used. In Arabic dictionaries it refers to count and record the financial actions and transactions. Also, it refers to accountability and responsibility by the man self or by others. In the Holy Quran, there are have a several meaning of accounting such as accountability. In Surah Attalaq-8, Allah says that “people who opposed the command of their God and hid apostles. Did we call to account, to severe account”. In other verse, Allah has said, “The who is given his record in his right hand; soon will his account be taken by an easy reckoning”. Second is countless. Allah says: “And that you may know the number and count of the years” (Surah Al-Israa-12) and also Allah has said in (Surah Ibrahim -41) “Allah says: “Our lord cover with the forgiveness, me and my parents and all believers on the day that the reckoning will be established” about reckoning. In the financial context, the word accounting in Islam, refers to the operations of recording, countess, measurement of financial dealings, within Islamic jurisprudence to provide useful, right, timely trust and fair information for decision making. In Surah Al-Baqarah, verses 282, Allah says: “O you who believe, when you deal with each other in transactions, involving...
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