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People Perception of Islamic Banking in Pakistan

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Submitted By Tahaa
Words 4431
Pages 18
People Perception of Islamic Banking
Muhammad Sohail Bhatti
Student MS Islamic Banking & Finance
University of Management & Technology

Abstract:
This research was conducted to gauge the perception of general public about Islamic Banking in Pakistan. Questionnaires were distributed to customers of Islamic Banking and conventional banking. The results revealed that most of the people do not have adequate knowledge of the concepts of Islamic Banking. Some of the participants did not even know that “Riba” is forbidden in Islam. Less awareness about the Islamic banking concepts can be the main cause of negative perception among general public. This study also revealed that many people think that Islamic banks have not played their proper role in creating the awareness and knowledge about the concepts and working of Islamic banking. The study might help the Islamic Banks to reconsider their marketing strategies so that the negative perceptions of the general public may be changed to a positive one.
Key Words: Islamic Banking, Perception
Introduction:
Islamic Banking is relatively new concept as compared to conventional banking. The history of conventional banking dates back to about two hundred years. Whereas Islamic banking is only in its infancy stage and started only about 17 years ago. People are so used to the conventional side of the banking that it is a little hard for them to understand the Islamic Banking concepts and the working and services offered by them. The operations of Islamic Banking are based on the Shariah guidelines provided by Islam. Islam prohibits all business activities involving “Riba” interest. Islamic Banking transactions are based on the profit & loss sharing principles. All transactions carried out in the Islamic Banking system are based on fair and legitimate profit sharing between the bank and the depositors and the

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