...Social Media HUM/186 10/14/2013 Shaun P. Herness Social Media Social media has changed the how people communicate, learn, and search for information, no matter how it is done it has changed their lives. Social media has its advantages as well as disadvantages. It has become part of people’s way of living, whether is socializing, communicating, or searching for information. With easily obtained information people has the advantage of searching information for their personal live, work, or for their education. The Internet has become the easiest way of searching for information and conduct personal business. It is convenient for people to go to one place and get the latest news, making it easier than going to the store and buy a newspaper. It allows people to multitask. With the advantages that the media could have, it also has its disadvantages. Privacy has become one of the biggest problems in the social media in the last couple of years. All the information posted on the social medias is available to others. Credibility is also another disadvantage of the easy obtainable information. Not all the sources found in the Internet are reliable or correct. There are no rules set as of what can be posted on the Internet, and people sometimes do not verify the source before using the information that is posted. Social media allows people to stay in contact with family and friends living in different areas of the nation or in other countries without incurring on the expenses of...
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...many advantages and disadvantages of social media. One of the advantages are the connections that can be made using social media. Connecting with people all over the world is a luxury that social media allows. Reconnecting with old friends or lost loved ones is also an advantage. Social media is also a great way to search for employment and to connect with potential employers that may not have been available otherwise. Social media also gives one many outlets and ways to launch and advertise a new business. Using one social media site with connections to others allows word of a new business to travel much faster than it would if social media did not exist. There are also disadvantages to social media. The biggest disadvantage is isolation. People can get so engrossed in the world of social media that it becomes an integral part of their lives. Their world revolves around when the next time they will be able to check Facebook, for instance, will be. They make connections with people through social media and forget how to connect with people in the real world. Often times, someone will have a social media life that is much different than their real life. The lies and fabricated stories often cross over into their real life and they forget who they are. It becomes difficult to remember which experiences are part of their actual life and which ones are made up for the social media life. In doing this, the connections they make using social media aren’t real. Knowing...
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...Business – 508 May 30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: * Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. * Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade shows and conference events, press...
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...30, 2013 Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes When social media first began, it was viewed primarily as a way for people to have fun online by communicating with one another about a diverse variety of topics, similar to a type of “online recreation” on a personal level. It didn’t take long for companies to realize the opportunities available for using social media for business. The participation in social media once it caught on has been tremendous, and it only seems to grow with each passing day. It was only natural for companies to want to harness some of that power to promote their products and/or services. Some of the benefits of social media for businesses are: • Social Media for the businesses offers increased exposure by implementing social media in your marketing plan will give your business increased exposure. This exposure, in return, will result in increased traffic and new email list members. It has an improved search engine, new network connections with other businesses, lead generation and improved sales. • Social media for businesses offer marketing strategy diversification. Social media marketing offers plenty of benefits on its own, but business owners find their results are even better when they combine it with other traditional advertising methods. In a well diverse strategy, a plan usually includes social media, email, trade shows and conference events, press...
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...their businesses and practically live their lives through the Internet, the use of social media, and easily obtainable information. Although easy access to nearly everything and everyone has many advantages, there are plenty disadvantages that accompany social media and easily obtainable information. If the world only knew how becoming aware of the rewards and drawbacks of social media and the ability to access information with ease people may change how they practice and consume it, especially when understanding the need to further question the reliability of their sources. It is important to understand the advantages, disadvantages, and knowledge of use pertaining to easily obtainable information and social media and the integrity of a source. Access to easily obtainable information has many advantages. Most people have a cell phone these days that can access the Internet nearly everywhere allowing them to consume almost whatever media they wish and whenever they want it. Enriquez, Wagner, and Marsh (2012) conclude that Sacramento County’s Environmental Management Department has a new application compatible with the IPhone and Android that allows users to view the health inspection scores of more than 5000 restaurants. People can have cell phone apps that range from locating places to eat and gas stations to counting how many steps a person takes each day. Also numerous search engines exist to help people find what they are searching for. For example, if someone...
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...Research Report Impact of Social Media on the Workplace By Abdul Asif 300817244 Rajdeep Kaur 300816572 Divyeshkumar Patel 300823773 Surya Chandu Sanaka 300831648 Sai Sravani Velaga 300829096 Submitted to: Prof. Phillip Alalibo GNED 219-071 Winter 2015 1. Introduction of Topic and Clarification of Research Statement “Our research topic is - The Impact of Social Media on the workplace and our research statement states that Social Media have a significant and positive impact on the workplace.” Social media is turning into an inevitable part of our society. It serves as medium to globally link people together, regardless of their physical location. Generally, people are using social media for various reasons, such as to share information, to get in touch with their loved ones, and to look for business colleagues...
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...Sawhney 2000). This concept can be extended to construction labor services especially from the perspective of the employer as buyer of labor and the employee as seller of labor. E-recruiting or Internet method of recruiting is one of the methods by which HR professionals have available in today staffing. This method of recruiting has several advantages over traditional methods but also has several disadvantages. Companies first began using the Internet as a recruiting tool by posting available jobs on a bulletin board. Using this method, prospective applicants could search for positions in which they were interested and contact employers directly. Usually this contact was made via telephone, fax, or mail. As the use of email became more common some companies accepted applications through email. Job boards are the most common and well known. Popular job boards like www.monster.com, www.jobs.com, www.hotjobs.com, and www.careerbuilder.com make it easy for job seekers to search available positions and easy for recruiters to advertise those positions. Although job boards are free to job seekers companies must pay a fee to utilize these services. PRESENT SITUATION: At the present time, the labor market is moving from...
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...SOCIAL MEDIA MARKETING Bizuayehu D. Weretaw Submitted to: Professor Yohannes Abate, PhD. Contemporary Business (BUS508) Strayer University, Takoma Park Campus November, 2013 Introduction In these days of technology, our daily activities and social interactions are becoming dependent on social media. This is not limited to people who are living in most advanced countries but in less technologically advanced countries as well. This, in other word, indicates that social media has become a global phenomena. Published and unpublished sources show that over a billion of people around the globe visit social media at some time regardless of the amount and nature of use. Understanding the ever growing number of subscribers, software programmers are developing various social media platforms considering the cultural and linguistic background of the user society. The most popular social media sites, as most of witness or could guess, are the Facebook and Twitter but the Chinese Qzone, the Orkut of the Brazilian (which is owned by Google), Friendster of the Malaysian and other less popular social media platforms are already in the market being visited by their respective users. Some of these social media take in the form of social networks, some others take in the form of internet forums, social blogs, pictures and videos, etc. For individual user, social media may be entertaining or the user have fun simply by interacting with his friends or groupies or listen to a...
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... As I look into some of the commercial hr data base systems, two came to mind ICIMS and INSPERITY. We will look into both systems and evaluate the advantages and disadvantages of each system and select the system which best serve our company. Businesses are harnessing the power of ICIMS for intuitive talent acquisition and on boarding solutions, helping companies hire the best and brightest with ease. One of the most favorite feature is the branded career portal. These portals are designed to match the look and feel of a company’s website, allowing candidates to search for jobs in a environment that match the company’s brand. When you connect this portal to the company’s website, searching and applying for positions becomes intuitive and easy, eliminating barriers and increasing the talent pool from which HR professionals can choose. ICIMS also include social media distribution, career site search engine optimization, and job board posting, allowing HR professionals and recruiters to reach more qualified candidates. Not only does it include the most popular social media sites, such as facebook, twitter, likedin, and goggle, but also include distribution access to over 3oo other social media outlets, such as niche and specialty sites. So Systems Consideration in HRIS 2 while social media become...
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...brick and mortar fashion with no online presence. Substantial number of these stores has no websites. The few who have websites do not offer customers an online purchasing opportunity. To the extent that Latino ethnic markets continue to show growth, business owners could explore innovative ways of meeting the needs of their customers. Online marketing presents a great opportunity for this purpose. In addition to groceries most of these stores provide a vast array of products including personal care products, CDs, and DVDs of artists from the continent and within United States. By developing an online merchant platform, Maria Latino Produce can reach customers across California and in other states in the country. There are tremendous benefits for Maria Latino Produce to have a...
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...of Social Media in Recruiting Think about the things you do when applying for a new job – anything from perfecting your cover letter and resume prior to applying to dressing nicely for the interview. You do everything you can to present the best version of yourself to the potential employer that you’ll be meeting with. But have you thought to prepare your social media accounts, too? With the rising usage of social media, “…it’s no surprise some recruiters and hiring managers are tuning in” (Smith) – but should it be used in the recruiting process? In Favor There are many pro’s to using social media when recruiting new talent – here I will discuss four points that you may not have considered before. First, social media allows the employer to see a more genuine version of the candidate, and that doesn’t always mean bringing light to negative attributes. A CareerBuilder survey found that 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job (Smith). Websites like LinkedIn allow professionals to present their resume, showcase their interests and volunteer work, present more casual recommendations and endorsements that may not have a place in a resume, and show what professional organizations someone belongs to – all things that are important to understanding who a person is, but not things that will always come up in an interview. Second, social media gives employers the opportunity to target specific job seekers...
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...Interpretation 3 Scope 3 Methodology 4 Project type 4 Models and theories 4 Structure 4 Data collection 4 Criticisms of data 4 Introduction 5 Social media platforms suitable for B2B 6 Benchmark 11 Conclusion 12 Key success factors that affect the social media marketing 13 Industries that can benefit from using social media marketing 15 Parts of the value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that the control has now been taken out of the companies’ hands, and into the consumers and business...
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...catchy, and sophisticated. These campaigns use various methods to capture the target markets attention. These methods range from passing out fliers, radio and TV commercials and now social media. Social media such as Facebook, Linkedin, and Twitter have totally revolutionized the way people communicate, by sharing ideas, thoughts, and pictures. These social media outlets allow for a free, easy, and effective way to communicate among friends and family. Members of such sites as Facebook, MySpace, and Twitter can post pictures, create common interest groups, and update their status (www.facebook.com, www.myspace.com, www.twitter.com). It is not uncommon for a favorite book, band, or movie to have a Facebook page that users can “like.” Even politicians today have Facebook pages spreading their campaign news, thoughts, and photos. LinkedIn is a unique social media site for job seekers to network with fellow co-workers, make connections, post resumes and search for jobs. Employers can use this site to search for qualified candidates and post job openings. YouTube is a social media site where regular people can post videos about their opinions, or playing music. Marketers for movie studios can post trailers for upcoming movies to create buzz. Music videos are available on demand. These social media outlets allow advertising...
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...Social Media Marketing: Getting the Point Across Walter Williams Strayer University Introduction In an age where technology is everything social media marketing has become a major instrument in organizations’ advertising strategies. With the development of several social networks such as Facebook, Twitter, and Instagram there are so many avenues available for companies to advertise their products and services. In this paper I will be discussing why the use of social media marketing has increased dramatically for businesses, the advantages and disadvantages of social media marketing for entrepreneurs, how Pepsi has gain an edge with customer insight with the use of social media marketing, the impact that social media marketing will have over the next decade, and the skills need to take advantages of social media marketing. I will also provide two businesses that use social media marketing and how their use allows them to gain an edge on competition. Social Media Marketing Today Social media marketing has experienced a large increase over the last couple years. An overwhelming 94 percent of marketers, when surveyed, stated they employ social media marketing in their advertising (Stelzner, p. 10). Although, according to Stelzner, this number dropped 7% from the previous year, social media marketing is still highly beneficial to a vast majority of businesses. Influencing the power of content and social media marketing can help increase customer fan base and audience...
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...1. What are the advantages and disadvantages of using electronic recruitment methods? Recruitment within the Human Resources process is the means of finding and obtaining the best candidates for an Organization. The adaption of technology and the prevalence of the internet have allowed businesses greater access to candidates and made significant changes to the recruitment process, outlined below are the advantages and disadvantages. Advantages of Online Recruitment Cost Effectiveness Whilst the recruitment of the very best candidate is the ultimate goal for the organization, the reality is, that all processes companies undertake ensure that they are both efficient and effective. The use of online jobsites like www.seek.com.au allows the company to place the advertisement for one month for a small fee, as opposed to a more traditional method of an advertisement in the Sunday paper and gives the advertisement 24/7 coverage. The streamlined and standardised approach of online recruitment is estimated to cut the recruitment process down by a third. (Burns, 2011). The higher calibre of candidates should meet the companies criterion and therefore get them into the workforce sooner. Larger Pool of Candidates The online advertisement allows a greater pool of candidates to view the position; this can be nationally or in some cases internationally. The traditional print method would only allow candidates from the immediate area the view the advertisement. This has allowed recruiters...
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