...Chua / The Making of Jose Garcia Villa’s A Footnote to Youth 9 THE MAKING OF JOSE GARCIA VILLA’S FOOTNOTE TO YOUTH Jonathan Chua Ateneo de Manila University jchua@ateneo.edu This article recounts the story behind the publication of Villa’s stories and his book Footnote to Youth: Tales of the Philippines and Others (1933) in the United States. First, the conditions of the American literary marketplace are briefly described. Second, documents pertaining to the realization in print of Villa’s stories and his book are analyzed as sites of negotiations between colonial subject (Villa) and the colonial master (his American editors and publishers). Finally, an account of how Villa was made to circulate in the Philippines after the publication of his stories and his book in the United States is given. From these discussions the article hopes to show that Villa’s self-fashioning by publication was both subject to and critical of the colonial condition, alternately reinforcing it and challenging it. Abstract Philippine literature in English, book history, postcolonialism, exotic, author Keywords Jonathan Chua teaches at the Department of Interdisciplinary Studies of the Ateneo de Manila University. He is the editor of The Critical Villa: Essays in Literary Criticism by Jose Garcia Villa (2002). His edition of the collected short stories of Jose Garcia Villa is forthcoming from the Ateneo de Manila University Press. About the Author Kritika Kultura 21/22 (2013/2014):...
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...Recreational Vehicle Magazine Ad The RV model I want to advertise is the most expensive, highline. Most people would think that expensive vehicles are not exactly what people need in the economy we’re having at the moment. However, I want to make a point that recreational vehicle is not a necessity, it is a luxury. Since it is a personal luxury, so why not make it luxurious. When I say luxurious, the vehicle has to represent the glamour of every little detail. We have to exceed the consumer’s expectations and bring it to the next level. Most consumers want something they can make it unique and design it if they’re given the opportunity. Plus, anything luxurious is more attractive than average. My Highline will have customized interior and/or exterior, spacious living space, reliable performance, and of course, its unlimited warranty. The suitable target audience for my project will be the middle age people. As the baby boomers generation ages, retirement is something they are looking forward to. Traveling has been always on top of their lists as soon as they’re finished with their careers. At that point in their lives, they deserve a branded, one of a kind vehicle that they can have as their travel companion. Also, retired people do not really have children at home to think of and to spend money onto. They are at the age where they only spend on themselves trying to live their lives to the fullest. When advertising to the middle age group, the magazine that will be read by...
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...controls are applied) used in the “McDonalds” organization. 1, Administrative rules and policies: Code of Conduct for the Board of Directors at McDonalds; The members of the Board of Directors of McDonald’s Corporation acknowledge and accept the scope and extent of our duties as Directors. We have a responsibility to carry out our oversight responsibility in the interests of all McDonald's shareholders, within the scope of our authority and consistent with our fiduciary duties and our governance documents. The Board of Directors has adopted the following Code of Conduct and our Directors are expected to adhere to the standards of loyalty, good faith, and the avoidance of conflict of interest that follow: Board Members will: Act in the best interests of, and fulfill their fiduciary obligations to, all McDonald’s shareholders; Act honestly, fairly, ethically and with integrity; Conduct themselves in a professional, courteous and respectful manner; Comply with all applicable laws, rules and regulations; Act in good faith, responsibly, with due care, competence and diligence, without allowing their independent judgment to be subordinated; Act in a manner to enhance and maintain the reputation of McDonald’s; Disclose any potential conflicts of interest, including those that they may have regarding any matters that may come before the Board, and abstain from discussion and voting on any matter in which they have or may have a conflict of interest; Make available to and share with...
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...Edition of “America’s Best Graduate Schools on August 31st, 2010. The advertised product is the magazine itself. The ad is very persuasive because it gives a common goal. The common goal is that the ad encourages people to buy the magazine so they can be successful and graduate in one of the top ranked school in the country. The intended audience for this ad is basically either undergraduate sophomore, juniors, or seniors in college or those who already have a degree. The ad’s primary approach is to get the audience to buy this magazine because it claims that it has all the important key details that can help them get into, and graduate from graduate school. The ad’s primary approach is very effective with persuading the audience to buy this magazine based on the illustration in that ad that is given. In the ad there is a picture underneath that shows 4 college students smiling and holding their diploma. Those who want to obtain an education through graduate school ultimately want to get to that point of smiling and holding a diploma in there hand. The ad is saying that if you buy this magazine you can end up like the four graduates in the picture, and that is what the intended audience, who are college students, wants. Audience Profile The U.S. News and World Report is the world’s #1 Best Selling magazine in the world. In America academically, if you are looking for a higher education, for example – graduate school, this is the magazine that is highly recommended...
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...Thavonn Johnson Paper #1 Edgar Allen Poe Born January 19, 1809 Edgar Allen Poe was an American author who was best known for his tales of mystery and the macabre. He was the second child of English born actress Elizabeth Arnold Hopkins Poe and actor David Poe, Jr. His elder brother was named William Henry Leonard Poe and he had a younger sister named Rosalie Poe. Edgar’s tales of mystery and horror initiated the modern detective story. The atmosphere in his tales of horror is unrivaled in American fiction. His book The Raven (1845) Numbers with the best-known poems in national literature. In his early days of his life Edgar Allen Poe caught the imagination and interest of readers worldwide, his talents led to the beginning of different literary genres, this gave him the nickname aka ‘’Father of the Detective story. Him being the son of two actors Edgar Allen Poe never really knew his parents. His father vanished from the family early in his life and his mother died when he was the age of 3. Parted ways from his relatives Poe went on to live with Frances and John Allan. John Allan was a successful tobacco seller and the lived in Richmond, Virginia. He formed a great bond with Ms. Allan but never understood John Allan. John Allan also had problems funding Edgar’s education at the University of Virginia in 1826 so in order to make ends meet Poe would gamble the difference, with that option turning...
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...Meredith Video Case Study The Meredith Corporation is an American media conglomerate which based in Des Moines, Iowa, USA. The company consists of two divisions, National Media and Local Media. The Corporation has a long history that began in 1902 by Edwin Thomas Meredith when he began publishing Successful Farming magazine. After that, the company produced a lot of different magazines that are focused on housework. Since then, Meredith has introduced numerous other female-oriented consumer brands and has strategically expanded its reach, through acquisitions and strategic partnerships, to become the leading media and marketing company serving the adult female audience in the United States. In addition, the Company has extended its media and marketing platform around the Globe, through acquisitions and strategic licensing relationships. The Meredith Corporation has developed an expertise in building customer relationships through segmentation, targeting, and positioning. The uniqueness of this corporation is that they correctly identified the target audience, namely the female part of the Population. Their success lies in the fact that issuing journals and books, they were able to pinpoint the needs and desires of women. With 30 million readers Meredith has 14 magazines and more than 200 special interest publications. Among the Meredith magazines there are those for which that corporation is known. These magazines are Better Homes and Gardens, Family Circle, and Ladies’ Home...
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...the selected situation discussed is scenario one, the “high profile” patient. The patient is famous and constantly overseen for their activities. As this patient’s nurse, we have been approached by People magazine and asked to serve as an informer. The magazine is offering a substantial amount of money for the patient’s information. However, using the ANA Code of Ethics, we have identified Provision Three as the best ethical approach to the scenario. Part Two Ethics is an integral part to the foundation of nursing. Historically, nursing care is vital for the welfare of the sick, injured, vulnerable, and for social justice. This concern is embodied in the provision of nursing care to individuals and the community. Nursing encompasses the prevention of illness and the alleviation of suffering. Nurses provide the protection, promotion, and restoration of health in the care of individuals, families, groups, and communities. Individuals who become nurses are expected not only to adhere to the ideals and moral norms of the profession, but also to embrace the part of what defines a nurse. The Code of Ethics for Nurses developed by the American Nurses Association explicitly states the primary goals, values, and obligations of the profession. Part Three According to the American Nurses Association’s Guide to the Code of Ethics for Nurses Interpretation and Application, Provision Three states “The nurse promotes, advocates for, and strives to protect the health, safety, and rights...
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...Academic Integrity Chace, William M. “A Question of Honor.” The American Scholar 81.2 (2012): 20-32. Academic Search Premier. Web. 22 Mar. 2013. Chace raises our awareness about many problems that American higher education is confronting such as the decreasing of quality and student integrity. At first, he pointed out the declining of academic quality. The tuition fee is raising, but the outcome is not. Then he tells us the biggest reason that causes the problem – it is academic dishonesty. Later, Chace highlights why students cheat and how college cheating damages academic integrity and harms collegiate institutions’ reputations. Finally, he strongly states “To do nothing is not an answer”; therefore, we must find some solutions. William Chase is both President and Professor of English Emeritus at Emory University as well as Honorary Professor of English Emeritus at Stanford University. The American Scholar, the publisher of this article is a very famous magazine in American, as they describes themselves in the website “The American Scholar is the venerable but lively quarterly magazine of public affairs, literature, science, history, and culture published by the Phi Beta Kappa Society since 1932. In recent years the magazine has won five National Magazine Awards, the industry’s highest honor, and been nominated for awards sixteen times. Many of its essays and articles have been selected for the yearly Best American anthologies.” The author and publisher of the article is well-known...
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...career. Despite that, his constant search for something new and a passion for idea and concept made him one of the most successful art directors of the 20th century. His concept has informed graphic design historically and in the present day. In 1962, Lubalin’s studio gave him the opportunity to take on any projects with Ralph Ginsburg, from poster and magazine design to packaging and identity solutions. They sent three million letters to Americans ‘of higher than average income and intelligence’ to announce the publication Eros, a quarterly magazine ‘entirely devoted to Love and Sex.’ Like many of the ‘Big Ideas’ in New York, Lubalin had a liberal political streak, despite having no political aim....
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...The Cold War shaped 1950s American society and culture by creating a larger population, a stronger economy and a more persuasive media. By airing TV shows showing what an American family should look like, believe, and act like, American society became more and more persuaded into the “ideals” of society. The 1950s brought forth a growing US population. More and more Americans were getting married. These newlyweds also tended to be younger in age. Teenagers were getting married as young as 18 and 19. Of all 18 and 19 year olds, one third were already married. (“Life Magazine Identifies the New Teen-age Market, 1954,” Major Problems, 89). But instead of waiting a while to have children, they started right away. And with more families having children, it created a large surge in the population. This time of large population growth was called the baby boom. According to A Report on the Baby Boom, 1954, young married college graduates were having more children. Before, reproducing was set off more often or for a longer time. But in the 50s this was no longer true. Married couples with more education also became a norm. Starting in the 1940s, the rise of number of babies per graduate steadily rose (“A Report on the Baby Boom, 1954,” Major Problems, 84). There were many factors leading to the baby boom. The bettering of the economy was one. It was easier for young couples to set up their homes and ready them for a family. With a better economy, young couples were more likely...
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...Tara N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an...
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...for Seventeen Magazine v. Teen Vogue ____________________________________________________________ _________________ In regards to my current assignment, I have conducted detailed analysis of Seventeen Magazine in comparison to Teen Vogue Magazine. In this project I have also included an industry analysis for teenage girl magazines in 2009 and an overview of the marketing mix for both our brand Seventeen as well as Teen Vogue. In conclusion, I have proposed 3 recommendations to better target our audience, build better brand equity, as well as expanding our distribution channels. These recommendations include narrowing our target market, creating a television show, and building a brand store. Thank you giving me this opportunity to analyze the industry and marketing mixes of both brands. In addition, I hope that my three recommendations will better the company in the future. If you have any questions please feel free to contact me at sj7613a@american.edu or by telephone at 202-384-9364 Attachment: Industry Analysis, Marketing Mix, and Brand Recommendations Part 1 Magazine Industry Overview The magazine industry is a very diverse business venture as it is full of multiple segments for its various target audiences. The teen market is full of recognizable names such as the pioneer of teen magazines, Seventeen established in 1944[1], Teen Vogue established in 2003[2], CosmoGirl established in 1999[3]. Each of these magazines caters to the...
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...with her father, Vernon, a barber and businessman. She went to Tennessee State University in 1971 and began working in radio and television broadcasting in Nashville. In 1976, Oprah moved to Baltimore where she hosted the TV chat show, People Are Talking. The show became a hit and Oprah stayed with it for eight years. She then hosted her own morning show A.M. Chicago after she was recruited by a Chicago TV station. At this time Donahue was competition for her, but within several months of her A.M. show, she had won her 100,000 more viewers than Donahue and had taken her show from last place to first in the ratings. Her success led to nationwide fame and a role in the film, The Color Purple, in 1985. She was nominated for an Academy Award for Best Supporting Actress. Oprah launched the Oprah Winfrey Show in 1986 as a nationally syndicated program. Her show grossed over $125 million by the end of its first year, which Oprah received $30 million. She was on 120 channels and had an audience of 10 million people. She soon gained ownership of the program from ABC, drawing it under the control of her new production company. Harpo productions which is Oprah spelled backwards made more and more money from syndication. In 1994, there were many talk shows that were trashy and exploitative, but Oprah pledged to keep her show free of tabloid topics. Initially her ratings fell, but she earned the respect of her viewers and was rewarded with an upsurge in popularity....
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...I dunno random powerpoint I'll upload something real later One show that was a big hit for most of the decade was Monk. The show was about an obsessive-compulsive detective whose wife was murdered, which resulted in his dismissal from the police force. He now works as a homicide consultant for the San Francisco Police Department. This show is one of my personal favorites. The top 5 most banned books of the decade were as follows: 1. Harry Potter (series), by J.K. Rowling 2. Alice series, by Phyllis Reynolds Naylor 3. The Chocolate War, by Robert Cormier 4. And Tango Makes Three, by Justin Richardson/Peter Parnell 5. Of Mice and Men, by John Steinbeck Coincidentally, The Giver is #23 on this list! 2000 Many computer failures occur because of the “Y2K bug”, also known as the “Year 2000 Problem”. However, almost no real damage is caused. January 6- The last Pyrenean Ibex is killed by a falling tree. May 13- 23 die in a fireworks factory disaster in the Netherlands. July 14- A geomagnetic storm is caused on Earth by a solar flare. August 14- Dora the Explorer debuts. December 15- The Chernobyl Nuclear Power Plant is shut down completely. 2001 January 15- Wikipedia launches on the Internet. January 20- George W. Bush becomes the president of the United States. June 19- A malfunctioning Iraqi missile hits a soccer field, killing 23. July 2- The world’s first artificial heart is implanted. September 11- Four U.S. commercial...
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...contribution, not a purchase. Usually, to authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. In the 1700s, the year that advertisement began with Benjamin Franklin publishing the Pennsylvania Gazette in Philadelphia, which include pages of "new advertisements?” Then Benjamin Franklin's General Magazine prints the first American magazine ads." By 1784 The Pennsylvania Packet & Daily Advertiser, America's first successful daily newspaper starts in Philadelphia. Many publications banned advertising while others limited the space to one column width. Even though advertising was limited to one column, Benjamin Day publishes the Sun, the first successful "penny newspaper" in New York. By 1837, circulation reaches 30,000, making it the world's largest newspaper. However by 1870 there were over 5,000 newspapers in circulation which carried advertising and the demand for advertising services was rapidly growing. . A particularly disturbing form of early American advertisements was notices of slave sales or appeals for the capture of escaped slaves. Historians have used these advertisements as sources to examine tactics of resistance and escape, to study the health, skills, and other characteristics of enslaved men...
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