...| The Broadway Cafe | CIS 500 | Jaya Nanditha, Roslyn Hall, Fardaoussi Mohamed, Francis K. Dunor, | | 2/4/2012 | The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model is buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use to rebuild a failing eatery located downtown called Broadway Café. The Three Generic Strategies are Cost Leadership Generic Strategy, Differential Generic Strategy and Focus Generic Strategy. We will also discuss how ebusiness can help the Broadway Café achieve a competitive advantage. Focus of ebusiness will be marketing, finance, accounting, sales, customer service and human resources. Final Project: Broadway Café - Part 1 & 2 | The Broadway Cafe This paper will discuss creating Competitive Advantage in business through business decisions using the Porter’s Five Forces Analysis and Porter’s Three Generic Strategies. In addition, this paper will discuss how ebusiness can be used in making business decisions to gain competitive advantage. A fictitious business, called the Broadway Café will be the model business in which these business practices will be applied. The Broadway Café is a business in the...
Words: 2129 - Pages: 9
...Final Project: Broadway Café Part 1 & 2 Vashti A. Delaney Brouwers Strayer University CIS500 - Information Systems for Decision-Making October 29, 2011 Dr. Jim Dollens Table of Content Abstract……………………………………………………………………………………... | 3 | Introduction………………………………………………………………………………… | 4 | Competitive Advantage…………………………………………………………………….. | 4 | Five Force Analysis………………………………………………………………….. | 5 | Threats of Substitutes Products and Service…………………………………………. | 5 | Buyer Power…………………………………………………………………………. | 6 | Supplier Power………………………………………………………………………. | 7 | Rivalry Among Existing Competitors………………………………………………. | 7 | The Threat of New Entrants………………………………………………………… | 8 | Cost Leadership Generic Strategy…………………………………………………… | 8 | Differential Generic Strategy………………………………………………………… | 9 | Focus Generic Theory……………………………………………………………….. | 9 | Ebusiness……………………………………………………………………………………. | 10 | Conclusion…………………………………………………………………………………... | 11 | References…………………………………………………………………………………… | 12 | Abstract The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model are buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion includes determining which Porter’s Three Generic Strategies to use...
Words: 2638 - Pages: 11
...An Analysis of the Café Case Study CIS 500 May 1, 2011 Dr. Evangeline Jefferson, Ed.D. Strayer University Analysis of the Broadway Café Case Study The intensified use of Information and telecommunication in business operations has increasingly been adopted as the best tool to confront the rising competition in the hospitality industry. Just like any other business entity, though unique in nature, many hotel and restaurant operators will have to adopt and intensify the use of system and e-commerce techniques in boosting the overall competitiveness of business entities. The unique nature of these businesses has indeed formed the backbone incentive for choice of Broadway case study as the subject of this paper. This case study is aiming at improving the business knowledge of information technology adoption hand in hand with intangible concepts such as enterprise resource system, wireless network and SCM within the hotel industry. The subsequent literature in this text therefore examines in detail how the use of use of technology; E-Business strategy; Networks, Telecommunications, and Wireless Computing; Customer Relationship Management as well as Problem-solving Analysis are capable of delivering a competitive advantage to Broadway Café. Implication of technology to Broadway Café’s Competitive Advantage Competitive advantage is a hallmark of cumulative effective of successive profitability and strong market share that an organization achieves in the long term relative...
Words: 963 - Pages: 4
...2011 Cohesion Case Study for Broadway Cafe 2 Table of Contents Abstract............................................................................................................................................3 Part I: Porter’s Five - Force Analysis..............................................................................................4 Part II: Creating an e-business strategy...........................................................................................7 Part III: Consideration for M-Coupons...........................................................................................9 Part IV: Online Virtual Customer Relations...................................................................................11 Part V: Outsourcing.......................................................................................................................13 Conclusions......................................................................................................................................? References......................................................................................................................................?? 3 Abstract As Mom and Pop restaurants and cafes continue to be on the rise, many times they find themselves trying to stay competitive with other franchises in the business. As with the Broadway Cafe, established in 1952, trying to maintain its competitive...
Words: 3319 - Pages: 14
...1Running head: BROADWAY CAFÉ 21ST CENTURY The Broadway Café Enters the 21st Century Student Name School Name Class Name Professor November 6, 2011 Abstract The Broadway Café is a family coffee shop located at 1225 S. Broadway in Baltimore, Maryland. The Café offers many different kinds of coffees, teas, baked goods, homemade soups, sandwiches, and salads. For many years this was the place to meet with family and friends to relax and have pleasant conversation. For the past five years, however, business has been declining. At one time the Café held the competitive advantage; however, that is not the case now. To compete in today’s marketplace Broadway Café must upgrade in all areas of operation and support. Competitive Advantage In order for an organization to survive in today’s marketplace they must have and maintain a competitive advantage. Competitive advantage can be defined as the strategic advantage one business entity has over its rival entities within its industry. This phenomenon occurs when a business acquires or develops an attribute that would allow it to perform far above its competitors. A tool used by organizations facing the challenge of gaining that competitive advantage is Michael Porter’s Five Forces Model. Since 1952 Broadway Café has been the only coffee shop in the neighborhood. There has been a decline in business due to other cafes opening over the years and now there is talk of a Starbucks opening just a few blocks away. Buyers...
Words: 1988 - Pages: 8
...raised a concern about how a Starbucks is about to open nearby. This will pose a threat to my business, but if I stick to the above strategy proposed, and retain our old customer base, improving our management and supply chain system in the process, we will be able to retain our old customers. Environmental scanning: is the acquisition and analysis of events and trends in the environment external to an organisation. Using information technology, we can access valuable information and data about star bucks, as well our target market. As a public company, Starbucks has detailed information published publicly about its financial situation as well as how good or bad it is doing in the coffee shop industry. Competitive advantage: the competitive advantage of Broadway coffee shop over Starbucks would be its traditional and home-made style baked goods. Also using modern technology, Broadway will offer its customer unique access to eBooks and wireless internet connectivity, which other coffee shops do not offer yet. First mover advantage: As a completely new business idea for a coffee shop, access to eBooks at every coffee table will give Broadway, a first mover advantage in the...
Words: 3066 - Pages: 13
...Abstract A Traditional coffee shop, The Broadway Café was founded in 1952, and it was a local hotspot for many years. The Broadway Café still operates these days without technology. However, with the rapid growing technologic in business, the companies that do not adapt to the technology age possibly will find themselves with difficulties to survive the strong competition. In order to the Broadway Café survive the business competition, its needs an upgrade technologic on the entire system. The Café has as an advantage to be the first coffee business on the neighborhood. The café have also a wide variety of options available at the menu. But now the situation is changing the competitors are arriving with technologically advanced, and with wholesale coffee business in the market. To move the Broadway Café into the current century we need to upgrade its business perform with the information systems. New technology and competitive advantage strategy will conduct future decisions to maintain and bring new costumers to the Cafe. Through the IT and a good management the Broadway Café will have capacity to reach a competitive advantage over its adversary. It will enables the Broadway Café to create better price for its customers and superior income for it self, by delivering the equal products as a competitor but with lower cost, and by delivering unique variety of menu that exceed advantage those competing products. The Broadway Café will make every effort to maximize its profits...
Words: 3306 - Pages: 14
...Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with us (his heir/successor). His system for record keeping consisted of a note pad that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only and since he had an exceptional memory, he never recorded any family recipes or made a client list. In order to bring the Café into the 21 Century, quite a few changes need to be made. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive...
Words: 2220 - Pages: 9
...Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr. Wallace had conducted a good business in his time, it appears as though new and improves methods needed to be in place to keep the business thriving. Mr. Wallace had acquired a wealth of knowledge about the coffee business and unfortunately before he passed way he was unable to share the information with us (his heir/successor). His system for record keeping consisted of a note pad that tracked inventory along with payroll and coupons. His advertising plan was by word-of-mouth only and since he had an exceptional memory, he never recorded any family recipes or made a client list. In order to bring the Café into the 21 Century, quite a few changes need to be made. The business needs to gain a competitive advantage though technology, deploy a wireless network for customers, use CRM to implement marketing campaigns and sales strategies, and develop project management activities for implementing solutions. Competitive Advantage A competitive advantage is product or service that...
Words: 2207 - Pages: 9
...“Bringing the Broadway Café into the 21st Century” Date: December 09, 2011 K B Loumon TABLE OF CONTENTS Contents Abstract 3 Part 1: Porter’s Five-Force Analysis 4 Part 2: Developing an E-Business Strategy 5 Part 3: M-Coupon Systems in Mobile Marketing and Wireless 7 Telecommunication Network 7 Part 4: Second Life for Customer Relationship Management 10 Part 5: Outsourcing Systems Development 12 Conclusion 15 References 16 Abstract The Broadway Café opened in 1952 and is conveniently located downtown Silver Spring, Maryland. A hotspot for many years, it never ceased to attract the same clientele. Its menu is diverse and includes specialized coffees, teas, full service bakery, sandwiches, homemade soups and salads. But the business is declining because the Café never upgrade its business practices. Without a website and any computers in the store, ordering, inventory and payroll are done manually. The Cafe is currently very lackluster in its processes and could not stand out in today’s fast growing environment. In order to enhance our business operations, increase revenue and most importantly, keep the Café’s competitive advantage, we will look over the state of the business, define a new business strategy and implement a new IT system. Through Michael Porter’s Five Forces Model, we will analyze the environment of the industry in which the Café operates. We will develop an e-Business strategy that will determine the ideal blueprint for generating...
Words: 4259 - Pages: 18
...…………………………………………………………… 25 Menu ……………………………………………………………… 26 References …………………………………………………………. 27 Abstract The Broadway Café has been undergoing a particular decline in sales over the last five years. The Broadway Café was established in 1952 and has not achieved any changes since the doors opened. If the company was to make an about face and show some growth some immense changes need to take place. The Broadway Café will need to consider adapting Michael Porters’ Five Forces, as well as, establish which of the three strategies it will use to restore the company for the 21st century. There are more areas that will need to be looked into such, customer loyalty programs, employee concerns and maintaining a viable advantage over its competitors. The Broadway Café has to take to introduce information technology into daily operations and application programming interface in order to stay current in today’s market. An e-business strategy and company web site and a business process management system will need to be applied. The Broadway Café stock management and consumer association management will need to be revamped for today’s e-business economy. Part 1 Porters Five Forces model is a useful tool to help an organization determine challenges that they will face when entering a new industry or industry...
Words: 4696 - Pages: 19
...Networks, Telecommunications, and Wireless Computing Businesses around the world are moving to network infrastructure solutions that allow greater choice in how they go to market-solutions with global reach. (Baltzan & Phillips, 2009, p. 239) For the Broadway café to move into the 21st century it should include latest technologies in marketing and make significant efforts to include mobile marketing strategies. Companies worldwide are going mobile to increase productivity, speed delivery to market, and reduce operating costs. (Baltzan & Phillips, 2009) To gain the competitive advantage, more and more retailers are turning to mobile application to enhance worker productivity, operational efficiencies, and anytime, anywhere customer service (Baltzan & Phillips, 2009, pages 248,249) The newest channel for direct marketing is mobile direct marketing. It is a communication channel that provides marketers and consumers with opportunities for much greater interaction and individualization. (Kondo, Shen & Shahriar, 2008) The Mobile phone is a highly used and reachable medium; this makes it a potential channel to reach to the prospective consumers. Today everyone owns smartphones to 4G handsets. Broadway café plans to introduce M coupons to its customers. Mobile coupons are digital coupons sent to a mobile device such as a mobile phone, smart phone, or personal digital assistant. They can carry messages including text, pictures, audio, and, more recently, even videos. The...
Words: 1893 - Pages: 8
...The Broadway Cafe Advantage Exercise One: The Broadway Café This exercise will develop a competitive Advantage for the Broadway Café. The café has been in business since 1952 and has never had a single competitor in the neighborhood. Now that the café may have a competition will affect the business. Therefore the café need to develop a new strategic direction to bring the café into the 21st century. • Describe your strategy for addressing your employees’ concerns, building loyalty among your customers, and remaining competitive in a changing market? Developing a strategy will help to communicate goals and priorities to employees. It would also improve manages and employees’ abilities to make the right decisions in their day to day work. Inform the employees of the upcoming challenges and let them know that the company values their opinions and concerns regardless of the economic. As owner of the Broadway café would have to have conversation with the customer will be essential to build their trust and loyalty, so that they continue to shop at café. The best way to keep the customers inform is to make sure that they are inform of all the changes in the café. To keep customers updated and engaged will had to get up-to-date with the technology by acquiring a computer get engage in the new social networks like Facebook and Twitter are essential to build a communication with the current and future customers. Update Facebook and Twitter on occasion asking...
Words: 1633 - Pages: 7
...The Cohesion Case: The Broadway Café Alicia N. Gadson CIS 500: Information Systems for Decision-Making Strayer University Dr. Frank R. Lazzara June 6, 2011 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Competitive Advantage................................................................................ 4 Part 2: The Broadway Café and E-Business...................................................................... 9 Part 3: Networks, Telecommunications, and Wireless Computing............................................ 13 Part 4: CRM: Second Life for Broadway Café......................................... 16 Part 5: Systems Development Life Cycle (SDLC) ................................................... 19 Conclusions ................................................................................................................... 22 Bibliography................................................................................................................. 24 Abstract The Broadway Café was first established in 1952 by my grandfather. The Broadway Café immediately became the hotspot, but over time lost business due to its lack of ability to compete with competitors in the 21st century. I have recently inherited the Broadway Café and have transformed it into the business it should be in the 21st century. I started the café off with...
Words: 6462 - Pages: 26
...Final Project 1 Final Project The Broadway Cafe' Part I and II CIS 500 Strayer University Elizabeth Bethel Final Project 2 The Broadway cafe is a family inherited coffee shop located in downtown Atlanta, Georgia. The cafe' has been in business for 58 years. The business offers specialized coffees, teas, a full service bakery, homemade sandwiches, soups, and salads. It was once a hotspot but for the past five years business has been declining. Although my grandfather was very adroit at managing the business, Starbucks will be coming to the area. Grandfather had a terrific memory and stored everything such as customers names, family recipes, and soups in his brain. His record keeping system was tracked...
Words: 2450 - Pages: 10
