...1, AY 2013 - 2014 The State of Music Today In my opinion, most of today’s music has no soul. Although opinions may differ, this statement holds true to many people. The music industry is slowly destroying music. It is a sad irony, but it true. Music has always been a lucrative way to make money. Music has always been a business. People paid to hear talented musicians play their music. People pay very large amounts, sometimes too extravagant, sums of money to watch their favorite bands or artists perform at live concerts. People constantly every release of their favorite band or artists. The fact is that, people spend money on music. Where there is money, there is greed. This is an inevitable fact. Everyone wants money and more money. Our lives revolve around money. This is where everything went wrong for the music industry. The business overpowered the music. The major record companies sign ‘hot acts’ or popular musicians to make money off them. It used to be that record companies were vessels in which the musician can use to let people hear their music. The true objective of a record company is to distribute the music of the artist and fairly pay the artist what they are rightly due. Record companies are not supposed to be bigger than the music, they are supposed to be about the music. They are supposed to support the artist and give the artist the means to make their music and then distribute that music to the fans. Popular music has become a monopoly. These major...
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...Sex is everywhere in our society. It is on TV, magazines, radio, billboards, and basically anywhere you look today. People cannot get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because 'Sometimes people listen better with their eyes' (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work. Sex in advertising has been around for many years now. Ever since the Maidenform fantasy over twenty years ago. Here is a great example of sex in advertising. It showed women in their Maidenform bras and had different schemes to each one. Maidenform were showing that if they wore this bra and look sexy they could be successful in their jobs and get out of the house. Basically these ads made women feel sexy, and more confident about their bodies. Quit being just a housewife, which many of them were back then. It was now ?The Maidenform Women. You never know where she?ll turn up? (Moog 109). The Maidenform bra ads symbolized the exciting but frustrating longings of the past (Moog 109). Of course this brought some controversy, but when you are dealing with sex appeal in your ads it?s kind of an automatic. That was then, what about now? There are many companies that use sex appeal in their ads today...
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...Sex is everywhere in our society. It is on TV, magazines, radio, billboards, and basically anywhere you look today. People cannot get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because 'Sometimes people listen better with their eyes' (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work. Sex in advertising has been around for many years now. Ever since the Maidenform fantasy over twenty years ago. Here is a great example of sex in advertising. It showed women in their Maidenform bras and had different schemes to each one. Maidenform were showing that if they wore this bra and look sexy they could be successful in their jobs and get out of the house. Basically these ads made women feel sexy, and more confident about their bodies. Quit being just a housewife, which many of them were back then. It was now ?The Maidenform Women. You never know where she?ll turn up? (Moog 109). The Maidenform bra ads symbolized the exciting but frustrating longings of the past (Moog 109). Of course this brought some controversy, but when you are dealing with sex appeal in your ads it?s kind of an automatic. That was then, what about now? There are many companies that use sex appeal in their ads today...
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...Sex is everywhere. Sex is on television, billboards, magazines, radio stations, and basically anywhere you look and listen. Companies use sex to advertise so it is very hard for a person to avoid it. Sex appeal is used in advertising all the time, and people love it because according to Steel, 'sometimes people listen better with their eyes than their ears' (Steel 138). Sex in advertising is an effective technique so it helps companies successfully sell their products to the American public. Nevertheless, sex has to be directed at the right audience, and sold at the right places in order for it to work. Sex in advertising has been around for a long time now. A great example of sex in advertising is the Maidenform fantasy that happened over twenty years ago. It showed women in their Maidenform bras and had different schemes to each one. Maidenform was showing that if they wore this bra and look sexy they could be successful in their careers and leave their housewife lifestyle. These provocative advertisements made women feel sexy and convinced them to quit being just a housewife, which many of them were back then. Of course these ads brought some controversy, but when an agency is dealing with sex appeal in their ads it’s expected to be somewhat controversial as perceived by the society. This was a story of the past, what about sex in advertisement today? Many companies that use sex appeal in their ads today. For instance Victoria’s Secret is the top seller of lingerie. They...
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...C H A P T E R 7 Gender and Advertising How Gender Shapes Meaning The emotional, sexual, and psychological stereotyping of females begins when the doctor says, “It’s a girl.” —Shirley Chisholm Men are dogs and women are cats. Women are from Venus and men are from Mars. Writers, filmmakers, psychologists, and advertisers all have used the idea that men and women are different to develop stories, create conflict, and provide persuasive imagery. Not only do advertisers view men and women differently, but men and women also bring different perspectives to advertising. Thus, we can assume that men and women create dif-ferent meanings from the advertisements they see. Gender roles in our society have changed dramatically since the 1950s, and portrayals of men and women in advertising have been researched since nearly the same time. Researchers have consistently sought to evaluate these roles to examine whether advertising has kept up with societal changes. In this chapter, we examine the different ways men and women view advertising and mes-sages, as well as some of the ways that advertising portrays gender roles today. The last several decades have seen changes in the role of women in society, both as those who earn money and those who spend money. In 1940, women comprised about 20% of the workforce in the United States, while today that percentage reaches 50% (U.S. Department of Labor, 2000). In addition, the family structure in the United States has changed: smaller...
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...examples to support your perspective. 4. Why are the key risks and the potential rewards of product placement in both movies and television? Do think this promotional tool will continue to grow? Why or why not? 5. What ethical issues have emerged as marketers explore new ways of grabbing consumer attention? Use examples to support your points. 6. Do you think that cable television advertising spending will eventually eclipse network television advertising spending? Why or why not? 7. Given that each type of media offers strengths and drawbacks, what factors should you consider in developing a media plan for a specific product? 8. What are the advantages and disadvantages of publicity? Is it ethical for marketers to try to influence the media? Explain your answer. 9. What are the 6 stages in the selling process? What role does each stage play? Which stage do you believe is most important? Why? 10. How can you determine the right promotional mix for a specific good or service? What key factors should you consider?...
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...INTRODUCTION Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Public relations is thought by many to be propaganda by a different name, ironically, the very term "Public relations" could easily be seen as a public relations ploy to make the idea of propaganda more acceptable. Public Relations is similar to Analyst Relations, Investor Relations and Public Affairs depending on the firm, organization or population it represents. DEFINITIONS OF PUBLIC RELATIONS “Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.” - Institute of Public Relations, USA “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement...
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...Coca-Cola: A journey over 120 years old 04 Feb 2009 By Sarimul Islam Choudhury ‘Little drops of joy’ as they call it, soft drink and beverages brand Coca-Cola came into existence in 1886 in Atlanta, New York, USA. From selling only nine glasses of drinks a day initially, after a successful stint of operation for over 120 years, the company currently produces more than 10 billion gallons of drink a day and sells its products across 200 countries worldwide. With more than 450 brands, the company is one of the largest beverage companies in the world keeping the language of refreshment universal across the globe. The product comes into existence: It was1886 in New York Harbor when the construction of the Statue of Liberty was in progress, John Pemberton, a pharmacist in Atlanta, was intrigued by a fragrant caramel-coloured liquid. He carried it a few doors down to Jacobs' Pharmacy where the mixture was combined with carbonated water and sampled by customers who all agreed — that this new drink was something special. Jacobs' Pharmacy then put it on sale for five cents a glass. Later, Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola and wrote it out in a distinct script, the same way it is in use these days. According to the company: “Quality is more than what we taste or see or measure. It shows in our every action. We relentlessly strive to exceed the world's ever-changing expectations because keeping our quality promise in the marketplace is our highest...
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...and a new wave of competitors and new entrants that starts to challenge the brand, which create a high bargaining power for customers. The primary internal issue, and also the most important one that led to Victoria’s Secret public criticism, is the series of scandals that damaged their brand image and identity. The company suffered from a wide range of critics from 2009 to 2016, among which : In 2009 Victoria’s Secret was sued several times for producing underwear that contained formaldehyde. In 2012 they were accused of the use of child labour in harvesting cotton and of selling knockoffs of the company’s stockings. Moreover the new lingerie collection « Go East » has been criticised for being racist. However, today we are investigating the two biggest scandals that happened in 2014, and more recently in May 2016, concerning the negative image of women that the brand delivers in its advertisings. In 2014, a petition was signed against the lingerie collection called “Body”, that displayed the slogan “The Perfect Body” over some well-known Victoria’s Secret Angels. The petition demanded that Victoria’s Secret apologise and take responsibility for the unhealthy,...
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...“The Importance of Music Publishing in Artist Management” Dr. Mary Conwell BUL 2241-102 G. Jay Lee 1/28/2009 Cover Page...............................................................................................1 Table of Contents…………………………………………………….....2 Abstract Summary...................................................................................3 Introduction……………………………………………………………..4 Integrity………………………………………………………………..5-8 Identity………………………………………………………………..….9 Self perception is equitable to self promotion………………...........10-11 Ideology …………………………………………………......……….….12 Conclusion…………………………………………………………….…13 Glossary………………………………………………………………….14 Annotated Bibliography………………………………………………...15 Appendix A…………………………………………………………..16-18 Appendix B ………………………………………………………….…..19 Appendix C…………………………………………………………..20-22 Abstract summary As youngsters, children are taught that they are all very special, and are told to reach for stars. Summarily, most people think that in order to become the next “pop star”, all anyone needs is a little talent and a lot of luck. However, in today’s business climate, in order to be considered a bankable investment, artists must possess talent, kiss lady luck square on the lips, and have the business acumen garnered towards dealing with the confines of the recording industry. The primary purpose of this document is to help artists discern the steps necessary to attain music publishing, and...
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...Marketing Strategies Marketing 500 Summary Music has always been apart of our universal history and cultural growth. Some cultures would pass along stories or messages through music, while others may use it to celebrate a major event, a new life, or as a means to merely get through the day. Music is universal and appeals to everyone. Throughout the years, the production of music went from musical acts performing on the radio, then the production of vinyl records, eight tracks, cassette tapes, CD’s, and currently MP3/MP4 digital media. With the quickened rise of technology, the current and an older generation of music lovers are not restricted to CD’s players and MP3 players to listen to music. With the increase of Smartphone and tablet use in many countries around the world, music can be purchased, uploaded, and played through these devices. The Mo Music company has created a product that fits right in to this progressive wireless advancement, the Swap application with cloud storage. Based on our market research, music sharing is very popular; however, there is not a current way to share music/media through wireless devices, which was the means of creating the Swap application and cloud. This application has the potential to create a new distribution method for music as well as lead to a great technical advancement for wireless technology as well as produce an abundant amount in sales. Introduction Mo Music was created and founded in 2011 by owner and Director Monique...
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...GLOBAL CEO n November 2002 Case Study n Benetton group: Unconventional advertising Senthil Ganesan* The purpose of advertising is not to sell more. It’s to do with institutional publicity, whose aim is to communicate the company’s values (...) We need to convey a single strong image, which can be shared anywhere in the world. – Luciano Benetton, Founder Chairman I am not here to sell pullovers, but to promote an image... Benetton’s advertising draws public attention to universal themes like racial integration, the protection of the environment, Aids... – Oliviero Toscani, Benetton Art Director and Photographer Benetton Group: Unconventional Advertising The group’s principal brands included United Colors of Benetton (UCB), Sisley, PlayLife, Nordica, Prince, Rollerblade, and Killer Loop. The Benetton family (comprised of three brothers and a sister) established the Benetton chain in a small Italian town in 1955. To support his family, Luciano Benetton (born 1935), dropped out of school to sell apparel. His sister Guiliana (born 1937) worked as a knitter in a local factory. Recognizing the potential for a new business, Luciano and Guiliana decided to start their own apparel company. They started off small by selling sweaters and as the business grew, the remaining two brothers joined in the activities of the company. Each of the four siblings took responsibility for one aspect of the business—Luciano concentrated on marketing; Guiliana directed the design department;...
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...perception of soft drinks and fast foods advertisements and its impact on youth lifestyle and eating habits Today it is a matter of great pride to see that India as a nation stands with a population of 1,166,079,217 (July 2009) and out of which two-third of the population lies below 35 years of age. India is considered as one of the youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises of those who are more open to adapt new products, ideas and follow trends set up by advertising world. Advertising today carries the blame of manipulating and duping audience. The moment you open your idiot box for multifaceted reasons you can see a clutter of advertisements, a commercial of 7 up ends up with a girl kissing a boy, ads of all juices making claims that all of them are preservative free, dangerous stunts being performed in ads of Thumps up and Mountain dew, open and free broadcast of inner wears at prime time encouraging the opposite sex to assault. All advertisement of several branded deo’s end in seductive mode. Ads of casual wears...
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...Conclusion…………………………………………………………………………………21 Works Cited…………………………………………………………………………..........23 Appendices………………………………………………………………………………...26 i 1 INTRODUCTION Abercrombie and Fitch is a store that targets a specific audience to make their customers feel young and beautiful. The young adult population is lured into stores like Abercrombie and Fitch because of the store’s sex appeal. Young and beautiful adults are ready at the door ready to greet customers (see figure 1). In order to understand the impact of Abercrombie and Fitch on the young adult population, semiotics, the media, research studies and autoethnography will be utilized. Nonverbal and verbal communication is also analyzed throughout this paper through visual aids and marketing tag lines. The persuasive advertising and marketing techniques used by Abercrombie and Fitch suggest the degree to which sexually explicit visual stimuli alter cultural norms. JUSTIFICATION Abercrombie and Fitch was established by David T. Abercrombie in 1892 as highend outfitter of sporting and excursion goods. The store began going downhill in 1960 and was bought by Michael S. Jeffries in 1988. Since...
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...Improvements in technology have defined generations. Each addition of a new gadget into our electronic arsenal has provided us new ways to be creative. There is little doubt that the personal computer has been one of the most significant innovations in our day-to-day lives. Each user identifies to their computer, whether it be a PC or an Apple. Users develop a strong bond with their computers and are normally reluctant to accept any other computer. From the many companies that design and manufactures personal computers, one has an innate talent in producing a cult like following. The Apple Corporation has provided our generation with a line of products that has revolutionized the way we interact and use technology in our every day life. A lot of elements go into the success of Apple, including the stores, the advertisements, the products, and the fans; however there is still room for improvement. Apple turned thirty in 2006 (cnet1). From its conception in 1976, Apple computers have stood for a creative alternative for the PC. As a cornerstone for the company, the Apple computer has continued to distance its self from the PC. The computer underwent a makeover in 1998 turning into a fashion worthy piece of equipment (cnet1). However the Mac isn’t just an eye-appealing computer with convenient hot corners , an alternant layout, and an inter-changeable dock; it has become something more. While Microsoft’s stock has been flat lining, Apple’s stock has risen 2500% since January...
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