...interest Cognitive involvement: interest in thinking about and learning information Affective involvement: interest in expending emotional energy and evoking deep feelings about Objects of involvement - product categories - experiences - brands - ads - mediums - particular show in which ad is placed What affects motivation? Personal relevance: direct bearing on and significant implications for your life Consistency with self concept: our mental view of who we are. The way you think others view you Values: beliefs about what is right, important or good Needs: internal state of tension caused by disequilibrium from an ideal/desired physical or psychological state Goals: outcomes that we would like to achieve Perceived risk: the extent to which the consumer is uncertain about the consequences of an action Inconsistency with attitudes: extent to which new info is consistent with previously acquired knowledge or attitudes MASLOW’S HIERARCHY OF NEEDS GOALS A goal is a particular end state (outcome) that we would like to achieve (concrete or abstract) CONCRETE: specific to a given behaviour or action & determined by situation ABSTRACT: e.g. to be a good student Promotion focused: consumer motivated to achieve positive outcomes Prevention focused: consumer motivated to avoid negative outcomes Process: Goal setting > formation of a goal intention > action planning > action initiation and control > goal attainment & failure ...
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...Learning that lasts through AGES Dr. Lila Davachi, Dr. Tobias Kiefer, Dr. David Rock and Lisa Rock NeuroLeadershipjournal issue THREE 2010 The attached copy is furnished to the author for non-commercial research and education use, including for instruction at the author’s institution, sharing with colleagues and providing to institutional administration. Other uses, including reproduction and distribution, or selling or licensing copies, or posting to personal, institutional or thirdparty websites are prohibited. In most cases authors are permitted to post a version of the article to their personal website or institutional repository. Authors requiring further information regarding the NeuroLeadership journal’s archiving and management policies are encouraged to send inquiries to: support@neuroleadership.org www.NeuroLeadership.org © NeuroLeadership Institute 2010 For Permissions, email support@neuroleadership.org This article was published in the © NeuroLeadership Institute 2010 For Permissions, email support@neuroleadership.org This article was published in the NeuroLeadership journal. The attached copy is furnished to the author for non-commercial research and education use, including for instruction at the author’s institution, sharing with colleagues and providing to institutional administration. Other uses, including reproduction and distribution, or selling or licensing copies, or posting to personal, institutional or thirdparty websites...
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...Review journal articles on what we know about how consumers use their memory. How does this knowledge inform what we know and what we could study for product placement? Introduction – 200- 300 words Product placement Product placements can be defined as paid product information targeted affecting the viewers via the planned of a branded product into a television program, movie (Balasubramanian, 1994), computer and online game. As it is not totally stated in this definition, product placements have been applied for persuasive motivations, such as increasing product awareness and sales. Some of the merits of product placements include overcoming the difficulty of zapping because viewers are less likely to change the channel or leave the place when a product shows in a movie like they may for advertisements (d’Astous & Chartier, 2000). Moreover, product placements allow marketers to aim very particular audiences because the demography of who attends which type of movie is well understood (Nebenzhal & Secunda, 1993). Product placements also have a longer life time than traditional advertisements (d’Astous & Chartier, 2000). When the movies are released as DVD or shown on TV, the brand placements are typically still present. Finally, surveys have demonstrated that viewers like product placements due to the realistic improvement of the movie or TV show ( Nebenzahl & Secunda, 1993). In its most basic understanding, product placements are the incorporation of...
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...Final Exam Review – Psychology 101 INTRODUCTION You are influenced by: 1. Physiology of your nervous system 2. 5 Senses 3. Cognition – Thinking and Problem Solving 4. Social Environment 5. Personality 6. Stress & psychological disorders Psychology is the science of what? Behavior * Science Aspect * Based on Experiments * Behavior * What is behavior? Observable through * Neural * Verbal * Social * Etc. * What is behavior driven by? * Mind * Body * Environment Basic Research vs. Applied Research * Basic Research is the seeking of more knowledge but not to solve a problem * Applied Research is using knowledge to solve a problem Figuring out what a part of the brain does is an example of? Basic Research Knowing what a part of the brain does and using that information to analyze why a part of a person’s brain isn’t working correctly? Applied research BEGINNINGS OF PSYCHOLOGY Who established the first laboratory devoted to Psychology, when, and where? * William Wundt, 1879, Leipzig, Germany Before 1800, questions of the mind were reserved for what field? * Philosophy From 1800 to 1879, rapid advances took place in what field? * Physiology Early psychology applied what methods to the study of the mind? * Physiological NEURONS 1600: Descartes & the Garden of St. Germain * Statues “came to life” as...
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...the same kind of defense mechanism. This is used to cope with severe mental trauma or mental stress. When a person goes through extremely powerful mental trauma that the mind cannot deal with the pain many things happen. One of those things is PTSD or post-Traumatic Stress Disorder. This report will look at this disorder from a biblical point of view using the lives of many people. Dreams The dilemma is what PTSD victims deal with frequently. PTSD is a reaction to some kind of stressor but definition. “PTSD is a disorder that has to do with the experiencing, witnessing, or confrontation with any event(s) that involved serious injury, death, or any threat to the physical wellbeing of that person or others” (Friedman, 755). The after effects of dealing with harmful situations....
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...is Advertising? “Paid non-personal communication from an identified sponsor using mass media to persuade or influence an audience. “ (Wells, Burnett, & Moriaty 1998) Criticism for advertising: While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited commercial e-mail and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. In addition, advertising frequently uses psychological pressure (for example, appealing to feelings of inadequacy) on the intended consumer, which may be harmful. Human psycology and Advertising: The human being is a complex creature. The same complexity that gives us the ability to manipulate objects also makes us vulnerable to manipulation. It is very Important for advertisers to study the human psycology and consumer behaviour inorder to exert maximun influence on target consumers. They aim at the vulnerabilities of human mind. A successfull ad agency is one which “manipulates human motivations and desires and develops a need for goods with which the public has at one time been unfamiliar-perhaps even undesirous of purchasing.” - Ernest Dichter President, Institute of Motivational Research. There are ten psychological...
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...as Mania and Depression. How does this 2 poles differ from each other and how does this 2 poles correlate to each other? Mood Changes | -A long period of feeling "high," or an overly happy or outgoing mood -Extreme irritability | Behavioral Changes | -Talking very fast, jumping from one idea to another, having racing thoughts -Being easily distracted -Increasing activities, such as taking on new projects -Being overly restless -Sleeping little or not being tired -Having an unrealistic belief in one's abilities -Behaving impulsively and engaging in pleasurable, high-risk behaviours | | Depression | Mood Changes | -An overly long period of feeling sad or hopeless -Loss of interest in activities once enjoyed, including sex. | Behavioral Changes | -Feeling tired or "slowed down" -Having problems concentrating, remembering, and making decisions -Being restless or irritable -Changing eating, sleeping, or other habits -Thinking of death or suicide, or attempting suicide. | How does they correlate? Both involves disturbance in length of sleep. Both involves intense emotional changes. Both has a cyclic period to show up the traits of the disorder. (not continuously ) Both will co-occur with PTSD, ADHD,MIGRAIN, HEART DISEASE, DIABETES and etc . What are the effects of insomnia in our daily life? Decreases level of alertness and effectiveness of a person when handling a vehicle or machine,raising the rate of road and occupational...
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...l l l l l l l l l ~l l l l l l l l l l l l l l l l l l l l 0 1135 0297253 3 Emerson College library Richard lvey School of Business The University of Western Ontario 907A11 HOW ADVERTISING WORKS Peter Voyer wrote this note solely to provide material for class discussion. The author does not intend to provide legal, tax, accounting or other professional advice. Such advice should be obtained from a qualified professional. lvey Management SeNices prohibits any form of reproduction, storage or transmittal without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact lvey Publishing, lvey Management SeNices, clo Richard lvey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2007, lvey Management Services Version: (A) 2007-08-08 In order to design and implement effective marketing communications, managers must develop a solid understanding of consumer behavior in general, and consumers' interpretation of and response to advertising in particular. Consequently, this note presents a useful perspective on understanding how advertising works from a consumer point of view. The note takes the perspective of the elaborationlikelihood model (ELM) developed by Petty and Cacioppo. 1 Understanding how advertising...
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...• Question 1 2 out of 2 points Figuring out where the vending machine is broken internally is an example of ______. Selected Answer: d. reasoning with a mental model Answers: a. deductive reasoning b. reasoning with a mental model c. syllogistic reasoning d. inductive reasoning Response Feedback: Page: 291 Reason: A mental model is a visual, spatial, or content-based representation of a problem or situation. Topic: 8.4 Reasoning 0 out of 2 points • Question 2 Considering whether to invite the president to speak at your college graduation ceremony is an example of a ______. Selected Answer: b. mental set Answers: a. decision b. problem c. mental set d. judgment Response Feedback: Page: 286 Reason: Decisions involve thinking that requires a choice among alternatives. Topic: 8.3 Decision Making 0 out of 2 points • Question 3 A bias in problem solving is ______. Selected Answer: a. irrelevant information Answers: a. irrelevant information b. unnecessary constraints c. mental set d. All of the above. Response Feedback: Page: 284 Topic: 8.2 Problem Solving 0 out of 2 points • Question 4 Deciding that, “if all dogs are pets, and all pets are owned, then all dogs must be owned” illustrates ______. Selected Answer: d. deductive reasoning Answers: a. syllogistic reasoning b. deductive reasoning c. inductive reasoning d. reasoning with a mental model Response...
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...Toronto, 3Department of Psychology, University College of North Wales (Received 12 November 1993; receivedfor publication 17 January 1994) S ummary--There is encouraging evidence that structured psychological treatments for depression, in p articular cognitive therapy, can reduce subsequent relapse after the period of initial treatment has been completed. However, there is a continuing need for prophylactic psychological approaches that can be administered to recovered patients in euthymic mood. An information-processing analysis of depressive m aintenance and relapse is used to define the requirements for effective prevention, and to propose mechanisms through which cognitive therapy achieves its prophylactic effects. This analysis suggests that similar effects can be achieved using techniques of stress-reduction based on the skills of attentional control t aught in mindfulness meditation. An information-processing analysis is presented of mindfulness and mindlessness, and of their relevance to preventing depressive relapse. This analysis provides the basis for the development of Attentional Control Training, a new approach to preventing relapse that integrates features of cognitive therapy and mindfulness training and is applicable to recovered depressed patients. INTRODUCTION T he prevention...
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...New Age Hypnosis 1 Self Hypnosis REVISED EDITION Easy Ways to Hypnotize Your Problems Away DR. BRUCE GOLDBERG New Page Books A division of The Career Press, Inc. Franklin Lakes, NJ 2 Self-Hypnosis Copyright ∞ 2006 by Dr. Bruce Goldberg All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced, in whole or in part, in any form or by any means electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher, The Career Press. SELF HYPNOSIS, REVISED EDITION EDITED BY CHRISTOPHER CAROLEI Cover design by Lu Rossman/Digi Dog Design NYC Printed in the U.S.A. by Book-mart Press To order this title, please call toll-free 1-800-CAREER-1 (NJ and Canada: 201848-0310) to order using VISA or MasterCard, or for further information on books from Career Press. The Career Press, Inc., 3 Tice Road, PO Box 687, Franklin Lakes, NJ 07417 www.careerpress.com www.newpagebooks.com Library of Congress Cataloging-in-Publication Data Goldberg, Bruce, 1948Self hypnosis : easy ways to hypnotize your problems away / by Bruce Goldberg.— Rev. ed. p. cm. Includes bibliographical references and index. ISBN-13: *978-1-56414-885-8 (pbk.) ISBN-10: 1-56414-885-8 (pbk.) 1. Mental suggestion. I. Title. BF1156.S8G65 2006 154.7—dc22 2005056737 New Age Hypnosis 3 DEDICATION This book is dedicated...
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...TPS 101: INTRODUCTION TO PSYCHOLOGY TPS 101 serves as the beginning course in psychology; as such, it is broad in scope. The course will introduce students to the history of psychology, and current paradigms and theories. We will cover neuroscience, sensation, perception, memory, and language, stress and health psychology, personality and social psychology, intelligence, and developmental psychology. Because of time limitations, none of these topics can be covered in great depth. The reference textbooks and the material presented in class will serve as the primary sources for the material to be covered. INTRODUCTION TO THE STUDY OF PSYCHOLOGY Psychology is the scientific study of behaviour and mental processes. It is an academic and applied discipline involving the scientific study of mental processes and behaviour. Psychology also refers to the application of such knowledge to various spheres of human activity, including problems of individuals' daily lives and the treatment of mental illness. It is largely concerned with humans, although the behaviour and mental processes of animals can also be part of psychology research, either as a subject in its own right (e.g. animal cognition and ethnology), or somewhat more controversially, as a way of gaining an insight into human psychology by means of comparison (including comparative psychology). Origins of the psychology Near the end of 19th century things started drawing together. Questions raised by philosophers were being...
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...sensitive, and child-focused treatment. Components discussed include assessment, psychoeducation, affective education, self-instruction training, cognitive restructuring, problem solving, relaxation training, modeling, contingency management, and exposure procedures. Hypothesized key processes, such as the need to be experiential in treatment, are presented for consideration. Keywords: anxiety; children; cognitive behavior therapy; theory A nxiety disorders are among the most common mental health disorders in youth with / \ prevalence rates ranging from 12% to 20% (Achenbrach, Howell, McConaughy, & Stan. Z r \ . g e r , 1995; Velting, Setzer, & Albano, 2004). Left untreated, these disorders tend to have long-term effects on social and emotional development. Negative consequences associated with anxiety disorders in youth include lower levels of social supports, academic underachievement, underemployment, substance use, and high comorbidity with other psychiatric...
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...THE NERVOUS SYSTEM The nervous system allows the animal to quickly detect, communicate and co-ordinate information about its external and internal environment so it can make efficient appropriate responses for survival and/or reproduction. The two major parts of our nervous system are the central nervous system (CNS) and peripheral nervous system (PNS). The CNS is made of the brain and spinal cord. The cranial nerves, spinal nerves and ganglia make up the PNS. The cranial nerves connect to the brain. The cranial and spinal nerves contain the axons (fibres) of sensory and motor nerve cells. Nerve cells areas are also known as neurons. Neurons are the basic unit of the nervous system. They carry information or impulses as electrical signals from one place to another in the body. There are 3 types of neurons: Sensory Neurons- Sensory neurons carry electrical signals (impulses) from receptors or sense organs to the CNS. Sensory neurons are also called afferent neurons. The cell body of sensory neurons is outside the CNS in ganglia. Motor Neurons- Motor Neurons Carry Impulses From The CNS To Effector Organs Motor Neurons Are Also Called Efferent Neurons. The Cell Bodies Of Motor Neurons Are Inside The CNS. Interneurons- These are also called intermediate, relay, or associative neurons. They carry information between sensory and motor neurons. They are found in the CNS. TOP The Structure of Neurons A Neuron consists of THREE MAIN PARTS: A. CELL...
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...Review of Marketing Research Review of Marketing Research VOLUME 1 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England 4 AUTHOR Copyright © 2005 by M.E.Sharpe, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M.E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America The paper used in this publication meets the minimum requirements of American National Standard for Information Sciences Permanence of Paper for Printed Library Materials, ANSI Z 39.48-1984. ~ MV (c) 10 9 8 7 6 5 4 3 2 1 CHAPTER TITLE 5 REVIEW OF MARKETING RESEARCH EDITOR: NARESH K. MALHOTRA, GEORGIA INSTITUTE OF TECHNOLOGY Editorial Board Rick P. Bagozzi, Rice University Ruth Bolton, Arizona State University George Day, University of Pennsylvania Morris B. Holbrook, Columbia University Michael Houston, University of Minnesota Shelby Hunt, Texas Tech University Dawn Iacobucci, Northwestern University Arun K. Jain, University at Buffalo, State University of New York Barbara Kahn, University of Pennsylvania Wagner Kamakura, Duke University Donald Lehmann, Columbia University Robert F. Lusch, University of Arizona Kent B. Monroe, University of Illinois, Urbana A. Parasuraman, University of Miami William Perreault, University of North Carolina Robert A. Peterson, University...
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