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The Financial Perspective

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Submitted By gpinson
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The purpose of this case assignment for this module is to carefully review the assign article, and then prepare my analysis of how Saatchi implemented the balance scorecards and it apparent effects, in a three to four page essay.
In the mid 1990’s Saatchi & Saatchi were on the brink of bankruptcy, this classic burning platform was cause by the over-extension through acquisition throughout the 1980s, alone with severe financial pressures in the recession of the early 1990s. However the turnaround started with Bob Seelert, Kevin Roberts and Bill Cochrane the newly appointed senior management team during the mid-1990s. Bob Seelert became chairman and he appointed Kevin Roberts as CEO Worldwide, and Bill Cochrane as CFO Worldwide. This management team was wise and had been in the business for quite some time, and as a team, they were catalytic for the scorecard implementation. In terms of the financial perspective the new leadership set goals for the company. These goals required significant organizational restructuring and cost reduction, this was the observation from the December 1997 de-merger of Saatchi & Saatchi from Cordiant Communications. Now that Saatchi & Saatchi were alone, a plan was developed by the senior management team to achieve those goals, and this plan was presented to its stakeholders in a detailed strategic blueprint for recovery.
Growing the revenue base better than the market, converting 30% of that incremental revenue to operation profit, and doubling its earnings per share. The stakeholders were also told that the following three very ambitious targets would be accomplished within a timeframe of three years.

The companies categorize its different business units (agencies) by creating three categories lead, drive and prosper. Each of these units had its own different strategic charges. Most units fall into prosper

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