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Bsc: the Balanced Scorecard

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Submitted By RussellW
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Why the changes? * Shifts in business models * Manufacturing to service to knowledge based * Shifts in technology * Companies mobilize and create value from their intangible assets as well as their physical and financial ones
Intangible Assets * Difficulties in placing a reliable financial value on intangible assets have prevented them from being recognized on a company’s balance sheet * Managers have searched for a system that would help them measure and manage the performance of their intangible, knowledge-based assets
Balanced Scorecard * The Balanced Scorecard (BSC) provides a system for measuring and managing all aspects of a company’s performance * The scorecard balances traditional financial measures of success, such as profits and return on capital, with nonfinancial measures of the drivers of future financial performance * The Balanced Scorecard measures organizational performance across different perspectives
Lenses
* Four different but linked perspectives are derived from the organization’s strategy: * Financial * Customer * Process * Learning and Growth * The BSC enables companies to: * Track financial results * Monitor how they are building the capabilities for future growth and profitability * With customers * With their internal processes * With their employees and systems

* A BSC tells the story of the business unit’s strategy * A BSC identifies and makes explicit the hypotheses about the cause-and-effect relationships between: * Outcome measures in the Financial and Customer perspectives * Performance drivers of those outcomes in the Internal and Learning and Growth perspectives

* Typical objectives found in each of the four BSC perspectives include: * Increase revenues through expanded sales

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