...YOU ARE INTERESTED IN IT My focus country this semester is Germany. The German culture I believe is responsible for their success even after being beaten and bankrupt in two world wars. I chose dimensions of culture to help me investigate the differences in culture between Germany and other European countries who are struggling. EXPLANATION OF THE KEY TERM According to Satterlee (2014, p. 43) “The dimensions of culture may be categorized as Communication, Religion, Ethics, Values and Attitudes, Manners, Customs, Social Structures and Organizations, and Education”. In the late 1960s and early 1970s an IBM sociologist named, Geert Hofstede, studying the diversity of his company, concluded that aside from individuals, a country can have a culture or personality that can be scored and compared with other countries. His theory of cultural dimensions includes only five categories: Power distance, Individualism, Masculinity, Uncertainty Avoidance and Long Term Orientation (Dimensions of national cultures, 2015). MAJOR ARTICLE SUMMARY The article I selected is from the December, 2011, issue of the journal Online Reading in Psychology and Culture: International association of Cross-Cultural Psychology. The article is titled, ‘Dimensionalizing Cultures: The Hofstede Model in Context’ by Geert Hofstede. The article begins with Mr. Hofstede describing his work at IBM. In the 1967 to 1973 time period, Mr. Hofstede was given access to a large database of 100,000 surveys from...
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...com/wp-content/uploads/2013/05/google-services.jpg Country Experience; France, Germany & Japan International Management http://en.academicpositions.se/content/uploads/sites/8/2013/07/lesundLogo.png Table of Contents Introduction3 How does a search engine work and make money?3 What is the exportability of search engine’s technology and business model?4 Why did many governments appear thretened by google? How did they counter this threat?4 Global leadership and Organizational Behaviour Effectiveness (GLOBE)4 Hofstede’s five dimensions:4 Google (USA) to France - focus dimensions: PDI & UAE (appendix 1: figure 1)4 Google (USA) to Germany - focus dimensions: UAI & IDV (appendix 1: figure 2)6 Google (USA) to Japan - focus dimensions: UAI, MAS, IDV and LTO (appendix 1: figure 3)7 Is the threat, from the government-sponsored search engines, real or imagined?8 What can Google do to secure dominance in those countries?8 What can Google learn from those experiences to guide its entry strategy for other countries?9 The negotiation process (appendix 2: figure 1)9 Stage One: Preparation9 Stage two: Relationship Building9 Stage Three: Exchange of task-related Information10 Stage Four: Persuasion10 Stage Five: Concession and Agreement10 Sources:11 Websites:11 Appendix 112 Figure 1: Hofstede, USA vs. France12 Figure 2: Hofstede, USA vs. Germany12 Figure 3: Hofstede, USA vs. Japan13 Appendix 2:14 Figure 1: The Negotiation Process14 Introduction ...
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...Introduction In order to obtain an impression of how culture possibly affects the businesses, it is reasonable to have a closer look at the differences among cultures. The representation of business culture is not only, multidimensional but also a socially constructed theory. It reflects how the members of various organizations accomplish their goals and work with commitment for the organization. An analysis of business culture is essential as it defines the set of values, beliefs, assumptions of the employees belonging to diverse organizations. Our analysis of the cultural shaping of people from Germany and Russia reveals a large cultural distance between the two countries. There are a number of models, which facilitate the comparison of...
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...grown and seen successes and failures in the international environment. It also will look at reasons behind the failures in relation to culture, using the venture into the world’s third largest retail market, Germany as the main focus for the essay. Firstly, this essay will look at culture and some theories that surround it and also look at different dimensions that make up culture. The definition of culture according to the Oxford Dictionary (1992) is: “the arts and other manifestations of human intellectual achievement regarded collectively or a refined understanding or appreciation of culture”. The theory that has been chosen to outline culture is Geert Hofstede’s five dimensions. The reason Hofstede’s theory has been used as an example in this case is because of the extensive research that he has put into developing his theories, as well as its relevance to the Wal-Mart failure in Germany. Between the years of 1967 and 1973, while Hofstede was working at international company IBM as a psychologist, he did a survey of over 100,000 employees in 40 different countries. From these results he was able to come up with four dimensions that can help people to understand the intercultural differences within regions and between counties. The four dimensions that Hofstede came...
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...Hofstede’s Five Dimension comparison of Germany and China Hofstede’s Five Dimensions Hofstede’s five dimensions are a useful tool to give someone an insight of different cultures. These elements give a country’s behaviour tendencies rather than an exact prescription. There are weaknesses to Hofstede’s Five Dimension theory as it may too easily encourage stereotyping. Even in countries as small as the UK, not all citizens are alike – e.g. it is argued that the culture in the North of England is quite different to the South. Hofstede has also been criticized for being too simplistic; however Hofstede’s theory does give us a general base to work from. 74 countries are listed on Hofstede’s website from which information can be drawn to make comparisons not only between countries but against the world average to give a broader picture. The following graph gives a comparison between Germany and China. It also allows for assessment against the Asian average and World average and our own British culture as benchmarks. Hofstede Comparison: UK, Germany, China Asian Average and World Average [pic] Comparison of Germany and China [pic] Power Distance Index Germany 35 LOW China 80 HIGH Individualism Germany 67 HIGH China 66 LOW Masculinity Germany 66 HIGH China 66 HIGH Uncertainty Avoidance Germany 65 HIGH China 30 LOW Long Term Orientation Germany 31LOW China 118 HIGH Power Distance Index – PDI Power Distance measures equality...
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...Hofstede’s Cultural Dimensions | China and the comparison to Germany | | | | Dennis Keidat | 01.04.2013 | | Gerard Hendrik Hofstede (born October 2, 1928 in Haarlem) is a Dutch expert in cultural studies [GHW]. Hofstede (1980) surveyed 88,000 IBM employees working in 66 countries and then ranked the countries on different cultural dimensions. His research resulted in four dimensions (power distance; individualism versus collectivism; uncertainty avoidance; and masculinity and femininity). In the beginning, China was not included in this study but later Bond and Hofstede looked at Chinese values. From this research they included a fifth cultural value dimension called: long-term versus short-term orientation [SKR]. Power Distance Index (PDI) The Power Distance index shows how less powerful individuals accept and expect an unequal distribution of power. High power distance means that power is unevenly distributed; low power distance means that power is more evenly distributed [TIP]. According to Geert Hofstede’s 5 dimensions China is located in the higher ranking at 80. That means that this society “believes that inequalities amongst people are acceptable†[GER]. The Power is centralised and the management is autocratic. The subordinate-superior relationship tends to be cleaved and “there is no defence against power abuse by superiors†[GER]. This means that “people are less willing to challenge authority which is likely due to old communism beliefs...
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...Hofstede’s Cultural Dimensions | China and the comparison to Germany | | | | Dennis Keidat | 01.04.2013 | | Gerard Hendrik Hofstede (born October 2, 1928 in Haarlem) is a Dutch expert in cultural studies [GHW]. Hofstede (1980) surveyed 88,000 IBM employees working in 66 countries and then ranked the countries on different cultural dimensions. His research resulted in four dimensions (power distance; individualism versus collectivism; uncertainty avoidance; and masculinity and femininity). In the beginning, China was not included in this study but later Bond and Hofstede looked at Chinese values. From this research they included a fifth cultural value dimension called: long-term versus short-term orientation [SKR]. Power Distance Index (PDI) The Power Distance index shows how less powerful individuals accept and expect an unequal distribution of power. High power distance means that power is unevenly distributed; low power distance means that power is more evenly distributed [TIP]. According to Geert Hofstede’s 5 dimensions China is located in the higher ranking at 80. That means that this society “believes that inequalities amongst people are acceptable” [GER]. The Power is centralised and the management is autocratic. The subordinate-superior relationship tends to be cleaved and “there is no defence against power abuse by superiors” [GER]. This means that “people are less willing to challenge authority which is likely due to old communism beliefs which still have...
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...Cultural Challenges When Entering the Global Market Prepared by: Dennis M. Reilly, Regent University, LDSL 724, Cultures & Values I. Executive Summary Globalization can be defined as the inevitable integration of markets, nation-states, technologies and people in a way that is enabling individuals, organizations and nation-states to reach around the world farther, faster, deeper, and cheaper than ever before. Culture has become a highly significant factor in determining the success in today's international business environment. In particular, organizations entering the foreign markets either by expansion or mergers and acquisitions (M&A’s) are known to suffer at a high failure rate due to not understanding and preparing for cultural differences. Studies suggest that failure is due to different and often controversial relationships between cultural differences, integration and performance. The purpose of this white paper is to examine the cultural concerns when American corporations/organizations enter foreign markets and the impact cultural understanding or the lack thereof has on their success or failure. II. Culture “Culture is not only all around us but within us as well”. Each individual within an organization comes with a unique background and culture. Culture can be defined as the blending of values, politics, beliefs, behaviors, customs and attitudes that distinguishes one society from another. Since culture is a learned behavior that encompasses...
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...Mexico: Cultural Analysis This paper is a cultural analysis of the Mexican culture through the lens of the 5-D Model developed by Professor Geert Hofstede. The five dimensions of the model include: Power Distance (PDI), Individualism versus Collectivism (IDV), Masculinity versus Femininity (MAS), Uncertainty Avoidance (UAI), and Long term versus short term orientation. In recent years a sixth dimension named Indulgence versus Restraint has been added. There are no rankings for this dimension as it has only been recently added and researched (Hofstede, 2012). This Model gives one an important tool for gaining insights into given cultures which can improve business opportunities and interactions (International business etiquette, manners and culture, 2012). Power Distance Index (PDI) is the degree to which the less powerful members of a society accept and expect that power is distributed unequally. The issue is how a society handles inequalities. Mexico, ranking 81on the PDI, is a hierarchical society. Regionally, Mexico ranks higher on PDI than the United States (rank 39) and Canada (rank 40), whose ranks indicate that their cultures strive to equalize the distribution of power and demand justification for inequalities of power. Globally, however, countries vary greatly in PDI, (average PDI rank of 60; Clearly Cultural, 2012). One must consider the PDI rank when doing business with a given country in a certain region. For example, Mexican businesses hoping to successfully...
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...a strategic HRM program will be very neccesary from the start for business establishment. The HRM shall be discussed in the following paragraphs, especially for a German company. Summary instroduction about Germany Germany covers an area of about 357,000 square km in the central part of Northern Europe. The German population is estimated at 80.5 millions. Christianity is the dominant religion, with 65 to 70 percent of the population. The official language is German. Germany was a founding member of the European Community in 1958. It is part of the Schengen Area, and has been a member of the eurozone since 1999. It is a member of the United Nations, NATO, the G8, and the G20. Germany is a highly developed country in the EU. Germany in Hofstede cultural dimensions According to Hofstede model, Germany has cultural dimensions such as: low power distance, high individualism, high masculinity, high uncertainty avoidance and high longterm orientation. (See below) (Source: http://geert-hofstede.com/germany.html ) By making PEST model, this helps us to analyze and get a better understanding of the political, economic, social and technological factors that generally impact business practises in Germany, especially in HR management. Political factors Germany is a democratic republic. Its political system has been led by two parties:...
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...German and American Comparison by Steven W. Congden University of Hartford, U.S.A. Alexei V. Matveev College of Staten Island – CUNY, U.S.A David E. Desplaces College of Charleston, U.S.A. This study builds on work by Matveev & Nelson (2004) which investigated the relationship between cross-cultural communication competence and multicultural team performance using American and Russian managers. This study examines the impact of national culture on German and American subjects. While a relationship between cross-cultural communication competence and multicultural team performance was found, it did not differ by overall national culture. Of the four dimensions of cross-cultural communication competence, only Cultural Empathy was found to be significantly different between Germans and Americans. No differences were found for the dimensions of Interpersonal Skills, Team Effectiveness, and Cultural Uncertainty. 1. Introduction Worldwide intercultural cooperation drives corporate growth and development across the globe resulting in a heightened demand for a qualified but diverse workforce. researchers have documented that the successful performance of multicultural teams is a vital and contributing factor to organizational success (Jackson, may, & Whitney, 1995; Snow, Snell, davison, & hambrick, 1996; Wheelan & hochberger, 1996). the increased reliance on multicultural teams has renewed interest in understanding and developing the communication processes necessary to develop high performance...
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...include languages, customs and values even holidays. These differences among nations are vast, ranging, and absolutely vital to understand. When business people understand and respect these social and cultural differences it creates an avenue where international business can be successful. A lack of understanding and sensitivity to cultural differences across cultures can lead to business failures. Culture is a potential stumbling block for many organizations thus the knowledge and understanding of its ins and outs should remain a top priority. In 1980, Hofstede created a model of cultural dimensions, which has become very popular and widely referenced. He identified five cultural dimensions differentiating people based on their country of residence. His cultural dimensions included power distance, uncertainty avoidance, individualism, masculinity, and long-term orientation. (Hofstede, 1980) Power distance dimension is subject to the distribution of power within the culture. High power society represents a small minority of the citizens, maintaining significant portions of power and prestige. Thus, power and prestige are more equally distributed in a low power distance culture. Uncertainty avoidance is the degree to which members of a culture are able to accept uncertainty. For example, countries high in uncertainty avoidance are more likely to develop specific systems of rules and procedures. Individualism is concerned with the degree to which members of the society...
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...Hofstede’s Cultural Dimensions US vs. India by Edward A. Molnar January 19, 2013 Abstract This article acknowledges the six dimensions of Hofstede’s theory of cultural dimensions, and defines five of them for a comparison between the United States and India. This article shows for the most part, the definitions of Hofstede’s cultural dimensions are correct, but the article did identify some ambiguities while making the comparisons. Finally, future areas of possible research were identified that would assist in the removal of the ambiguities. Hofstede’s Cultural Dimensions US vs. India Geert Hofstede’s theory of cultural dimensions was a result of an analysis of a world-wide survey of employee values by IBM in the 1960’s and 1970’s. This theory describes the effects of a society’s culture on the values of that culture’s members and how those values relate to behavior. This is accomplished by using a structure resulting from factor analysis (Hofstede, 2011). This theory has been used as an example for several fields, particularly in cross-cultural psychology (Hofstede, 2011). Geert Hofstede’s original cultural dimensions theory had four dimensions from which cultural values could be analyzed. These four dimensions were: (a) individualism versus collectivism (IDV); (b) uncertainty avoidance (UAI); (c) power distance (PDI); (d) masculinity versus femininity (MAS). While Hofstede was performing research in Hong Kong he added the fifth dimension, long-term orientation...
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...is the biggest barrier in doing business in the world market. Hofstede (1993) believes that the spread of business onto the global stage brings the issue of national and regional differences to the forefront. Hofstede measures culture in five dimensions and teaches that cooperation across cultures is essential to human survival. These five dimensions are Power distance, individualism, masculinity, uncertainty avoidance , and long term orientation. In this paper, I plan to present some similarities as well as some differences in the culture of the United States of America and China based on Hofstede’s dimensions. The United States of America is frequently investigated in cross cultural research due to its economic power and because of its cultural representativeness. China as the largest market, and possibly the most appealing market in Asia, is entering into global collaboration with a wide range of foreign partners. There are only two dimensions were the two countries are even close to being similar and they are masculinity and uncertainty avoidance. A masculine society is driven by success and achievement. A company with masculine culture operates assertively and competitively. If the country is ranked lower on this scale they are referred to as a feminine society which means that caring for others and quality of life are of a greater value. There was only a four point difference on the chart for this dimension. The USA is at 62 and China is at 66. While both countries are...
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...Hofstede's Dimensions of Culture Geert H. Hofstede was born on October 2, 1928 in Haarlem, the Netherlands. He received his M.Sc. from the Delft Institute of Technology in 1953, his Ph.D. (cum laude) from Groningen University in 1967. Hofstede is most well known for his work on four dimensions of cultural variability, commonly referred to as "Hofstede's Dimensions." These include: Uncertainty Avoidance, Power Distance, Masculinity-Femininity, Individualism-Collectivism, and Long-Term/Short Term Orientation. These dimensions were arrived in his 1980 publication, "Culture's consequences: International differences in work-related values." The study took existing survey data (sample size of 116,000) collected from a multinational corporation (IBM). The result was a score in each of the dimensions for 40 different countries. During 1978-83, the Dutch cultural anthropologist Geert Hofstede conducted detailed interviews with hundreds of IBM employees in 53 countries. Through standard statistical analysis of fairly large data sets, he was able to determine patterns of similarities and differences among the replies. From this data analysis, he formulated his theory that world cultures vary along consistent, fundamental dimensions. Since his subjects were constrained to one multinational corporation's world-wide employees, and thus to one company culture, he ascribed their differences to the effects of their national cultures. (One weakness is that he maintained that each country...
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