...The Greatest Movie Ever Sold Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society. In the movie Spurlock talks about product marketing while using product placement to get brands to sponsor his movie. Of course, some of the brands (Guess, Harmel Foods, Ford, Nike, Red Bull,etc.) refuse his request to sponsor his endeavor and take part in the movie. Spurlock's reputation doesn't seem good enough for them, they are scared that being featured in this movie is going to damage their brand image. But brands, who want to be considered transparent or playful probably will be interested in sponsoring such a film. Some of the companies that agreed to sponsor the movie are Hyatt, POM Wonderful, Mini Cooper, JetBlue. They were taking risks, considering the fact that Spurlock was the man behind “Supersize Me” documentary, but overall I think it worked out well for them. Besides, Spurlock made sure that his brands were a good match for his movie. He analyzed his brand personality and then made sure the companies...
Words: 772 - Pages: 4
...Part 2 9.) The rationale for Merrell Shoes to appear in this movie was to sponsor Morgan Spurlock. Its other rationale was to help show how to gain corporate sponsorship in making a movie and the importance of branding. It also gave Merrell Shoes a way to express their brand and show what its all about. 10.) The risk of having this brand in the movie is that it can have a negative impact on Merrell Shoes. Also if the movie does bad and receives many bad reviews then it can make the brand look bad and will ultimately hurt the reputation of the brand. Just like there are risk there are also potential rewards. One potential reward is that they will have their brand advertised which will make customers that never heard of the brand interested and aware of the brand. More people will start to take notice and more people will buy from this brand. 11.) The Quid Pro Quo was that Merrell Shoes would sponsor Morgan Spurlock and Morgan Spurlock will promote their brand. The brand had to provide money to be in the film and shoes so that he can use them during the movie to advertise and talk about how great the brand is. The brand was featured as the worlds greatest shoe store. Merrell Shoes gained publicity and recognition in return for sponsoring the film. 12.) Merrell Shoes appearance in The Greatest Movie Ever Sold was a good decision. It didn’t hurt the brand in any way, matter fact it gave the brand more recognition. There is no such thing as bad publicity, every type of publicity...
Words: 300 - Pages: 2
...Chris Kyle: The Greatest Sniper of all Time Chris Kyle is no stranger to the American society. Especially to the patriotic Americans at least. Chris Kyle is considered a hero in American society, he is known as the most deadliest marksman with a long rifle. Chris Kyle was not there putting his life on the line to save himself from death, he was doing it for his family,his country, but he mostly was doing it for his brothers fighting next to him in the line of fire. In Micheal, J, money’s article “The legend of Chris Kyle” it's says “Chris Kyle (A.K.A) The legend was so large Because he wants to personally protect all of his brothers in combat. Chris Kyle was always out to help others. He was like a open book, all of his knowledge he would share to teach others to become a better person. Whether it was giving some tips for life, or it was tips to help someone become a better marksman, he tried to help that person as much as he was fully capable of helping. People didn't always make Chris Kyle look good or make it look as he’s the good guy. Many people called Chris Kyle a psychopath, a hate-filled nazi, and a coward. Chris kyle was not in too much politics until after he was murdered.. Chris was murdered murdered at a gun range helping a wounded marine that was supposedly was suffering with post traumatic stress disorder. Chris Kyle trial happened in 2015, two years after his death. Before Chris kyle was murdered he was able to write and publish to books. The...
Words: 1367 - Pages: 6
...failed movie will be discussed and marketing concepts will be applied to analyze its failure. Marketing Plans Introduction One of the most important aspects of any business is marketing. It can make or break the strongest retailer. Figuring out what the customer wants and analyzing that data will help determine the marketing plan; getting that information right will determine if that plan is successful. Considered a genius when it comes to marketing, Steve Jobs made Apple what it is today, but he didn’t always do everything right. He learned some lessons along the way that contributed greatly to his success and legacy. His determination allowed him to learn those lessons and ultimately it helped him change the world. Definition of Marketing Plan A marketing plan is a written plan that explains in detail how an item or service will be marketed. This will include what has been learned about the market, including demographics and population. It will also include established goals and how they will be met. A marketing plan, if done well, will facilitate the entire direction and coordination of the marketing endeavor (Kotler & Keller, 2012). Marketing Plans: an Example of Success Even before the recent passing of Apple CEO Steve Jobs he was considered by many as a living legend. Since 1997 when he came back to Apple his record was nothing but success. Among other things Steve Jobs had a hand in introducing the iPod, the most popular music player this world has ever know...
Words: 1814 - Pages: 8
...Bookstores are becoming harder to find, and less books are being sold. Movies and TV shows are becoming more popular; ideas for these movies are from books which most people seem to forget. People would rather sit through a movie theater, where they spent 40 dollars on tickets and food to watch a two hour movie, when they could read the same story for only 10 dollars in the comfort of home. With books, we don’t have to wait to for commercials to be over see what happens just turn the page. Also we are able to find out more in the story line that the writers of the movie left out. This means books are always better than the movie. March 23, 2012 was the released date of The Hunger Games the movie. Anyone who saw the movie would say it was one of the greatest movies made that year. It won the Teen Choice Award for the Choice Movie: Sifi/Fantasy. It won the People’s Choice Award for Favorite Movie. This movie if it was not a book first, would be a flawless movie. Like most movies written from a book, this movie has flaws. In the book, the tributes are remade into Wolf Mutts during the final hour of the game. Wolf Mutts were wolves the size of horses and blood thirsty. They also acted like humans in every way. They had the faces of the fallen tributes because that was who they were. This was meant to scare the remaining tributes. In the movie, they only had the eyes of the fallen tributes. When I saw the movie, I was disappointed. This is a critical part in the book...
Words: 1528 - Pages: 7
...minds. It had an unheard of budget of $900,000. It was a time before Microsoft dominance were IBM was the big competitor in the computing game. Apple in that era pushed innovation through there graphic design interface. Where IBM pushed boring boxes for computers. The 1984 was highly successful with over 3.5 million dollars of Macintoshes were sold after the ad ran; Although Apple 1984 is a great commercial and used and innovative approach that was not seen before in marketing it is not the greatest. It was only aired twice. Other commercials like Where Is the Beef? Or Plop Plop Fizz Fizz or Coke Big Joe Green have much more play time and a better overall return on investment, having spinoffs. Apples commercial has not aged well because they don’t sell Macintosh anymore and their symbol has completely changed. Where where’s the Beef? Is still relevant. Having a much lower cost of production and played over and over again. Apple movie was like a master piece that did well at the box office not amazing. It is like Shawshank redemption a critically acclaimed movie. Maybe the best of all time but not the most profitable for the movie studios. Great cinematically and innovative using new marketing techniques but did not provide the best return. 2. For me the best Commercial was Cokes Big Joe Green. It was a 60second add that first played on October first 1979 but its latter airing on the super bowl brought it more attention. One of the biggest reasons that it is better than...
Words: 1115 - Pages: 5
...The two childhood friends from the south side of Boston, Matt Damon and Ben Affleck, wrote a script together that some might say is the greatest piece of writing ever done for a film. The two of them sold the script and turned it into a movie that appeared in 1997 and became the start of their fame that initiated the assent from small time actors into well-known movie stars and screenwriters. “Good Will Hunting,” directed by Gus Van Sant, centers around the life of Will Hunting (Damon). Will is a janitor, working at the prestigious Massachusetts Institute of Technology and working in the construction fields in the Irish subculture of south Boston. Will is a troublemaker who can be caught in reckless acts with his friends, specifically his right hand man, Chuckie (Affleck). Here Gus Van Sant is trying to set the scene for the hard knock life of south Boston and the blue-collar work environment foreshadowing the contrast from an elite university. When he isn’t drinking with his friends or instigating fights, Will is hitting the library. He is able to skim through books like one would look at a flipbook; his photogenic memory helps in this process. His genius capabilities seem to be nonexistent in this world, but extremely pleasing to the eye and entertaining to watch. As soon as Will solves a remarkably strenuous math problem on a blackboard at MIT that none of the university students can crack, he catches the attention of the world renowned mathematician and professor, Gerald...
Words: 927 - Pages: 4
...In this paper I am going to write about the movie “Despicable Me” Directors: Pierre Coffin, Chris Renaud Writers: Cinco Paul, Ken Daurio Stars: Steve Carell, Jason Segel, Russell Brand. Specifically on the main character Gru. I will be discussing and exploring his change in personality, mainly his big heart. At the beginning of the movie Gru is portrayed as this evil scientist trying to become the best evil villain possible. He uses these three little girls, Agnes, Edith, and Margo to exhort his plan. They are three girls who are in foster care. He seen them selling cookies to vector, an evil villain, who let them in willingly to order his favorite cookies. His plan is to steal another villains named vector's shrink ray to shrink the...
Words: 805 - Pages: 4
...between products and services. This article disseminates and scrutinises the various literature that contribute to these components of brand image and applies it to a real world case study. The aspects of intangibility of services, variability of quality, instantaneous consumption of services , inseparability of service and service provider as well as the service environment were explored with relation to “Australia” the movie (product) and Australia as a tourist destination (service). Through exploring this case study it was clear that brand image for “Australia” the movie was significantly based on benefits it could offer its consumers including quality aspects and trust through use of Hollywood’s biggest stars, as well as the strength of the films brand image through strong emotive and unique cultural cues. In contrast, the brand image of Australia as tourist destination has several additional elements and boundaries that it must overcome. Interestingly, it was found that Australia the movie was the perfect tool to use for Australian Tourisms greatest hurdle - overcoming the intangible aspect of the business. Suddenly, Tourism Australia as a service could leverage the parallels of the brand image and success of the film and instil these qualities in its own communications. Ultimately, with a new realm of consumer behaviour and market complexities, it was found that businesses must continue evolving the notion of brand image and how to leverage this with their target market...
Words: 3408 - Pages: 14
...industry had matured from a Mom and Pop Shop in the local town or down the street to the business model that Blockbuster had implemented. Location, Location, Location was the model. Open more stores and increase your market penetration. Blockbuster had approximately 7,800 brick and mortar stores, each carrying approximately 1000 titles.1 These DVDs were owned by the store and the volume generated mainly came from recent release rentals and new movie sales. The market, outside of the Blockbuster market was fragmented, with several copycats of Blockbuster, and continued existence of smaller, possibly regional rental shops. No viable Internet distribution model existed when Netflicks was launched. The only movies being accessed through he Internet at this time were pirated movies, in various formats. Even in this environment, where for several years, Netflicks did not have a direct competitor...
Words: 1469 - Pages: 6
...stationery and fancy goods emporium at 259 Broadway in New York). All items were marked with a non-negotiable selling price, which was a first at that time. The first day’s sales total $4.98. 1837: Introduction of the Tiffany Blue Box The well-known shade of blue was chosen to symbolize the company’s renowned reputation for quality and craftsmanship. The colour is well known globally and widely used on Tiffany & Co. boxes, catalogues, shopping bags, brochures and in their advertising mediums. Today, it has become Tiffany & Co’s trademark colour. No box can be taken out of a Tiffany & Co. store except with an article which has been sold by them. This adds to the exclusivity of the brand. The tradition of the famed Tiffany Blue Box has endured over the years as its contents are unsurpassable in quality and design. 1845: The First Blue Book The first ever Tiffany catalogue is published. This tradition still continues at present day. 1851: The Heritage of Tiffany Silver Tiffany becomes the first American company to use the 925/1000 sterling standards which is later adopted as the United States Sterling Standard. Tiffany’s silver designs also start capturing attention worldwide. 1853: Tiffany & Co. is “Officially” Named Charles Tiffany assumes control of the company and renames it. 1867: Tiffany & Co. at the Paris Exposition Universelle Tiffany & Co becomes the first American firm to win an award for the excellence of its silverware. 1878: Presenting the Tiffany Diamond ...
Words: 1018 - Pages: 5
...Helmet has released seven studio albums and two compilation albums. The band found mainstream success with their 1992 major label debut Meantime, which debuted at number 68 on the Billboard 200, with singles "Unsung" and "In the Meantime". After the release of Betty (1994) and Aftertaste (1997), Helmet broke up in 1998, but reformed in 2004. The band released their fifth album, Size Matters, later that year and it was their last release on their longtime label Interscope Records. They were briefly signed with Warcon Records, who released their sixth album, Monochrome, on July 18, 2006. Currently, Helmet are signed to Work Song Records, who released their seventh album Seeing Eye Dog. Contents [hide] 1 History 1.1 Early years (1989–1991) 1.2 Mainstream success (1992–1998) 1.3 Aftermath and subsequent projects (1999–2003) 1.4 Reunion (2004–present) 2 In media 3 Discography 3.1 Studio albums 3.2 Compilations 4 Members 5 See also 6 References 7 External links [edit] History [edit] Early years (1989–1991) After Hamilton had left the Band of Susans, Helmet formed in early 1989. They were spotted by Tom Hazelmyer and signed to Amphetamine Reptile Records, releasing their debut 7 inch single, "Born Annoying", later that year. AmRep released their first album, Strap it On, in 1990. Helmet was acclaimed as a "Thinking person's heavy metal band." Eschewing the traditional heavy metal image of long hair and black clothing, the band...
Words: 2249 - Pages: 9
...Netflix Founded in 1997, Reed Hastings observed; noticed and assessed that there was a growing demand for motion picture rentals. Netflix began with an offer for their ever-growing customer base in which competitors like Blockbuster and Hollywood Video had not – the allowance for customers to select and purchase movie rentals from the privacy of their own home. No one needed to wait in a snake like line in a retail store anymore for a secondary movie pick because their primary selection was ‘sold-out’; as such, the rivalry of the Netflix against all other competitors came into existence. In 2010 the conditions that all the home entertainment companies must implement to meet or exceed current standards is more important than any previous time in history. This research paper will address a brief history of Netflix, the competitive industry in which they compete, potential breakdowns, and finally an offer of speculation for how to address forecasted future breakdowns in a way that will turn them into positive possibilities. The vision of Netflix is simplistic: “Our vision is to change the way people access and view the movies that they love.” (Netflix.com, Hastings Reed, 2011). With more than 15 million current members, Netflix is the world’s largest subscription service for the streaming of television and movie picks and sending movies in the mail. New entrants are always a threat to existing companies like Netflix in the industry; however, Netflix continues to innovate at...
Words: 1365 - Pages: 6
...demand for motion picture rentals. Netflix began with an offer for their ever-growing customer base in which competitors like Blockbuster and Hollywood Video had not brainstormed with the idea that would allow customers to select and purchase movie rentals right from the privacy of their own home. No need to wait in line in a retail store anymore for a secondary movie pick because their primary selection was ‘sold-out’; Netflix posed its strategic move against all other competitors and thus came into existence. In 2011 the conditions that all the home entertainment companies must implement to meet or exceed current standards is now more than ever needed with a lagging economy of more than three years. At the same time, consumers are striving to save money, time, and gas as all three of these conditions effect the movie rental industry. This research paper will address a brief history of Netflix, the competitive industry in which they compete, potential breakdowns, and finally an offer of speculation for how to address forecasted future breakdowns in a way that will turn them into positive possibilities. Netflix The vision of Netflix is simplistic: “Our vision is to change the way people access and view the movies that they love.” (Netflix.com, Hastings Reed, 2011). With more than 15 million current members, Netflix is the world’s largest subscription service for the streaming of television and movie picks and sending movies in the mail. New entrants are always a threat...
Words: 2158 - Pages: 9
...I. Introduction A. “During one long, hot, rainy weekend in August of 1969, what happened on a dairy farm in upstate New York changed the course of rock music, and stamped an image on American culture” B. On August 15, 1969 in Bethel, New York, the Woodstock Music and Art Fair was three day festival that was all about peace, love, understanding, music, and serious partying. C. It was a historic event that changed many peoples outlook on life and was a big part of what is known as the hippie movement. D. The Woodstock festival of 1969 is widely regarded as one of the greatest and most pivotal moments in popular music history and was listed among Rolling Stone's 50 Moments That Changed the History of Rock and Roll. II. Planning and Preparation A. Four men named Michael Lang, Artie Kornfield, John Roberts, and Joel Rosenman originally established Woodstock. 1. Their original idea was to create a recording studio in Woodstock, New York, which is where top artists of the time such as Bob Dylan were living. a. Their idea then turned into having a concert where the proceeds would go towards the building of this recording studio. B. They were not allowed to have the concert in Woodstock, because the town didn’t have an appropriate site to host the event. C. The next site was in Wallkill, NY and they paid $10,000 to secure the...
Words: 1639 - Pages: 7
