...oneself about its surroundings through Internet, Television, Radio etc, the importance of Newspapers is still the un-matched one. Reason being, its cheapness & easy availability for the masses. The India still comes under the category of developing countries mainly because of its huge consumption which is almost equal to its production of goods & services. The reason of such a scenario is nothing but its large population. In such a situation, where India has ample of resources available with it, still it hardly has high rate of export despite everything available. Needless to say, that our highest rate of consumption by the huge population has made our position down in the Foreign Trade Sector & this has further led to low affordability by its masses as a result. Still, it is only the newspaper today, which is still in the reach of everybody no matter how rich or poor one is. Being so is of utmost significance about the newspapers today, especially when everything has been so dear because of steep rise in prices. Only the newspaper is such a cogent & economic medium to grab all the required information from the different parts of our country as well as around the world, which can be easily available to anybody from any road-side corner. Despite having so much of significance, one doesn’t need to put in any hard work to make it available for himself/herself. Such is the unique case about the newspapers even today & it looks to be...
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...increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically said, words printed with ink on paper that is attached in different ways, provides different kinds of information, education and entertainment. These may consists of chapters or themes, pictures, advertising and so on and mostly big emphasis is made on make-up and attractive appearance. Print Media Printing is a process for reproducing text and images, typically with ink on paper using a...
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...stressed. One of the means through which information is transmitted is the newspaper, which is hereby referred to as newspaper information. Daily newspapers are accorded a great deal of importance in most companies and ZRA inclusive. In most cases, the source of most policy changes, priority changes and even interest changes has been the information read on the pages of newspapers. Newspaper information has thus become an integral part of today`s information sources. But the major thrust of Newspaper information today has been in the area of investigative, educational, occupational, social and business information. Newspapers have also been an intrinsic element in waging social revolution or campaigning for change in social structure. One basic strength of newspapers compared to other media is accessibility of information, whereas a basic weakness of television and radio is a lack on an adequate information supply system that could provide news and other information desired the time frame of broadcasting hours. One of the great impediments to success in life is the inaccessibility to relevant information. Newspapers are one such source of relevant and timely information. It is therefore seen that access to newspapers is one of the basic sources of satisfaction to those people who are addicted to it. There is a correlation between motivation and job performance. The satisfaction derived from newspaper reading is a good motivation in this respect....
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...environment. The corporate objectives are at the heart of the marketing planning process (Brassington et al, 2000). The marketing plan will contribute to the corporate plan by developing specific functional strategies and tactics to achieve the corporate objectives. Figure 1.1 demonstrates the process. THE AGEs corporate plan is ‘to build on profits from the previous year and continue to be Britain’s number one quality selling newspaper’. From this, the marketing plan could be ‘to increase the number of subscribers’. Marketing planning process diagram A common framework to use in the planning process is the SOSTAC model, see figure 1.2 Marketing planning process • • Situational Analysis – The first stage of the planning process is to look at where the THE AGE is now - Britain’s number one selling quality newspaper with 340k subscribers. Objectives – Where we want to go. The objectives should be based on SMART objectives Specific, Measurable, actionable, realistic and time bound. Ensure the newspaper stays as Britain’s number one selling newspaper by increasing subscriptions. Strategy – Choose a method to achieve the objectives. Ansoffs matrix or porters generic strategies could be used. What market segment...
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...Basically T.V. is an entertainment media. Now newspapers also have started giving more importance to entertainment. Then also the news angle is ignored to a great extent. Film, sex, crime, beauty contest stories receive greater importance. The social responsibilities of the newspapers are not fulfilled. The media have the power of opinion creation in any society. But here we see the media advocating undesirable attitudes. Even the newspaper layout and display are influenced by the television. “The competition between television and newspapers is aggressive today. There is a T.V. touch in each newspaper. Fair and balanced reporting is vanished” (Dr. N. Padmanabhan 2011). Media activism is another trend which we can see in the Kerala newspaper arena. Like Judicial Activism, this can also be harmful to the progress of society. The privacy of the individual must not be ignored. Decency must be considered, and each and every media activity must be based on public interest. Both the ends and means must be pure. False news must not be reported. In short, the media must obey certain norms and principles. The sense of ethics must be upheld...
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...The Quantitative Research about Griffith University Hotel Facilities Course Name: 1002HSL Introduction to Research Student Name: Student ID: Introduction This report is to assess, from the view of professions in event and facilities management, the importance and performance of the existing facilities in city hotels of Griffith University in order to identify the critical factors in better operation and execution of hotels. The rapid development and expansion of hospitality industry has made hotel industry much more competitive than before, thus, how to promote the operation and execution become a significant issue in surviving in fierce competitive business environment. Among those critical issues of success in managing hotels, the service segment is in particular of importance in that it is directly accessed by customers or travellers and they are inclined to rate hotels on those service (Roger, 2011). Therefore, it is quite necessary to elevation how importance of existing facilities towards guests and the current performance of those facilities in the hotels. The Griffith University Hotel, being operating for a relative long period in the service industry, has established its good reputation and occupied a certain part of market shares. While, it still suffers from threads from low priced hotels and other rivals who are continuingly promoting hotel environment and service. In order to maintain the current volume of guests and probably increase it, the...
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...After careful consideration of the basic principles governing provenance and original order, I would keep the materials in the original order I received them, but I would further arrange the material in the most user-friendly manner possible. Considering the size of the donation I would probably need to use five or more manuscript boxes. I would then make the arrangement manageable by arranging the records in the collection into series, then further arranged sequential by order of importance, or chronologically. Due to the variety of the material I would further divide the materials into subseries. The collection would be titled Edith Smith’s. The series would be formed based on the functions of the records and how the creator grouped the different documents together as they relate to the specific activities she was involved. For example, the papers of Edith Smith’s form separate series for personal and family records, business financial records from her women’s clothing store, and political records as a town leader, or her active participation in the of Evanston Mills, Florida, town’s church and other civic organization....
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...News style (also journalistic style or news writing style) is the prose style used for news reporting in media such as newspapers, radio and television. News style encompasses not only vocabulary and sentence structure, but also the way in which stories present the information in terms of relative importance, tone, and intended audience. Newspaper style includes informative materials: brief news items, headlines, ads, additional articles. But not everything published in the paper can be included in N.S., for example, publicist essays, feature articles, scientific reviews are not N.S. News writing attempts to answer all the basic questions about any particular event - who, what, when, where and why (the Five Ws) and also often how - at the opening of the article. This form of structure is sometimes called the "inverted pyramid", to refer to the decreasing importance of information in subsequent paragraphs. News stories also contain at least one of the following important characteristics relative to the intended audience: proximity, prominence, timeliness, human interest, oddity, or consequence. Newspapers generally adhere to an expository writing style. Over time and place, journalism ethics and standards have varied in the degree of objectivity or sensationalism they incorporate. Definitions of professionalism differ among news agencies; their reputations, according to professional standards, and depending on what the reader wants, are often tied to the appearance...
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...Role and Importance of Media in Pakistan Communication channels through which news, entertainment, education, data or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is the plural of medium and can take a plural or singular verb, depending on the sense intended. Before discussing the importance and drawbacks of media we should go through the History of Media in Pakistan. Print is the oldest media of mass communication. Newspapers can reach greater masses of public. They allow readers to control exposure. This not only gives us the facts about an event or issue but also explains and interprets them. In 1947, Pakistan inherited a weak press with very little law for controlling and regulating the press. Very few news were published in the newly born Pakistan. In East Pakistan and Baluchistan not a single newspaper was published. The NWFP had two daily papers. Newspapers owned by Muslims came to Pakistan. These include Daily Azad and morning news (shifted to Dhaka), Dawn, jang and anjam (set up in Karachi). After independence, a number of newspapers were published but due to financial constraint and many other reasons, their publication did not continue i.e. Roshni, inqallqb, musalman. There were only three radio stations in Lahore, Peshawar and Dhaka. English press was not so healthy at the time of independence due to educational...
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... o WMD i.e. Weapons of Mass Destruction being used repeatedly by media • Situation in India o Media focusing on Scams repeatedly and not giving due importance to the other relevant news. • Conclusion Introduction The power of the news media to set a nation’s agenda, to focus public attention on a few key public issues, is an immense and well-documented influence. Not only do people acquire factual information about public affairs from the news media, readers and viewers also learn how much importance to attach to a topic on the basis of the emphasis placed on it in the news. Newspapers provide a host of cues about the salience of the topics in the daily news – lead story on page one, other front page display, large headlines, etc. Television news also offers numerous cues about salience – the opening story on the newscast, length of time devoted to the story, etc. These cues repeated day after day effectively communicate the importance of each topic. In other words, the news media can set the agenda for the public’s attention to that small group of issues around which public opinion forms. Origin and History Agenda setting describes a very powerful influence of the media – the ability to tell us what issues are important. As far back as 1922, the newspaper columnist Walter Lippman was concerned that the media had the power to present images to the public. McCombs and Shaw investigated presidential campaigns in 1968, 1972 and 1976...
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...Principal or any document which is relevant. 2. Bribery The problem of bribery exist and there has been attempt to curb it since the Melaka Sultanate period. Why is bribery an important issue? Write a report on the causes of this unethical conduct and how such problem can be resolved in our country, Malaysia. 3. HIV /AIDS As we are aware of, until now there is no cure for HIV infections and AIDS patients have to face death. Write a report on AIDS and explain the importance of protecting and not discriminating HIV/AIDS patients in our society. 4. Internet Internet misuse may cause harm and pollutes the mental growth of teenagers. Conduct a simple research on the disadvantages of internet for example addiction to social networking websites and the effect of this to users. 5. Bully issues Bullying has taken place for centuries where the stronger abuse the weaker. Write a report on the importance of overcoming bullying in schools. You may support your report with examples. (From newspaper cuttings, magazines, journals etc) 6. Family Institution In western countries, sending aged parents to retirement homes has become a trend. Discuss the issues of sending aged parents to the retirement homes / old folks home. In your report, you may suggest several alternatives in caring for aged parents instead of sending them to the old folks home. 7. Types of Moral Values Moral values are derived from different sources in the Malaysian context...
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...Application Agenda Setting Theory On your way to class in the morning you over hear a group of people talking about some eventful news that has taken place over the last couple weeks following the recent presidential election. The group seems to have strong views towards the particular subject so this draws you in to the conversation. After being briefed on what the topic of discussion is you also begin to voice your opinion on the subject because you also feel as if it is an important topic. You later find out that this was headline news in the newspaper and will continue coverage throughout the week on the particular story. This emphasized importance of the story can be explained by what is known as agenda-setting theory a theory created by Maxwell McCombs and Donald Shaw. Much of our media has had the same effect on our society. A particular story receives large amounts of coverage or is simply elaborated to a point where the importance of the story seems increased compared to others. This in turn shapes the public’s opinion and reflects what is presented by the news providing “not what to think…but what to think about”(Cohen 1963 as cited in M. Dainton and E. Zelley). This paper will give the basic overview; listing assumptions and concepts, of the theory along with recent additions. It will also provide personal and actual examples of where the theory has applied. Agenda-Setting theory, in its original state, contains two main assumptions and a concept that explain how exactly...
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...accountability and hence government expenditures increase. Besley & Burgess (2002) give additional insight into this topic by analyzing the impact of media circulation on government responsiveness to falls in food production and crop flood damage in Indian states. The authors use the extent of public food distribution and calamity relief as proxies for government responsiveness. In addition to media factors, political and economic factors are introduced as potential determinants of policies. The predictions of the theory are underlined by the results of the paper: Government responsiveness increases with a higher amount of media users within a state. Further, political factors are also relevant determinants, whereas, economic factors are of low importance. In the following, the paper will be critically assessed within these sections. First, the theory, the propositions as well as the empirical strategy are introduced and compared to discussions in class. Second, the results of the paper are outlined. Third, the empirical strategy as well as the results will be analyzed and compared to prior research and theory. Finally, a short conclusion and outlook will be given. 2. Theory, Propositions and Empirical Strategy The theoretical two-period model of Besley & Burgess (2002) is based on several assumptions. There are vulnerable and non-vulnerable citizens. Part of the vulnerable citizens are needy, meaning that they suffer after a shock in a certain period and that public action would improve...
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...numerous medias one of them being newspapers. Newspapers are a reliable and popular source of receiving information. Frequently “newspaper vendors stand at the roadside during the morning rush hour, selling copies of the daily papers” and “commuters stop their cars amid traffic to buy copies” (Benjamin & LeGrand, 2012, p. 22). In The Bahamas there are two commonly read local daily newspapers, The Nassau Guardian and The Tribune (Benjamin & LeGrand, 2012). On October 23rd, 2013 the Department of Statistics released its 2013 Labour Force Survey, which was conducted in May 2013 and showed that the unemployment rate in the Bahamas had increased from 14% to 16.2% (Thompson, 2013). The following day, The Nassau Guardian and The Tribune reported on this topic. This paper seeks to analyze the manner in which these two newspapers covered this topic. Newspaper coverage of the increase in the unemployment rate in The Bahamas The Nassau Guardian and The Tribune Both The Nassau Guardian and The Tribune had the matter of the unemployment rate increasing as their front page news article. Clearly both newspapers felt this was an important topic because only significant and meaningful stories are placed on the front page of a newspaper, above the fold and toward the left of the page (Baran, 2006). However, the manner The Nassau Guardian reported this topic was not as prominent as The Tribune. Most newspapers use bold large headlines to convey the importance of a story, to grab people’s attention...
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...African Studies 11(3): 403-410 (2002) NEWSPAPERS AS INSTRUMENTS FOR BUILDING LITERATE COMMUNITIES: THE NIGERIAN EXPERIENCE EMMANUEL TAIWO BABALOLA Obafemi Awolowo University, Nigeria ABSTRACT This paper recognizes newspapers, the world over, as useful tools for promoting literate communities. Because of their invaluable functions of informing, educating, entertaining and constructively bringing the activities of the government nearer to the people, newspapers are now very popular and common with adults and young alike. Newspapers are veritable tools for promoting literacy through reading, writing and dialogues (among readers and critics), which are the hallmarks of effective and efficient use of language. Newspapers have a built-in capacity to motivate readers. As a result, it is the common practice in most parts of the country to have people congregate around newspapers stands and vendors every morning reading and discussing the contents of the newspapers. Newspapers can thus promote critical thinking, retention of information, problem solving and questioning of information source. This paper is an account of an on-going study regarding the effectiveness and noneffectiveness of English medium newspapers for facilitating literacy empowerment. Given the need to exploit the enormous resources of newspapers, as vehicles for facilitating literacy empowerment among literate communities, this paper suggests steps that can be taken by newspaper publishers, members of the Nigerian education...
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