...CHAPTER II HISTORY OF ADVERTISING - - AN OVERVIEW This chapter is devoted to give an overview of the history of advertising in general, in lndia and in Kerala. Section I of this chapter makes a brief review of the history of advertising in general. Section II gives a resume' of the history of advertising in lndia while Section Ill gives a brief account of the history of advertising in Kerala. SECTION - I ORIGIN OF ADVERTISING The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eyecatching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. As much as some three thousand years ago Papyrus sheets were used in Thebes in Egypt for announcing the reward for return of runaway slaves .The first advertisement was somewhat in the form of stenciled inscriptions. which were found on earthen bricks prepared by the Babylonians 1 Prepared by BeeHive Digital Concepts Cochin for Mahatma Gandhi University Kottayam about three thousand years before Christ. The bricks carry the name of the temple in which they were used and the name of the king who built it, just as a modern public building which contains a corner stone...
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...at a densely populated and religiously important place in Kerala through the combined participation of politics, religion, and science was elaborated as an example of the same. Understanding the importance of the setting up of the space station at a scientifically strategic location like Tumba, the Kerala Chief Minister directed him to The Bishop Rev. Fr. Peter Perreira. After an intense discussion with the Bishop he advised Sarabhai to attend mass the very next day which was a Sunday. As a surprise to Sarabhai the bishop addressed the local fisher folk on the importance of setting up of the space station by telling them how science has helped mankind. Without any compulsion the entire congregation responded by saying "Amen". It was a new kind of management system which has happened only in India. c) The leader should know to manage success and failure and the courage to take decisions.He shared a personal experience where Mr.Satish Dhawan, Former Chairman of ISRO had entrusted Dr. Kalam with the task of building India's first satellite launch vehicle and to put the satellite in the orbit by 1979. He started with the project in 1973 and made the first launch in 1979 which was a big failure. Mr. Satish Dhawan took the whole responsibility of the failure on his shoulders and addressed the media saying that they learnt a lot from this and that they would succeed next year. July 18, 1980 became a milestone in the history of Indian...
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...Project report on “An organization study at Kerala soaps LTD “ Submitted as a part of MBA I year Course Requirement By KANNAN PRAKASH 3511040070 Under the guidance of Mr. SHANKAR Asst. Professor – MBA Department SRM University SRM B-SCHOOL FACULTY OF ENGINEERING AND TECHNOLOGY SRM UNIVERSITY (RAMAPURAM II) VADAPALANI, CHENNAI BONAFIDE CERTIFICATE This is to certify that MR. KANNAN PRAKASH is a Bonafide Student of SRM B-School, SRM University, Vadapalani, Chennai. He is in the 1st year of Masters Degree Program in Business Administration (MBA). He has done this project under my guidance and supervision towards part fulfillment of I year MBA course. Project Guide HOD Mr. SHANKAR Prof. T.P NAGESH Date: 05/08/2011 Place: CALICUT DEPARTMENT SEAL DECLARATION I KANNAN PRAKASH Reg No: 3511040070 studying in I year MBA program at SRM B-School, SRM University, Vadapalani, Chennai, hereby declare that this project is an original work of mine and I have not verbatim copied / duplicated any material from sources like internet or from print media, excepting some vital company information / statistics, which are provided by the company itself. Signature of the Student Date: 05/08/2011 Place: CALICUT ACKNOWLEDGEMENT With a grateful heart, I like to thank and praise God for his faithfulness and love in my life. First I would like to thank MR.PRAKASH, Manager - Human Resources, SRA Systems Ltd., Chennai., for...
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...INDUSTRIAL PROFILE Man’s urge to communicate with ones neighbours led to the development of languages as well as newspapers. In the past new stories were revealed by word of mouth than through the written materials. An American Dramatist Arthur Miller says, "A good newspaper is a nation talking to itself”. The earliest version on a newspaper was a daily sheet published in 59 BC in Rome called 'Acta Diurna' (daily even). The earliest known printer newspaper was in Beijing in 748 AD. The 1700 were a century in which market elements were created that encouraged the development of daily newspapers. The first daily newspaper was 'The Daily Courant' in London 1702. Newspaper and Newspaper advertising have been the most important tools in shaping the growth and development of the modern society. More than anything, they have been very instrumental in bridging communication gap between people and contribute to the air of awareness in a society. One of the most crucial tasks of the newspaper industry is to contribute towards the economic and industrial development of a country through the assimilation of people's thoughts and opinions. WORLD SCENARIO The first newspaper in the world of which there is a record was 'Pecking Gazette' published between AD 600's and 900's China. It was printed by wood block, the kind of printing invented by the Chinese in the year 594. Less than* 100 years after Johannes Guttenberg developed printing press in year in 1447, there appeared...
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...B io-D a Data Dr. Abraham George Associa Professor ate Department o Architectur and Regio Planning D of re onal g Indian Institute o Technology Kharagpur of pur, engal, Pin 72 21302, INDIA A Kharagp West Be Dr. A Abraha Ar. am George is born on the Se venth of D e December, 1963. He has gradu uated with First Rank i n B. Arch f rom the Un iversity of Kerala in D December 1 986, secure M. Arch with Excel ed h llent Grade from India n Institute o Technolo of ogy, Kharag gpur, in 19 91 and Ph. in Devel opment of symbolic to .D ools for com mmunication in Archite cture n niversity, in 2005. He worked a an activ faculty member of the e as ve f from Calicut Un al ut, ugust Depa rtment of Architectur e, Nationa Institute of Techno logy-Calicu from Au 1988 to Januar 2009, a ry and has co ntributed t the caus of Archi tecture thr ough to se institu ution deve lopment, n numerous b building an interior projects; including the nd r presti igious adm inistrative complex o f NITC, re esearch pro ojects, nume erous publi ished pape rs, teachin and inv ng vited lectu ures. He w was award ded the J John Craw wford Schol arship by the Gov y vernment o Australi a, 1992 and Fulbr of right Rese earch wship 200 03-04 with centre of research at the De f epartment o Architec of cture, Fellow Corne Universit New Yo ell ty, ork. The N ehru Trust for Cambr ridge Colle ections, Vic toria Alber Museum, UK had...
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...AN ORGANISATION STUDY REPORT ON RASHTRA DEEPIKA. LTD. KOTTAYAM, KERALA SUBMITTED TO MAHATMA GANDHI UNIVERSITY, KOTTAYAM in partial fulfillment of the 3rd semester requirements for the award of the degree of Master of Business Administration of the Mahatma Gandhi University, Kottayam SUBMITTED BY Ms. KELEN JAMES REG.NO. 21942 UNDER THE GUIDANCE OF Prof. Siby Joseph Faculty, BIMS 2010-2012 DECLARATION I, Kelen James hereby declare that this project report entitled “ORGANISATION STUDY AT RASHTRADEEPIKA.. LTD.” has been prepared by me during the year 2010 – 2011, under the guidance of Mr. SIBY JOSEPH, Department of Management Studies, BIMS, Changanacherry. I also hereby declare that this project report has not been submitted to any other University or Institute for the award of any degree or diploma. Changanacherry Kelen James 13 - 06 - 2011 Acknowledgement First of all I would like to thank God Almighty for His love, mercy and abundant grace that he has showered upon me during my project period and preparing the report. I would like to thank the Principal of St.Berchmans College, Fr. Tommy Padinjareeveetil for all his support and encouragement. I express my gratitude to Head of the Department Dr. Mathew Joseph and my project guide Mr. Siby Joseph for helping me for helping me and guiding me throughout the course of work and for having helping me...
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...information and assumptions contained herein are subject to change and any projections made based on aforementioned information are subject to unknown risks. This information is the result of extensive research and the proposed business venture is derived from this research. Proposed by: Adama LaMon Robins Emmanuel 500 University Avenue West Minot, ND 58707 (757)877-2799 2 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY…………………………………………………………… 4 Country Profile Company History Product Description Marketing and Sales Development Operations Management Goals and Strategies Financial Summary 2. COUNTRY PROFILE………………………………………………………………… 5 Business Customs Product Preferences Buying Habits Prices Disposable Income Competitors Types of Medical Care Country’s Economic Profile Consumer Behavior Business Relationship with United States Restrictions for the Country Export and Import Prospects 3. COMPANY HISTORY……………………………………………………………....... 8 History and Current Statues Markets and Products Objectives 4. SERVICE DESCRIPTION…………………………………………………………… 11 Description of Services Provided Market Comparison Proprietary Rights Stage of Development 3 5. MARKET AND SALES………………………………………………………………. 15 Market Analysis Marketing Strategy Sales Strategy 6. DEVELOPMENT…………………………………………………………………… 22 Current Status Development Plans Development Timetable Development Risks 7. OPERATIONS………………………………………………………………………… 24 Range of Operations Ongoing Operations...
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...Globalization & Women Komal (4789) Ruchi (4875) Lavanya (4642) WHAT IS GLOBALIZATION? It is the process of creating languages, services, and products that apply not just to an individual neighbourhood or city or country, but to the whole world. While one interpretation of globalization has to do with equal exchange and sharing of goods and services between countries and cultures, the reality of a globalized world is much different. Globalization is a phenomenon that crosses and erases geographical and political borders and makes all countries start to look the same. As a result of globalization, local products, services, and cultures disappear into a global culture, a culture defined not by the global citizenry but rather the world's economic and political superpowers - mostly North America-owned corporations. How does economic globalization work? Economic globalization is fueled by international trade agreements signed between nations. The goal of these agreements is to get rid of barriers to trade by allowing companies to move their factories to countries with the lowest labour and environmental standards, countries where they can produce their products the cheapest...
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...F A I R S Iraq: Exit America War crimes in the trash Russia: December Revolution Pakistan: Volatile state India & China: Troubled equations DECEMBER 31, 2011 - JANUARY 13, 2012 C O V ER S T O RY 49 52 ISSN 0970-1710 Timeless Tagore As an activist, thinker, poet and rural reconstructionist, Rabindranath Tagore continues to be relevant. A tribute on the 150th anniversary of his birth. 4 WWW.FRONTLINE.IN Jayati Ghosh: Mess in eurozone R.K. Raghavan: A lost battle? 108 118 BOOKS LE TTE R S 73 127 54 57 61 TR AVE L Jungles of Borneo 64 AR T Achuthan Kudallur’s journey 85 H ISTOR Y Of Quit India, Nehru & Communist split 89 FOOD SEC UR I T Y Understanding the PDS Kerala: Power of literacy Bihar: Coupon fiasco Jharkhand: Strong revival Chhattisgarh: Loud no to cash E CONOM Y Losing momentum Interview: C. Rangarajan, Chairman, PMEAC CL IM A TE C H A N G E Uncertain stand in Durban CONTR OV E R S Y Mullaperiyar dispute: Deep distrust Fallout of fear OBITU A R Y Humble genius: Mario Miranda Korea’s Kim Jong-il COL U M N Bhaskar Ghose: Looking back Praful Bidwai: Durban greenwash 96 98 101 104 106 RELA T ED S TOR I E S Language barrier 14 Poet of the Padma17 The other Tagore 22 Unique landlord 29 Man of science 37 110 112 114 120 124 129 132 83 94 W O RLD A F F A I RS The American occupation troops withdraw from Iraq after waging a ‘dumb...
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...in revenue makes it the 84th largest economy in the world, just ahead of Costa Rica. The Coca-cola brand is worth an estimated $74 billion : more than Budweiser, Pepsi, Starbucks and Redbull combined. If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2000 times. DO YOU KNOW The red & white Coca-cola logo is recognized by 94% of the World's population. There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-cola owns a whopping 15 of them. Around the world, the average person consumes a Coke product every four days. Coca-cola spends more money on advertising than Microsoft and Apple combined. 1. DO YOU KNOW? 2. HISTORY OF COCA-COLA 3. ASPECTS OF US CULTURE AND INDIAN CULTURE THAT HAVE BEEN CAUSES OF COKE'S DIFFICULTIES IN INDIA 4. COKE'S RESPONSE TO NEGATIVE PERCEPTIONS AMONG INDIANS OF COKE AND OTHER MNCS 5. WAYS TO OBTAIN MORE OF INDIA'S SOFT DRINK...
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...CHAPTER I INTRODUCTION INTRODUCTION The employees in a company largely determine the success of the company. The company cannot achieve the goals if it does not have the right set of employees. This is the reason why companies put in extensive efforts in choosing candidates for the company. Most of the times skills and knowledge of the employee is considered to gauge his performance in the company. One factor that is overlooked by most of the company owners is employee’s satisfaction. Various surveys and researches have shown that employee’s satisfaction plays a pivotal role in performance of a candidate. If any company wants to draw out the best from its employees then it should provide best means to satisfy the need and requirement of its customers. Before one can know various ways to facilitate employee satisfaction, it is essential to understand what does it actually mean. Organization is the backbone of management. Without efficient organization no management can perform its function smoothly. An organization operates according to the overall values, or priorities in the nature of how they carry out their activities. These values are the personality, or culture, of the organization. Many writers have attempted to state the nature, characteristics and principles of the organization in their own way. For instance to their sociologist, organization means a study of the interaction of the people, classes or hierarchy of an enterprise, to the physiologist. Organization...
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...Indian Press A study of Indian history from 16th to 20th centuries will indicate that the transition from feudalism to modern society has been slow and incomplete despite the occasional turbulence, turmoil, wars, social reforms, and intellectual ferment. It was during the mid-19th century (First War of Independence) and the 20th century freedom movement that the Indian newspapers played a powerful and prominent role in questioning the forces of authority, social prejudices and the suppression of personal liberty. During the late 19th and early 20th century, attempts to propagate the ideas of liberty, equality, fraternity, and freedom were made by political and social leaders. The journals started by them played a historical role in questioning old ideas and practices like casteism, communalism, superstitions, educational backwardness and women’s oppression. Modern rational and scientific ideas, secularism, tolerance, and economic empowerment of the people were propagated in the writings of national leaders. The newspapers, particularly, served in conscientizing literate and educated people about the need for social reforms and political independence. Until 1950, the newspapers no doubt, served in inspiring people of the country towards a change in their thinking about social transformation, economic empowerment and the establishment of a strong foundation for democracy. But in recent decades, a decline in the functioning of the press/media has set in. This paper attempts to...
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...INDUSTRY AND COMPANY PROFILE OVERVIEW OF THE INDUSTRY: Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large scale industrial process, and is an essential part of publishing and transaction printing. Indian print media is one of the largest print media in the world. The history of it started in 1780, with the publication of the Bengal of Gazette from Calcutta. James Augustus Hickey is considered as the “father of Indian press” as he started the first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the Bombay Courier next year (this newspaper was later amalgamated with The Times of India in 1861). The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first issue of the daily was published from the Serampore Mission Press on May 23, 1818. In the same year, Ganga Kishore Battacharya started publishing another newspaper in Bengali, the Bengal Gazzeti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in 1854.Since then, the prominent Indian languages in which paper have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tamil, Telugu, Urdu and Bengali. The Indian language papers have taken over...
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...I found it interesting when someone quoted that we are in the pages of mid-history, undergoing downward spiral progression. We are most certainly in this era of modernism, where freedom of speech is exercised at large through various platforms. The controversies that keep arising due to people expressing their opinions in public doesn’t require any introductions. So, are we evolving to be insensible to others feelings? Or are others pretending to be hurt and making unwanted issues over nothing? Be it the film industry, be it from literature society, be it the cartoonists or be it youngsters who update status messages over current affairs, somebody somewhere in the world or in their country is not happy with what they are doing. The recent controversy and ban over Salman Rushdie’s book-cum-movie “Midnight’s children”, clearly depicts the degree of our exercise over right to expression. The author exercises it to put down his perspective, the public exercises it to tell him he is hurting and disrespecting certain communities by doing so. The ban over the movie ‘Dam 999′ in Tamil Nadu, however, was due to the time of its release. Thereby it could be considered fair. Ongoing issues between the Kerala government and that of TN would have been agitated further with the film’s release. But a total ban over it was something not called for. These two perspectives of viewing this issue where from one, controversies appear totally senseless or could be handled in a more clear way...
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...What Was Cannot Always Be For decades women have fought for their rights for equality in a manly dominated world. Their right to have their voices heard rather than be shunned away into a hidden corner, their right to vote, and their right to be able to work in the professional fields as men do. They have struggled for their Godly given right, yet even after many women struggled just so that the women of today may be able to voice their opinions in an advancing world such as that of the 21st century, it is unfortunate to see that many women still continue to suffer, as they become victims of abuse, rape, and murder. India is a country where in a world of tradition which dates back to more centuries than one can count, education and moral values have always been held at a high level. However in a country where that is so, the Indian women are degraded daily as they become victims of the ignorance of many so to speak, as the criminals of the cities kidnap, rape, and murder these helpless women. It has become so that the further we step into the future, the more unsafe the streets have become for the women whether it is to walk around by themselves, and to carry on an errand or for a child to even go to school as some of the men have turned out to be some of the top rated criminals in the country have become the filth which degrades the nation of India, our values, and our women. These filthy scum’s are known are rapists. It isn’t something of an awe to call them as such, rather...
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