...Socio Cultural Barriers Faced by Coca-Cola in India and Solutions to Overcome the Issues SOCIO CULTURAL BARRIERS FACED BY COCA-COLA IN INDIA AND SOLUTIONS TO OVERCOME THE ISSUES CONTENTS 1. EXECUTIVE SUMMARY 3 2. TERMS OF REFERENCE 3 3. CURRENT SCENARIO 3 4. ANALYSIS OF THE SITUATION 4 4.1. STRENGTH 5 4.2. WEEKNESS 5 4.3. OPPORTUNITIES 5 4.4. THREATS 5 5. SOLUTIONS AND RECOMMENDATIONS 6 5.1. PUBLIC RELATIONS 6 5.2. ENHANCE RELATIONSHIP WITH GOVERNMENT 6 5.3. LAUNCH MARKETING CAMPAIGNS 7 5.4. LISTEN TO THE CUSTOMERS 7 5.5. MANAGING STYLE 7 5.6. PULL BACK PRICE- QUALITY TRADE –OFF PLANS 7 6. SUGGESTIONS 8 7. FORECASTS AND PREDICTIONS 9 8. CONCLUSION 9 9. REFERENCES 10 EXECUTIVE SUMMARY Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993. Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for...
Words: 333 - Pages: 2
...Marketing Strategy for Coca Cola Kyaw Thet Win Introduction - 3 Vision & mission - 4, 5 Product & Product line - 6 Brand Building -13 Distribution Channel -14 Franchising, merger, alliance, joint venture -16 SOWT -23 PESTEL - 27 Reference ...
Words: 7164 - Pages: 29
...PART IV: Case Studies 1. Coca-Cola vs. Pepsi in India: The Battle of the Bottle Continues, 395 2. Arun Ice Cream, 409 3. Gujarat Co-Operative Milk Marketing Federation Limited (GCMMF), 421 4. The Park, Calcutta, 439 5. Kanpur Confectioneries Private Limited (A), 461 6. Kanpur Confectioneries Private Limited (B), 467 7. Aravind Eye Care System: Giving the Most Precious Gift, 473 8. ITC Limited, Bangalore (A), 495 9. ITC Limited, Bangalore (B), 499 10. The Living Room: Redefining the Furniture Industry, 505 11. Cognizant: Preparing for a Global Footprint, 515 12. One Mission, Multiple Roads: Aravind Eye Care System in 2009, 535 13. Wal-Mart Stores, Inc. (WMT), 555 14. Alibaba.com, 583 15. Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV, 597 16. Blockbuster Acquires Movielink: A Growth Strategy?, 615 17. A Horror Show at the Cinemaplex?, 627 18. JetBlue Airways: Challenges Ahead, 635 19. Blue Ocean Strategy at Henkel, 655 20. Nucor in 2009, 663 21. TNK-BP (Russia) 2008, 687 22. Barclays: Matt Barrett’s Journey—Winning Hearts and Minds, 701 23. Nintendo’s Disruptive Strategy: Implications for the Video Game Industry, 707 Coca-Cola vs. Pepsi in India: The Battle of the Bottle Continues Case 1 S. Manikutty Soft drinks or cool drinks, as they are known in India, refer to non-alcoholic drinks served in bottles or other packaging, to be distinguished from hot beverages such as coffee and tea, or cold beverages such as squashes...
Words: 4564 - Pages: 19
...I have prepared a strategic analysis to assess the competitive position of the world's leading nutrition, health and wellness company, Nestle. A company with 140 years of experience, founded in 1866 and started out with a product for kids, a combination of cow's milk, flour and sugar. It soon started diversifying its products with the launch of all sorts of chocolate, milk and coffee products as well as drink/juices and tapping into the wellness area with the acquisition of l'oreal. A company that has been in continues mutation, adapting to the necessity of difficult times and being quicker than others to launch new products on the market. With the boom or organic food industries even Nestle jumped on the bandwagon and started acquiring smaller organic firms and releasing a huge array of so called healthy foods. As you are well aware their brand is one of the most recognized in the world because they are creating value for different communities, for their partners and obviously for their consumers. Or as they call it, they are creating shared value. Below a graph taken from their websites that enlists their strategy: . Industry analysis: Demographic Trends Cultural Influences *Ageing population that can afford higher costs *Increased consumption of healthier food and is more aware of health issues. *More concern about the environment and *Younger population more prone to diversify their the supply chain diets and meals and switch to healthier food Technological...
Words: 1216 - Pages: 5
...book keeper. Pemberton & Robinson laid the first foundation of this beverage when an average nine drinks per day to begin with, upping volumes as sales grew. In 1894, this beverage got into bottle, courtesy a candy merchant from Mississippi. By the 1950’s Colas were a daily consumption item, stored in house hold fridges. Soon were born other non- Cola variants of this product like orange & Lemon. Now, the soft drink industry has been dominated by three major player – (1) The New York based Pepsi co. Inc.(2) The Atlanta based Coca Cola co. (3) The United Kingdom based Cadbury Schweppes. Throughout the globe these major players have been battling it. Out for a bigger chunk of the ever-growing cold drink market. Now this battle has begun in India too. Inida is now the part of cold drink war. Gone are days of Ramesh Chauhan,...
Words: 853 - Pages: 4
...Coca-Cola strategy Today, our Coca-Cola Company serves consumers in over 200 countries and has expanded to about 400 licensed brands. The issue we face is how to continue growing and adjusting to local demands, while at the same time building a coordinated strategy with direction from the center. Thus, we need to come up with a blended solution that can combine standardization and localization. Coca-Cola has pursued many strategies of localization and also standardization, yet none of them were successful. However, the midpoint strategy of my predecessor Neville Isdell was most successful. Our company needs to develop a marketing mix in which each channel of distribution is taking local and standard strategies into account. In order to target the right market, our employees must have flexibility, but also central coordination, to develop standards of promotion, product and price. I recommend using a blended strategy based on the reasons I will mention now in the SWOT analysis. The strength of a blended strategy includes increased recognition that our company gains when acting globally and personal relationships maintained by acting locally. Global themes like “happiness” and “enjoyment” are consistent across countries and therefore, can be used in a successful global marketing campaign. Because those marketing themes are globally consistent, our products can provide a bridge between different cultures. Furthermore, localizing our strategy can help in satisfying specific customer...
Words: 704 - Pages: 3
...Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40% 1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30% 2 year-to-date growth. Many leading clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola 3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis that threatened the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. On August 5th, The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (See Exhibit 1). According to tests conducted by the Pollution Monitoring Laboratory (PML) of the CSE from April to August, three samples of twelve PepsiCo and Coca-Cola brands from across the city were found to contain pesticide residues surpassing global standards by 30-36 times including lindane, DDT, malathion and chlorpyrifos (See Exhibit 2). These four pesticides were known to cause cancer, damage to the nervous and reproductive systems, birth defects, and severe disruption of the immune system. 4 In reaction...
Words: 9241 - Pages: 37
...Coca-Cola India On August 20, 2003 Sanjiv Gupta, President and CEO of Coca-Cola India, sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs, retailers, restaurants, and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis that threatened the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. On August 5th, The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold drink brands sold in and around Delhi contain a deadly cocktail of pesticide residues" (See Exhibit 1). According to tests conducted by the Pollution Monitoring Laboratory (PML) of the CSE from April to August, three samples of twelve PepsiCo and Coca-Cola brands from across the city were found to contain pesticide residues surpassing global standards by 30-36 times including lindane, DDT, malathion and chlorpyrifos (See Exhibit 2). These four pesticides were known to cause cancer, damage to the nervous and reproductive systems, birth defects, and severe disruption of the immune system.4 In reaction...
Words: 9264 - Pages: 38
...BASIC INFORMATIONS Company Profile Name of the Organization: Hindustan Coca – Cola Beverages Private Limited Year of Establishment: October 1993 Form of Business: Private Limited Nature of Business: Leading Producer & marketer of soft drinks in India Address of Corporate Office: Coca – Cola India Enkay Towers, Udyog Vihar V, Gurgaon, Haryana – 122106. Tel.: (0124) 2234 8041/8571. Plant Address (Gujarat): Village: Goblej, Dist.: Kheda, Gujarat – 387440. Name of the President: Mr. Sanjiv Gupta Telephone: 02694 84386 / 87 / 77585 Website: http://www.coca-colaindia.com History Birth of a Refreshing Idea John Styth Pemberton first introduced the refreshing taste of Coca – Cola in Atlanta, Georgia. It was of 1886 when the pharmacist concocted a caramel – colored syrup in a three – legged brass kettle in his backyard. He first “distributed” the new product by carrying Coca – Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca – Cola at the soda fountain. Whether by design or accident, carbonated water was proclaimed “Delicious & Refreshing” Dr. Pemberton’s partner & bookkeeper, Frank M. Robinson suggested the name & panned “Coca – Cola” in the unique flowing script that is famous worldwide today. Mr. Robinson thought ‘the two C’s would look well in advertising. In 1886 sales of...
Words: 9099 - Pages: 37
...popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia Industries India Ltd. July 1993 Parle sold its brands and plants to Coke *Coke was present in India from 1970’s, but was banned in 1977 under FERA Overview of Indian Market- Present • • • • Today the Indian Market for Carbonated Drinks is worth more than Rs.17000 crore The present scenario of the carbonated drinks market is duopoly* situation. Although in every place there are local competitors and there is a huge unorganized flavored water market. As far as the carbonated drinks are concerned there are only two brands (as per the Market Share). – Coke (57.8%) – Pepsi (35.6%) *A duopoly is a competitive situation where there are two competitors, normally of roughly equal size. Coca-Cola BACKGROUND Coca- Cola Milestones • • • • • • • • • 1886: Founded by John Pemberton 1887: Registered as trademark. 1895: Sold in every state & territory in US. 2003: Headquartered in Atlanta with divisions & local operations in over 200 countries worldwide. 70% income outside US. 1970s: Entered Indian Market for the 1st time 1977: Exited the Indian Market 1993: Re-entry in India 1993-2003 : Invested more than US $1b in India- top international ...
Words: 1847 - Pages: 8
...Summer Internships 2010 PGDM 2009-11 Summer Internship Project Report On “Brand Promotion” & “Market Research” Undertaken at THE LUMBINI BEVERAGES PVT. LTD. PATNA Prepared by: RUPESH KUMAR PGDM (09-11/43) Company Guide: MANISH SAHAI (MDM Patna) Faculty Guide: Prof. RAJESH AGRAWAL (IILM-CMS-AHL) HARISH SINGH (CE Patna) 1 SUMMER INTERNSHIP 2010 Company Feedback Format (To be provided on Company Letterhead) Dear Sir, On behalf of IILM-CMS, we would like to thank you for giving Mr. ............................... an opportunity to learn under your guidance as a part of Summer Internship Program. We are sure that Mr. RUPESH KUMAR (PGDM-09-43) has lived up to your expectations. We request you to spare a few more minutes and provide us with a formal feedback regarding the candidates conduct and performance as per your interaction with him so as to enable us to focus on further development of the candidate based on your inputs. Thanks in Anticipation. For: Career Management Centre, IILM College of Management Studies, Greater Noida. 2 Company Feedback Format (To be provided on Company Letterhead) Company: LUMBINI BEVERAGE PVT.LTD. Location: Hajipur Industrial Area Intern Name: Mr. RUPESH KUMAR(PGDM-09-43) Internship Commencement Date: 15/04/2010 Internship Completion Date: 15/06/2010 Evaluation Parameter Rating(out of 10 on each parameter) Knowledge & Content Knowledge of Industry Practical Application of Knowledge Learning...
Words: 15501 - Pages: 63
...Table of contents List of figures...................................................................................................... III List of abbreviations ........................................................................................... IV 1 Purpose of this paper .................................................................................... 1 2 Company profile of Red Bull.......................................................................... 1 2.1 2.2 2.3 3.1 3.2 3.3 Company introduction..................................................................... 1 Market overview ............................................................................. 2 Financial overview .......................................................................... 2 Market-based view: market positioning .......................................... 3 Resource-based view: business system analysis .......................... 4 Current business strategy and competitive advantages ................. 5 3 Strategy analysis of Red Bull energy drink business .................................... 3 4 Recommendation proposal for Red Bull ....................................................... 6 5 Conclusion..................................................................................................... 8 Appendices ......................................................................................................... 9 Bibliography ..............................................
Words: 3329 - Pages: 14
...Politica de marketing – principalul avantaj competitiv al COCA COLA COMPANY COCA-COLA este o bautura racoritoare in varsta de peste 100 de ani si care a aparut ca orice altceva decat o bautura racoritoare. Inventata de un farmacist, fost combatant in armata confederatiei, JOHN STYTH PEMBERTON, COCA-COLA a fost introdusa initial ca medicament exotic – ce continea atat cocaina din frunzele de coca, cat si cafeina din fructele de cola. Frunzele de coca erau preferatele indienilor bolivieni, care le mestecau in timp ce munceau. De aici si numele unuia dintre primii concurenti ai COCA-COLA, Cola-Bola. COCA-COLA a fost la inceput un medicament. „O bautura delicioasa, invioratoare, racoritoare, fiind un medicament pentru afectiunile nervoase, dureri, nevralgii, isterii, melancolii”, spunea unul din primele anunturi publicitare. Pe la inceputul secolului, COCA-COLA a inceput sa straluceasca. Pe la 1902, cu un buget de 120.000 de dolari pentru publicitate, devenise cel mai cunoscut produs din America. In urmatorul an, compania renunta la cocaina, schimband formula datorita reclamei, dar si miscarii de temperanta. In 1907, 825 din cele 994 de tinuturi din fostele state confederate renuntasera la alcool. „Cea mai buna bautura de temperanta din tara”, clamau panourile publicitare. „Sfanta apa a Sudului”, strigau sudistii nordistilor. In 1915 un designer din Terre Haute, Indiana, a realizat o sticla noua de 6.5 uncii care a devenit semnul unicitatii...
Words: 3598 - Pages: 15
...CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola is performed to understand the internal capabilities. The conclusion of this case study emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio into the noncarbonated sector to remain competitive. 2 Table of Contents Abstract .............................................................................................................................. 2 Section 1: Introduction ................................................................................................... 5 1.1 1.2 1.3 Mission and Objectives ..........
Words: 4641 - Pages: 19
...With Great Power Comes Great Responsibility In old times the dilemma was to be or not to be, in today’s time it’s to be seen or not to be seen. In today’s fast moving routines, recognition has become one of the imperative forms of appraisals used by many organizations and acknowledged by the recipients. This trend not only exists in organizations but has been improvised and has formulated itself into being an element of our everyday lives. This has been made easier with the advent of social magazines, for example, GoodTimes (GT), which recognizes and brings to heed the ongoing events taking place in the country. Even at a time when everyone is caught up in their own routines, keeping a tab on the whereabouts of our surrounding remains on top of the priority list. Humans are very contentious by nature, as stated by the Highest power, and so they are deemed to feed themselves on these fables. What makes this process simpler is the presence of an outlook in the face of such a social magazines; GT. “We get calls from all over the country asking whether their event is being covered by the magazine”, spelled out Elaine, the assistant editor of the magazine. “Everyone wants to be on the first page. They want to be seen by all”, she continued. Amidst growing tension in the economy regarding underground tapping of resources and political instability, every company or organization has been facing its set of problems. These problems have ranged from increasing employee turnover to...
Words: 2271 - Pages: 10
