...as well as conduct market research and analysis to ensure the successfulness of the marketing communication plan. Managing the effectiveness of communication will allow Kudler to maintain an enduring relationship with consumers and in turn increase the value and relationship capacity of their brand (Banerjee, 2009). Evaluate advertising and promotion programs for the new product As Kudler Food begins promoting and advertising the new store locations, the store will consider many types of promotions and advertising. First the store will begin small promotion detail through social media. Kudler fine food will begin with a press conference or open house. Kudler Fine foods wants to create a sense of community from the start. In the press conference, Kudler will promote an open line of communication between the consumer and the press. Doing the press release during an open house will save money as well as make better use of time. The open house will act as a community event with in store promotions as well as in store classes held to help consumers...
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...Review of Outlier Detection Methods INTRODUCTION Outliers or anomalies can exist in all types of collected data. The presence of outliers may indicate something sinister such as unauthorised system access or fraudulent activity, or may be a new and previously unidentified occurrence. Whatever the cause of these outliers, it is important they are detected so appropriate action can be taken to minimise their harm if malignant or to exploit a newly discovered opportunity. Chandola, Banerjee and Kumar (2007) conducted a comprehensive survey of outlier detection techniques, which highlighted the importance of detection across a wide variety of domains. Their survey described the categories of outlier detection, applications of detection and detection techniques. Chandola et al. identified three main categories of outlier detection - supervised, semi-supervised and unsupervised detection. Each category utilises different detection techniques such as classification, clustering, nearest neighbour and statistical. Each category and technique has several strengths and weaknesses compared with other outlier detection methods. This review provides initial information on data labelling and classification before examining some of the existing outlier detection techniques within each of the three categories. It then looks at the use of combining detection techniques before comparing and discussing the advantages and disadvantages of each method. Finally, a new classification technique...
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...One of the most notable cases with Apple is the case of the battery slowdown back in winter 2017. An Apple developer discovered a line of code within the iPhone that functions as a gate slowing down all the functions of the iPhone in the name of saving battery life and unexpected shutdowns (Patel). To prevent such cases that can and did harm the company’s reputation and business strategies, Apple does mention clearly that such actions of public speaking and press inquiries must be approved by a manager beforehand, like all other Apple employees actions involving non-affiliated stakeholders (the press, the general public, competing companies, the government, etc. ). It also mentions really clearly, again to prevent conflicts of interest, that “you may not request or accept any form of personal compensation from the organization that requested the presentation” (Apple,...
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...Active Learning with Support Vector Machines Kim Steenstrup Pedersen Department of Computer Science University of Copenhagen 2200 Copenhagen, Denmark kimstp@di.ku.dk Jan Kremer Department of Computer Science University of Copenhagen 2200 Copenhagen, Denmark jan.kremer@di.ku.dk Christian Igel Department of Computer Science University of Copenhagen 2200 Copenhagen, Denmark igel@di.ku.dk Abstract In machine learning, active learning refers to algorithms that autonomously select the data points from which they will learn. There are many data mining applications in which large amounts of unlabeled data are readily available, but labels (e.g., human annotations or results from complex experiments) are costly to obtain. In such scenarios, an active learning algorithm aims at identifying data points that, if labeled and used for training, would most improve the learned model. Labels are then obtained only for the most promising data points. This speeds up learning and reduces labeling costs. Support vector machine (SVM) classifiers are particularly well-suited for active learning due to their convenient mathematical properties. They perform linear classification, typically in a kernel-induced feature space, which makes measuring the distance of a data point from the decision boundary straightforward. Furthermore, heuristics can efficiently estimate how strongly learning from a data point influences the current model. This information can be used to actively...
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...Corporate Communication Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission...
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...Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...* References Alcoholics Anonymous Handbook (1976) Alderfer, C. P., Brown, L. D., Kaplan, R., & Smith, K. K. (in press). Group relations and organizational diagnosis. New York: Wiley. Argyris, C., & Schon, D. (1974). Theory in practice: Increasing professional effectiveness. San Francisco: Jossey-Bass. Ashby, W. R. (1964). An introduction to cybernetics. London: Chapman and Hall and University Paperbacks. Ashby, W. R. (1965). Design for a brain. London: Chapman and Hall and Science Paperbacks. Bailey, K. D. (1991). “Autopoiesis”. In Proceedings: American Sociological Association Annual Meeting, . Cincinnati, OH Bateson, G. (1972). Steps to an ecology of mind. New York: Chandler Publishing Co. Bateson, G. (1979). Mind and nature: A necessary unity (Bantam Trade edition, November, 1988 ed.). New York: Bantam Books. Bateson, G. (1991). Sacred unity: Further steps to an ecology of mind. New York: Harper Collins Publishers. Bateson, G., & Bateson, M. C. (1987). Angels Fear (Bantam ed.). New York: Macmillan. Bateson, G., Jackson, D. D., Haley, J., & Weakland, J. (1956). “Toward a theory of schizophrenia.” Behavioral Science, 1: 251-264. Beer, S. (1974). Designing Freedom. Toronto: CBC Publications. Beer, S. (1979). The Heart of the Enterprise. New York: Wiley. Beer, S. (1989). “The viable system model: Its provenance, development, methodology and pathology”. In R. Espejo & R. Harnden, (Eds.). The Viable Systems Model: Interpretations and applications...
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...Carmen Amado Mendes Index: “The Bretton Woods Agreement [1944]”........................................... 0 Luís Leite ............................................................................................ 0 1. Introduction ................................................................................ 2 2. Pre-Negotiation ........................................................................... 4 3. Negotiation before the final conference ................................... 11 4. Negotiation: The Bretton Woods Conference ........................... 15 5. Conclusion: Later changes and full analysis ............................. 19 6. Primary Sources and Bibliography ............................................ 22 7. Annexes: .................................................................................... 26 FEUC – Negociação Internacional – 2013-14 1 1. Introduction The United Nations Monetary and Financial Conference that occurred from the 1st of July to the 22nd in 1944 better known as the Bretton Woods conference gave origin to a ground-breaking system. It was the first time a fully negotiated monetary order came to existence which a new paradigm perspective on how to face economical international relations. This essay will help you understand why the Bretton Woods system happened, its historical context, why it worked throughout the time it did and the motive why it stopped functioning. Paramount to this essay will be its non-biased writing as hundreds...
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...the business world, from different perspectives. Information in regards to the importance of marketing in an organizational structure will be provided. Lastly, in order to support the information in this document, there will be three examples provided to help explain each perspective on marketing. What is marketing? From a personal perspective, marketing is the way that businesses promote and advertise their product and sales. It is done through different channels such as; radio, television, social media, and word of mouth. From the perspective of Michael Brenner, a writer for Forbes magazine; “Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it.” He goes on to say, “Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.” From the point of view Adil Khonat, author of “What is marketing? A starter activity and case study” “The marketing mix has four simple parts: Product, Price, Place and Promotion. All four must be present and need to work together harmoniously in order to have a successful product or service.” He further states “However, where one aspect of the marketing mix is overlooked or the marketing mix doesn't work harmoniously, success will be more difficult to achieve.” The importance of marketing Addressing the importance of marketing through the personal perspective definition; marketing is what gets...
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...Proceedings of the 42nd Hawaii International Conference on System Sciences - 2009 A Conceptual and Operational Definition of ‘Social Role’ in Online Community Eric Gleave University of Washington egleave@u.washington.edu Howard T. Welser Ohio University welser@ohio.edu Abstract Both online and off, people frequently perform particular social roles. These roles organize behavior and give structure to positions in local networks. As more of social life becomes embedded in online systems, the concept of social role becomes increasingly valuable as a tool for simplifying patterns of action, recognizing distinct user types, and cultivating and managing communities. This paper standardizes the usage of the term ‘social role’ in online community as a combination of social psychological, social structural, and behavioral attributes. Beyond the conceptual definition, we describe measurement and analysis strategies for identifying social roles in online community. We demonstrate this process in two domains, Usenet and Wikipedia, identifying key social roles in each domain. We conclude with directions for future research, with a particular focus on the analysis of communities as role ecologies. 1. INTRODUCTION Social life has moved online. From discussion boards, to wikis, to social networking sites, people do things together through digital communication. Those interactions leave behind complex records of who did what, when, under what context,...
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...Proceedings of the 42nd Hawaii International Conference on System Sciences - 2009 A Conceptual and Operational Definition of ‘Social Role’ in Online Community Eric Gleave University of Washington egleave@u.washington.edu Howard T. Welser Ohio University welser@ohio.edu Abstract Both online and off, people frequently perform particular social roles. These roles organize behavior and give structure to positions in local networks. As more of social life becomes embedded in online systems, the concept of social role becomes increasingly valuable as a tool for simplifying patterns of action, recognizing distinct user types, and cultivating and managing communities. This paper standardizes the usage of the term ‘social role’ in online community as a combination of social psychological, social structural, and behavioral attributes. Beyond the conceptual definition, we describe measurement and analysis strategies for identifying social roles in online community. We demonstrate this process in two domains, Usenet and Wikipedia, identifying key social roles in each domain. We conclude with directions for future research, with a particular focus on the analysis of communities as role ecologies. 1. INTRODUCTION Social life has moved online. From discussion boards, to wikis, to social networking sites, people do things together through digital communication. Those interactions leave behind complex records of who did what, when, under what context,...
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...Contents page Page 1 ………………….……………. Executive Summary Page 1 ……………………………………..…… Introduction Page 2, 3...................................What is marketing? Page 3, 4……………….. Role & function of marketing Page 4, 5, 6, 7.………………….……….. Marketing mix Page 7, 8 ………………………. What are stakeholders? Page 8 …………………………………………….. Conclusion Page 9 ….……………………………………… Bibliography Do organisations need marketing? Executive Summary The following essay has been written to explain the importance of marketing and how it can affect the sales and revenue of a business. The essay will explain to the reader what is marketing and how it can both positively and negatively affect a business. It will explain the marketing mix as well as the 4P’s. Also written in the essay is the importance of stakeholders and how to communicate with them. Introduction The core objective of this assignment is to get a precise understanding of the importance of marketing and how marketing can influence companies to aim their products directly at their target market. As well as encourage customers into specifically purchasing their goods over the competitors. There are many different marketing methods and each method varies with customer demand. The main aim of a marketer is to use various marketing methods to identify and then market their product directly at the consumer. This will then enable them to gain maximum sales for the company, while ensuring that the products are sold at a price which the...
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... United States of America (USA), Germany, and many other countries all over Europe and the world has extended the frontiers of knowledge in the teaching and learning of Yoruba language. Many people in Nigeria and in the above named countries all over the world are interested in knowing the spoken form of Yoruba, its literature, and its culture. The Federal Government in Nigeria’s policy on the teaching and learning of Yoruba L2 in Colleges of Education is to see that people in Nigeria live in unity and harmony as one indivisible, indissoluble, democratic, and sovereign nationals founded on the principles of freedom, equality, and justice with other ethnic groups. Government also, in the National Policy on Education (NPE), Stresses the importance of Language as a means of promoting social interaction and national cohesion; and presenting cultures. Therefore, every child in Nigeria shall learn the language of the immediate environment. Furthermore, in the interest of national unity it is expedient that every child shall be required to learn ONE of the THREE Major Nigerian Languages; Hausa, Igbo, and Yoruba (NPE1998: 8). This view of every child being required to learn one of Hausa, Igbo, or Yoruba is a laudable policy statement by the government in its efforts to see that, these languages are taught and learnt as second languages in Nigeria (NL2). This paper examines the global approach to the teaching and learning of Yoruba as a second language (L2) in Colleges of Education in...
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...University of Abertay Dundee Guide to Harvard Referencing 2009 Introduction ........................................................................................................... 4 What is Harvard referencing? .............................................................................. 4 What is the difference between a bibliography and a list of references? ........ 5 What is a bibliography? .................................................................................... 5 What is the reference list? ................................................................................ 5 Citing references in-text ....................................................................................... 6 How do I cite references in-text? ..................................................................... 6 General advice on in-text citation .................................................................... 6 Quoting directly from the book, journal or website ....................................... 7 Paraphrasing (rewriting what has been said in the book, journal or website) .............................................................................................................. 7 General advice on the reference list (and bibliography) ................................... 8 Referencing books ................................................................................................ 9 What information do I need to include? ................................
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...IDENTIFYING KEY DETERMINANTS OF CONFERENCE PARTICIPATION DECISION : SPECIAL REFERENCE TO TIIKM CONFERENCE ABSTRACT Conference industry brings significant economic effects and that is one of the reasons why many destinations around the world strive to organize conferences, especially the international ones, which make bigger economic effects. The purpose of this paper is to examine factors that may influence to decision making of conference participants to participate to international conferences. Data will be collected through a survey from TIIKM conference participants and it will be analyzed using SPSS. Result of this study will be helped to all conference organizers to make their strategies. Keywords: Conference attendees, Motivational factors, International conference, 1. INTRODUCTION The business tourism market is often segmented and denoted by acronym “MICE”, meetings, incentives, conventions and exhibitions. It is one of the key drivers of tourism destination development and therefore an important generator of income, employment and foreign investment. Beyond these economic benefits, the Meetings Industry also presents opportunities for knowledge sharing, networking...
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