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The Importance of Roi

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Submitted By Soska
Words 1621
Pages 7
72056_CH01I

3/13/02 11:02 AM

Page 1

CHAPTER 1

The Importance of Return on Investment: ROI
A fter reading this chapter, you will be able to

• Understand how owners view profitability
• Compare the profitability of two companies
• Calculate a return on investment using information about profit and investment

he owners of a company and the company’s creditors share a similar goal: to increase wealth. They are thus very concerned about profitability in all phases of operations. Creditors are specifically concerned that the company use its resources profitably so that it can pay interest and principal on its debt. Owners are concerned that the company be profitable so that stock values will increase. Company managers must show they can manage the owners’ investment and produce the profits that owners and creditors demand. Because top management must meet the profit expectations of company owners, it passes down to the lower levels of management those profitability goals, which are then spread throughout the company. All managers, therefore, are expected to meet profitability goals, which are often increased and tightened as each level of management seeks a margin of safety.

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1

72056_CH01I

3/13/02 11:02 AM

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ESSENTIALS of Corporate Per formance Measurement

TIPS & TECHNIQUES

The Accounting Equation
Here are two ways to view what accountants refer to as the accounting equation that relates assets and claims to assets by creditors and owners:
Investment
in assets
Assets

Investment by creditors
Debt

Investment by owners

Owners’ equity

It illustrates the stake that creditors and owners have in a company’s investments and explains their interest in the company’s success.

What Is Profitability?
If managers are going to be held to profitability goals, someone has to figure out a way to

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