...Fall 13 Fall 13 Natural Gas vs. Electricity vs. Geothermal – Heating & Cooling Natural Gas vs. Electricity vs. Geothermal – Heating & Cooling 08 Fall 08 Fall Executive Summary When deciding upon a heating and cooling source for a new home, people often ask, “what is the best bang for my buck”? The cost of energy continuously increases as the years go bye due to inflation and the cost of non-renewable resources. Since more than half of additional costs in owning a home comes from heating and cooling, people have begun to look into alternative methods. As a typical consumer there are a few different avenues to choose from in this decision that fit within their needs. With technologies advancing and efficiency increasing constantly, making a decision between natural gas, grid-based electricity, or geothermal heating and cooling may be difficult. Many vendors claim that their products run on minimal energy and that long-term monetary savings with the reduction of the energy bills will justify initial costs. How does one choose between these three options? The variables that affect this decision depend greatly on location. Natural gas is becoming abundantly available everywhere in urban communities of all major cities and towns. However, for rural communities this resource may not be an option. Grid-based electricity can be found just about everywhere in the United States. Other than the increase in prices every year, many have concerns...
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...refers to efforts made to reduce energy consumption. Energyconservation can be achieved through increased efficient energy use, inconjunction with decreased energy consumption and/or reduced consumption fromconventional energy sources” ("Energy conservation," 2011). The twotypes of energy are renewable and nonrenewable. Renewable energy sources areconstantly renewed or restored and include wind (wind power), water(hydropower), sun (solar), vegetation (biomass), and internal heat of the earth(geothermal). On the other hand, nonrenewable energy sources are naturalresources that cannot be replenished. Fossil fuels such as oil, gas, and coalare the most commonly used types of non-renewable energy. However,non-renewable energy sources are being depleted at a rapid rate. In fact, (dueto this depletion) there may not be enough non-renewable energy sources forfuture generations. Additionally, (in this paper) I will discuss methods toconserve energy, save money, and help the environment as well. Because fossil fuels (such as oil,gas, and coal) are the most commonly used types of non-renewable energy, I willfocus on these types of non-renewable energy sources. “World energy consumptionhas increased every year since 1982, with most of the increase occurring indeveloping countries” (Berg, & Hager, 2007). “Additional energy demands inhighly developed nations may be met by increasing the energy efficiency ofthings like appliances, automobiles, and home insulation” (Berg, & Hager,2007)...
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...Smart Grid: Focus Areas Smart Grid The current electric grid was conceived more than 100 years ago when electricity needs were simple. Power generation was localized and built around communities. Most homes had only small energy demands such as few light-bulbs and a radio. The grid was designed for utilities to deliver electricity to consumer's home and then bill them once a month which is a one-way communication which is illustrated in figure 1; Before smart Grid. Figure 1: Pre and Post Smart Grid communication This limited one-way interaction makes it difficult for the grid to respond to the ever changing and rising energy demands of the 21st century. The smart grid introduces the two-way dialogue where electricity and information can be exchanged between utility and its customers shown in figure 1; After smart grid . Its a developing network of communications, controls, computers and automation, and new technology and tools working together to make the grid more efficient, more reliable, more secure, and more greener. The smart grid enables newer technologies to be integrated such as wind and solar energy production and plug-in vehicle charging. With our participation as informed consumers, the smart grid will replace the old infrastructure of today's grid. And utilities can better communicate with us to help manage our electricity needs. Grid Situational awareness Situational awareness in the context of power grid operation is the...
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...manufacturing company and had established a reputation for identifying new consumer trends. Tesca Works Inc. is a California-based generator manufacturing company. The company is well known for manufacturing large, heavy-duty generators at a reasonable cost. One of its greatest achievements is that its generators can be easily modified or customized for different applications. Also, Tesca Works currently builds commercial appliances. The company is considering an expansion of its current product line to include refrigerator and maybe, sometime in the future, consumer appliances. Mr. Burton feels that due to high energy prices, consumers will be more willing to consider purchasing new efficient appliances. Tesca Works Inc. is a California-based generator manufacturing company. The company is well known for its innovation and ability to produce high quality products at a reasonable cost. One of its greatest achievements is that its manufacturing processes are adaptable to other durable goods. Also, Tesca Works currently builds commercial appliances. 2 Profile of Tesca Works Tesca Works, Inc. was established by the Smith brothers in 1880 as the Logging Saw Company. The firm started manufacturing large steam saws to serve the logging industry which processed lumber. Their customers were construction companies that provided housing for the population increase in California. The Smith brothers quickly realized that the times were changing. They started looking for the...
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...restructuring program to improve its bottom line. * After success in the European markets, Electrolux appliances were introduced in North America in 2004 and Hans Straberg was appointed President and CEO in 2002. * Electrolux is worlds second largest appliance maker behind Whirlpool, 50,000 employees in over 50 countries Product Offerings & Brands * Sells consumer durables (kitchen products, laundry products, floor care products) and professional products (food service equipment, laundry equipment) which are 40 million products in 150 countries. * Through its acquisition strategy in 1980s and 1990s, Electrolux has acquired different brands in global markets with various brands with half of the 40 million products sold under the global Electrolux brand. Strategic Direction * Principle is to offer products and services that consumers prefer, they benefit both the people and the environment which consumers are willing to pay a h9gher price for. * In the premium market category of household appliances * Consumer driven company with the “Thinking of You” slogan shows that they place importance on focusing on customer needs. * Vision of the company coincides with vision of its founding father 90 years ago that said every home should have a vacuum cleaner and the vision is to surpass Whirlpool and become the world s largest manufacturer of household appliances. Vision illustrated with N America marketing campaign featuring Kelly Ripa with tag line “be even...
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... Bosch home appliances is part of BSH, Bosch and Siemens Home Appliance Group, based in Munich, Germany. As part of the third largest appliance manufacturer in the world, Bosch has been selling high performance German-engineered appliances in the United States since 1991. Known nationwide for raising the standards in appliance quietness, efficiency and integrated design, Bosch frequently receives top ratings in leading consumer publications and is the winner the 2011 Energy Star® Sustained Excellence Award. With US headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern, North Carolina comprised of state-of-the-art factories for dishwashers, ranges, ovens and cooktops. As a leading and services company, Bosch takes advantage of their global opportunities for a strong and meaningful development. Their ambition is to enhance the quality of life with solutions that are both innovative and beneficial. They focus on their core competencies in automotive and industrial technologies as well as in products and services for professional and private use. Bosch Company has detailed information about the kitchen appliances market as well as comprehensive understanding of customer’s needs. According to the U.S. Department of Housing and Urban Development’s (HUD) 2009 American Housing Survey (AHS) determined that 66% of U.S. households have a dishwasher. It’s not really any surprise that two-thirds of our homes have a...
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...------------------------------------------------- Home Appliance Industry ------------------------------------------------- Designing an HR system for a changing industry Gwendolyn Hill, Cheolhyun Park, and Kexin Xu May 7, 2012 Professor Lepak, HR IV Table of Contents I. Industry Trend & Major Business Implications 3 II. Clear explanation of the impact on managing people 4 1. Employee Competencies 5 2. Motivation/Effort 8 3. Opportunities to Contribute (Work Design) 9 III. Ideal HR System 10 1. Work Design & Workforce Planning 10 2. Managing Employee Competencies 12 3. Managing Employee Attitudes & Behaviors 14 IV. Major Hurdles & Strategies to Overcome Them 17 Bibliography 19 I. Industry Trend & Major Business Implications Home appliance industry includes manufactures of household cooking appliances, laundry machine, refrigerator, dishwasher, water heater, and other household appliances. Like other retail industry, household appliance manufacturing business had hard time with recent recession. Especially fallen housing market directly affects the industry because people generally purchase new appliances for new homes. Moreover, cost of raw material and labor as well as government regulations for energy efficiency product raised price of product. Consequently, industry revenue and employment growth rate were below zero in past five years. According to IBIS industry report, in US market, Whirlpool has 43.8% market...
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...Goals (SMART) 16 Marketing Mix (7Ps) 16 Conclusion 20 Reference 21 Summary This report is focusing on the washing machine sector of Whirlpool Corporation in the UK market, firstly give a situation analysis of the broad market, which including using PESTEL SWOT and Competitive Edge, analysing both internal and external environment of the business combined to demand of customers; secondly offer several recommendation to the business using STP, SMART and 7Ps models; finally a brief conclusion is given. Introduction Washing Machine is one of the most common household appliances in the UK, with many global brands sharing, such as Hotpoint, Bosch, Beko and LG etc. Whirlpool is one of them with a range of washer and dryer products. Even though these global brands compete in other home appliance sectors as well, washing machine marketing competition seems less fierce than other short life appliances. The market share of Whirlpool's washing machine can be calculated either by value of sales of customer possession. Graph 1(Westgarth, 2014) showed the market shares of several brands in the UK market by value. It is clear that Whirlpool only counted 3%, which is the lowest, only one tenth of the market leader Hotpoint. Graph 2(Westgarth, 2014) illustrate another picture of the market share: 7% of people remember they are using a washing machine branded Whirlpool, which means compare to the actual sales, Whirlpool has a good brand recognition. Graph 1: Manufacturer...
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...manufacturing company and had established a reputation for identifying new consumer trends. Tesca Works Inc. is a California-based generator manufacturing company. The company is well known for manufacturing large, heavy-duty generators at a reasonable cost. One of its greatest achievements is that its generators can be easily modified or customized for different applications. Also, Tesca Works currently builds commercial appliances. The company is considering an expansion of its current product line to include refrigerator and maybe, sometime in the future, consumer appliances. Mr. Burton feels that due to high energy prices, consumers will be more willing to consider purchasing new efficient appliances. Tesca Works Inc. is a California-based generator manufacturing company. The company is well known for its innovation and ability to produce high quality products at a reasonable cost. One of its greatest achievements is that its manufacturing processes are adaptable to other durable goods. Also, Tesca Works currently builds commercial appliances. 2 Profile of Tesca Works Tesca Works, Inc. was established by the Smith brothers in 1880 as the Logging Saw Company. The firm started manufacturing large steam saws to serve the logging industry which processed lumber. Their customers were construction companies that provided housing for the population increase in California. The Smith brothers quickly realized that the times were changing. They started looking for the...
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...( Ryka, INC.: Lightweight Athletic Shoes for Women Business and Industry Analysis) Ryka is doing business of athletic shoes for women, which are made on the shape of a woman’s foot, and are designed and developed considering women’s unique fit needs. It is the only athletic footwear company, which is exclusively for women, by women, and now supporting women. Because a woman’s needs in a comfortable, attractive, high performance athletic shoes that are attractive, comfortable, and well suited for exercise and physical fitness programs are different from a man’s. Therefore, it places Ryka shoes among the highest rated in the industry. The athletic footwear industry was divided into various submarkets by end-use specialization. Ryka competed in only three segments: aerobic, walking, and cross-training shoes. Ryka had focused on performance rather than fashion because Poe believed that fashion-athletic footwear was susceptible to faddish trends and to ups and downs in the economy, whereas the demand for performance shoes was based on the ongoing need of women to protect their physical well-being. Ryka cut back on its product line and began to focus primarily on aerobic shoes and secondarily on walking shoes. Poe did not believe that Ryka had to become an industry giant to succeed. SWOT Analysis Strength: Poe’s image and profile were the most critical components in Ryka’s marketing strategy. Poe had successfully worked the female angle: she appealed to contemporary working women...
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...South Asian Economic Students Meet 2012 | Agenda for Greening the South Asian Economy | Potential Energy Saving Capabilities of Emerging Cities: A Case of Hyderabad | L. Sai Anurag 11/10/2012 | Essay Proposal Since gaining Independence, the Indian Subcontinent has been one of the most promising areas for development and has increasingly made its presence felt in the global economic scenario with rapid progress in both the manufacturing and the services sector. India is the second fastest growing economy in the world, with a GDP growth rate of 9.4 percent in the financial year 2006-07. However, due to the impact of the global recession the policy paralysis in the country growth rate had fallen to 5.3% in Q4 FY’12. Contraction is the manufacturing sector and the falling rupee has deteriorated India’s position further. The resultant impact of the initial rapid GDP growth has been an increase in the per capita GDP and also an increase in the income levels of both rural and urban households. Achieving this growth also meant a tremendous rise in the use of energy across all the sectors of the economy as well albeit at a slower pace. The major point of concern here is not the magnitude of energy driving this growth but the quality and structure of this energy growth. India has immensely contributed to the growth of the South Asian Economy by taking up economic reforms and giving a tremendous boost to industry. India’s favorable demographic mix, its abundance...
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...Easy Green Home Services Submitted to Professor Conrad L. Boyle Submitted by: Team 1 Lauren Dwyer Manual Roman Bernardo Roschke Eric Schmutz Gregory Slate University of Maryland/University College AMBA 603 Table of Contents Executive Summary 4 Market Needs 5 Market Demographics 5 Market Trends 5 Market Growth 7 Macroenvironment 7 Mission 8 Product Offering 8 Positioning 8 SWOT Summary 9 Strengths 9 Weaknesses 9 Opportunities 10 Threats 10 Direct Competition 11 Indirect Competition 11 Value Proposition 11 Critical Issues 12 Financial Objectives 12 Marketing Objectives 13 Target Market Strategy 14 Messaging 15 Branding 15 Product Marketing 16 Pricing 18 Advertising 19 Public Relations 19 Direct Marketing 20 Service 20 International Markets 20 Implementation Schedule 21 Break-Even Analysis 21 Sales Forecast 21 Expense Forecast 22 Linking Expenses to Strategy and Tactics 22 Contribution Margin 22 Implementation 23 Keys to Success 23 Contingency Planning 24 Appendices 25 References 41 Executive Summary The popularity of eco-friendly living continues to gain popularity across America. Practicing conservation living also known as "Low Impact Living" or "Going Green" is a concept that has encouraged the development of thousands of products and services geared towards energy efficiency, recycling, alternative power sources, and life-style changes. More Americans are willing to make investments...
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...manufactures products for the generation, transmission, distribution, control and utilization of electricity. Its products and services include aircraft engines, power generation, water processing, security technology, medical imaging, business and consumer financing, media content and industrial products. The company operates through eight segments: Power & Water, Oil & Gas, Energy Management, Aviation, Healthcare, Transportation, Appliances & Lighting and GE Capital. The Power & Water segment serves power generation, industrial, government and other customers worldwide with products and services related to energy production. The Oil & Gas segment supplies mission critical equipment for the global oil and gas industry, used in applications spanning the entire value chain from drilling and completion through production, liquefied natural gas and pipeline compression, pipeline inspection, and downstream processing in refineries and petrochemical plants. The Energy Management segment designs technology solutions for the delivery, management, conversion and optimization of electrical power for customers across multiple energy-intensive industries. The Aviation segment products and services include jet engines, aerospace systems and equipment, replacement parts and repair and maintenance services for all categories of commercial aircraft; for a wide variety of military aircraft, including fighters, bombers, tankers and helicopters; for marine applications; and for executive and regional aircraft...
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...Solar power as away of providing heat and electrical energy from heat The Sun the heat of the sun is about equivalent to burning a billion trillion tons of coal an hour. Even though only a small fraction of that heat ever reaches the earth it is still more then enough to power the whole world. People seemed to realize the importance of the sun around 30,000 BC. This was when people first started planting crops of wheat. They realized plants did better when planted in the sun over the shade. This caused them to worship the sun as a God. Many cultures built large and extravagant temples to worship the sun in. Other cultures built places to observe the sun in, such as Stonehenge in England. Different Types of Solar Panels There are three main types of solar panels. They are flat plate collectors, focusing collectors, and solar cells. The first kind is a flat plate collector. Flat plate collectors are fastened on the top of the roof of a house. They usually either heat the house or its water. A flat plate collector consists of a black rectangular frame, two or three sheets of glass, and copper plumbing. A flat plat collector uses the greenhouse affect. The sun rays go through the glass but can’t get out through the glass. The sun rays heat the water-filled copper tubes. Then the water is used to heat the home or water. Another type of a solar panel is a focusing collector. They consist of a mirror or mirrors...
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...providing a variety of merchandise ranging from apparels to electronics to house wares. Its product line includes apparels, footwear, jewellery, home improvements, furniture, appliances, electronics and several others. The company offers its merchandise through specialty stores, including department stores, outlet stores and other store formats; catalog and website. It offers various private label and national brands. Sears is also engaged in real estate business through joint venture interest in shopping centers. The company principally operates in Canada and is headquartered in Toronto, Canada. Key Executives Name William C. Crowley Dene L. Rogers Deidra D. Cheeks Merriwether R. Raja Khanna Jon Lukomnik Chairman Chief Executive Officer Director Director Director Title SWOT Analysis Sears Canada, Inc., SWOT Analysis Strengths Weaknesses Strong Foothold in Canada Specialized Services Declining Market Share Dependency on Leased Properties Source: Annual Report, Company Website, Primary and Secondary Research GlobalData Share Data Sears Canada, Inc. Share Price (CAD) as on 25-Aug-2010 EPS (CAD) Market Cap (million CAD) Enterprise Value (million CAD) Shares Outstanding (million) Source: Annual Report, Company Website, Primary and Secondary Research GlobalData Opportunities Growing Opportunities in etailing Energy Efficiency Initiatives Threats Highly Competitive Industry Seasonal...
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