...Executive Summary 3 Benefits and Product Features 3 Product 5 What is the product/service/idea? 5 How does the product address consumers’ needs? 7 What types of consumers will you target? 8 How will you segment the market to get to those consumers? 8 Price 9 What will your major pricing strategy be? 9 WASP 1 Bundle: 3 year GI implant 9 WASP 2 Bundle: 8 month Oral implant 9 WASP 2bee Bundle: two consecutive 8 month Oral implants 10 What factors influenced your pricing strategy decision? 11 What price adjustment strategies will you choose? 11 Place 12 How will the product be manufactured? (For services, describe where the service will first develop.) 12 What type of channel system will you use, and why? What types of stores will the product be sold in? 13 Why would you decide to sell the product in certain stores and not in others? 13 Promotion 14 What will your IMC strategy be? Describe each component you plan on using. 14 SWOT analysis 15 Executive Summary Wellness Solutions is preparing to launch a new interactive devise that will provide assistance to those who are concerned about their health. Our product offers cutting-edge technology to keep track of the body’s caloric intake with the use of an implantable microchip embedded in the body. With the assistance from intricately designed software the microchip W.A.S.P® records daily calorie intake in great detail and will show vital nutritional deficits or overindulgences to the individual...
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...Nowadays, teenagers have changed in comparison with the teens in the past, taking into account eating habits, an active way of life, spending free time and clothes. They are a “technology” generation. For teens in todays’ world mobile phones, internet, music, movies, television and video games are very important. Most teenagers prefer watching TV and playing computer games to reading books. They don’t like reading because watching TV is easier and they don’t have to use their own imagination. Computer games teach but they are also harmful to health. Teenagers prefer to spend free time in front of a computer rather than to walk, play football or go to a swimming pool. Moreover, games transfer them into the world which doesn’t exist. It is very exciting for the youth. They meet with friends in such places as McDonalds. Teens eat there unhealthy food. They eat too much fast food. Every teenager needs a balanced diet, appropriate personal hygiene and physical activities in the fresh air, for example, playing a ball, going running, swimming, driving on the bicycle, playing in tennis or walking. This should be for them more interesting than sitting for hours in front of a computer or TV because such a mode of life leads to the improvement of mood, health and physical shape.. Young people choose less healthy kinds of entertainment than sport, putting away bicycles in the corner. They eat too much fast, unhealthy food, which is very fatty and drink too many sugary drinks. This leads...
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...Broadband India Latest on Indian Internet, Mobile, Telecom, Startups and Web 2.0 ------------------------------------------------- Top of Form Bottom of Form Internet Mobile Telecom Startups Web 2.0 / Software Forum Search this Site ------------------------------------------------- Top of Form Bottom of Form Recent Entries * Current State of 3G – Roadmap + Factors Influencing the Choice of 3G in India * How Indians Choose Mobile Operator / Handset – An Insight * Tariff Hike – Focus on Revenue – What is the Strategy ? * Samsung Galaxy S2 vs HTC Sensation * Tariffs Set to Rise + Retailer Commission Falls * Large Appetite for Entertainment + Measured Advertising * Wireless Revenue Market Share – Airtel Lost 1% * Top News + Travel + Sports Sites * Facts about Indian Internet – Beginning of Revolution ? * 3G Data Vs EVDO Based Services [Photon, Reliance NetConnect, etc] Last 2 Year Archives * August 2011 * July 2011 * June 2011 * May 2011 * April 2011 * March 2011 * February 2011 * January 2011 * December 2010 * November 2010 * September 2010 * August 2010 * July 2010 * June 2010 * May 2010 * April 2010 * March 2010 * February 2010 * January 2010 * December 2009 * November 2009 * October 2009 * September 2009 * August 2009 « End of Web 2.0 – Beginning of Third Wave Naukri.Com CEO – Naukri.Com journey so far...
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...1970s many people didn’t need a phone or even invest in one due to mobile phones not being as technological are they are in the 21st century. For instance the percentage of mobile phones in 1970-72 were 0%. This number then still stayed the same in 1981 with 0% owning a mobile phone. However in 2006 35% of the population did as big companies began to improve and invest in these devices, boosting consumer spending on mobile phones. In addition to this automobiles in the 1970s weren’t as expensive and again technological as they are in the 21st century, as a lot of motorways weren’t built in the 1970s yet. In comparison to this infrastructure began to improve through the decades and more people began to purchase more big ticket items such as cars as more jobs became available and the standard of living rose. This then ment that the in 2006 the number of vehicles using the motorways were 75.5 thousand, daily in comparison to only 28.5 thousand in 1971 (a big difference of 47 thousand vehicles). Moreover in the 1970s jobs weren’t at the standard wage as what they are now, a medical practionar in the 1970s earned just over £670 per week which seems like a lot but back then bread and other essentials were also a lot cheaper back then. However in 2006, a medical practionar earns over £1245. That is a huge difference of over just under 50%. This then meant that many peoples standard of living rose and so there appetites changed and people began to want more products, goods and services...
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...our preferences. According to the book Essentials of Nutrition: A Functional Approach, “By the age of two, children have advanced from infancy and are on their way to becoming school-aged children, their physical growth an motor development slows compared to the progress they made as infants. Toddlers experience enormous intellectual, emotional, and social changes. During this phase of human development, toddlers are mobile and grow more slowly than infants, but are much more active. The toddlers pose interesting challenges for parents or other caregivers, as they learn how to eat on their own and begin to develop personal preferences.” (Zimmerman & Snow, 2013) The problems we face when feeding our little ones food and nutrition is challenging. We have to introduce new foods to them, while facing or helping our toddler overcome a fear of new foods. As parents we must make sure our toddlers have nutritious choices at every meal. If our child is stubborn or is a picky eater, that is normal because toddlers often experience a decrease in appetite. A poor appetite can mean not feeling well, tired or excited at meal time, or experiencing a slower growth rate. We have to put our foot down as parents when wanting our picky toddler to eat. We should limit snacks and juice before meal time and remove distractions at meal times like television. According to Nutritionist Ellyn Slater, “In the toddler years and beyond, parents are responsible for what children eat, when they eat, and...
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...internet and telecommunications network, radio and television broadcast providers and the government's UFB (Ultra Fast Broadband) and RBI (Rural Broadband Initiative) initiatives. An analysis of each sector will be conducted on its potential benefit on businesses and communities, how these technologies are converging and its implications, emerging consumer trends, recommendations and an examination of overseas technologies and its possible implementation in New Zealand. Mobile Market & Infrastructure New Zealand primary telephone system is the mobile network with over 4.7 million connections and counting. The biggest holders of the mobile market shares are Spark and Vodafone with a 33% and 42%. (Commerce Commission, 2014) 2Degrees is their closest competitor with a 25% piece of the market. All 3 providers support 3G networks which provide mobile broadband as well the standard SMS and voice messaging. 4G was rolled out in 2013 by Spark and Vodafone with 2Degrees to follow suit later. Both major providers’ mobile networks are nationwide reaching approximately 97% of the population. (TCF, 2015) Spark and Vodafone invest heavily into...
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...and replaced many devices, items and functions that required more than the use of these small renowned devices. Smartphones have supplanted several items: Books (Kindle, iBook), daily newspapers, digital and film cameras, dictionaries, scanners, GPS, road maps, voice recorders, grocery list, iPods, radios, etc. and this list is forecasted to continue to grow as smartphones are developed to include more. This will include items such as: loyalty cards, credit and debit cards. (MIT Technology Review) In 2012, 80% of humans own a mobile phone states Anson Alexander, creator of ansonalex.com, and 91.4 million smartphones used in the United States. Even though 5.1 billion mobile were said to be owned in the world, that 1.08 billion are Smartphones. The market share in 2012 involved 4 major competitors: IPhone, Android, Microsoft and Samsung, and all four have a large audience with the 24-30 age group. 2013 showed only an increase in the Smartphone appetite. I will be focusing on the Apple’s IPhone, due to its strong presence in the market along with a nearly market stealing uniqueness. One factor in the number of IPhones sold per year is the idea that demand was so high for Apple’s IPhone that their “pre-order” sales were what set the pace for the number of IPhones sold. Every year with emergence of more technology, more modern and more features that further the utility of the IPhone and the need for having the “best item” fresh on the market built the “nostalgia” of owning an...
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...not charge on a per app basis. The Amazon and Black berry markets do not charge a fee to publish apps in the app store but they do require registration and may charge an annual fee after the first year. Recent data has shown the top two markets for revenue and number of apps published are the iOS and Android markets. The trends show they will continue to be the top distribution channels for app downloads and it is recommended to utilize these markets. There are a number of ways developers can distribute their mobile phone applications including: * App Stores – device app stores and independent app stores are available for distribution. Independent app stores like GetJar are available and deliver a different option in supporting multiple platforms like iOS, Android and Blackberry. * Pre- loaded app – Fees are very expensive but it is very effective channel. This type of option is more like a subscription base service where there is a partnership with the mobile service provider and as a new device gets developed, it will have the app already pre-loaded in the device. * Optimize search discovery through a web based widget – Search discovery is a very cost effective option because it is very cheap to develop and any device can access the web-based...
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...XLRI BM 2011-13 GROUP 4B ORM-II Project Report “Appetite Restaurant”, JK Residency Group 4 – Section B Name Vrajesh Shah Manik Raina Chinmay Kamat Ankit Jain Ajay Rajan Roll Number B11121 B11090 B11075 B11069 B11065 This project report has been submitted for the fulfillment of Operations Management – II course under the guidance of Prof. Trishit Bandyopadhyay. We thank Mr. Amiya Paul, Captain, F&B (Services), Appetite Restaurant for helping us out with details about operations of Appetite. Contact Person: Mr Amiya Paul Mobile Number: +91 9204550981 ORM Project Report – “Appetite” Restaurant, JK Residency Executive Summary This project report is based on our study of Operations Management at JK Residency’s Appetite Restaurant in Jamshedpur. Started in November 2010, JK Residency can be classified as a 3 Star Business Hotel located ten minutes from Tatanagar railway station. We explored different concepts in Operations Management such as forecasting, aggregate planning, inventory control, scheduling, materials requirement planning, quality control in discussions with the captains at Appetite. The report contains our findings of our study. We have tried to analyse the operations both from a theoretical and an on-ground perspective. The operational processes at Appetite are quite different from those of a manufacturing firm primarily because...
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...for Westpac due to the fact Australian banks were force to borrow offshore under the policy based on the speech of Macfarlane (2009). Additionally, according to the analysis released by IMF (2012), ‘Australia has limited foreign bank presence’. Therefore, it’s a big opportunity for Westpac to build up foreign presence to join the international banks and adsorb the cheaper foreign capital. 1. 2 Social and Economic analysis After the GFC, based on BBC many important economic entities cut their interest rate with the quantity easing policy issued by US, including Australia, to stimulate the domestic economy (2013). Based on the newsletter from Federal Reserve Bank (2011), the continuous low interest rate may lead to greater risk appetite for banks in Australia. For example, heavily investing in long-term asset like Treasury securities would suffer a huge loss if the interest rate rises unexpectedly (2011). From the same newsletter, the benefit brought by the low interest rate is obvious: (1)...
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...Why the connected experience revolution is yet to be televised Tony Duarte Connected TVs and second screen experiences have disappointed. Why? Where does the future lie and how to get there? This white paper considers the answers. © 2013 – All rights reserved Fluxx Ltd. | 11th March 2013 fluxx.uk.com Table of Contents Executive Summary The Connected Dream The Fragmented Reality Consumers Broadcast Industry Connected Device Technology Smart TVs Mobile Devices Synchronisation and Mobile Payments Future Imperfect Smart TV Second Screen Advertising and Retail Sociable TV Steps Towards the Connected Dream Living the Dream Appendix 3 4 5 5 6 8 8 10 12 13 13 14 16 17 18 21 23 Why the connected experience revolution is yet to be televised 2 Executive Summary Connected experiences which seamlessly fuse second screens and connected TVs have been ‘the future of TV’ for so long it almost feels like a returning series. Playing along with a quiz show; requesting a product sample during an advert; taking a breakfast news feature with you on your morning commute so you can finish watching; all could be routine. Despite the enablers and technology being in place this seismic shift in the viewing experience stubbornly refuses to mainstream. Why? A number of obstacles stand in the way: • Consumers brought up on a passive, linear TV experience show ingrained lean-back behaviour • The broadcast industry can be risk averse and ambivalent about commissioning multiplatform...
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...world has indeed made a transition form the quest to capture the world ‘physically’ to dominate through ‘Technology.’ In fact that had exactly catapulted the USA as the World’s Super Power. Now we are living in an era of “World in the Hand.” It’s amazing to know that the world has also changed in the way the products are bought or sold – no, this does not refer to bartending to monetary exchange of goods, but more intricate than that. Earlier, products were bought or sold for the physical needs, primarily. But today, the products are bought and sold more for the psychological needs. Thus a mere telephone has become a mobile to a Smart Phone to a Tablet to a Phablet and on and on. Earlier a cart would do but the came the car to hatchback to sedan to luxury to SUV to Limousine, etc. Earlier, any food would do that could serve the appetite/satiety. But now you have the Burgers to Pizzas to Multicuisines, etc. What has made the world change so rapidly? The Human Mind! So, if you are selling a...
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...3G network is not a big deal in Japan, because 3G access has been a standard feature on Japanese cell phones for several years. And as far as the touch screen is concerned, some Japanese consumers feel that they would have problems getting used to it. Perhaps the biggest hurdle facing Apple, however, is what the iPhone doesn’t have. Remember, Japanese consumers enjoy some of the world’s most technologically advanced cell phone features, such as “a high-end color display, digital TV-viewing capability, satellite navigation service, music player and digital camera.” Another “must have” feature in Japan, lacking in the iPhone, is “emoji,” which is clip art that can be inserted into sentences to make e-mails more attractive. In addition, many mobile phones in Japan allow their users to use their phones as debit cards or train passes. Source: Yukari Iwatani Kane, “Apple’s Latest iPhone Sees Slow Japan Sales,” Wall Street Journal, September 15, 2008, B3. Case Two: Would Mickey Mouse Eat Shark’s Fin Soup? Controversy started brewing at Hong Kong Disneyland even before the park opened in fall 2005. At Disney theme parks around the world, weddings and wedding receptions are a profitable business. Disney is planning to offer shark’s fin soup as an option on wedding reception menus at Hong Kong Disneyland. Clearly, Disney wants to show its appreciation for Chinese...
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...3G network is not a big deal in Japan, because 3G access has been a standard feature on Japanese cell phones for several years. And as far as the touch screen is concerned, some Japanese consumers feel that they would have problems getting used to it. Perhaps the biggest hurdle facing Apple, however, is what the iPhone doesn’t have. Remember, Japanese consumers enjoy some of the world’s most technologically advanced cell phone features, such as “a high-end color display, digital TV-viewing capability, satellite navigation service, music player and digital camera.” Another “must have” feature in Japan, lacking in the iPhone, is “emoji,” which is clip art that can be inserted into sentences to make e-mails more attractive. In addition, many mobile phones in Japan allow their users to use their phones as debit cards or train passes. Source: Yukari Iwatani Kane, “Apple’s Latest iPhone Sees Slow Japan Sales,” Wall Street Journal, September 15, 2008, B3. Case Two: Would Mickey Mouse Eat Shark’s Fin Soup? Controversy started brewing at Hong Kong Disneyland even before the park opened in fall 2005. At Disney theme parks around the world, weddings and wedding receptions are a profitable business. Disney is planning to offer shark’s fin soup as an option on wedding reception menus at Hong Kong Disneyland. Clearly, Disney wants to show its appreciation for Chinese...
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...second largest wireless network in the world. This growing subscriber base is basically created by tapping into rural India, which is an emerging market for the industry. The estimate for the next five to ten years is that the rural market will form 40 % of the subscriber base. The study has analysed the human resource management process of the industry, and specially the latest trends of recruitment of this massively growing industry. Anderson (2008), in his single executive interview titled “Developing a route to market strategy for mobile communications in rural India An interview with Gurdeep Singh, Operations Director, Uttar Pradesh, Hutch India” suggests that managers need to go beyond traditional approaches to serving the poor, and innovate by taking into account the unique institutional context of developing markets. His practical implication says that the experience of Hutchison Essar in India provides some important lessons for mobile network operators (MNOs) and other firms in other developing markets who are hoping to...
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