...London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries. While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions...
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...esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. However, Smartphone industry is facing a different reality, with its declining sales and less market share, forcing research companies (Gartner, Canalys, etc.) to change their expectations. This situation leads us to another important and often ignored perspective of innovation challenges, i.e. consumers' resistance; as consumers' adoption and purchase decision makes a significant difference in the success of innovative products. Problem: Innovation has been called as a key factor for companies to survive and grow in the long run, especially in the dynamic & complex markets and uncertain economic circumstances. Despite the successful outcome of innovations, inhibition or delay in the diffusion of innovation may translate this success into market failure, where resistance has been called as one of the main reasons for inhibiting or delaying the innovation diffusion . Consumers adoption of innovation depend upon several factors: the most important of which are specified...
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...Mobile Technology: Paving the Way to Organizational Success Marissa Ricalde BA 333: Management Information Systems Professor Kevin Ho December 09, 2011 Executive Summary The advancement of technology has helped organizations reach success. Because Information Technology (IT) plays an important role in business, it is important to understand how it improves business functions. Mobile devices are common in the market and since it reaches millions of consumers, it makes it easier for businesses to stay connected with their employees. In this paper I explore the correlation between organizational success and the use of mobile devices, what smartphones have to offer and how it creates employee mobility, and a comparison of the top two selling smartphones currently in the market, the Blackberry and the Iphone. Mobile Technology: Paving a Way to Organizational Success The invention and revolution of mobile devices Since the beginning of civilization, men have discovered ways to be more efficient. With the discovery of science sprang the creation of electricity. Since then we have been looking for more innovative ways to invent things that make our lives more comfortable. For example, the first car was invented in the 1700s and has come a long way since then. What was once to be considered heavy steel on wheels running on motor oil has revolutionized to a fuel efficient vehicle mostly running off electricity. With the advancements in technology, it is hard to...
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...customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. SWOT analysis of Nokia SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Nokia make it understand that where Nokia stand in the market. Strengths * Strong brand name Nokia has the strong brand name which is its one of the most important strength because it is then favorable for Nokia to launch its new products because it is reliable for the customers by establish as strong brand. * User friendly The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. * High quality HR team It is backed with the high quality and professional team in the HRD Dept. * Strong distribution network Its distribution network is wide globally so the products are easily available for the target customers. * Strong finances: Nokia has also strong finances which make it possible to...
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...Group 5 Table of Contents 1. Consumer Analysis 1.1 Consumer Insights 1.2 Inferences 2. Company Analysis 3. Competitor Analysis 4. Channel 5. Context References Marketing Management Report Deliverable 2 3 3 7 9 11 12 13 15 Category : Smartphones Market: India Submitted By Ganesh R Preethi Venkataraman Sarat Bose Rajendra Mohan Talele Mahavir Prasad Kumawat S. Madhuvanthi Table of Contents Content 1. Consumer Analysis 1.1 Consumer Insights 1.2 Inferences 2. Company Analysis 3. Competitor Analysis 4. Channel 5. Context 6. References 7. Annexure Page No. 3 3 7 9 11 13 14 15 16 I. Consumer Analysis A sample of 8 consumers was taken for an exploratory research, the objective of which was to identify needs, desired attributes, relative importance of attributes and how different competitors are rated on the attributes. The consumers were chosen in the following manner: • 4 existing smart phone users (1 Nokia, 1 Samsung, 2 Micromax) • 1 intending buyer of smart phone • 3 switchers – 2 from Nokia to Samsung; 1 from HTC to Nokia 1.1 Consumer Insights Consumers, belonging to the age group of 21 – 25 years, who were students from an urban background, were chosen. The following details the research done amongst this sample population. Consumer 1 (Existing Samsung User) Age 21 years Student Occupation Urban User Category Samsung Galaxy S Current Model of Phone Nokia Xpress (Feature Phone) Switched from? Touch Screen, Android, Applications, Need Processor Touch Screen, Android...
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...to 5 categories- Home, SMB, corporate, education and government. The home consumers who were the biggest segment valued design, mobility and wireless connectivity. There was a shift in the distribution pattern as well as customers moved away from full service dealers to PC super stores. The suppliers for the industry fell into two categories, those that made products with many sources (key boards, memory chips etc.) and those that made products with few sources (OS and microprocessors). Since early 2000’s consumer electronic products ranging from cellphones to TV set top boxes to game consoles had started to encroach the functionality that was once the sole purview of PC. Smartphones began to increasingly function as handheld computers. Apple’s core competency, innovation, makes current PC market favorable for it. Apple has aligned itself to these changes by switching to a new chip architecture, developing proprietary OS that would function across all its product offerings, develop a proprietary set of...
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...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor APPROVED BY: Committee ___________________________ ___________________________ Ms. Ho Thi Bich Van, Ph.D Ms. Ho Thi Bich Van, PhD ___________________________ Mr. Bui Quang Thong, PhD ___________________________ Ms. Nguyen Thi Huong Giang, MBA ___________________________ Mr. Tran Van Dat, PhD THESIS COMMITEE ACKNOWLEGDEMENT This thesis could have never been done without the help and contributions of many people that I am very thankful to. First of all, I would like to express my deepest acknowledge to my supervisor, Dr. Ho Thi Bich Van – lecturer at Business Administration School, Ho Chi Minh City International University for her unbelievable and unreserved support, enthusiastic and valuable advices. She is a wonderful teacher who has taught and encouraged me from the beginning of this task till the end. Again, I want to say “Thank You Very Much” to my advisor for all she has done for me. Then, I would like to express...
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...streamlined supply chain helped them create a large profit margin that let them hold a competitive edge on the rest of the market and helped Apple hit every aspect of VRIO. They further differentiated themselves with the announcement of the iPhone in 2007 that combined in Job's words “a widescreen iPod with touch controls, a revolutionary mobile phone and breakthrough communications device”. The creation of iLife, the App store and iTunes also set the company apart from their competitors by creating a unique experience on their OS compared to their PC counterpart. While innovation and mobility were the driving force in the technology industry, the PC market was being more and more standardized. By not being able to differentiate their products, most companies couldn’t create or capture any additional value for their firms. As of 2011, the average PC Company had a net profit margin of 5%. With similar...
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...to consumers is the BlackBerry phone. BlackBerry is a line of wireless handheld devices and services designed and marketed by a Canadian company called “Research in Motion” (RIM). The first BlackBerry device, an email pager, was released in 1999. In 2003, the more commonly known smartphone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, web browsing and other wireless information services. The President of the United States, Barack Obama, became known for his dependence on a BlackBerry device for communication during his 2008 presidential campaign. This was seen by some as akin to a "celebrity endorsement," which marketing experts have estimated to be worth between $25 and $50 million. Traditionally, BlackBerry phones have been targeted to business professionals. They were not originally priced or developed for the everyday cellular user. The full keyboard allows for users to send detailed messages quicker and easier than touch screen devices, which is a major perk for consumers. The BlackBerry also targets business professionals with wireless connectivity ability on the go for faster paced Internet connections when the user needs it most. Unfortunately, in a market increasingly driven by the wishes of the retail consumer, these added benefits have not weighed in the favor of BlackBerry and its executives have struggled to wean the company from its heavy corporate focus. BlackBerry targeted big companies who would...
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... * 28 (40.58%) are female / 36 (52.17%) are male * 37 (53.62%)are between the ages of 18 and 23 * 40 (57.97%) are full-time students * 35 (50.72%) make between $10k – $49k * 35 (50.72%) have at least some college education * 43 (62.31%) either live with their parents or rent An important part of this survey is that the responder has some kind of experience with smartphones. As was expected most people responded that they currently owned a phone, in-fact on one responder didn’t. Of the 69 persons, 60 (86.95%), indicated they currently owned an Android or iPhone. It was noted that 27 (39.13%) responders have owned their phone between one and six months. The survey also revealed that 28 (40.58%) people paid between $150 and $299 for their phones. New phones when bought on a new or renewed contract cost between $199 and $299. Based on these two figures, it is being assumed that most people have fairly new phones. The findings showed that aside from people switching between Androids and iPhones, for 30 (43.48%) people, their current phone was not their first smartphone. Most (34.78%) of those responders indicated they owned BlackBerrys before switching over to an Android or iPhone. Of the 60 people who owned Androids or iPhones, 57 (95%) claimed that they were happy with their current phones. Of the three that were unhappy, two owned Androids and one owned an iPhone. There are usually a core group of...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- DEMAND ANALYSIS OF SAMSUNG SMART PHONES INTRODUCTION “By demand we mean the various quantities of a given commodity or service which consumers would buy in one market in a given period of time at various prices.” REQUISITES: Desire for specific commodity. Sufficient resources to purchase the desired commodity. Willingness to spend the resources. Availability of the commodity at Certain price Certain place Certain time DETERMINANTS OF DEMAND A household’s decision about what quantity of a particular output, or product, to demand depends on a number of factors including : The price of the product in question The income available to the household The household’s amount of accumulated wealth The prices of other products available to the household The household’s tastes & preferences LAW OF DEMAND There is negative, or inverse relationship between price and quantity demanded SHIFT OF DEMAND v/s MOVEMENT ALONG THE DEMAND CURVE * Change in price of a good or service Change in quantity ( movement along the demand...
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...SWOT Analysis Strength * Samsung is famous for its innovative designs in electronics * Largest share in phone market and retains second position in smartphone market * Samsung sponsored Olympics to establish itself as a global brand. * Strong team of marketing team * Samsung their very creative to come up with promotional strategies to uplift their brand * Strong innovative advertising strategies to improve in product design * Produce best products with lost cost and high quality * Global recognized company * Samsung is good to implement quality initiatives such as Six Sigma and manufacturing initiatives Weakness * Poor brand image in global markets * They focus on too many things at a time * Products have a high defect rate * Previously consumers associated Samsung’s products with poor quality * Samsung brand is weaker in Europe and US Opportunity * In early 1970s, they ventured into the television market * After its success in the television market, they set up home appliances plant and started manufacturing refrigerators and washing machines * Established a marketing subsidiary in the USA * Established a sales subsidiary in Germany and its first overseas plant in Santa Clara (California) and Tokyo to improve the product line * Samsung Corporation initiated a restructuring process across the group in 1994 * Focus on product design and launch innovative products * Moving away from cheap...
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...Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development of better platforms like virtualization, cloud computing, and disposition of next-generation LTE networks like 3G and 4G, people have too great extent intensified activities such as internet browsing, playing games, and playing videos on these devices, taking the worldwide demand for smartphones to another level (Dediu, 2013). This paper examines the changing aspects that are enabling sustained disruption in the international smartphone setting and such aspects that will propel more change over in the next few years. Introduction The smartphone industry has seen astonishing growth in modern years; sales volumes rose by more than 40 percent in 2014 to go not far from the 1.8 billion unit threshold focus of 2018, and it is more than $300 billion in value (Dawson, 2010). Nonetheless, this volatile growth has been complemented by the substantial disruption. Players in Web market are targeting to take the advantage that smartphones offer in the instances of assignation, context, connectivity...
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...3G, 4G and CDMA (Code Division Multiple Access). It has been a dominant force in this market for past few years. Qualcomm introduced the concept of CDMA use on wireless communication technology. It holds numerous rights of intellectual property, including patents, patent applications and trade secrets for CDMA. This industry space i.e. next generation mobile technology industry is currently witnessing a rapid growth rate. The general economic trend for this industry has registered a boom in past few years and even now has maintained a slow but steady growth. The semiconductor space is divided into two spaces – PCs (personal computer) and mobile devices. With the wane in PC sales and the increasing demand for mobile devices such as smartphones and tablets, this space has garnered a lot of attention in recent times. According to the IHS iSuppli Mobile & Embedded Memory Market Tracker report from IHS (information/analytics provider), the revenue has climbed up by 6% this year. Emerging Asian markets are expected to further fuel the sales of 3G and 4G enabled devices. The projections for revenue indicate the industry to reach $14.9 billion this year which is a leap over $14.1 billion of last year. 2013 is expected to raise the bar higher as a 9% increase in revenue is anticipated due to companies releasing mobile devices with higher memory and computational power. The cause is furthered by the fact that consumer passion for such devices remains increasingly positive. The report...
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...short, CBRE offers strategic and execution advice for a multitude of real estate properties and investments. According to CBRE’s website, “CBRE consists of 70,000 professionals whom provide outcomes for clients in 60+ countries”, based off this information it is clear that CBRE is an enormous firm that is continually expanding and improving. According to CBRE’s official website it had substantial revenues of around $10.9 billion. Based on the company’s recent history it’s quite evident that CBRE is one of the most dominant firms in its field for numerous reasons. For one, its size, CBRE Group, Inc. is the world’s largest commercial and real estate services and investment firms. Not only is this firms size quite impressive but its history is as well. CBRE has been a part of the fortune 500 since 2008 and for the past 15 consecutive years has been voted industry’s top brand by Lipsey Company. If that’s not impressive enough CBRE has also been named one of Fortune’s “Most Admired Companies” for four consecutive years. As outstanding as this firm appears you’d assume that its stock would be fairly...
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