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The New Black Face

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Submitted By akiliah
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“The New Black Face Movement”
The New Black movement is encouraging youth of my generation to adopt an attitude of assimilation instead of enduring a fight to keeping our identity. History is important to people of all cultures it helps to guide you by knowing where you’ve come from and it lets you know when you’ve elevated your way of thinking by honoring your ancestors and what they have fought for. The new black movement is encouraging a growth stunting amongst black people which is not helping to create a more progressive race but is instead encouraging children to lose themselves.
The new black face is the result of the African experience while in America, forcible assimilation has always been a part of our culture, but there is a new threat implemented by enticing the youth with the “New Black Movement.” The notion of the new negro was coined by Alain Locke meaning by race, was black, but would not live in the stereotypical confines of what being black meant. But affluent African Americans such as Raven Symone and Pharrell have taken this idea and morphed it into what can be seen as an abandonment of identification, according to Pharrell, you must stop identifying with the African American group altogether and the positive accolades of hard work will elevate your status with society. But this idea is simply furthers the crisis of identification within black children. In the 1940’s there was a doll study performed by The Clarks determined that the black children overwhelmingly had chosen the white dolls when given the choice between the two. This study was done to show the, as they called it, “white bias” displayed by the children of color. But no one asked why is this? The studies results proved that back in those days parents were forcibly and unknowingly making their children appreciate and admire another culture over their own. 2010 the study was redone

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