...founded five Guys burgers and fries from the vision. Five guys business plan was to create the perfect burger without “No cut corners” but to have the best burger in an already crowded market. Through out the paper we look at how Five Guys burgers and fries became successful, still growing strong and how the company ethical and social practice has affected their success. Five Guys burgers and fries mission statement, as simple as its menu, is aligned with the philosophy that if your are going to sell hamburgers and fries in a restaurant industry that has a lot of hamburgers-french-fries business, you’d better do hamburgers and fries well than the competitors. Murrell states ”we figure our best salesmen is our customer, treat that person right, he’ll walk out the door and sell for you”. I believe this is the key factor that sets Five Guys burgers and fries apart from the other fast food chain. Quality, customer service and choices made five Guys burgers and fries are the factors to success of Five Guys burgers and fries. Factors of Success Quality of the ingredients such as the meat is only fresh grounded beef and not frozen in any five Guys burger location, but just in a cooler. The menu is trans fat free, the bun is not toasted but grilled to keep the caramelized taste if the bun. Jerry Murrell states,” that all our money goes into our food that’s why the décor is simple”. The quality of the burgers and fries is something that Five Guys burgers and fries are dedicated to serving...
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...Entrepreneurial Leadership Sara J Broderick Dr. Kathleen Irwing BUS: 508 Contemporary Business Strayer University Oct. 22, 2013 Entrepreneurial Leadership Five Guys’ Burgers and Fries, a family owned franchise is one of the fastest growing chains in America (Better Burgers Starts to Sizzle in Canada, 2012). Five Guys’ Burger and Fries sets itself apart from other fast food chains by using quality ingredients and keeping a constant core menu. Jerry Murrell, founder and owner says the business plan from the start is still the business plan today. “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners.” (Welch 2010) There are advantages to a family-owned business that give Five Guys’ Burgers and Fries unique edge. Also, Five Guys’ Burgers and Fries focus on the customer has helped their marketing efforts tremendously. Murrell’s philosophy for the successful franchise is different then most fast food franchises in that the focus is on quality food. Many fast food franchises serve frozen beef patties and dehydrated frozen fries. Five Guy’s Burger and Fries actually soaks their fries in water, then pre-fries them forming a seal so that when they get fried a second time, they don't absorb any oil -- and they're not greasy. (Welch 2010) Five Guys’ Burger and Fries also differs from other food chains by keeping the core menu. Murrell doesn’t want to serve subpar food so they stick with a limited menu and execute it well. Murrell also implements...
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...involved in the business. Matt and Jim travel visiting over 1000 locations, Chad oversees the training of new employees, Ben is in charge of selecting the rapid growing franchisees, and Tyler is in charge of running the bakery department. Most Five Guys restaurants have a simple layout of tables and chairs for dine in customers where there are bags of potatoes stack along the wall for lack of storage space and also peanuts to enjoy while you wait for your order to be ready. The kitchens are open behind the counter which is used for placing and picking up your orders. The restaurant’s décor is simply a layout of red and white checkered tile, because of the owner’s high concentration on the best juiciest burger on a fresh bun and perfect fresh cut fries. Five Guys uses only 80/20 fresh ground chuck high quality ground beef never frozen with no fillers. They do not use ammoniated procedures to treat the groud beef which means that there is no “pink slime” in the burgers. Five Guys purchase all of their raw materials from major meat suppliers in the United States that follow all procedures set forth by the USDA. The burgers are hand formed cooked to perfection on a grill. They cook their burgers well done so that they can ensure a consistent product and also so that they meet health code standards for ground beef. Five Guys offer a variety of different toppings free of charge which include grilled mushrooms, grilled and raw onions, jalapenos, lettuce, tomatoes, bbq sauce and...
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...History Of Chocolate The first recorded evidence of chocolate as a food product goes back to Pre-Columbian Mexico. The Mayans and Aztecs were known to make a drink called "Xocoatll from the beans of the cocoa tree. In 1528, the conquering Spaniards returned to Spain with chocolate still consumed as a beverage. A similar chocolate drink was brought to a royal wedding in France in 1615, and England welcomed chocolate in 1662. To this point "chocolate" as we spell it today, had been spelled variously as "chocalatall, "jocolatte", "jacolatte", and "chockelet.11 In 1847, Fry & Sons in England introduced the first "eating chocolate," but did not attract much attention due to its bitter taste. In 1874, Daniel Peter, a famed Swiss chocolateer, experimented with various mixtures in an effort to balance chocolates rough flavor, and eventually stumbled upon that abundant product -- milk. This changed everything and chocolate's acceptance after that was quick and enthusiastic. Growing Cocoa Beans Cocoa beans are usually grown on small plantations in suitable land areas 20 degrees north or south of the Equator. One mature cocoa tree can be expected to yield about five pounds of chocolate per year. These are planted in the shade of larger trees such as bananas or mangos, about 1000 trees per hectare (2,471 acres). Cocoa trees take five to eight years to mature. After harvesting from the trees, the pods (which contain the cocoa beans) are split open, beans removed...
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...Entrepreneurial Leadership Jaikenna Frails Professor Gary Shelton BUS 508 Contemporary Business October 27, 2013 In 1986, Five Guys Burgers and Fries opened its first location in Arlington, VA. Jerry and Janie Murrell’s four sons did not want to go college so they advised them to open a business instead. They decided on a burger and fry establishment but it would be much different from the rest. Five Guys mission statement simply states, “We are in the business of selling burgers”. Their goal is to “sell the best quality burger possible. To sell the best burger possible, we focus on Quality, Service, and Cleanliness.” (Byrne, Charlie) Five Guys is not your typical fast food chain. The philosophy for most fast food chains is to make good tasting food the quickest and cheapest way possible. This was they can sell their food for lower prices. You will never find a dollar menu at Five Guys. You get what you pay for and Five Guys believes in quality food. Their beef is lean and always fresh, never frozen. Their potatoes come fresh from Idaho and their buns are made fresh daily in a bakery and toast to perfection on the grill. Five Guys burgers are made to order with 17 different fresh toppings to choose from when placing your order. Quickness is not a concern at Five Guys like other fast food places. In fact, they use to have a sign post that stated, “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here.” (Welch, Liz) ...
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...Assignment 1: “Five Guys Burgers and Fries: Ingredients for Success” October 24, 2012 Using the Wiley Plus resources, go to the “Five Guys Burgers and Fries: Ingredients for Success” example. Write a three to four (3-4) page paper in which you: 1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. 2. Analyze the original values for the start-up company and how it remains strong today. 3. Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. 4. Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices. 5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Five Guys Burgers and Fries started its operations in 1986 by selling juicy burgers and fries. When Jerry Murrell and his sons started off; it was just five stores in Northern Virginia; but now they have 570 store operations in U.S and Canada with approximately $483 million sales as of 2009. The Company has had strong business philosophy since its origin. Along with a novel idea of juicy hamburgers and fries which appealed to the masses; it has been clever in amalgamating it with a unique recipe and fresh...
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...Five Guys: Recipe for Success 1 Five Guys Burgers and Fries: Recipe For Success Bonds Contemporary Business- BUS 508 January 25, 2013 Five Guys: Recipe for Success 2 Five Guys Burgers and Fries: Recipe For Success Introduction Five Guys and a Burger was created in 1986 when founder Jerry Murrell realized his two oldest sons did not want to go to college. He was okay with their decision and decided to use their tuition money that had been saved to open the first Five Guys and a Burger, a quality hamburger take out restaurant located in Arlington, Virginia. This paper will discuss the company’s philosophy; start up values, factors for success and the culture of the food. Five Guys Philosophy Five Guys’ philosophy sets them apart from any other food chain. They believe that if you sell quality food and maintain superior customer service that the product will sell itself. “Keep it simple, focus on “food,” not “fast,” and use honest-to-goodness fresh ingredients of the highest quality you can buy.” (Smith, para.3) When a restaurant keeps it simple, inventory and training is much easier within the restaurant and employees usually do a better job due to their tasks being much more manageable. When owning a small business quality versus quantity is important because it...
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...Five Guys Burgers and Fries Restaurant Five guys burgers and fries is one of the most successful stories in the United States , they started the business in Arlington, Virginia in 1986. During the time, Jerry Murrel children said, "that they were not going to go to the college", their parents used their college funds and tried to get help from the bank but the bank refused to give them the money for their business, so they opened small hamburger take-out-shop by renting a place nobody else wanted to rent. They found a location that was unfavorable because of the awful location and lack of parking. They called their business " Five guys burgers and fries " regarding to Janie and Jerry Murrel family since they had five sons. They started the business with a simple business plan, it was according to Jerry Murrel's word "sell a really good, juicy burger on a fresh bun , make perfect French fries, don't cut the corner ", they did that although they had to pay high prices for their materials, so they were buying the best meat, using a high quality famous local bakery , using 100 percent peanut oil which cost five time as much as the oil other burger restaurants were using, and buying the potatoes from Northern Idaho where they grow more slowly and because of the weather condition grow solid and tasty in comparison to other restaurants that they buy the regular potatoes from California and Florida; not that the latest two are bad but it is a lot cheaper to buy from those two states...
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...Burgers and Fries: Ingredients for Success” Company Overview The Five Guys business venture was founded on a few well thought out principles which they saw as a unique way of not only penetrating a competitive market dominated by many other well-established franchises, but also making a name for themselves and expanding their business. The main principle that the Five Guys operated by was, and still is, providing a high-quality product and maintaining that level of quality throughout, regardless. They decided they would never compromise on the quality of the product, and this not only became part of their brand, but also attracted a loyal following. Because he was adamant on regulating, supervising and controlling the standards of production and the quality of the final product, Jerry was not as eager as his sons were on franchising the business (Hatten, 2003). However, after much persuasion by his sons, he gave in. Five Guys ‘philosophy sets it apart from other fast-food chains Jerry had decided that in order to make Five Guys the best fast-food store, he had to make sure that they did not cut corners. One of the Five Guys policies is that the customer always comes first, and that is the code that the Five Guys’ staff works by. They offer nothing but the best for their customers. To achieve this, Five Guys always use fresh buns for their burgers to make them the freshest and juiciest burgers in the market. Furthermore, they also make the perfect fries that are usually...
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...as needed Water Preparation In a mixing bowl, add the rice flour, gram flour/besan, salt and 1 tsp red chilly powder. Mix well and drizzle 1 TBSP oil. Combine well and knead this into smooth dough by adding water little by little. It may stick to your hands at first but the oil will help to get smooth dough as you progress with kneading. Set aside. Heat oil for frying in a deep pan. When hot (check by adding a piece of the dough, if it comes to the surface promptly, oil is hot enough), using an idiyappam press (picture shown above), with the small hole mould plate, sieve the dough to hot oil in circular motion, like how you do it for idiyappam. Fry until, it gets a golden color and drain the excess oil onto paper towel. In the same oil,fry some ribbon pakodas with the proper mould plate. Set these aside. Now fry the chana dal until it fetches...
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...2012 Five Guys Burgers and Fries Restaurant Jerry Murrell and his sons opened Five Guys Burgers and Fries in 1986. Its first store location was in Arlington, Virginia. The whole story started when Jerry Murrell and his wife gave the choice to their four sons even to go to the college or start a business, and the sons choice was to have their own business then they make it grow year after year. Sell a really good, juicy burger on a fresh bun, make perfect French fries and Don’t cut corners, That’s been the business plan that Murrell and his sons follow in their restaurant from their first day. The Five Guys philosophy is that if you're going to sell hamburgers and french fries in a restaurant industry that is crowded with hamburger-french-fries chains, you'd better do hamburgers and french fries better than anyone else. What makes Five Guys Burgers and Fries restaurant special and different from other fast food restaurants is that their burgers are made to order within a selection of 17 toppings, the buns are not toasted in a bun toaster but it’s toasted on a grill for better taste and the potatoes for the fries are soaked in water so when they are refried the water boils, forcing steam out of the fry, and a seal is formed so that when they get fried a second time, they don’t absorb any oil and they are cooked in peanut oil. Not like most fast food restaurants they serve dehydrated frozen fries that’s because if there’s water in the potato...
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...Five Guys “The Standard of Excellence” Jalisa Williams Garcia Mills-Tate Strayer University October 28, 2012 Five Guys “The Standard of Excellence” Five Guys Burgers and Fries was started by Janie and Jerry Murrell and there 5 sons. Opening their first store in 1986 in their home town of Arlington, VA, the Murrells were set to take a competitive market by storm (Boone & Kurtz, pg.78). One would think that opening a burger joint with the likes of mega chains (e.g. McDonalds, Burger King), was out right crazy but determined to tap into this common market these classical entrepreneurs using $70,000 (Burke, pg. 95) as a start-up began their venture. Philosophy Jerry Murrell believed in two simple philosophies “Sell a really good, juicy burger on a fresh bun. Make perfect fries. Don’t cut corners” and “Treat that person right, he’ll walk out the door and sell for you”. These mindsets are what have propelled the company into what it is today. Without the customer or their employees Five Guys may not have been able to survive the recent downturn of the economy. Values Five Guys main focus is to provide customers with great service and great food. They believed that by making a quality burger and fries they would make the customer love them so much they would not have to pay for advertising because the customer will advertise for them. Word of mouth advertising is the oldest form of advertising and with the quality of their food this form of advertising has brought...
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...any, external markets had on these factors while assessing how ethical and social practices are part of this corporate culture. The Five Guys philosophy that if you're going to sell hamburgers and french fries in a restaurant industry that is crowded with hamburger-french-fries chains, you'd better do hamburgers and french fries better than anyone else. In these economic times of do more with less the owners of the Five Guys restaurant chain have obtained great success by keeping it simple. This simplicity was and still is guided by the operating principles of the company’s philosophy that if you're going to sell hamburgers and french fries in a restaurant industry that is crowded with hamburger-french-fries chains, you'd better do hamburgers and french fries better than anyone else. It is this brought them the success that they have attained. 5 concepts/ways of doing business that have proven to be successful for this company is the founding actions that are the foundation of the company’s philosophy. -Best salesman is the customer. Spend money on the quality of the product and not the décor. -Every position at the company has value and this is shown thru performance based monetary incentives -Know what you are good at and stick with it-make burgers and fries -Quality Is Everything "The magic to our hamburgers is quality control," Murrell says. "We toast our buns on a grill – a bun toaster is faster,...
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...Guys Burger and Fries: A Simple Recipe for Success Contemporary Business BUS508 October 28, 2012 Five Guys Burgers and Fries started in Arlington, Virginia in 1986 by Jerry Murrell and his wife Janie. The business was a way to keep their two eldest sons employed and at home after deciding that college was not in their future. The Murrell’s used the money intended for their college education as capital to start up the take-out burger joint. The company’s name stemmed from the Murrell’s five sons (Five Guys), whom are all a part of the business. Today Five Guys has branched out into over 570 franchises in the United States and Canada (Boone & Kurtz, 2012, p. 78). Their growth since 2002, when they opened their first franchise, has doubled and tripled over the years with revenues reaching an estimated $570 million (Burke, 2012). Inquiring minds are interested in the rapid success of the restaurant and what are the ideologies behind it as well. This paper will reflect on Five Guy’s philosophy as its set apart from others, examine the core values that the company portrays, identify factors that have contributed to their success, and determine the social and ethical standards practiced by the company. Five Guys definitely has a philosophy that’s sets them apart from the average fast-food restaurant. Simply put from Jerry’s own mouth, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners”...
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...STRAYER UNIVERSITY BUS. 508; CONTEMPORARY BUSINESS Assignment #1 Five Guys Burgers and Fries: Ingredients for Success By Ignatius B. Perry Sr Presented to Professor Lundondo Mumeka Five Guys Burgers and Fries: Ingredients for Success Introduction What if you woke up one day and said I would like to make the very best hamburger there is. In your mind you said I don’t want to be like McDonald, Burger King, Wendy’s or any other hamburger maker that is out there. You decided that you didn’t want to people to have the ‘normal” experience of going to a fast food restaurant when they cam into your hamburger shop. Not only that you didn’t want your customers to be confused with tons of choices on your menu. So instead you would keep it very simple and be the most customer friendly establishment out of all burger joints there where. If this was you then you would be the owner and visionary behind the restaurant know as Five Guys. We will take a look at what set the Five Guys restaurant apart from the other fast food chains. We will look at the values of the food chain and how they are still growing strong today just like when they first started. We will look at a few of the factors that have made Five Guys so successful and it’s effect on an all ready crowded market. We will look at the company’s ethical and social practices and see how it affected its success. Factual Analysis Five Guy’s philosophy sets apart from other fast food chains because of their...
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