CONTENTS

INTRODUCTION……………………………………………………………….....3
CHAPTER I. THEORY OF THE NOMINATIVE PROCESSES……......………...5
1.1. General data…………………………………………………………………....5
1.2. The Semantic Triangle………………………………………………………....8
1.3. Semantic types of nomination………………………….. .…………....…….. .11
1.4. The methods of nomination…………………………………………………...14
1.5. Transposition and identification as the two stages of nominative process…….16
CHAPTER II. THE ROLE OF NOMINATION IN LANGUAGE
ORGANIZATION……………………………………………………………...…19
2.1. Creative approach during the process of color nomination……………………19
2.2. The main types of lexical nomination of the words of the group «clothes»……21
CONCLUSION……....………....……...…………………………………...…….23
SOURCES…......………...……………………………………………………..…24

INTRODUCTION

The actuality of this work is that the issue of change of meaning has always attracted attention of a great deal of scholars both in America and in Europe. The long history of language studying shows the interest of scientists to determine the issue of basic language functions, which inevitably include the nominative one. As a primary language function, the nominative function assumes the language system ability to designate and to isolate fragments of reality, transferring their notions into words, word combinations, idioms and sentences. The dynamic development of cognitive and communicative activities of human society and, as a result, the emergence of new realities, artifacts, objects of material and spiritual culture really determine one of the main tasks of language as "providing all spheres of life activity of a person with new designations" [3].
However, the role of the language in organizing and storing information in our mind is still unclear. A lot of disciplines are aimed at studying perception, reflection of the reality and principles of information transforming. The