...the United States. They should also take advantage of the lower labor and distribution costs in Asia by setting up facilities in that part of the world as well. 2) Q: Given the strategic objectives, what functions of the company might be relocated in this effort as well? A: The Eldora Company should place a manufacturing plant in Asia, due to the lower labor and production costs. In the same area, they should place their marketing department for the Asian market. It is important to move a marketing division over to the Asian market, due to American marketing strategies not necessarily working in Asia. Having a local plant would also help reduce the market risks, especially the trade barriers and exchange rates. This would also help the company interact with its emerging market. The Eldora Company should still keep their product development function in America, in order to maintain their signature high quality light frames. By keeping this function in America, the company can also continue perfecting skills in reverse engineering. Q: What are the company’s core competencies? A: The Eldora Company’s main core competencies are their fabrication of lightweight and rigid frames as well as their outstanding customer service. It has taken many years and much effort for the company to develop these core competencies. They have also developed a lean system of production and logistics, which has resulted in their lightweight...
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...Nontraditional Culture Paper By PSY 450 Michele Wagner April 14, 2014 Traditional and nontraditional culture paper America versus Indian culture Around the world, there are numerous cultures that are traditional and nontraditional. Traditional cultures are rules, beliefs, values of rural and non-industrialized group in which their practice is very strict and are non-willing for any social change or innovation (Shiraev & Levy, 2010). Nontraditional cultures are grounded on more modern views and are willing for any modification mostly base on technology, science and media (Shiraev & Levy, 2010. Comparing and contrasting American and Indian cultures would facilitate to identify the traditional and nontraditional values, belief and behaviors among these two cultures Similar Values in Indian and American Cultures Despite being on opposite sides of the world, some values are shared between Indian and American culture. One similar value is the importance placed on religion or faith. While religion is more prominent in Indian culture, it is also present in American culture as it’s seen in the constant battles for keeping the name “God” in the Pledge of Allegiance, in the phrase “In God We Trust,” on American currency, and open discussion of faith. On the other hand, in India pictures and statues of deities are commonly seen, worship takes place openly, and religious expression in fashion and accessories is more prevalent. Another shared value between the two cultures is the...
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...Outsourcing Jobs I think it is interesting to know the positive and negative arguments about outsourcing. On one hand, there is the current uproar about illegal immigrants swarming in to the U.S. to do the jobs that Americans don’t want to do. And on the other hand, there is the continuing outcry about jobs going overseas. This would be the outsourcing of jobs that Americans would be willing to accept if the corporations were not so adamant about improving their bottom line for their stockholders. So, what is outsourcing and offshore outsourcing? By definition, “outsourcing (or contracting out) is often defined as the delegation of non-core operations or jobs from internal production within a business to an external entity (such as a subcontractor) that specialized in that operation. Outsourcing is a business decision that is often made to lower costs or focus on competencies” (Miller, 2010). A good example of outsourcing is janitorial services. Instead of a company training several people for the position, they can outsource these tasks to another organization that specializes in recruitment services. This way they can save the time from hiring and training, and the work output should be of the highest quality. Offshore outsourcing is referred to as, “work done for a company by people in another country that is typically done at a much cheaper cost” (Miller, 2010). These services are outsourced elsewhere to countries other than where the goods and services are actually...
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...Yes Globalisation is necessary, for an economy to grow. Globalisation refers to the integration of economic, technological, socio-political factors with the world. And with globalisation, with the mutual co-operation and assistance -particularly with reference to the law of comparative advantage- it is going to be beneficial. Globalisation also helps reducing the poverty level in the country-there are plenty of evidences and record to support it.Developing countries specially require globalization. Because Indians are very rich in resources of skilled manpower.So Other countries are interested to invest in India.We don’t have that much funds/money to make very huge industries or developments.There is no shame to invite other countries for investing.lot of advantages are there..employment,infrastructure development,tourism , foreign exchange and etc..Even America would be nowhere if globalisation was an imaginary concept never put forward. Half the world’s countries would be reeling in depression right now if not for globalisation. For example, petroleum, most countries are on the verge of depleting their entire reserves and some countries don’t have it at all. Seeing this if not for globalisation the entire world would be left crippled due to the massive energy crisis facing them. while globalisation is necessary it is not sufficient to ensure communities gain from globalisation. To keep and spread the gains,government must not only reduce barriers to trade and investment, they...
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...statements, “Let’s arrange the marriage now!” We find it humorous as we share innuendos of our perceptions and opinions. We quietly desire the perfect love story for our children wishing the selfish desire to play cupid and arrange the picture perfect union of our sons and daughters. As a society we think we know what is best for our children. Lucky, for the American culture of kids and young adults we are simple and a lot more liberal in the marrying arena. Children and young adults in America are not subjected to the traditions and religious beliefs tied to marriage decisions that such families and youth are victims to in foreign countries. India is a big partaker of both arranged marriages and forced marriages backed by cultural tradition and religious beliefs. Should foreign Cultures be allowed to arrange and force marriage because of cultural and religious beliefs? Is Culture and Tradition enough to pre-arrange marriages, and force under aged girls to marry based on family and cultural tradition? Should the government provide civil protection and intervene in the personal choices made my intimate family decisions based on culture and tradition? Over time the traditions and...
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...Registered Nurse Language Laura Lynch Nevada State College ABSTRACT This paper discusses the significance of utilizing standard language and writing skills as it relates to multiple tiers of communication required in the nursing profession, as well as the importance of maintaining these elite level communication skills. In addition, this paper also includes a comparison between two minority authors that argue for the importance of their respective Chicana and black, “native tongues “. The pros and cons of their arguments is contrasted against authors’ Allen, Chapman, O’Connor and Francis (2007), whom address the significance of language and writing within the area of professional nursing that upholds the elite verbal and written communication standards practiced in nursing today. The Communications and the Language of Nursing The language spoken in the profession of nursing requires a wide spectrum of core communication skills that provide a verbal bridge of common understanding of illness, healing, wellness or prevention. These skills require the continual change and transformation of the nursing profession’s language. From the perspective of the patient’s bedside and nurse-to-nurse communications, through the nurse to the specialist, the criteria for common core can be acknowledged. Additionally, the personal slang and reflections of self identification shared in Anzaldua and hooks’ essays demonstrates the immediate need for the requirement of a common core language...
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...CHAPTER 8 IDENTIFYING MARKET SEGMENTS AND TARGETS LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. What are the different levels of market segmentation? 2. In what ways can a company divide a market into segments? 3. What are the requirements for effective segmentation? 4. How should business markets be segmented? 5. How should a company choose the most attractive target markets? CHAPTER SUMMARY 1. Target marketing includes three activities: market segmentation, market targeting, and market positioning. Market segments are large, identifiable groups within a market. 2. Two bases for segmenting consumer markets are consumer characteristics and consumer responses. The major segmentation variables for consumer markets are geographic, demographic, psychographic, and behavioral. Marketers use them singly or in combination. 3. Business marketers use all these variables along with operating variables, purchasing approaches, and situational factors. 4. To be useful, market segments must be measurable, substantial, accessible, differentiable, and actionable. 5. We can target markets at four main levels: mass, multiple segments, single (or niche) segment, and individuals. 6. A mass market targeting approach is adopted only by the biggest companies. Many companies target multiple segments defined in various ways such as various demographic groups who seek the same product benefit. 7. A niche is a more narrowly defined group...
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...with a set of educational experiences that encourages empowerment and positive Native identity through community education. Native Education is the study of the human, tribal, environmental, historical and social experience of the Natives of Maine. Native Education is very complex with a lot of variables such as time, space, place and the students; NEG therefore focuses on a number of messages: - Community Building - Seventh Generation Sustainability, Economics and Ecology - School Education Policies and Institutions (Boarding Schools to Current Education Models) - Colonization and the “White Expansion” - Cultural Appropriation - Native Ritual, Ceremonies, Practices, Healing Circle - Dominant Religions and their Influence on Culture - Oppression vs. Empowerment - Healthy Relationships: Home, Peers and with Educators - Native Health: Culturally Appropriate Sex Educations, Native Sexuality, Native Gender, Roles, Relationships - Inherited Community Trauma - Resources: Native Based Support Groups, Clinics, Organizations - Movie...
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...Form Review Highlights Pros: * "Great environment combined with a perfect work-life balance" in 49 reviews * "Great work environment/culture which makes it a fun place to work" in 45 reviews * "Good benefits; Good company to work for till profits started to slide off" in 36 reviews * "Lots of great people at the company, learned a lot and inspired my career in technology" in 33 reviews * "Good pay, great management, I felt like the work I was doing was important for the company" in 30 reviews Cons: * "No work life balance, limited career advancement, lack of good benefits of tech companies" in 20 reviews * "Senior management (C-Level) does no communicate down to employees well" in 27 reviews * "Poor management decision making processes - not innovative" in 18 reviews * "Upper management doesn't listen to people lower down that actually know what they're talking about" in 15 reviews * "Many bad/useless middle management built up over the years but the layoff did some clean up" in 13 reviews Reviews Dec 8, 2013 “Loved the company and the people.” Software Development Manager (Former Employee) Rolling Meadows, IL I worked at BlackBerry full-time for more than 5 years Pros – BlackBerry was a great company with great people. I still believe the technology is the best in the industry and is only lagging due to customer lack of appreciation of the importance of Mil grade security. Cons – Executive management...
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...October 1996, McDonald's opened irs ttrst Indian ourlec in Vasant Vihar, a n affluent residential colony in India's capital, New Delhi. As of November 2004 , McDonald 's has opened a total of 58 restaura nts, mostl y in the northern a nd western parr of India (Exhibit 1). 1 While McDonald 's opened 34 restaura nts in five years (by 2001 ), 58 restaurants in eight yea rs (by 2004), it is now pla nning to add more than 90 new restaurants in the next three years. 2 Although the initial scenes of crowds lining up for days outside the M cDonald 's res taurants in Delhi and Mumbai are no longer seen, Indian consumer response to McDonald's products still remains very strong. The ten McDonald's I visited in Mumbai and Delhi were pac ked with young people, children , and yo ung p a renrs enjoying ice c reams, sp icy potato wedges (instead of the usual frenc h fries), and Happy M ea ls. The growth of M cDonald's in India is not as rapid as in China (Exhibit 4) . Bur irs growth is nevertheless impressive . How did McDo nald's d o it? How d id a hamburger cha in becom e so promi nent in a cultural z.one dominated by non-beef, non-pork, vegetarian, and regional foods such as chofa bhatura, kababs, bhaji, samosa, dosa, vada, sam bar, bhefpuri, and rice? The answer to this question lies in McDonald's carefully pla nned entry and expansio n strategy in accordance with I ndia's c hanging political, economic, and culw ral landscape in the 1990s. The Indian Food Service Industry With more than ftve...
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...UNITED STATES INTERNATIONAL UNIVERSITY CHANDARIA SCHOOL OF BUSINESS SEMESTER: SUMMER 2014 COURSE: BUS1010: INTRODUCTION TO BUSINESS ORGANISATIONS INSTRUCTOR: MR. PHILLIP GACHAGO NAME: DESAI PRIYAL SANJIVKUMAR I.D NUMBER: 640066 TABLE OF CONTENTS Executive summary……………………………………………………………………………………………………………………….. 3 Introduction…………………………………………………………………………………………………………………………………… 4 Strengths of USIU…………………………………………………………………………………………………………………………… 5 - 9 Weaknesses of USIU……………………………………………………………………………………………………………………... 10 - 11 Conclusion………………………………………………………………………………………………………………………………………. 12 EXECUTIVE SUMMARY This document illustrates the strengths and weaknesses of United States International University giving a keen elaboration on each of the points mentioned in the paper. It goes ahead and also talks about how the university has adapted different ways to survive in an educational country based on a competitive level where not one or two but a great number of universities exist, making it very competitive. Though there is a great number of university in Nairobi, there is something about United States International University that tends to attract students from every different part of the world. However it also goes further to talk about its drawbacks compared to other universities and as this may affect its education, it may also deprive the university from getting students to study from all the different parts of the world...
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...Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved...
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...Lessons for success shared by Azim Premji June 5, 2008 I just made a post on a lesson from the Infosys Chief Mentor, Shri. Narayana Murthy about . Here comes another email from Shri. Azim Premji, Chairman and CEO, Wipro where he shares about what he learned from gaining success. Dear Wiproite, My own successes and setbacks along the way have taught me some lessons. I wish to share them with you and hope you will find them useful. Lesson #1: Be careful to ask what you want. You may get it. What this means is that do not ask too little either of yourself or the others around you. What you ask is what you get. When I look back at the time when I joined Wipro, I was 21. If you ask me whether I thought that Wipro would grow so by someday, the honest answer is that I did not. But neither did I think it would not. We constantly stretched ourselves to higher and higher targets. Sometimes, it seemed possible, sometimes fanciful and sometimes plain insane. But we never stopped raising limits. And we got a lot more than what we bargained for. Lesson # 2: Respond, don’t react Always be aware of your emotions and learn to manage them. There is a huge difference between people who react impulsively and those who can disengage themselves and then respond at will. By choosing to respond differently, we can prevent another person from controlling our behaviour. I remember a small story that illustrates this well. There was once a newspaper vendor who had a rude Customer. Every morning...
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...Union, was central to the Cold War. It tracks the various arenas of the Cold War in different parts of the world. The chapter views the NonAligned Movement (NAM) as a challenge to the dominance of the two superpowers and describes the attempts by the non-aligned countries to establish a New International Economic Order (NIEO) as a means of attaining economic development and political independence. It concludes with an assessment of India’s role in NAM and asks how successful the policy of nonalignment has been in protecting India’s interests. The end of the Second World War led to the rise of two major centres of power. The two pictures above symbolise the victory of the US and the USSR in the Second World War. 1. American soldiers raising the US flag during the Battle of Iwo Jima, Japan, on 23 February 1945 Credit: Raising the Flag on Iwo Jima, Photograph by Joe Rosenthal/The Associated Press 2. Soviet soldiers raising the USSR flag on the...
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...Heart Failure A. Investigated Disease Process Congestive Heart Failure is a condition in which the heart is unable to pump a sufficient amount of blood for the body to function. If the heart’s ability to pump blood decreases, blood and fluids may start to pool into the lungs and accumulate in the legs, ankles, and feet causing an edema, shortness of breath, and fatigue. (Heart Failure, 2015, para. 2) The American Heart Association and American College of Cardiology defines heart failure as “a complex clinical syndrome that can result from any structural or functional cardiac disorder that impairs the ability of the ventricles to fill with or eject blood” (King, Kingery, & Casey, 2012, p. 1). Heart failure can be seen as a widespread disease, affecting around five million Americans. (Titler et al. n.d.) It is a chronic condition that is disabling and costly and common to our aging population. With the advancement in therapy and early diagnosis, survival increases from previously fatal acute cardiac events to patients feeling better and living longer. Millions of Americans living with heart failure are 65 years of age or older. (Roger et al, 2004) A1. Pathophysiology The Circulatory system focuses on the heart, a muscular organ that pumps blood through a complex network of blood vessels throughout the body. Blood that is pumped from the heart carries oxygen and nutrients that fuel body, tissues, and organs activities. The heart also plays a major role in removing waste products...
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