...A. Identification of Issues and Problems Overview The case is about people suffering from AIDS globally, especially in Brazil and India. In Brazil, almost half a million are affected with AIDS and millions more at high risk on acquiring it. This is due to the machistic society, where married man having marital affairs and woman not asking their husbands to use condoms because of fear of getting beaten and losing support. Also, the price of Condoms is expensive in Brazil compared to other countries. In India, 5 million are already infected with HIV 6 years after the first detection, which makes this country spreading the virus faster than in any country. But AIDS is not the primary concern due to other health problems. And some Indian states deny the existence within their areas. Tamil Nadu was the first stat is introduce AIDS education and awareness. The London International Group (LIG) is well known in its latex and thin-film barrier technology, which is used in Durex condoms. Durex is the only global condom brand and protecting its position by “feeling is everything”. LIG entered Japan with a joint venture with Okamoto Industries and promoting the Durex Avanti condoms, which is stronger than latex and can be made thinner and can make the experience more natural. Identification of the Problems 1. Brazil • Brazilians don’t like condoms, and females are afraid of getting beaten or loose support if they told their husbands to use it. • Due to Brazil being a...
Words: 1308 - Pages: 6
...1. Problem Statement of the Case The case is about to design an effective national AIDS awareness campaign for the people of Mexico which will create social awareness regarding AIDS prevention and treatment and also make social norms that will induce them to adopt AIDS preventive measures(Objective) so that they can save from Aids (Success Measures) even that they are infecting by Aids on a regular basis (Constraints). 2. Central Issue of the Case: The central issues of the case are given in the following matrix: Importance High Low Urgency High • Identify the potential target audience. • Determine the appropriate communication program which will break the barriers to HIV/ AIDS social marketing in Mexico and will create awareness to them irrespective of their sex, literacy, and geographic location. • Design an effective AIDS awareness message which is simple, believable, appealing and forceful to the target adults and will instigate public dialogue • Determine whether to use only advertising tool or integrated marketing communications tools to reach most adults. • Establish social norms through the AIDS awareness program so that adults do not view AIDS as stigma, feel free to have open sex-discussion and get encouraged to become aware of AIDS and preventive measures as a part of their lives Low • Identify the possible barriers in properly getting the message to the right people. • Create awareness regarding intravenous drug users. 3. Case Problems • Language...
Words: 1546 - Pages: 7
...Subject: Suggestion to how best to use aid to help the poorest Dear Mr. Pierre Ferrari: My name is Quan Sun, a specialist in worldwide charity money giveaway program. I have been asked to provide analysis and suggestion to you as Heifer International is looking into using aid to help the poorest. At this time, I will suggest Heifer International may look into Conditional cash transfers (CCTs) and Unconditional cash transfers (UCTs). Currently, there are three main approaches to give away money. They are: Traditional aid; CCTs; UCTs. Due to high cost and less effectiveness for the traditional aid, CCTs and UCTs seem very attractive to aid donors. I have summarized the following points to help you understand my analysis: CCTs: Purpose: CCTs usually has very distinctive priorities, such as supporting individual household with health, education and helping woman (The Economist, 2013). Pros: 1) CCTs can focus on helping the children improve their education and cut future poverty (Mohan, 2013). 2) CCTs usually works better when dealing with the root causes of poverty and, it can help families escape from poverty once for all (The Economist, 2013). Con: 1) Some recipients eligible for CCTs fail to meet the conditions due to some unmanageable condition (The Economist, 2013). UCTs: Purpose: It simply handing out cash to the poor without condition attached and relieves people from poverty (Mohan, 2013). Pros: 1) UCTs is cheaper than CCTs to run...
Words: 461 - Pages: 2
...Future Strategic Direction for Foreign Aid Canada TO: Foreign Aid Canada's Executive Management Team From: Pat Innes Subject: Review of the future direction of Foreign Aid Canada Executive Summary: Introduction: The purpose of this report is to provide a strategic analysis of the alternatives available. The report will also provide a recommendations that will: • That Foreign Aid Canada (FAC) will able to meet its new mandate of joining the fight against AIDS. • Meet the criteria set out by the CIDA officials • Ensure that Foreign Aid Canada (FAC) This report will also provide analysis of the company's current situation and present all strategic and operational issues. The report also includes instructions on how to implement the recommendation should the owners adopt the alternative suggested by this report. Situational Analysis: Mission Statement: Foreign Aid Canada provides humanitarian, emergency relief, development assistance through agricultural, water and irrigation projects, and HIV/AIDS prevention and treatment to African and Asian countries in need. Vision Statement: Foreign Aid Canada vision is for a world with out unnecessary suffering. Strategic Goals/Targets: • Foreign Aid Canada (FAC) wants to ensure that their decision to join the fight against AIDS is done in the most efficient and cost effective way possible while also meeting the requirements...
Words: 1368 - Pages: 6
...lesson Lecture In this method, one person (the trainer) does all of the talking. He or she may use handouts, visual aids, question/answer, or posters to support the lecture. Communication is primarily one-way: from the instructor to the learner. Pros: Less time is needed for the trainer to prepare than other methods. It provides a lot of information quickly when it is less important that the trainees retain a lot of details. Cons: Does not actively involve trainees in training process. The trainees forget much information if it is presented only orally. Demonstration Demonstration is very effective for basic skills training. The trainer shows trainees how to do something. The trainer may provide an opportunity for trainees to perform the task being demonstrated. Pros: This method emphasizes the trainee involvement. It engages several senses: seeing, hearing, feeling, touching. Cons: It requires a great deal of trainer preparation and planning. There also needs to be an adequate space for the training to take place. If the trainer is not skilled in the task being taught, poor work habits can be learned by the trainee. Seminar Seminars often combine several group methods: lectures, discussions, conferences, demonstrations. Pros: Group members are involved in the training. The trainer can use many group methods as part of the seminar activity. Cons: Planning is time-consuming. The trainer must have skill in conducting a seminar. More time is needed to conduct a...
Words: 1311 - Pages: 6
...expand in America the transportation policy has lacked the same evolvement and growth. Faced with an ever growing population and an economy that depends on transportation more than ever, American transportation network is based on a policy that has not been significantly updated since the 1950’s. With a policy that is so out of date it has become increasingly hard to secure funding to maintain and build new roads, this is where the issue of federalism arrives. Working with the federal, state and local government there has to be a solution to the transportation policy. The Transportation Policy as we know it today started as the Interstate program according to Shirayanagi, H., & Kitamura, Y. (2011) “in 1956 also called the 1956 Federal-Aid Highway Act, appropriated $25 billion (about $197 billion in 2009 dollars) to build 41,000 miles of multi-lane, limited access highways.” (p.253) While it was done to connect states and make it easier for economic center to connect it helped develop travel within cities themselves. These highways were built with 90 percent federal funding the only problem was that the local government did not get any money to improve the transportation systems. Fast-forward to August 2005 according to Shirayanagi, H., & Kitamura, Y. (2011) “ the Safe, Accountable, Flexible, Efficient Transportation Equity Act: (SAFETEA-LU) which is our current transportation policy signed by President George W. Bush, authorized $286.5 billion dollars to fund our nation’s...
Words: 935 - Pages: 4
...federal funding for this research. (“Obama reverses Bush-era stem cell policy.” 1) The benefits of this research can lead to new, more effective treatments for human ailments. Stem cell therapy has alleviated the suffering of thousands of people. Unused stem cells are being discarded instead of being used for research. (“Frequently asked questions.” 3) Stem cells are quite resourceful. They can easily be taken from our own bodies and stored just like blood. During radiation or chemotherapy, white and red blood cells can get damaged. These affected cells can easily be replaced with healthy stem cells that adapt. (Pros and cons of stem cell research, 1)The biggest debate about this topic isn’t about whether stem cells work, but who’s going to pay for the research. It’s not a matter of pro-life or pro-choice, it’s pro-science. If my family had the finances for stem cell therapy, we would have made sure that my grandmother was in as little as pain as possible when she was diagnosed with myeloma. No matter what type of injury or disease, cells can easily be replaced with healthy stem cells. (Pros and cons of stem cell research, 1) Stem cells are their own navigators in the body. When an area is affected by any type of disease or injury, they know exactly what to do. Stem cells have capability of growing into almost any type of cell. (Pros and cons of stem cell research, 1)Stem cells can be used in aiding those with Parkinson’s disease for the pain, they can be used in face lifts to...
Words: 1194 - Pages: 5
...Combining Online Marketing with Traditional Marketing Marketing—the action or business of promoting and selling products or services, including market research and advertising—is a powerful tool for attracting customers and promoting a business. (Chapman/Businessballs) There are many types of marketing strategies and mediums through which different companies implement the practice of marketing. This paper will shed a light on traditional and online marketing, highlighting the very concepts along with the pros and cons of each type of marketing. The history of marketing is divided into two phases; the development of marketing theory, and the development of marketing practice. The history of marketing theory deals with the evolution of different...
Words: 1177 - Pages: 5
...Hiring a financial manager was a major step for Comet Skateboards. Identify some of the factors the manager should consider when creating a plan for risk-return trade-off? Factors that the manager of Comet Skateboards should consider for risk-return trade-off, include general costs, rent, hiring effective people to handle financials/hiring a financial manager, influences on cash flow, connections within the market, quality, etc. What might be some: short term funding options for Comet and some long-term options? Which would be best for the company, and why? Some short term funding options for Comet include donations, fundraisers, and other local events to increase profits. Long term options could include receiving funds from financial institutions,...
Words: 327 - Pages: 2
...ORGANIZATIONAL BEHAVIOUR-I An Analysis Of The case study on “Julia Stasch’s Dilemma” INTRODUCTION: The case revolves around Julia Stasch who from being a teacher went on to join Stein and Company. Stein & Company is a real estate company providing complete array of real estate services. Stasch work here could be called as Change Agent in the industry. Her efforts in introducing affirmative action as well encouraging women and minorities to be part of real estate industry improved their conditions. However because of the mentality of being a male dominated industry in construction projects, she was facing problems of introducing and encouraging women workforce in construction industry The Case study concludes as to what Julia Stasch should do to overcome her dilemma, introduce changes and also be able to obtain the bid Metcalfe Federal building to advance the cause. OUTLINE OF THE CASE: Stein & company, founded by Richard A Stein which started as a small venture handling rehabilitation of townhouses evolved into a successful enterprise responsible for over a billion worth of commercial properties in Chicago . Julia Stasch, a socially conscious high school teacher, joined Stein and Company as a secretary to Richard Stein but rose to the status of president and chief operating officer within 15 years. Julia Stasch’s first real opportunity to address minority and women’s issues in construction began in 1984 when Stein and Company was asked by the city of Chicago...
Words: 1315 - Pages: 6
...The Pros of Medical Marijuana The human body naturally makes its own form of cannabinoids that can modulate pain. THC-An abbreviation for delta-9-tetrahydrocannabinol, THC is the main component responsible for marijuana's mind-altering effect. It also may help treat signs and symptoms such as nausea and vomiting that are associated with a number of medical conditions. Cannabinol and cannabidiol-These compounds have some of the properties of THC, but cause less psychoactive effects — the high. Dronabinol (Marinol). Dronabinol (dro-NAB-in-ol)-is a man-made version of THC available by prescription. It's used to prevent nausea and vomiting after cancer chemotherapy when other medicines for these side effects don't work, and to increase appetite in people with AIDS. It has been shown ot be an effective treatment in reducing nausea for people under going chemtheraphy treatment. There is also evidence that it reduces nausea and weight loss in AIDS patients. Glaucoma is a disease that leads to blindness. It increases the pressure in the eyeball, which can then lead to vision loss. It was discovered by scientists in the early 1970s, that by smoking marijuana it was able to reduce the pressure in the eyes caused by glaucoma. Scientists were not able to understand how it worked. Scientists have since discovered that CB1 receptors in the eyes, may provide the clues for future research on how marijuana affects glaucoma. In the 1800's people were known to smoke...
Words: 1230 - Pages: 5
...The history of marijuana and medical benefits Dona Rudd COM/172 March 20, 2012 Russell Murphy The history of marijuana and medical benefits Although possessing marijuana is a federal offense pending, some states allow the use of marijuana for medicinal purposes, generating revenue for the states. There are 16 states’ and Washington DC, in which marijuana is being, used for medicinal purposes and not break any laws. Eighteen states’ are pending Legislation to legalize medical marijuana. There are documents stating that the Chinese used marijuana for paper, the process consisted of hemp around 2000 BC. According to Guither, P. Drug Warrant (2006), “America’s first marijuana law was enacted at Jamestown Colony, Virginia in 1619. It was a law “ordering” all of the farmers to grow Indian hempseed. There were several other “must grow” laws over the next 200 years. A person could be jailed for not growing hemp during times of shortage in Virginia between 1763 and 1767, and during most of that time, hemp was legal tender a person could even pay their taxes with hemp and try that today. Hemp was such a critical crop for a number of purposes including essential war requirements and rope, excreta. That the government went out of its way to encourage growth” Guither, P. ( 2006) (para 6). The history of marijuana Marijuana has many different names, Hemp, Ma, and Marihuana are just a few of the names in which marijuana is called. Marijuana and hemp...
Words: 1713 - Pages: 7
...Case: Anglo American PLC in South Africa (from Lesson 5) 1 Who are the various stakeholders that Anglo American needs to consider as it adopts an effective HIV/AIDs strategy? - Anglo American employees and their families - Government bodies - Non- Profit organizations (NGOs)/ World Health Organization (WHO) - Competitors/ Other large mining concerns or companies operating in South Africa - Pharmaceutical companies - National Union of Mine Workers - Financial Institutions - Shareholders 2 What are the pros and cons of Anglo American’s adoption of an aggressive strategy in combating HIV/AIDS among its South African workforce? What recommendations would you give the company concerning its HIV/AIDS policy? Pros: - Prevented further operating loss and increased productivity. - Bright future as government started national strategic plan to combat HIV/AIDS. - By adopting the strategy, the company achieves trust and commitment from ethical minded shareholders. - It got good response from WHO, Global business council for HIV/AIDS and other NGOs, this makes the company a socially responsible organization in Global business. - It became a trend setter for other major companies operating in South Africa, thus gaining a goodwill among other companies Cons: -This program had spiraling costs for the company as the distribution of the medicines remained high. - It was unable to determine if its efforts are making a difference in underlying problem as one...
Words: 1809 - Pages: 8
...Using Organization Methodologies and IT To Resurrect Montgomery Ward’s Margie Coltrin Mylien Nguyen Tran Humaira Ameer University of Phoenix Organizational Theory CMGT 320 John Fritz 23 February 200 Abstract Montgomery Wards was a legacy company that couldn't seem to shake the tendency to go bankrupt in its later years. They had communication problems between departments. They were also unable to keep up with trends in consumer preferences and technology. The professional team of MGHM Enterprises took on the challenge of resurrecting Montgomery Wards into the new and improved company, Arron's (the first name of Ward). By using IT, foreign and virtual investors, and by flattening the organizations structure, the team was able to put together a plan to make Arron's productive once again. The newest innovation to Arron's is the incorporation of an e-business where the consumer is able to conduct business online. This added to the new look, business principles, and innovative mind-set has made Arron's into a competitive marketing enterprise. Using Organization Methodologies and IT To Resurrect Montgomery Ward’s Montgomery Ward, an American retail merchandising company, founded in Chicago in August 1872 by Aaron Montgomery Ward was a pioneer company selling merchandise directly to the people, it invented the “mail-order catalog” business. Montgomery Ward was famous for coining the phrase, “Satisfaction guaranteed or your...
Words: 2516 - Pages: 11
...1.Strategy for innovation Innovation: applications of new ideas to the products and processes that increase commercial values. Five techniques for innovating by using existing resources (inside the box): Subtraction: generating a new innovation by removing the existing components. Division: separate an object or service to multiple parts and rearrange the parts into something new. Multiplication: duplicate a current components and innovation by removing the existing components. Task unification: unifying unrelated functions or tasks. Attribute dependency: make previously independent attributes dependent on one another. Generating new ideas is easy, but making them into innovation is hardneed innovation strategy. Innovation strategy: long-term plan that improves firm’s innovation success rate. A good innovation strategy invests in innovation projects that align with company’s resources and capabilities and satisfy customers’ needs. Why important? It enables firm to introduce innovations to marketplace and thus remain competitive. It helps enhance the existing products and services so that improve customers’ utility. It improves the efficiency and output of the process of innovation. It helps to understand and manage the risk associated with innovation. 2.Inspiring innovation Internal sources of innovation * R&D: investment in basic researches (researches that advance knowledge) Investment in applied researches (researches for specific problem or...
Words: 1650 - Pages: 7
