...Whitner Autoplex The car dealership Whitner Autoplex sells both domestic and foreign cars. The probability of how many imported cars that are sold versus the number of domestic cars that were sold at the lot can be determined by many factors. This includes the prices that the vehicles are being sold at, which can affect the outcome because of the varying amounts of what people are willing to pay. The age of the buyer can also play a role in which type of car they purchase because of style preferences, and what they can afford to buy; or even what they think they can afford to buy. With the economy being where it is right now, most people are also looking at the benefits that the car may offer, such as having low gas mileage. The hypothesis test will determine the percentage of imported cars sold at the dealership. In the conclusion, the hypothesis will either be accepted or rejected after determining the actual probability. The level of significance to be used for this calculation is .05 or 95% confidence level. Numerical Hypothesis X1: Selling price in dollars X2: Selling price in thousands of dollars X3: Age of buyer X4: 0=Domestic, 1=Imported 80 Autos Sold Ho- p= .5 (The true hypothesis should be that out of the 80 cars that were sold, 40 of them should be imported cars.) Ha- p < .5 or p > .5 (The actual statement states that out of the 80 cars sold, the number of imported cars will either be less than 40 or more than 40.) Verbal Hypothesis The percentage...
Words: 636 - Pages: 3
...like they built a new plant in Beijing. Their goal is taking the leading role of premium automobiles by the end of this decade. They desired taking their leading role on brand image, product range, unit sales, and profitability. For instance, they want to increase their unit sales to 1.6 million on 2015. And based on their ‘Vans goes global’ strategy, they want their vans can get a profitable growth. They also launched their ‘Target System’, which can leading them to a sustainable profitable growth. They need working with passion, respect, integrity, discipline, and then they can be high performing. Mercedes-Benz want their business growth can be sustainable, not increasing rapidly like other high-tech firms. After these they can making growth on their products, consumer experience, brand image, technology, and global presence. At the end, they can increasing their profit a lot. M&A and strategic partnerships Mercedes-Benz has its subsidiary in China, Mercedes-Benz (China) Ltd. (MBCL). This corporation sales imported vehicles form Germany, and these vehicles are really expensive like the S-Class cars. To reduce the cost, Mercedes-Benz directly invest a lot in China and get more benefits on it. Beijing Benz Automotive Co. (BBAC) is an automotive manufacturing company headquartered in Beijing, China, and a joint venture between Beijing Automotive Group and Daimler AG. Beijing Benz doesn’t produce S-Class vehicles, it assembles and manufactures the Mercedes-Benz E-Class,...
Words: 1736 - Pages: 7
...of Business New York University May 2013 Professor Marti G. Subrahmanyam Faculty Adviser Professor Joseph Foudy Thesis Adviser 1 I. Introduction...................................................................................................................Page 4 A. The Inefficiency of Cars Today B. Thesis Objective C. Thesis II. Research and Resources...............................................................................................Page 7 A. Research Framework B. Research Perspectives C. Resources and Data III. Tesla in Context.............................................................................................................Page 9 A. The Global Auto Industry B. Tesla: The Innovative Disrupter C. Sparking the Electric Revolution IV. The Man Behind the Machine...................................................................................Page 12 A. Elon Musk B. Entrepreneur from the Start C. Space X V. Tesla Motors Overview...............................................................................................Page 15 A. Company Offerings B. Phase I. Roadster C. Phase II. Models S and X 2 D. Phase III. Project BlueStar VI. How It Works: The Model S......................................................................................Page 18 A. The Design B. The Mechanics VII. How Did They Do It?..................................................................................................Page 22 A. Defining “It” B. Elon Musk’s Vision C...
Words: 12024 - Pages: 49
...This really showed that BMW had a competitive edge against other competitors. * BMW’s targets men that are rich, well-educated, well respected, married with no children and in their 40’s. Understanding the demographics of their market is essential in a marketing campaign. * BMW’s recent products seem to be targeted towards younger, trendy and sporty young adults given its wide range of care models which are all sedans. Only recently did it make an SUV (X5) * It seems like BMW always starts something new, but other car brands start to imitate them and produce copycats of their marketing campaigns, seen in GoldenEye. This may cause problems if they do proceed with making more films without changing anything. Case-Specific Question The reason behind the BMW Films was to start something new. No other competitor at the time had any short films featuring their car as a protagonist. This non-traditional advertising approach separated it from its usual traditional advertising campaigns. It is entertaining, thrilling and the cars are visually attractive for viewers as they are playing the role as the car of the protagonist. Besides from showing that BMW drivers enjoy a sporty and active life similar to Clive Owen, these films also give the image that drivers automatically take on the role of a hero. It seems that these films promote the image that BMW are for sporty, trendy, adventurous customers who seek challenges. Although their initial target market was...
Words: 399 - Pages: 2
...2014 - 17 1/18/2015 Contents 1. Introduction 2 Honda Cars India: Company Profile 2 Honda Amaze 3 2. Competition 6 Price Comparison of the segment ex-showroom at Delhi: 7 Features Comparison: 8 Sales Data: Amaze viz-a-viz Competitors 10 Sales & Service Network: Amaze viz-a-viz its major competitor 10 3. Consumer Behaviour: Factors effecting Decision Making & Purchase 11 Purchase Decision Process 11 Broad Classification of Consumer Behaviour: 13 Factors effecting Consumer Buying Behaviour for Automobiles 14 4. SWOT Analysis of Honda Amaze 17 5. Segmentation-Targeting-Positioning of Honda Amaze: 18 SEGMENTATON 18 TARGETING 18 POSITIONING 18 6. Questionnaire- Honda Amaze Customers 19 7. Conclusion 21 8. References 22 9. Appendix 23 Herzberg’s Theory 24 Perception 24 Learning & Memory 24 1. Introduction Honda Cars India: Company Profile Honda Cars India Ltd., (HCIL) is a leading manufacturer of premium cars in India. The Company was established in 1995 with a commitment to provide Honda’s latest passenger car models and Technologies, to the Indian customers. The company is a subsidiary of Honda Motor Co. Ltd., Japan. HCIL’s first manufacturing unit was set up at Greater Noida, U.P in 1997. The green field project is spread across 150 acres and has an annual production capacity of 100,000 units. HCIL's second plant in Tapukara is the first car manufacturing plant in the state of Rajasthan. Spread over an...
Words: 5487 - Pages: 22
...way of introducing a unique vehicle. 4. It believed nontraditional media resulted in more and lasting exposure. Q2. Do you agree with McDowell that the Z3 launch qualifies as a ‘paradigm shift’ in the marketing for BMW and for marketers in general? Yes, as the results are there to see. Also there were many ‘firsts’ in the world of marketing that BMW team did to grab the attention of potential buyers. 1. Association with a successful movie franchise that resulted in creating a buzz that competed equally with the star of the movie. 2. Not having to spend considerable amount on promotion through a movie star. 3. Helped in sales or bookings when people associated the car with the movie and the star. 4. 9000 pre-bookings as compared to a projected 5000 by December 1995. 5. 50% lesser spend based on share-of-voice/share-of-market rule. 6. Higher impact per dollar spent. 7. Increase in dealership traffic. Q3. McDowell claims that he will never go back to traditional marketing after getting a taste of the non-traditional venue. Do you agree? No, not all the products will be launched with the same zest and zeal. This kind of non traditional approach was taken for the reason of creating a niche market and they were successful at doing that. Using these methods for creating a buzz for each product will result in the method losing its sheen over the long run. It has to be limited to specific/new products on important occasions. Q4. Was the Z3 launch...
Words: 568 - Pages: 3
...p.A(Società per Azioni (Joint Stock Company)). It includes company`s profile, current financial and sustainability performance, business research analysis which is divided into 2 types itself. One of the research provides company`s Strengths, Weaknesses, Opportunities and Threats on the Global Market whereas other research reports about the market analysis within the Pirelli`s home market. The report on company`s current profile includes a reliable information and research analysis that corresponds the data in ‘The 2014 Pirelli Integrated Report (2014 Annual Report)’ which is announced in the company`s official site. 2. General description of the company Internationalism, technology, talent, speed and culture are part of Pirelli's past, present and future. (2014 Annual Report) Company`s history 1872 there was founded the limited partnership company ‘G. B. Pirelli & C.’ in India rubber manufacturing industry by the engineer Giovanni Battista Pirelli(1848-1932) which initially produced rubber textiles, tubes and belts for machinery. Then it expanded its business with producing undersea cables. In 1922 the company was added to the Italian Stock Exchange. The head office is located in Milan, Italy. Company`s profile Pirelli & C. S.p.A specialized in producing Consumer (for cars and motorbikes) and Industrial (for trucks, buses and farming vehicles) tyres. According to the ‘2014 Annual Report’ company`s productive capital shows following data: * 19 tyre factories in...
Words: 2064 - Pages: 9
...the leading car manufacturer in Australia having a market share of 21% beating it competitors. The company has grown and developed from its establishment from Japan in 1937. Toyota Australia marketing mix followed the 4P's in establishing a brand that is renowned for its quality, innovation and services. They offered a wide range of vehicles which targeted the 30's to 40's age bracket and attempting to break into the gen y market. There price reflected the services and quality of manufacturing the vehicles, and the also offered consumers choice to add features. They mainly promote their brand through television, newspapers and by being a sponsor of reality shows and sporting events. They are internationally recognised and have made their mark in the marketplace Introduction Scope The following is a marketing mix review and recommendations report on the world's largest car manufacturer Toyota. The report will outline the fundamental elements of Toyota's marketing mix, and also recommendations will be made on how to improve on each marketing mix element of the organisation. Background Toyota Motor Corporation established in 1937, is the biggest car manufacturers in the world, with its factories spanning over various countries. It is one of the world's most successful and most profitable car manufacturers. Australia has one of the smallest and oldest car industries in the world and has played an important role in the success and development of Toyota over the past 50 years. The...
Words: 2526 - Pages: 11
...knows what’s going on and be reminded of their role and responsibilities. You’re probably wondering how to accomplish that because coordinating people is a major feat itself. Here’s where Atlanta Antique Car Club comes in with those hard-to-find resources. We recommend staying in contact with helloWorld – Video e-Mail. It is easy, affordable and so much better than phoning. The Event Plan a car show with a fun and festive atmosphere for the whole family. Plan a luxury and performance car and bike event dedicated to the automobile industry – featuring the best possible cars, motorcycles, limousines, customs, and art cars available because this is the “attraction”. Varying your selection of automobiles and automotive products is what will give your show the extravagant factor and take it over the top. The Venue Location, location, location. This is where your show will go down in history. Because of the nature of your event, selecting a venue that is unique is very important. It must have an acceptable floor plan to accommodate a large crowd, registration, bathrooms, many exhibitors and vendors, and ample parking spaces for visitors and show car trailers. The Theme Classic cars, food and old music are the right formula for an old-school theme and goodtime. Dressing in period clothing can add nostalgia and interest, too. And, when the 50’s music starts, your visitors will be taking a trip down memory lane. Check out this 50s party in a box to get your creative juices flowing...
Words: 1034 - Pages: 5
...Campaign Plan The Chevrolet Corvette. Back in the 1950’s, the United States was in their own economic boom. The war was over, and the soldiers were home, and the times were roped with well to do GI’s with saved money, and the need to spend. Due to this new influx of fresh consumers, companies and businesses needed to keep up with demand; therefore, hiring skyrocketed. However, it was not just the jobs and spending that were rocking, but what products were being purchased. The economy was no longer looking for necessities to live on, but products to serve an entirely new thought: enjoyment. With this new rise in personal use for enjoyment, automotive companies seized the opportunities and began building vehicles that were strong, fast, and beautifully. Chevrolet, Ford, and Dodge were vying for the number one muscle car. Out of this battle eventually came the Charger, Challenger, Mustang, and Camaro (just to name a few). However, even these vehicles could not compete with the Chevrolet Corvette. The Vette came out in 1953, the first of its kind. This car had it all: power, beauty, speed, and the price tag. The first 300 were actually hand-made, and made a splash to the American public and their new found wealth (Vettemasters.com, 2014). Along with the car, came one of the most illustrious advertising campaigns ever utilizing paper ads, radio, and even commercials. The ladder companies took years to come out with a comparable, but even those never made it to the stage...
Words: 4764 - Pages: 20
...Patrick D. Hopkins’ “Introduction: The Intersection of Culture, Gender, and Technology,” in Sex/Machine: Readings in Culture, Gender, and Technology examines the way in which virtually all forms of technology are gendered. The overall claim Hopkins makes in this section is that, although technology is constantly advancing, it still entails the old stereotypes and polarizing dichotomies that are currently implemented in this patriarchal society in which we live in. Commencing his work, he explains that “[m]uch of the debate over technology in general, and technology’s effects on gender roles and identity in particular, is generated by the fear that new technologies are moving too fast, or too far, or in the wrong direction from traditional...
Words: 1665 - Pages: 7
...CORK INSTITUTE OF TECHNOLOGY INSTITIÚID TEICNEOLAÍOCHTA CHORCAÍ Autumn Examinations 2013/2014 Module Title: International Business Environment Module Code: MGMT7070 School: School of Business Programme Title: Bachelor of Business in Marketing Bachelor of Business (Honours) in Marketing Bachelor of Business in Management Programme Code: BMKTG_7_Y3 BMKTG_8_Y3 BMGT_7_Y3 External Examiner(s): Internal Examiner(s): Prof Jimmy Hill Ms. Colette M. Murphy Instructions: Section A: Question 1 mandatory Section B: Do either question 2 or question 3 Duration: 2 hours Sitting: Autumn 2013/2014 Requirements for this examination: Note to Candidates: Please check the Programme Title and the Module Title to ensure that you have received the correct examination paper. If in doubt please contact an Invigilator. Page 1 of 4 Section A Question 1 Mandatory The Global Financial Crisis and Protectionism Two facts characterized international trade between 1986 and 2007. First, the volume of world trade grew every year, creating an increasingly interdependent global economy, and second, barriers to international trade were progressively reduced. Between 1990 and 2007 international trade grew by 6 percent annually compounded, while import tariffs on goods fell from an average of 26 percent in 1986 to 8.8 percent in 2007. In the wake of the global financial crisis that started in the United States in 2008 and quickly spread...
Words: 921 - Pages: 4
...Outcome 3 (5 marks) Select and appropriately use technology to develop mathematical ideas, produce results and carry out analysis in situations requiring problem-solving, modelling or investigative techniques or approaches related to the selected modules for this unit from the ‘Applications’ area of study. Students need to demonstrate: Key knowledge This knowledge includes • key features of straight line, line segment and step graphs and the form of related tables of values; • the concept of break-even analysis and its relation to graphic and tabular representation of relations; • non-linear relations, constant of proportionality and key features; • linear inequalities, systems of linear inequalities and their properties; • the role of variables, constraints and objective functions...
Words: 2277 - Pages: 10
...even realize that they are using it. Even a stay at home mom uses physics more than one would think. Daily activities that many people do include physics without thinking about it, such as driving a car, using a headrest in a car, walking and running, flushing the toilet, and washing and drying clothes. Driving a car has many different aspects of physics involved, but today only acceleration, speed, and velocity will be discussed. People talk in terms of physics everyday without even knowing that is what they are discussing. For example, “speed” limit, how quickly a car can “accelerate,” and when they add a direction, they are actually talking about the velocity of a vehicle because velocity has a magnitude and direction, not just magnitude. According to Barry Parker in Issac Newton School of Driving, “you are accelerating and decelerating most of the time when you take a trip through the busy streets of a city, either by stepping on the gas, braking, or turning the steering wheel.” Basically, if someone gets in the driver seat of a car and drives, that person is changing the acceleration, speed, and velocity of the car that is being driven. A speed is just the scalar, magnitude with no direction, of velocity. The velocity has direction and magnitude. To find the velocity of the car, one needs to know the speed and the direction in which the driver is deciding to drive. As...
Words: 490 - Pages: 2
...human desire for mobility but these are also an important economic indicator. Historical overview of automobile industry of Pakistan When Pakistan was established in 1947, there were neither any automobile assembly plants nor any industrial capability available for this important manufacturing of cars, Light commercial vehicles, motorcycles, trucks and buses. In 1953 Pakistan produced its first vehicle in, the Bedford trucks, under the banner of National Motors, which went on to produce about 80% of the country’s automobiles in the 60’s. In Mid 1950’s Naya Daur Motors established the first ever plant to assemble trucks and buses. In 1983 Suzuki commenced assembly of FX 800cc. In 1986 Hinopak started assembling operations in 1986 and is the market leader in the commercial vehicles segment, currently possessing more than half of the market share. In1993 Indus Motor (Toyota) started their operations. In1994 Honda Atlas commenced their operations in Pakistan as the main competitors to Suzuki in the high price segment of the market (i.e. 1300cc -2000cc range). Overview of Automobile industry of Pakistan The automobile sector can be categorized into 6 major segments which are cars & light commercial...
Words: 1782 - Pages: 8
