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Analysis of Automobile Industry

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Analysis of Pakistani Automobile Industry
Introduction
The dictionary says that an automobile is a land vehicle equipped to carry a driver and several passengers, generally moving on four wheels and boosted by an engine that burns gasoline, and the companies that manufacture these automobiles are categorized under the automobile industry. So simple it seems. However, in the real substance, automobiles and the auto sector mean much more than this. It represents mobility, transportation and communication. It represents an industry that has a strong impact on a dozen other sectors like steel, vending, petrol or even employment. Hence auto sales reflect not only the basic human desire for mobility but these are also an important economic indicator.
Historical overview of automobile industry of Pakistan When Pakistan was established in 1947, there were neither any automobile assembly plants nor any industrial capability available for this important manufacturing of cars, Light commercial vehicles, motorcycles, trucks and buses. In 1953 Pakistan produced its first vehicle in, the Bedford trucks, under the banner of National Motors, which went on to produce about 80% of the country’s automobiles in the 60’s. In Mid 1950’s Naya Daur Motors established the first ever plant to assemble trucks and buses. In 1983 Suzuki commenced assembly of FX 800cc. In 1986 Hinopak started assembling operations in 1986 and is the market leader in the commercial vehicles segment, currently possessing more than half of the market share. In1993 Indus Motor (Toyota) started their operations. In1994 Honda Atlas commenced their operations in Pakistan as the main competitors to Suzuki in the high price segment of the market (i.e. 1300cc -2000cc range).
Overview of Automobile industry of Pakistan The automobile sector can be categorized into 6 major segments which are cars & light commercial

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