...Internationalisation of Indian Two Wheeler Industry The aim of the report is to identify and analyze opportunities available for Indian two wheeler automobile companies, Bajaj AUTO, in Brazil. The two wheeler industry has its dominant presence since 1955 worldwide. Two wheeler markets is noticing a continuous upsurge in demand and thus resulting in growing production and sales volume. The demand of two wheeler industry depends mainly on economic stability and average income levels of the country. New innovations and advancements in technology further adds to its growth. It is a high level segment market, increasing at a rate of 8% per annum. Bajaj is a major player in two wheeler industry in India. It is world’s fourth largest two wheeler manufacturer and is well known across several countries with operations sprawling in Latin America, Africa, Middle East and South East Asia. Brazil promises to be an attractive opportunity for expansion of Bajaj and spread its foot print in South American market. Brazil is a part of famous acronym, BRICS, and is one of the major emerging economies in world. Brazil GDP by Nominal is expected to be 1.9 Trillion $ and 3.5 Trillion $ in terms of purchasing power parity. The size of two wheeler industry of Brazil is 2 million units. Brazil two wheeler’s industry is dominated by Honda, which constitutes 81% of market share of two wheeler industry. Brazilian automobile market is known to be different for its specially designed engine, flex technology...
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...2010-2011 PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE * Automotive Division of Mahindra & Mahindra Ltd. is in the business of manufacturing and marketing Utility Vehicles, LCVs and services for last 52 years. * It is the market leader in this segment enjoying more than 503 of the market share. PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 3 TOPIC | PAGE NO. | OVERVIEW | 5 | PURPOSE OF PESTLE | 6 | POLITICAL FACTOR | 8 | ECONOMICAL FACTOR | 11 | SOCIAL FACTOR | 13 | TECHNOLOGY FACTOR | 15 | LEGAL FACTOR | 17 | ENVIRONMENTAL FACTOR | 19 | SUMMARY | 21 | PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 4 * Political, Economical, Social, Technological, Legal, Environmental. * It encompasses the important factors that influence strategic management. * It gives an overview of the different macro environmental factors that the company has to take into consideration. * It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 5 * What environmental factors are affecting the organisation? * Which of these are most important at the present time? * Which of these are most important in the future? PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 6 Political Environment Economical PESTLE Legal Social Technology PESTLE ANALYSIS OF MAHINDRA...
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...Table of Contents 1 INTRODUCTION 2 2 INDUSTRY ANALYSIS - A BROAD DEFINITION 2 3 EXTERNAL ENVIRONMENT 2 4 INDUSTRY ANALYSIS 2 4.1 Industry Attractiveness 3 4.2 Porters Five Forces Model 3 4.3 Industry Dynamics 4 5 INDUSTRY ANALYSIS OF MARUTI SUZUKI 4 6 MARUTI SUZUKI’S INTERNAL AND EXTERNAL ENVIRONMENT 4 6.1 Strengths, Weaknesses, Opportunities and threats 4 6.2 Maruti Suzuki Broad Environmental Forces 5 7 INDUSTRY ATTRACTIVENESS OF MARUTI SUZUKI 5 7.1 Bargaining power of customers: High 5 7.2 Bargaining power of suppliers: Medium 6 7.3 Existing competitors (rivalry’s): High 6 7.4 Threat of new entrants: Increase 6 7.5 Substitute Providers: Increasing 6 8 CONCLUSION 7 9 DECLARATION STATEMENT 8 10 BIBLIOGRAPHY 9 1 INTRODUCTION The purpose of this document is to critically explain what is meant by Industry analysis in context of the External environment. I will also analyse the attractiveness of the industry in which Maruti Suzuki is operating in. The analysis will be based on Porters Five Forces model which will comprise of looking at the power of buyers (Customers), the power of suppliers, existing competitors, potential competitors (threat of new entrants) and substitute providers (substitute products or services). 2 INDUSTRY ANALYSIS - A BROAD DEFINITION Osmond Vitez defines an industry analysis as a business function that is used to help organisations understand the market they are competing in and how this understanding can be used to gain...
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...University for any purpose other than those mentioned above, appropriate authorisation will be sought from me on the relevant form. | OFFICE USE ONLY | If handing in an assignment in a paper or other physical form, sign here to indicate that you have read this form, filled it in completely and that you certify as above. Signature Date | | OR, if submitting this paper electronically as per instructions for the unit, place an ‘X’ in the box below to indicate that you have read this form and filled it in completely and that you certify as above. Please include this page in/with your submission. Any electronic responses to this submission will be sent to your ECU email address. Agreement Date 06.12.2014 | | PROJECT PESTLE+C ANALYSIS & TWOS FRAMEWORK Unit – Marketing Strategy Unit Code – MKT3601 Lecturer – Mr Sanjika Perera DIlhan...
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...PESTLE analysis PESTLE ANALYSIS Summary South Korea has been politically stable since becoming a democratic state. However, its relationship with North Korea continues to present a strong challenge. South Korea fell into a brief financial crisis in 1997 due to structural weakness in the banking sector, however strong economic and financial reforms quickly countered the downturn and put the country back on a growth path by the following year. With the opening up of markets after the financial crisis in 1997, the country became one of the largest technology markets in the world. As far as social issues are concerned, the country has low population growth and fertility rates, leading to an ageing population. Furthermore, the country has a highly qualified labor force, which makes it possible to both produce and commercialize advanced technologies. The country is also well equipped with extensive broadband network and telecommunication facilities. Legal procedures in the country are time consuming and complex, which makes it very difficult for foreign investors. The environmental scenario of the country is characterized by the breach of emission standards, which is reaching unreasonable limits in spite of its relatively small area and population in comparison to other countries. Republic of Korea: Country Analysis Report – In-depth PESTLE Insights © Datamonitor. This brief is a licensed product and is not to be photocopied Published 06/2008 Page 11 PESTLE analysis ...
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...PESTLE analysis PESTLE ANALYSIS Summary South Korea has been politically stable since becoming a democratic state. However, its relationship with North Korea continues to present a strong challenge. South Korea fell into a brief financial crisis in 1997 due to structural weakness in the banking sector, however strong economic and financial reforms quickly countered the downturn and put the country back on a growth path by the following year. With the opening up of markets after the financial crisis in 1997, the country became one of the largest technology markets in the world. As far as social issues are concerned, the country has low population growth and fertility rates, leading to an ageing population. Furthermore, the country has a highly qualified labor force, which makes it possible to both produce and commercialize advanced technologies. The country is also well equipped with extensive broadband network and telecommunication facilities. Legal procedures in the country are time consuming and complex, which makes it very difficult for foreign investors. The environmental scenario of the country is characterized by the breach of emission standards, which is reaching unreasonable limits in spite of its relatively small area and population in comparison to other countries. Republic of Korea: Country Analysis Report – In-depth PESTLE Insights © Datamonitor. This brief is a licensed product and is not to be photocopied Published 06/2008 Page 11 PESTLE...
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...Pestle Analysis of the Brazil – Political Analysis – Brazil is currently a country with a stable, proactive government and there is virtually no political instability at the moment. However, things can easily change, as they did throughout the modern history of Brazil. Political conditions can become volatile, and this threat remains from election to election. Business conditions that change rapidly and social extremes that exist don't add to country's attractiveness. Corruption is still a big issue in Brazil. Opening an operation in Brazil may require additional payments to government officials, which can present a big obstacle to entering a market. According to Transparency International, Brazil holds 70th place in level of corruption among 180 countries, higher then such economies as Cuba, Turkey and Bulgaria. Economic Environment – Due to large population and inflow of FDI, Brazil has extremely high potential for growth. The gap between rich and poor is decreasing gradually, and there is a significant trend of growing middle class. Good news is that Central bank has inflation under control and the risk of domestic currency devaluation is low. Brazil's currency, the real, was introduced in 1994, and is largely seen as a success. Currently, it is considered to be overvalued against the dollar, which hurts exports and helps imports. Government is clear when it states that it has equal treatment for both foreign and domestic enterprises. There is abundance of unskilled...
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...Country Profile Series United Kingdom In-depth PESTLE insights PESTLE Country Analysis Report: United Kingdom REFERENCE CODE: ML00002-031 PUBLICATION DATE: May 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-031/Published 05/2013 Page 1 © MarketLine. This report is a licensed product and is not to be photocopied OVERVIEW Catalyst This profile analyzes the political, economic, social, technological, legal and environmental (PESTLE) structure in the UK. Each of the PESTLE factors is explored on four parameters: current strengths, current challenges, future prospects, and future risks. Summary Key findings The UK has a strong democratic system, but differences between coalition partners in the incumbent government pose a challenge The UK adheres to a democratic, parliamentary system of governance known as the Westminster system. This system ensures adequate distribution of power between the executive branch led by the prime minister, the bicameral legislature and the judiciary. Growing ideological differences between the Conservatives and Liberal Democrats in the current government is making the coalition vulnerable. Tensions between pro-Europe Liberal Democrats and euroskeptic Conservatives continue to plague British politics. Further, conflicting views on issues such as welfare reforms, immigration and the economy are straining relations. The UK economy is developed, but rising government debt...
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...Explain PESTLE analysis and show how it is used to understand the external environment Explain the environmental scanning process Analyse the performance environment using an appropriate model Understand the importance of analysing an organization’s internal environment and identify the key resources and capabilities C A S E I N S I G H T 2.1 Crompton Greaves Limited, an Indian multinational company, is in the business of design, manufacture, and supply of all kinds of T&D (transmission and distribution) equipment, including complete solution services, to its large base of customers in India and abroad. The company boasts of a global presence today. How does it keep abreast of the marketing environment? We speak to Biswaroop Ukil, General Manger–Marketing (Power Products and Solutions), to find out. stabilizes to a certain extent, the domestic demand for T&D products is expected to grow, given the picture painted by central planners and various government agencies. The Indian industry for T&D products is quite mature, with several local manufacturers and multinationals possessing the necessary technology, production facilities, and exclusive sales and service networks across the country. Apart from firms employing individual market survey techniques and tools, there are industrylevel bodies/associations that gather and compile generic industry-level information, which is then used by the members of the association to chart out the course of their businesses. This industry-level...
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...INTRODUCTION The popular saying that goes, 'no man is an island', does not only apply to humans but can also be attributed to the business world. In order to remain active and competitive, an organisation needs to take into account, not only internal processes but also look into consideration its external environment. Factors such as competitors,new rules and regulations,changing marketplace, changing workforce and other related factors that have direct impact on the existence of the business must be seen as a crucial factor to the organisation. A business environment encompasses those factors outside the normal business activities of an organisation but directly affects its decisions and is uncontrollable by the organisation. A change in consumer's taste will likely result in a shift in demand of a product such as fashion. IMPORTANCE OF BUSINESS ENVIRONMENT The importance of analysing an organisation's business environment cannot be more emphasized. Most businesses operate in an environment and whatever occurs in that environment also affect the business. The major importance can be seen in the following : 1. Detection of opportunities and threats: A business that is able to identify potential opportunities will normally have the upper hand as being the first mover and early detection of threats will act as a warning signal of dangers ahead. 2. Coping with changes: With huge changes occurring in the society, there is need for business managers to be aware of...
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...conducts business in the automotive industry but in the finance and other industries as well. The Toyota automobile company as it began, specialized in making cars, but now also forms a leading pioneer in bus, trucks, robot manufacturer, truck, auto and financial service providers. In 1933, Kiichiro Toyoda established an automobile division within an already successful Japanese company, Toyoda Automatic Loom Works, Ltd., a manufacturer of textile looms. In 1935, Toyota had established its first dealership and produced their first vehicle. In 1937, the division became an independent company within the group and became known as Toyota Motor Corporation (TMC). In 1957, they had imported their first passenger car from Japan into the United States. In1960’s, Toyota was clearly in the path to becoming a multinational corporation by opening a vehicle plant in Brazil and their first Asian vehicle plant in Thailand. In 1989, TOYOTA branched out by established a luxury line of vehicles with debut of LEXUS LS 400 and the ES250. In 1999, Total vehicle production reached 100 million in Japan. In 2003, they became the world’s number 2 in terms of annual sales, as they overtook Ford Motor Company and coming behind General Motor. In 2008-2010 sales of vehicles is the first in the world for 3 consecutive years. 2|Page Business Overview Toyota sells its vehicles in more than 170 countries and regions. The company’s primary markets for its automobiles are Japan, North America, Europe and...
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...important event and a turning point in the history of ford which entered the small car segment which was a sweet spot during 2009-10. As the competition grew and major macro environmental factors brought a dramatic shift in the economy, it became tougher and tougher for figo to sustain in the market. This marketing plan analyses the current situation of Figo in terms of macro and micro environment, SWOT analysis and its current marketing strategies in order to internalize and project a effective and efficient plan for 2014-15. The major objective of Figo in this Marketing plan is to enhance the market share and sales by the next year 2015 as a short term strategy and bring a product innovation through new product launches, value delivery network penetration and major promotional changes. Thus the new marketing plan for 2015 and the next two years would be a market expansion and product development there by estimating a strategic development for the brand and company as a whole. Situation Analysis 1.1 Ford Figo: Analyzing the Brand In February 2010, Ford India Pvt....
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...the superiority of BMW in the UK automobile industry. In analysing this, the report will begin with an evaluation of BMW as a premium car manufacturer. The report then employed the use of PESTEL and Porters five forces to analyse the external car industry environment. The internal environment are analysed by use of value chain analysis. Bowman’s Strategy Clock is also explored in understanding the marketing strategy used by BMW Company. Finally, Resource/ competence framework has also been explored in understanding the key competencies and resource capabilities that has enabled the BMW to maintain market leadership position. In compiling this report, major sources of information used were journals, empirical literature and the internet. The findings of this report show that strategy has played a pivot point in BMW’s overall performance. Generally, the report shows that unstable political environment in the UK and the global market is greatly affecting the industry. Moreover, socio-cultural environment greatly affect the industry as consumers are becoming more environment conscious. This has especially reduced the sales volume of BMW. The UK government legal policies have also been addressed in the report. Advances in technology have also spurred competition in the industry thereby reducing the significance of branding. The report finds out that the value chain the most efficient model of analysing internal environment. Moreover, the industry is found to have reached its...
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...International Business Environment in India | Brief Analysis | * Sankeerth Reddy * Suveer Neelam * S Kishore | Introduction India is the largest democracy in the world and geographically 7th largest in the world. It is also one of the best countries for international trade. India is developing at a great pace and also has a proud and rich culture. The Census Bureau of USA projected that by 2025 India will be the largest populated country surpassing China. With majority of the population being in the age group of 20-30 years, India has good educated and highly productive work force which enables a significant edge over the rest of the developing countries India relatively has lower percentage of senior citizens than its competitors like U.S and China further reducing the social expenditure for the elderly. India has a lot of natural resources. Iron ore, manganese, titanium ore, mica, petroleum, natural gas, diamond and limestone are some of the abundant natural resources. The coal reserves in India are the fourth largest in the world. 48% of India’s land is arable. Hindi is the most spoken and English is the official language facilitating transactions with other countries. Culture of India India considers religion as important part of its culture. It is to be respected and given importance to succeed in conducting businesses in India. The Indians talk about punctuality but not everyone practices. It is better if appointments are made in advance...
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...An assignment on Business Strategy Submitted: Name: ID: Submitted To: Date of Submission Table of Contents Executive Summary 2 Task 1 3 1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS 3 1.2 Review the vital issues involved in Strategic planning in Autoglass 4 1.3 Explain minimum three planning technique for Autoglass 7 Task 2 9 2.1 Produce an organizational Audit for Autoglass 9 2.2 Carry out an environmental audit for Autoglass using at least two approaches 10 2.3 Explain the significance of stakeholders’ analysis in relation to Autoglass 13 Task 3 15 3.1Analyze possible alternatives strategies relating to substantive growth, limited growth and retrenchment 15 3.2 Select an appropriate future strategy for Autoglass 18 Task 4 20 4.1 Compare the roles and responsibilities for strategy implementation of Autoglass 20 4.2 Evaluate resource requirements to implement a new strategy for Autoglass 21 4.3 Discuss targets and timescales for achievement for Autoglass to monitor a given strategy 21 Conclusion 22 References 23 Executive Summary Autoglass has been able to emerge itself as a reliable source of repairing centre of windscreen as it ensures the most effective and long lasting repairing service for its customers. Performing several result. It shows that Autoglass is happily providing services 92% of the customers. At the very beginning when they have started to operate...
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