.... PESTLE analysis of the motor bikes industry in UK PESTLE analysis{Palmer Clive }of motorbike industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. It is also perfect tools for mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers of royal-Enfield to analysis the current situation of the that country where industry expands.There are six factors which are influencing PESTLE analysis. Political factors include areas such as taxation policy, law labor of law,transportation problems and stable political environment. Furthermore, governments have great influence proposal that limit number of motorcycles being sold in the country because Indian currency changes everyday with the comparison of UK pounds.The changes of currency means the changes of price of products and demand of product like royal Enfield are also changes which means recession are enter into the market so UK government take some steps to solved the this problem.Royal Enfield sales would affect by this issue.Furthermore UK consumers pay higher pre-tax prices for Motorbikes than anyone else in the Europe.Government is keen to attract foreign firms...
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...secondary data from the company’s website, scholarly articles, reports, etc have been utilized. The report also uses various strategic analysis tools like PESTLE analysis and SWOT analysis to access the competitive position of the company and its internal as well as external environment. It has a strong leadership position in retail and its low cost strategy has been a great success to attract more number of customers. It has also operations in other countries where it has emerged successful by adapting to localization techniques. It is recommended for the organization to increase its international presence in order to derive more growth and profitability. This report highlights the strategic marketing of Tesco and the ways in which it has created a leadership position in the extremely competitive market and industry in which it operates. The market position of Tesco has also been accessed by the use of different strategic tools like SWOT analysis and PESTLE analysis. Table of Contents Executive summary 1 Introduction 3 Methodology 4 Discussion and analysis 4 Role and importance of strategic marketing at Tesco Plc 4 Process involved in development of strategic marketing in Tesco Plc 6 Alignment of corporate strategy with strategic marketing at Tesco Plc 9 Models used in strategic marketing 10 Pestle analysis 10 SWOT analysis 12 Strategic...
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...TABLE OF CONTENTS Table of Contents .............................................................................. 2 Introduction....................................................................................... 3 1.1 A review of the size and scope of conferencing and banqueting industry in the United Kingdom......................................................... 4 1.2 An analysis of the different influences that have shaped the industry.............................................................................................. 7 Conclusion ........................................................................................ 10 Bibliography ..................................................................................... 11 INTRODUCTION Conferencing and Banqueting sector is very important in the hospitality industry. Conference can be refer to as meeting of group of people in formal gathering to discuss business e.g. business meeting while Banquet can be refer to as an arrangement for person receiving services who wish to do a ceremony or celebrate an important time e.g. wedding ceremony. Conferencing and banqueting is all about making provision for foods and beverages to some a certain group of people to gather and eat together at the same time. According to [Cousin, Foskett, Gillespie, (2002)], Conferencing and banqueting is just about gathering together an event and it usually have as a capacity of different forms of gathering...
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...S.W.O.T Analysis in Project Management Md. Mashreki Islam Sami Bachelor of Science in Civil Engineering International University of Business Agriculture and Technology Dhaka, Bangladesh Abstract The main objective of this paper is to give an extensive knowledge on SWOT Analysis. In this paper SWOT analysis is discussed in the case of project management. SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. Such analysis can be a part in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute now called SRI International, in the 1960s and 1970s using data from Fortune 500 companies. Performing SWOT analysis allows setting achievable goals or objectives for the organization. SWOT analysis is important for organizations to plan future steps that are to be taken for development or to compete with other companies. Through SWOT analysis, a company or organization come across advantages, disadvantages, possibilities, capabilities and problems that they may face in a project takes visual. In this paper different sectors are considered where SWOT analysis is done successfully. Some other techniques of analysis such as Benchmarking, PESTLE...
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...history of the Co-operative Group--------------------------------------- Page 3 3.0 The strategies and reason for the growth in Co-operative---------------- Page 3 4.0 Finding 4.1 The definition of PESTLE Analysis-------------------------------------- Page 4 4.2 Political factor --------------------------------------------------------------- Page 4 4.3 Economic factor ------------------------------------------------------------- Page 5 4.4 Socio-logical factor --------------------------------------------------------- Page 5 4.5 Technology factor ----------------------------------------------------------- Page 6 4.6 Legal factor ------------------------------------------------------------------- Page 6 4.7 Environment factor --------------------------------------------------------- Page 7 5.0 Conclusion ---------------------------------------------------------------------Page7 6.0 References List----------------------------------------------------------------Page7 1.0 Introduction This report will focus on the Co-operative Group and seek to identify the main areas of business environment such as the strategies of Co-operative Group which helped it to grown into such a big company, the definition of PESTEL analyses, and use the PESTLE analysis tools to scrutiny how six factors of external environment affected Co-operative Group. After the evaluating of these factors, this report will give the reason why about these factors will influence on the...
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...1. Organisation is analysed using the PESTLE framework. The impact of the macro - environment is evaluated. 2.1 The PESTLE is a management tool that involves identification of the political, economic, sociological, technological, legal, environmental factors that had an impact on an organisation in the past, and could affect organisation in the future. Carry out PESTLE along with SWOT analysis, assist in strategic decision- making, and setting realistic objectives. 2.2 The PESTLE analysis is attached as Appendix 1. 2.3 The SWOT analysis is attached as Appendix 2. 2.4 The evaluation of high impact environmental factors based on PESTLE analysis. 2.5.1 The Department of Health is making provisions to a number of changes to the NHS dental contract, based on capitation, quality and registration, rather than UDA system. The two prototype contracts will begin operating in 2015-2016 for a two year trial, before a general new contract is introduced for everyone, in consequence it is difficult to predict a full impact on our organisation until the trial is finished. This requires contract monitoring for the time being. 2.5.2 Due to providing assurance and reporting to the commissionaires in line with CQC and GDC requirements, our practice has been forced to invest over £100000 to meet mandatory standards by the end of 2012. This involved building of an extension and allocation of separate decontamination room, along with a staff training...
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...Macroenviromental analysis. The gold is sold to various gold bullion dealers at market prices whereas copper is sold to copper product manufacturers and copper traders in Europe, North America, South America and Asia (BarrickResponsibilty, 2013). Barrick’s Macroenviroment According to Kotler et al. (2011) a company and all of the other actors operate in a larger macroenviroment of forces that shape opportunities and pose threats to a company such as Barrick. Jobber and Ellis-Chadwick (2013) further imply that it is these actors and forces that affect the mining company’s capability to operate effectively in providing products and services to its customers. Its external environment is characterized by elements that do not have an immediate impact on its performance albeit their impact being felt over the long term. There are those that can influence the company marketing activities without management being able to control them hence the need to continuously monitor them or risk going out of business (Wilson, 2006). The framework that best discusses these elements is the PESTLE Analysis as it provides the strategic planning and environmental analysis that can be useful for Barrick to improve performance and ensure its long term existence as a going concern (Sanderson and Luffman, 2007). Note that though the acronym PESTLE can infer to the order the analysis is conducted, it is important for Barrick to identify which variables are most important for an opportunity and threat analysis. ...
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...beauty cosmetic industry is one of the largest contributor to the Great Britain economy by spending on cosmetic and skin care products. The Bionsen surveyed that the average woman in the UK will be spent £100 thousand on cosmetics during her lifetime According to the market research company called Mintel, the Great Britain’s beauty and cosmetic market enhanced a size of £16.6Bn in 2014, up from £13.8Bn by 2009 since the Global Crisis in 2008 due to the growth of wages. Furthermore, the customers have become adept at seeking out a bargain. The sizable growing UK population, consistent economic growth and higher disposable income have driven the growth of demand for various beauty product sectors. In the Great Britain, the sale of premium beauty market in spending on skincare products has been robust during 2012 to 2014 with a growth of the economy, disposable income and consciousness about beauty and health of skin, followed by hair care and cosmetic segments in the UK. The market increased on average between 5-6 percent in the last couple of years and an immense opportunity to rise to new highs in the coming years. The sale of skin care products has grown consistently from £454 million in 2012 to £501 million in 2014. We can see on the Exhibit 1, skin care sector sales have continued to support the UK economy totally £1.44Bn during the over past 3 years. Exhibit 1 Within that, sales of facial skin care for women reached £1.06 billion, with the 25% of value share and 16% percent...
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...| Strategic Management Process | Unilever N.V/Plc | | Elisabeth Grange | 23/3/2016 | | Table of Contents Introduction: 2 The Organisation: 3 Mission 3 Unilevers mission: 3 Vision 3 Unilevers vision: 3 Goals & Objectives 4 What is a strategy? 5 Unilevers strategy: 5 Organisation Types: 5 Unilevers Organisational Structure: 5 SWOT & PESTLE: 6 SWOT 8 Strengths 8 Weaknesses 8 PESTLE 6 Political 6 Economic 6 Social 7 Technology 7 Legal 7 Environmental 8 Introduction: The purpose of this paper is to discuss the Strategic Management Process of a selected organisation (Unilever Plc/N.V) and will address the following questions. 1. Describe the mission, vision, objectives, strategy, structure and type of the said organisation. 2. Conduct comprehensive internal and micro-environmental SWOT analysis and additionally analyse the external macro-environmental factors which will involve a PESTLE analysis. 3. Examine how important it is for the organisation to adapt to change and in particular managing change. Give an example and evaluate how the organisation has adapted to a changing environment or managed a change programme. 4. Explore how management within the organisation plan, organise, motivate, monitor, evaluate and control by illustrating the current organisational structure. 5. Discuss a variety of Business Management techniques and tools that the organisation applies to planning, management...
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...PESTLE Analysis for UK Higher Education Institutions Function: IT/Library Collaborative analysis performed by FLP Cohort 4, October 2009 | | |PESTLE Analysis |Function |Potential Impact |Implication and Importance | |Factors | | | | | |IT |Overall impact |Time Frame |Type |Impact |Relative Importance | | | |(High, Medium, Low, |(0-6 months, 6-12 months etc)|(positive, negative, |Increasing, |Critical, important, | | | |Undetermined) | |u/k) |decreasing, |unimportant, unknown | | | | | | |unchanged, u/k | | |Political |All political parties likely...
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...across Asia and Europe and is the grocery market leader in the UK, Ireland, Hungary, Malaysia, and Thailand. Mission Tesco’s business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn’t changed. Customers want great products at great value which they can buy easily and it’s Tesco job to deliver this in the right way for them. That’s why we’ve chosen ‘Serving Britain’s shoppers a little better every day’ as the new core purpose. As a business, serving customers is at the heart of everything we do – from colleagues in its stores to those of its in supporting roles. In the UK, Tesco serve some 66 shoppers every second, so it’s Tesco goal to ensure every one of those customers experiences just a little better service on each visit. PESTLE Using PESTLE analysis to analyse to business environment of Tesco. Political Many governments encourage retailers to create more career opportunities for the domestic population. So Tesco plays its role in providing employment opportunities, it also increases the demand for its products and diversifies its workforce. Economic Tesco is concerning any changing in policies, such as taxation. Although Tesco is growing internationally, it is still concern the UK market where it has a market share of around 30%. It helps Tesco to expand its brand in UK. Social The Uk customers have moved towards bulk shopping, so that Tesco has increased...
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...Contents What Is Market Research 3 Primary Research 3 Secondary Research 3 Quantitative 3 Qualitative 4 Qualitative research is about finding out not just what people think but why they think it. It’s about getting people to talk about their opinions so you can understand their motivations and feelings 4 PESTLE Analysis 4 Swot Analysis 5 Referencing 6 What Is Market Research Primary Research The process of gathering, analysing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face. An example of market research is that Tesco may use one to one surveys to ask their customers what their opinion of Tesco is, they will also use one to one surveys to make their research more solid and reliable as they are talking to the person directly and will be able to tell if the person is lying or not. Online questionnaires are also a very good way of researching information, this is because many people nowadays tend to do online shopping, so the researchers will receive a lot of feedback as the people who use...
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...Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for organisations. Conversely they can place obligations and duties on organisations. Political factors include the following types of instrument: - Legislation such as the minimum wage or anti discrimination laws. - Voluntary codes and practices - Market regulations - Trade agreements, tariffs or restrictions - Tax levies and tax breaks - Type of government regime e.g. communist, democratic, dictatorship Non conformance with legislative obligations can lead to sanctions such as fines, adverse publicity and imprisonment. Ineffective voluntary codes and practices will often lead to governments introducing legislation to regulate the activities covered by the codes and practices. Economical The second element of a PEST analysis involves a study of economic factors. All businesses are affected by national and global economic factors. National (and global) interest rates and fiscal policy is set around economic conditions. The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. An economy undergoing recession will have high unemployment, low spending power and low stakeholder confidence. Conversely a “booming” or growing economy will have low unemployment, high spending...
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...TABLE OF CONTENT I. INTRODUCTION II. Assess how business missions, visions, objectives, goals and core competencies inform strategic planning III. Analyse the factors that must to be considered when formulating strategic plans IV. Assess efficiency of techniques used when developing strategic business plans V. CONCLUSION REFERENCE VI. I. INTRODUCTION Nowadays, business strategy is core element of all firms in over the world. Before building a business, participating in a new sector or new market, successful firms always deliberately research market, trends of customer, their strength and their weakness to create an appropriate strategy. Especially vision, mission, objectives and core competence are important factors in business strategy. This study will show you the analyses and evaluations about different aspects of business strategy and focus on vision, mission, objectives and competences. It will demonstrate for us about the function of SWOT, PESTEL and Porter 5 forces on the business. II. Assess how business missions, visions, objectives, goals and core competencies inform strategic planning 1. Mission Mission statement is a function or commitment that an organization desires to meet expectations of stakeholders. It describes how organizations run their business; identify their customer, identify range of their products/services and how businesses serve their customer. For example: The mission statement of FPT ...
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...ENVIRONMENT STUDENT NAME: OVIE G. AKPOVWA TUTOR; Dr SAMAR BADDAR SHR027-6 WORD COUNT: 2,498 SUBMITTED: 12th May 2011 EXECUTIVE SUMMARY In this report, focus on the issues facing Burberry movement to china will be discussed. Burberry is a luxurious British brand trying to move from Wales in Britain to China in order to reduce cost of production of their product. This report was done in stages, the first a PESTLE analysis was conducted on China. The analysis consisted of the political environment of china; the economic condition of china was also reviewed, technological development, social values, legal and ecological factors that might affect the Chinese market were also discussed. Secondly, SWOT analysis of the Chinese market was conducted, while the advantages and disadvantages of moving to china were given. However, in the conclusion given, Burberry was advised to move to china because it will definitely reduce cost of production and it will give them opportunity to gain from china’s big market size. Thirdly, this report discussed the best HR policies that the company can used to meet the demand of their new customers. Furthermore it was advised that standardization and adaptation will be a good policy for the HR to use to sustain its position. Finally, recommendation and an action...
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