...INTRODUCTION TO MARKETING BHO1171 ASSIGNMENT TITLE Written Case Study Report This assessment accounts for the following proportion of marks for this unit LEARNING OUTCOMES BEING ASSESSED 1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods; 2. Describe the role of the marketer, and the marketer’s contribution to the direction of the organisation which offers products; goods, services, ideas, events, activities, people and experiences, as a means of satisfying the needs of consumers; 3. Outline the particular challenges confronting marketers in the local and international markets; 4. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges; 5. Demonstrate an ability to identify marketing problems in exercises which simulate ‘business world’ situations, and 6. Develop strategies to provide solutions to the marketing problems identified. 30 % SUBMISSION INSTRUCTIONS: You must electronically submit your paper into the Turnitin assignment submission box within the BHO1171 WebCT shell. Please note that paper copies will not be accepted. In case of the Turnitin or WebCT system being down, please email the assignment to your tutor or local unit co-ordinator as a record of on time submission. Assignments will be marked using Grademark, within WebCT. You will need to log into WebCT to read feedback and obtain your mark once marking...
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...Gordon Parks implemented great detail in his essay "Flavio's Home." Descriptive essay's should provide a vivid expierence, they should employ all human senses by bringing a subject to life, allowing the reader to become one with the writer. Gordon Parks insured his descriptions in the essay painted this extremely real image in our head. As he told the story of Flavio's tough life he lived, he touched greatly on all senses to where I felt like I was there watching Flavio, the twelve year old boy, live his life. When Gordon described Catacumba, the area in Brazil in which Flavio and his family were living, I could feel the excrutating heat that they endured daily. Gordon explained the shack as he entered the door, in which I felt I was there;...
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...“Marketing the Eco-Shack” Prepared for: Lecturer – Puan Haslinda Mohd Yunus Tutorial – Ms. Racheal Louis Vincent Prepared by: Heru Onggodinata (4101285) Kevin Andrian (4101928) Date Submission: 17 May 2013 Tutorial group: T6 EXECUTIVE SUMMARY With the issue of climate change at the moment, there should be consideration with environmental friendly products and one of them is Eco-Shack, eco-friendly portable house. The purpose of this essay is to show how the owner of Eco-Shack can persuade more people to use their products. The owner of Eco-Shack has to do market research to enables them to do market segmentation of their products for consumer segment and as well business segment. The aim of market segmentation is to enable them do be focus on certain segment, target the customers, be efficient, effective and generate more sales. The customer segment in New Zealand that might be interested in Urban Eco-Shack is demographic and psychographic segment. Using demographic segment, Eco-Shack can focus on the young age 20 to 30 also family size and income level, and then psychographic the New Zealand people that like to move houses every few years, so Eco-Shack can promote their products on this customer segment. Eco-Shack can target business segment for its Standard Eco-Shack, according to their business size, small business might be interested in buying it because it is easy to be move, medium size business might also interested in Eco-Shack example agent might...
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...Evaluation Essay of Aldo Leopold’s “A Sand County Almanac” By: Lashonda Smith English 111 In reading Aldo Leopold’s, A Sand County Almanac; my thoughts and views regarding Aldo Leopold are clear. His appeal to nature and his background as a wildlife ecologist, conservationist, environmental philosopher, and educator, lead him to be the person he was prior to his death. My question is what made him who he was as a writer. Leopold speaks of him and his families experiences on this sand farm located on the Wisconsin River, the farm that he speaks of he chose to call the shack, which had been previously abandoned by its owners whom had snubbed it as meaningless as they moved on to a bigger and better society. In getting to know of Aldo Leopold the man you must first know where he began prior to the shack. He had achieved many accomplishments that of a forester, wildlife ecologist, environmental philosopher, and educator. Even with all his experience, there is little known about him as a writer until his death in 1948 and the release of his book in 1949. Initially at first glance I had little to no interest in this book; I now see the true gift behind Leopold’s writing. He begins speaking of the thaw and how the animals are slowly starting to come out of their sleepy state and once again move about the land. He gives descriptions of how one must be able to survive off the land, and what you have to do so that you’re able to survive. He describes and details that you must...
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...Report Title: Marketing the Eco-shack Prepared For: Ms Puan Haslinda Mohd Yunus & Ms Rachael Louis Vincent Victoria University Prepared By: Vivek Satish Chohan (4101946) Pranav Satish Davda (4100233) Date of Submission: 16th May 2013 Tutorial Group: 8 Table of Contents Executive Summary 2 1.0 Introduction 3 2.0 Analysis 4 2.1 Consumer Segmentation 4 2.2 Business Segments 5 2.3 Cost Pricing Approach 7 3.0 Recommendations 8 3.1 BRANDING AND POSITIONING 8 3.2 Alternative Pricing Approach 10 4.0 Conclusion 11 List of reference. 13 Executive Summary The objective of this report is to identify the target market and position the product well in consumers mind so as to increase the sales and market share. For a product to be accepted in the market by consumers, an effective marketing strategy must be implemented. This report is divided into five parts which are introduction of the scenario, followed by identifying the consumer segment, business segment, merits and demerits of cost oriented pricing, branding and positioning and an alternative pricing approach for the eco shack. Behaviour segmentation variable for consumer market is an appropriate way to identify the consumer segment for the Urban- Eco Shack. This process of segmenting the market involves analyzing the behavior of consumers in terms of usage, price sensitivity and the response towards brands. The features of the Urban – Eco-shack can influence the behaviour of the customers...
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...daily life of the poverty stricken people of Rio. My goal for this essay is to explain the responsibilities of Flavio, the way of life in the Favela in the 1960s, and how things have changed since then. Flavio had the responsibilities of an adult at the age...
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...Taylor Nichols English 1010 Mr. Fitzner Summary-Response #1 February 7, 2016 Section A: Essay The Organ Debate MacKay made many points to support her argument on legalizing organ sales. Her first point was that the people who are currently donating organs, need money. She stated, “In third world countries, there are people willing to do anything for money. In such extreme poverty these people barely have enough to eat, living in shacks and sleeping on dirt floors” (MacKay 121). She continues to coincide with the donors, stating that they would basically be rewarded for donating an organ to someone in need. “We pay men for donating sperm, and we pay women for donating ova, yet we expect others to give away an entire organ for no compensation” (MacKay 121). As she said, we should treat organ sales like all other sales. If the transactions for organ sales were easier and beneficial to both parties, more people would be willing and to giving their organ away. If this happened, more people’s lives will be saved. Also, with more organs becoming available, the waiting list will be eliminated. That would be a major benefit to all of the people who need an organ. Then, MacKay continues with her second point, “Under a regulated system, education would be incorporated into the application process. Before deciding to donate a kidney, the seller should know the details of the operation and any hazards involved” (MacKay 122). Many people do not fully know or understand what is going...
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...In his new York times essay “where sweatshops are dream” writer Nicholas D. Kristof makes a number of points regarding what he sees as an adverse effect of labor standards compliance on the economic development of low-income countries that we feel require some clarification and comment. His purpose in this essay is to let people know that sweatshops can help people. Kristof assumes his readers are Americans that are repulsed by the idea of importing products made by barely paid barely legal workers in dangerous factories. By establishing his credibility, building his case slowly, and appealing to both logic and emotions, Kristof succeeds in writing effective argument. Most of us think that we make our decisions based on rational thought. However, Aristotle points out that emotions such as anger, pity, fear, and their opposites, powerfully influence our rational judgments. Due to this fact, much of our political discourse and much of the advertising we experience is directed toward moving our emotions. Kristof appeals to pathos by using words or images designed to move readers and appeal to the reader’s emotion. Emotional appeals can use sources such as interviews and individual stories to paint a more legitimate and moving picture of reality or illuminate the truth. “The miasma of toxic stink leaves you gasping, breezes batter you with filth, and even the rats look forlorn.” “Many families actually live in shacks on this smoking garbage.” This examples show how Kristof creates...
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...Sickness all around, people dying on the corners of streets, holes in the homes of many, these are all topics expressed in the essay written by Gordon Parks, called “Flavio’s Home”. Parks writes about the topic of poverty and how it make him feel, as well as trying to appeal to people in developed countries and show them that they should appreciate all that they have. There are people in the developing countries that are dying of sickness by the thousands, and are living in literal shacks. Parks constantly uses these points to move forward with his ideas, and to make first world people think about how privileged they are. This is what Flavio’s home is about, only Parks uses a boy named Flavio de Silva to propel the story, and writes about...
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...contact, that will be billed at $5 per minute. Bank should be let the customer know early for the reading fees or ask for customer permission whether having interest about the advertising material. If not, bank should not send to them. This may causes the customer read on it unconsciously. To helping the customer, customer service should not be charge. Lastly, the problem is the automated voice phone system of the bank. The customer contact to the bank need to go through very long time system and it need to charges. They need pressing buttons on the phone, customer will be guided through an extensive set of menus. There are many options to choose by customer before customers can meet their need.... View Full Essay Join Now Please login to view the full essay... Essay's Statistics Submitted by: vaness Date shared: 11/07/2014 12:16 AM Words: 1523 Pages:...
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...Transcendental Phenomenology and Antonioni’s Red Desert This essay applies the ideas associated with transcendental phenomenology to the Michelangelo Antonioni’s 1964 film Il deserto rosso, known in English as Red Desert. Aspects of western philosophy can provide a viewer with a greater appreciation of the film and its meanings. After providing a brief overview of the development of phenomenological thinking and of past interpretations of Red Desert, this essay will provide an analysis and interpretation of the film’s cinematography –specifically its colours and editing– from a phenomenological point of view. Phenomenology maintains that experience is both passive –seeing, hearing, and so on– and active –walking, running, touching, and so on. One describes experience and interprets experience by relating it to a context, which is usually social or linguistic. The word phenomenology originates with the Greek word phainomenon, which means ‘appearance.’ Phenomenology is, then, the study of appearances rather than the study of reality. In the eighteenth century, thinkers such as Immanuel Kant and Johann Fichte began to seriously consider phenomenology as a theory of appearances, and to consider it essential to acquiring knowledge. Phenomenology has its origins, certainly, with debates regarding what exists in reality and what is an illusion. John Locke believed that qualities such as colors, sounds, smells, and so on were subjective, and were not indigenous to objects...
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...Amanuel Abebe ENGL 102 Prof. LeBlanc 02/07/15 Rhetorical Analysis Outline I. Introduction A. In his new York times essay “where sweatshops are dream” writer Nicholas D. Kristof makes a number of points regarding what he sees as an adverse effect of labor standards compliance on the economic development of low-income countries that we feel require some clarification and comment. B. Purpose of argument: His purpose in this essay is to let people know that sweatshops can help people. C. Audience: Kristof assumes his readers are Americans that are repulsed by the idea of importing products made by barely paid barely legal workers in dangerous factories. II. Thesis: By establishing his credibility, building his case slowly, and appealing to both logic and emotions, Kristof succeeds in writing effective argument . III. Body paragraph 1: pathos A. He appeals to pathos by using words or images designed to move readers and appeal to the readers emotion. B. List examples you might use: “The miasma of toxic stink leaves you gasping, breezes batter you with filth, and even the rats look forlorn.” “Many families actually live in shacks on this smoking garbage.” C. Explanation: why or how is the example you provided effective or not Throughout this short essay, Kristof uses emotionally loaded language and his arguments include vivid descriptions or striking examples intended to appeal to reader’s emotion. IV. Body paragraph 2: ethos A. Topic sentence As a columnist...
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...Immigrant Life Immigrants had an up and down lives .In this essay I will explain how the lives of immigrants were far from perfect. From the rough ocean voyage to their rough lives and their children’s lives. The voyage to America wasn’t a cruise that you take in the summer; immigrants had to travel over six months to get to America. And during the trip seasickness and diseases that made most of the people on the ship got very sick or even died. Storms were very affective to the ship and to the people on the ship, sending people overboard and caused vomit. Immigrants had to sleep on metal beds with no pillows, also everybody on the ship had to share two toilets. A disease called ship fever killed half of the passengers and...
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...million occupy squatter settlements (Appendix 1). After years of studying and assessing the poor living conditions of the Jacarezinho slum, the state government of Pernambuco, along with the municipal officials of both Recife and the neighbouring municipality of Olinda, partnered with the World Bank and signed the documents for an urban renewal project called Prometropole in 2003. The cost of the project was US $84 million with a loan of US $46 million from the World Bank . The project was finally launched in 2007 with a planned completion date of 2008 but due to setbacks the project was still not completed in 2010. The objective of the project was to resettle the population in new homes close to the existing slum, to remove the shacks along the waterway, to construct roads and to improve urban infrastructure by providing sewage and drainage so that the inhabitants could have a safer and cleaner place to live. This paper will provide an overview of the obstacles faced by the population as they stood by and waited to be resettled into cleaner, safer and more modern accommodations. I will attempt to show the problems encountered, successes and failures and finally why the project did not ultimately achieve its goal of eliminating the Jacarezinho slums. Background The slums in Recife are scattered along waterways and mangroves. They originate in the center of the city and spread outwards encroaching upon modern middle class neighborhoods. The riversides and...
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...life. Parks saw Flavio as someone worth the time, someone who can not only provide help on an assignment but as someone who can create an understanding of what it’s like to be in charge of a family in the favelas of Rio de Janeiro. With Gallo, speaking with the family and acting as the interpreter, Parks had it much easier to create the essay that changed the eyes of many. Parks then was beginning to understand what it was like in the favelas, especially with the family of Flavio and in the situation they are in. Parks then learns of the condition of Flavio’s father, which then gives Flavio the burden of providing for a family on his own. Which if it can be taken into an account, that a single boy providing for a family of 4+ people, is not only hard in the favelas, but in other countries as well. Parks noticed the behavior among the family. While Flavio is the oldest, there must be care for the others as well. Which gives the job to Flavio to help keep the family not only sane but stable as well. Parks then watches as Flavio uses the same quantity of water for multiple uses such as cooking rice, bathing, and cleaning the floorboards in the shack they call a home. The behaviors of the da silva’s provide a check and balances towards each other. Flavio being the relaxed, dependable sibling, while the rest have their own unique quirks; it usually being shy, dependant, rude, and plain hard-headed. Being in charge of the family, Flavio then heads out to grab the supplies to provide...
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