David’s Bridal is a leading clothier in the United States that deals with various types of products including weeding dresses, and prom gowns among other formal wear. The company started its operations as a small bridal boutique in Lauderdale in 1945. David’s Reisberg was the founder of the company, who decided to start producing wedding gowns for sale. Currently, the company operates in more than 300 stores spread in 45 states in the United States (David's Bridal, 2012a). The company has succeeded over the years and, hence, it provides the opportunity for scholars and other companies to evaluate what it implies to transform from a small scale firm into a leading organization in the industry. An evaluation of certain aspects including the environmental analysis, organizational analysis, and strategies implemented will be discussed in this paper.
Background and Mission
With more than 60 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the US choose to shop at one of David's Bridal. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. David’s Bridal Mission is to serve, the women’s side off the wedding. Whether it be the bride herself, bridesmaids, mother of the bride, or the mother of the groom, David’s will make every effort to dress each of them with clothes and
