...Marketing Plan Outline: Red Bull Marketing Background Company and Product Review In 1982, Dietrich Mateschitz, creator of Red Bull alongside Chalerm Yoovidhya, saw 1 where Japan and Thailand were heading in the energy drink market and decided they wanted a piece of the pie. By 1987, Austria proved to be a difficult market for Red Bull to survive in and soon Mateschitz expanded into Hungry and the rest of Germany. After expanding across Europe with a lot of trial and error Red Bull was $12 million in the hole. Rather than scrapping Red Bull as a loss, Mateschitz fired all his staff and hired a marketing firm to help him target nightclubs and students. Buzz marketing became the main focus of Red Bull’s marketing plan, and soon students were pounding campus pavement and driving around in Mini Coopers with a big Red Bull can strapped on top with free samples. His buzz marketing proved to be not only cost effective, but the very thing that gave Red Bull its appeal. Although Red Bull was not welcomed with open arms in all countries, such as France, Denmark and Norway, it was growing and expanding. Mateschitz soon realized that an extreme sporting event was a profitable avenue to take Red Bull down. Red Bull started supporting approximately 500 extreme sports athletes and hosting exclusive parties for these rock star competitors. By 1997, Red Bull’s buzz marketing strategy proved successful in the U.S. as well. Events are now hosed throughout the world ranging from B...
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...revolutionizing the scene of the American culture displayed to the outside world. Becoming an artist is an intensive process requiring talent and social recognition through provision of social support. In the early ages, artists in America were selected basing on their race. However, the beginning of the 19th century saw the establishment of Negro movement that advocated for social recognition of the black artists in America. This provided the artists with a platform for expressing their talents through music, writings, and visual artworks on issues related to social, political, and economic conditions facing the blacks in America. Therefore, this research paper will examine the life history of two famous African American artists in history. The analysis will consider their early lives, education backgrounds and their contributions that led to their social recognition. The research will end with the comparison of the two personalities and come up with a conclusion. The two personalities examined in the research paper are Henry Ossawa Tanner, and Oprah Winfrey. Oprah Winfrey Oprah Winfrey is one of the most renowned actress, African American Television host, philanthropist and producer. She hosts a multi award winning television talk show that has grown to become one of the highest television program viewed globally. Additionally, Oprah Winfrey is one of the most influential women in the world who has the ability to touch other and influence behavior change. Oprah was at first named Orpha...
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...Girls’ seeing this in television shows and in the movies has cause accidents rates to increase, “From 1980 to 2004, between the ages 18 through 20” (pg.4). Many scholars believe that the increase in teenage girls delinquents have been increasing because of emotion changes and because of girls going through changes with their bodies. On the contrary many scholars believe and stated that it is the media that is having teenage girls an impact. Seeing and watching ads, shows, movies, music videos, and magazines with females acting bad in public and getting in trouble with the law is sending a message that it is okay to act bad in public and to get in trouble with the law. When teenage girls do get in trouble with the law their behavior starts to have an impact and people will notice their bad behavior. “Girls today face greater struggles in maintaining a sense of self, confronting complex, often contradictory, sets of behavioral scripts that specify what is appropriate, acceptable, or possible for girls to do” (Miller,kerig, leve, p.5). That is why many researcher stated that media does have an impact on teenage girls because they are seeing some many images a...
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...Representing Repression: A Psychological Reading of Menagerie Shih Ching-liang The Glass As the tradition of realism dominated in the late 19th century, expressionism emerged along with the rise of psychology at the very end of the century Expressionistic plays sought to give not the external reality or surface appearance of life but the inner reality, life as felt rather than as seen (Barnet 519). The Glass Menagerie is mostly expressionistic: the first sentence of the Production Notes declares that “it is a memory play.” The term “memory play” suggests that it is a play worked out in one’s mental process, rather than a realistic representation. Instead of external reality, the inner vision becomes the primary concern of expressionistic drama. Thus this paper focuses on the repressed state of each character in the Wingfield family, and tries to shed light on their inner psychology by means of psychoanalytical approach. As a mother figure, Amanda is quite distinctive from those in conventional drama. With the father absent for years, Amanda takes on not only maternal nuturing responsibilities but also the paternal disciplinary role. She is a breadwinner (though partly) as well as a caretaker. Yet in her attempt to fulfill this double-sided role, she actually encounters a series of frustrations and repressions, which provoke her to escape into the retreat of past. In the play, what characterizes Amanda is her poignant sentiment toward the Old South days. She believes in the...
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...Organizational Overview Paper Organizational Behavior Kami Reinecke Northwood University Organizational Overview Paper: Publix The company I chose is Publix Supermarkets. Publix is a privately held, employee-owned company that has stores located in the southern states. Publix can be found in Florida, Georgia, South Carolina, Alabama, and Tennessee. (About Publix, 2012) Here is a brief overview of how the company started and became so successful: A Man by the name of George W. Jenkins founded the store in the year 1930, in Winter Haven, Florida. (About Publix, 2012) This time period was in the middle of the depression. Jenkins left his secure job at Piggly Wiggly and decided to open his own grocery store. (Gwynn) This store was not only known for the cleanliness and appearance, it was also known for standard for employee relations. In 1935 Jenkins opened his second store on the other side of down town. In the 1940’s Jenkins mortgaged an orange grove that he had received during the great depression to make a down payment on his dream store, as well as Florida’s first Supermarket. (Gwynn)This store had features such as, “Air conditioning, Fluorescent lighting, Electric-eye doors, Frozen food cases, Piped-in music, Eight-foot-wide aisles and Open dairy cases.” (Gwynn) Also there were in store flower and donut shops. He brought in people from all over just to visit his “food palace.” (Gwynn) In the 1950’s Jenkins really started living his dream and began his grocery chain...
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...Gluten Free in Tennessee Consumer Analysis & Recommendations Spring 2011 Will Haven, Julie Stansberry, Jessica Stephens, Lauren West and Bonnie Willard Table of Contents Executive Summary............................................................................... Situation Analysis................................................................................. Subculture............................................................................................... Likes & Dislikes Behaviors & Characteristics Personal Values Overarching Philosophy What is/is not important to this subculture Communication Outlets & Media Usage Projection of the Gluten-Free Market 1 3 4 Recommendations................................................................................. 11 Conclusion............................................................................................... 15 Appendices............................................................................................. 16 References............................................................................................. 24 Will Haven Julie Stansberry Jessica Stephens Lauren West Bonnie Willard Executive Summary This lifestyle of excluding gluten from one’s diet is practiced by three different types of consumers: those who are allergic to gluten, those who choose not to eat it for nutritional reasons, not medical reasons, and those who suffer from celiac disease. Celiac sufferers make...
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...and insidious nature of ‘Corruption. Also to illustrate, by various examples how, trivial local issues of corruption are probably just r the tip of the iceberg. In other words, the problem is identify and discuss examples of ‘Corruption’ of varying sizes, importance to the local community and nation, and the media exposure of each. To begin my research, I sought to get a clear workable definition of ‘Corruption’ as evidenced by the three almost distinct definitions presented in the text...The research also involved interviews of community members. The third phase of my research involved reading and investigating what newspaper’s reported on ‘Corruption’; what writers and scholars from academia recorded; and what I could gleam from magazines and other periodicals. The Conclusions drawn are: - The minority voting population is very immature and should grow up and stop voting for candidates of color just because of their color. - Laws should be enacted to prevent convicted felons from running for public office. - Corruption will always exist in governments, organizations, and institutions. - A liberal education would help people understand and more readily recognize corruption. Recommendations The problem is so complex and wide spread that I do not have...
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...Harvard Business Review Case study Analysis BY John Raphael Marty Vitality Health A better Corporate Performance Management System to Retain Top Talent Vitality Health Vitality Health Introduction Issues Beth Williams stepped in to fill the shoes of Fred Kikuchi in 2009 as the new CEO. Her primary stated purpose was to “find a better way to identify and reward top performers in order to keep ‘A’ players in their positions and accelerate company growth by attracting new top talent.” To do this, Beth created a new performance management team (PMET) to study the existing rewards & compensation, and uncover changes that needed to be made. With over 50% of the staff in Des Moines consisting of scientists and engineers, and a total R&D budget nearing 30% of total gross revenue in 2009; Vitality’s growth depended heavily on continued human resources for R&D, especially due to Vitality’s focus on emerging markets and the volatility that comes along with such growth. Beth’s prompt delivery of a new performance management system only eight weeks after discovering problems likely delighted Vitality’s board as well as some staff, but her no-nonsense approach must have also been a shock internally as she was “a notable contrast from Kikuchi’s more conciliatory management style.” The email sent to management to simply review the online guidebook of the new performance management system hardly created “buy-in” within the organization, that was...
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...Harvard Business Review Case study Analysis BY John Raphael Marty Vitality Health A better Corporate Performance Management System to Retain Top Talent Vitality Health Vitality Health Introduction Issues Beth Williams stepped in to fill the shoes of Fred Kikuchi in 2009 as the new CEO. Her primary stated purpose was to “find a better way to identify and reward top performers in order to keep ‘A’ players in their positions and accelerate company growth by attracting new top talent.” To do this, Beth created a new performance management team (PMET) to study the existing rewards & compensation, and uncover changes that needed to be made. With over 50% of the staff in Des Moines consisting of scientists and engineers, and a total R&D budget nearing 30% of total gross revenue in 2009; Vitality’s growth depended heavily on continued human resources for R&D, especially due to Vitality’s focus on emerging markets and the volatility that comes along with such growth. Beth’s prompt delivery of a new performance management system only eight weeks after discovering problems likely delighted Vitality’s board as well as some staff, but her no-nonsense approach must have also been a shock internally as she was “a notable contrast from Kikuchi’s more conciliatory management style.” The email sent to management to simply review the online guidebook of the new performance management system hardly created “buy-in” within the organization, that was...
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...NEVADA LEGISLATIVE COUNSEL BUREAU OFFICE OF RESEARCH BACKGROUND PAPER 1977 No. 8 RIGHT TO DIE I The name Karen Ann Quinlan brings to mind the plight of many apparently terminally ill patients who are kept alive by lifesustaining mechanical procedures. On March 31, 1976, the New Jersey Supreme Court spoke to the issue raised by Miss Quinlan's specific plight and said, based on Karen's right to privacy, that "The present life support systems may be withdr?~m * * * without any civil or criminal liability therefore on the part of any participants." Ironically, Miss Quinlan lives on; so does the question of the role of machines and medication in sustaining vital functions and the propriety of stopping or withholding such treatment from patients. The dilemma doctors, patients, relatives and the legal community face in cases like Karen's is largely due to medical progress in the development of ever more sophisticated means of life support. Several years ago, a patient died when his heart stopped and "extraordinary" treaL"Uent consisted of an injection of adrenaline. However, with respirators, heartlung machines, organ transplants and similar measures, patients who would have died in the past can now be kept alive, at least technically, for weeks, months and even years. The slogan "death with dignity" implies a rejection of the paraphernalia by which a terminal patient is kept alive, usually at great cost to his family and in isolation from it. Such "intensive care," so the argument...
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...AHS RESEARCH MANUAL 2011 Student: __________________________ TERESA STERCHI KIM BROWN AHS LIBRARY CONTENTS PREPARATION OF THE RESEARCH PAPER........................................................1 SELECTING AND LIMITING THE TOPIC............................................................1 PREPARING A WORKING BIBLIOGRAPHY AND EVALUATING SOURCES…………….2 READING AND TAKING NOTES........................................................................3 DEVELOPING A WORKING OUTLINE/PLAN…………………………………………………….5 DOCUMENTING AND CITING SOURCES USING MLA STYLE……………..……………..7 WRITING THE PAPER…………………………………..…………………...........................18 MLA STYLE OF PARENTHETICAL/IN-TEXT CITATIONS………………………………….19 PLACING CITATIONS IN THE PAPER…………………………………………………………..21 FORMATTING AND TYPING THE REPORT USING THE MLA STYLE…………………26 TYPING THE WORKS CITED PAGE AND SAMPLE TITLE PAGE..........................29 PREPARATION Research is the process of gathering information from different sources on a particular topic. In daily life students may research buying a song on the Internet, buying a new MP3 player, an iPod, or any other product of interest. At school, students may have to research a historical topic, an author or literary work, or a contemporary issue and present their findings in a paper, PowerPoint presentation, or in a movie format. All of this is part of the process of asking questions, looking at the available information, and coming to a conclusion based...
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...AHS RESEARCH MANUAL 2011 Student: __________________________ TERESA STERCHI KIM BROWN AHS LIBRARY CONTENTS PREPARATION OF THE RESEARCH PAPER........................................................1 SELECTING AND LIMITING THE TOPIC............................................................1 PREPARING A WORKING BIBLIOGRAPHY AND EVALUATING SOURCES…………….2 READING AND TAKING NOTES........................................................................3 DEVELOPING A WORKING OUTLINE/PLAN…………………………………………………….5 DOCUMENTING AND CITING SOURCES USING MLA STYLE……………..……………..7 WRITING THE PAPER…………………………………..…………………...........................18 MLA STYLE OF PARENTHETICAL/IN-TEXT CITATIONS………………………………….19 PLACING CITATIONS IN THE PAPER…………………………………………………………..21 FORMATTING AND TYPING THE REPORT USING THE MLA STYLE…………………26 TYPING THE WORKS CITED PAGE AND SAMPLE TITLE PAGE..........................29 PREPARATION Research is the process of gathering information from different sources on a particular topic. In daily life students may research buying a song on the Internet, buying a new MP3 player, an iPod, or any other product of interest. At school, students may have to research a historical topic, an author or literary work, or a contemporary issue and present their findings in a paper, PowerPoint presentation, or in a movie format. All of this is part of the process of asking questions, looking at the available information, and coming to a conclusion based...
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...INDEX Contents | Page Number | * Executive Summary * Problem Definition * Case Issue * Industry Analysis * Environmental Trends * Macro Factors * Competition and Competitors * Industry Trends * Customer Analysis * SWOT Analysis * Recommendations * Implementation Plan | 2334557881011 | EXECUTIVE SUMMARY: History: The company was started in 1783 in London as the world’s first soft drink maker. In 1880s Schweppes expanded worldwide and in 1960s the company diversified into food products. In 1969 Schweppes merged with Cadbury which was a cocoa making business started in England in the 1830s. Year | Acquisition | 1986 | Canada Dry soft drink brands | 1989 | Certain soft drink brands and purchased Gini brand of Belgium. | 1989 | Crush brand from Procter & Gamble for $220 million. | Cadbury Beverages, Inc., a beverage division of Cadbury Schweppes PLC acquired the Procter & Gamble brands namely Crush, Hires and Sun-drop in the year 1989. They had to re launch those brands into the market because those products were paced out by their competitors. This case especially deals with the Crush brand(an orange drink). Kim Feil who joined the division in 1989 as a Senior Product Manager for managing the re launch of Crush soft drink brand. There had been a lot of discussions regarding the crush brand. After making a thorough industry review, competitors positioning and the image which Crush has on its customers mind the senior marketing...
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...Other product and service names might be trademarks of IBM or other companies. This case study set contains proprietary information which is protected by copyright. No part of this document may be modified without a legal license agreement from IBM Corporation. Any references in this information to non-IBM Web sites are provided for convenience only and do not in any manner serve as an endorsement of those Web sites. The materials at those Web sites are not part of the materials for this IBM product and use of those Web sites is at your own risk. 2 IBM Global Center for Smarter Analytics Case Analysis 1: Cincinnati Zoo Business Objectives • • • IBM Global Center for Smarter Analytics Company Company Background The Cincinnati Zoo & Botanical Garden is one of the most popular attractions and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budget is generated through its own fundraising efforts. Cincinnati Zoo takes pride in the fact that it has the lowest public subsidy of any zoo in Ohio and generates more than two thirds of its $26 million annual budget through its own fundraising efforts. In challenging economic...
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...Marketing Plan: Naturalista Hair, Inc. TeWanda M Terry Southern New Hampshire University Executive Summary Naturalista Hair Inc, is a start-up hair care company located in Greenville, North Carolina that manufactures hair accessories, and organic hair products for natural hair. In addition, Naturalista Hair main products are conditioners, shampoos, and moisturizers for hair. Natural hair in the African American community has become not only a trend or style, but also a lifestyle change for many men and women (Opiah, 2014). Many women with natural hair are looking for more products each day that have organic ingredients and do not contain chemicals or additives that can damage their growing hair. Although there are many companies of natural hair care products, few are using organic ingredients in their products like Naturalista Hair. With Naturalista Hair using all organic and natural ingredients it provides a great opportunity for market growth in the area. Natural hair is a rising lifestyle change especially for African American women and women who have kinky, curly hair. The natural hair products are one section of the hair-care market that is ignored and underserved by the market. There are, however a growing number of hair products competition, including companies that manufacture hair products for African American women with chemical relaxed hair (Mintel, 2013). Naturalista Hair will work to grow the natural hair care market and also help to educate people on...
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