...Ethics of Marketing to Children: The Unethical Side The Ethics of Marketing to Children: The Unethical Side The Ethics of Marketing to Children: The Unethical Side Contents Introduction: What is Unethical Marketing? 2 Why are Children Targeted? 3 How are Children Targeted? 4 Nag Factor 4 Psychology 4 Brand Loyalty 5 Buzz Marketing 5 The Internet 5 Technology 6 Sexualisation of Children 7 Case Studies 8 Jours Après Lunes 8 Pink 9 Conclusion: What can we do? 10 Bibliography 11 Introduction: What is Unethical Marketing? Unethical marketing is a complex topic. Whether practices are considered ethical or not can be openly discussed and examined. It is not until we have a clear understanding of what ethics is that we can begin to examine the unethical side of marketing. Ethics is known as the study and the philosophy of human behaviour, with an emphasis on the determination of right and wrong. For a marketer it refers to rules, such as standards and principles, and the significances of marketing decisions (Ferrell, 2005). Ethical marketing can be defined as “practices that emphasize transparent, trustworthy, and responsible personal and organizational marketing policies and actions that exhibit integrity as well as fairness to consumers and other stakeholders” (Murphy, Laczniak, Bowie and Klein, 2005). If ethical marketing seeks to promote honesty, equality and responsibility, therefore unethical marketing endorses a dishonest, deceptive...
Words: 2777 - Pages: 12
...External / Internal Factors Paper Globalization In today's world of technology, Google has been at the forefront in developing the world system. As companies strive to engage in creating new ways to acquire information at a faster pace, Google has been there every step of the way. Google has allowed a diverse group of international companies to advertise their information products services to anyone in the world at the touch of a button. As the rate of globalization gains speed, Google seems to make the world just a little bit smaller. With factories in China and buyers in many countries it is easy for people to survey different products and services that may circle the globe by using Google. The way Google allows people to surf the Internet and view information has changed the way international communities do business. The four functions of management have been used by Google’s management. Planning and organizing structures in all of their business offices create a business model for others to examine, as well as proven success in leading and controlling their many internal issues. Planning and organizing, leading and controlling can be seen by every person who uses the Internet. Whenever logged onto Google their services are well-organized and give the user a massive amount of control to obtain access on just about any type of information possible. As managers and employees and companies around the world do business, it's easy to see that in any form of delegation...
Words: 1500 - Pages: 6
...Unethical Marketing of Medical and Pharmaceutical Products-Part Two Tamara Floyd Sherome Graham Frances Kadambi Viviene Smith Grand Canyon University: NRS 437V Ethical Decision Making in Healthcare October 20th, 2013 Unethical Marketing of Medical and Pharmaceutical Products Part Two The pharmaceutical industry along with the manufacturers of healthcare products and technologies often encourage the misappropriation and distribution of marginally beneficial products and technologies in the healthcare industry. These companies often use various advertising methods to influence members of the public to request their products and services without adequate knowledge of their effectiveness and implications to their medical condition. This paper will provide a summary of the worldview s and philosophies of a hospital administrator, a spiritual leader, a health care colleague, and a lay person as their views relate to the concept of the ethical dilemmas and implications of the unethical marketing of medical and pharmaceutical products in the United States. Hospital Administrator The Hospital administrator who wishes to remain anonymous believes that many pharmaceutical companies and the marketing strategies they employ have had a negative impact on the healthcare industry (L.B, personal communication, October 17, 2013). She believes that many practitioners often prescribe needed products only after receiving biased information along with subtle influence from the manufacturers...
Words: 1425 - Pages: 6
...Designer Babies: Ethical or Unethical Designer babies are one of the most controversial issues in modern medicine. It can be seen as it being ethical by eliminating diseases and lead to an improved quality of life and longevity but also sees it as being unethical because it could possibly lead to the parent controlling the physical and or psychological features of a child. There are a couple of reasons why creating a designer baby can be beneficial health wise that some people may see it as being ethical but others sees it as unethical because couples are looking into designing their baby for physical traits more than health reason. Technology now a day’s make it possible to detect genetic disorders such as Down syndrome and Turner’s syndrome or many more. If the embryo is positive for a disorder the parents have the option to abort it. Another benefit by using this research it can get rid of all genetically transferred diseases leading to a future healthier population. Choosing donor physical and psychological traits essentially means that hopeful parents can buy a baby of their choice, picking everything from hair and eye color to skin color, height, and race. The so-called designer babies that come from such deliberate selection could in the future be created in a laboratory, as scientists understand enough about the human genetic code to possibly alter embryonic DNA for parents who want their babies to look and possibly act a certain way. The ethics of designer babies...
Words: 1068 - Pages: 5
...through physical and/or mental means (2009, p.315). Though others see a performance-enhancer as more then just a drug or treatment, but as ways of training/ recovery technologies and innovations which improve performance (Savulescu et. al, 2004). Innovations is quite a broad term, but in terms of competitive sports it is referred to as the development of new or altered training and recovery techniques which are introduced into competitive sports to gain any athletic advantage possible, this being mainly of new technological advances (Loland, 2009). Affirmative Performance-enhacning drugs are ethically different from innovations and technologies in sport as performance enhancing drugs can potentially damage the health of those taking them, while anyone using them is gaining an unfair advantage and how the morals and the spirit of sport is affected by the use perfromance-enhancing drugs as compared to innovations in sports. The health of athletes in sport has always been a number one priority by sporting governments, while drugs do improve an athletes performance and can give them a superior athletic edge, they do come with many negative side effects which cause harm to their bodies. Continuing use of these drugs have caused permanent damage and even death to many users, which makes it a very unsafe and an unethical problem within sports, while on the other hand innovations in sports have been used to reduce many health...
Words: 667 - Pages: 3
...Ethical in accounting practice Ethics is a guideline for us to do what is right and what are wrong, but being unethical is not against the law, to be ethical in accounting practice there are 3 roles Trust, confidentiality and legal repercussions. Trust-Accountants must be worth trusting for understanding the law and legal aspects of the accounting issues. Confidentiality-In a company accounts would have the most information (client’s information, each colleague’s salary, company’s trading record) so it is really important for an accountant to keep their account documents confidential. Legal repercussions- accountants must be really careful for their work and understanding that the consequence of breaking the law if they are not careful for their work. (http://www.ehow.com/facts_6821517_role-ethics-accounting.html) In some companies they will have a person who is called an ethicist, an ethicist is for setting standards for accounting ethics for a company, to become and ethicist, he or she must have a degree on business law and philosophy, an ethicist also play the role of an consultant, the ethicists could answer question like “Can I consider buying a birthday present for our company’s friendly driver who would drive us home even his working time is off as an allowance for entertainment?” not only answering question the ethicist will so advice how to react on different situations, such as misleading financial analysis in order to obtain personal gains, misuse...
Words: 1643 - Pages: 7
...Technology – Boon or Bane? Posted on August 25, 2011by Sumukh Naik Technology is one of the greatest invention of mankind.It is so powerful that it shapes our thinking and our way of life within no time.It is ever evolving.Technology is a tool invented and sharpened by humans to make their life easier.Those who know the correct application of technology, be it any sphere of activity, have managed to make lives easier for themselves and to some extent also for others. I feel the best technological breakthrough was the invention of computers which basically led to further advancement in technology viz the creation of many softwares and hardware. Technology has gifted mankind with various boons but look closely and you will realise that technology have blessed mankind with two very important aspects – facility of communication and creation of time. Creation of phone, fax, paging services, mobile services, video conferencing etc are few of the facilities that the human mind has been able to conceive with the aid of technology.All have played a very important part in making the world a ‘Global Village’. Technology has ensured that one can easily communicate with anyone on land, in air(aeroplanes) or even when the person is under the calm waves of dark deep-sea (submarines). But the Time Creation aspect of technology has now posed a challenge and threat which very few had ever thought of. Computers – They have evolved rapidly at the rate of knots. A few decades ago, a single...
Words: 5283 - Pages: 22
...Computer Information Systems is a job category that is projected to be growing through the next ten years according to the United States Bureau of Labor Statistics. Computer technology gives an IT (Information Technology) Professional access to computer software and other sensitive information and ethics could determine how an individual may deal with these items on a day to day basis. Should businesses and individual be allowed to pirate software? Pirating continues to be a topic of concern for the future of technology. According to dictionary.com ethics is “that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions” (Dictionary.com). “The more specific term “computer ethics” has been used to refer to applications by professional philosophers of traditional Western theories like utilitarianism, Kantianism, or virtue ethics, to ethical cases that significantly involve computers and computer networks. “Computer ethics” also has been used to refer to a kind of professional ethics in which computer professionals apply codes of ethics and standards of good practice within their profession” (Bynum). Pirating computer software is a major ethical issue in computer technology. Pirating is the copying of computer software without permission. Typically whenever a person buys a program it is licensed for one computer to use it at a time. Computer...
Words: 1752 - Pages: 8
...the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, “isolate true enthusiasm and believe in the Apple products” (Jason Colquitt, 2011). Black cards are the new invention at this company. Apple has a new strategy to have their people hand out black cards t employees at other organizations. These cards have the apple emblem and have something written on each side. On the front of the card it has a compliment and tells them they should talk to Apple. On the back side it says how they have good customer service ideals and how if they are unhappy with their job they should contact Apple. Apple has also come out with a “store within a store” idea. They have set up shop inside Best Buy and have consultants to go to the stores and train employees about their brands and all others. Now, is their new black card strategy ethical or unethical? Should Apple offer a different training method for its employees recruited through their new black card strategy? Is there a difference in an employee’s motivation at Best Buy selling a Mac than an employee at Apple selling a Mac? Black Card: Ethical or Unethical When it comes to certain situations or practices being ethical or unethical, there are many different views and definitions. Ethics are complicated, for example, the difference between...
Words: 1260 - Pages: 6
...Institution Course Date Ethical Behaviors in the Workplace Technology Ethics is a philosophy that has a duty of keeping and also upholding various fundamental and important issues within an organization. A work place is that place that employees interact with other employees. As a workplace is a social site, there must be ethics governing people behavior is such a place. The rules of ethics are very important when it comes to career building. The ethics and code of conduct involve all the personal choices that people engage in that can either make or break their relationships. Maintaining good ethics will help maintain respect for the people around you and also your profession. There are the different policies that have been put in place to regulate the employees conduct in different organizations. As an expert and a professional it is important to know the things that one should do. The essay will discuss what ethical behavior is, how it is affecting the workplace, what controls can be put in place to reduce negative ethical behavior and the benefits that result from having an environment where the employees follow ethics in the work place (Bliss, 2004). The essay will narrow down to an ethical deviance in the work place and will base its arguments in the technology areas that involve the use of computers and the upcoming changes in technology. The workplace defiance originated from the employees practices that could be...
Words: 2378 - Pages: 10
...and Electronic skin patch 2 Motivation behind the Technology 5 Applications 6 Drug delivery system 6 Health monitoring 8 Medium of Communication 11 Human Computer Interaction Interface 12 Stakeholders 12 3. Ethical and Legal Concerns with the technology 14 3.1 Legal Issues 14 Inconsistent Medication 14 Number of Impacts of Wireless Technology 15 Data Integrity and Hacking 16 3.2 Ethical dilemma 17 Cultural and religious criticism 17 Public Monitoring/privacy 19 Impact on people with disabilities 20 Cost issues 20 Social Issues/implications 20 Credibility of Source of Information 21 4. Resolutions for these dilemmas 22 4.1 Possible solution 22 Tackling health issues 22 Preventing leakage of personal information 23 Preventing Overuse of Skin Patch 24 Addressing cultural issues 24 Denying any form of tracking human information 25 4.2 Strategy for implementation 25 Conclusion 26 Reference List 26 1. Introduction The purpose of this report is to identify the legal and ethical issues related to electronic skin patch and provide a possible solution to tackle it. The limitations of current medical science lead to the advancement of biomedical science to resolve the gap. The report further deals with the new technology electronic skin patch that promises to overcome the potholes of the traditional medical science. It provides the detailed analysis of the technology and the strategy to provide a solution, when there...
Words: 10564 - Pages: 43
...other avenues may better educate the general public on the role and scope of nursing as well as the changing health care system? When the show Nurse Jackie was first premiered I read that the New York State Nurses Association criticized the unethical behavior of the title character, and the damaging impression regarding nurses that such a portrayal could have on the public. They stated, “In the first episode, Nurse Jackie is introduced as a substance abuser who trades sex with a pharmacist for prescription drugs and has no qualms about repeatedly violating the nurses code of ethics”. Clearly NYSNA had a problem with this. They were strongly against this show and the bad name it gave nurses. It portrayed nurses as being unstable with troubled lives and unethical. Grey’s Anatomy I thought was more about the doctors personal lives and not so much about the nurses and how they take care of the patients. The doctors would be with the patients most of the time when in reality it’s the nurses that take care of them and also a lot of sexual behavior taking place in the medical facility which is not professional and prohibited. On a more positive note I loved the reality show NY Med which was filmed in NY Presbyterian Hospital on the upper east side in Manhattan. It was realistic and showed the life of nurses and doctors on an everyday basis. It showed real events that take place in the ER and what the nurses actually do. I think this show portrayed a realistic view of what nurses do....
Words: 453 - Pages: 2
...Preventing a Brave New World Derek Brown Grantham University Abstract This paper wills discuss Leon Kass's conclusion that reproductive and therapeutic cloning of human embryos is unethical. It will also converse the steps in Kass's argument for his conclusion and will talk about the strengths and weaknesses of this argument? Preventing a Brave New World You ever see the mover Jurassic Park? Did you take notice the basis of the of is about cloning dinosaurs DNA; I know for one, the world is not ready for dinosaurs to walk free about the earth again. This also brings to mind a movie titled "The Boys from Brazil". This movie too depicts cloning, where the DNA of Hitler is used to clone babies with intent of one them again reigning over Germany; the world wouldn't be ready for another holocaust. To continue heading down in which cloning is the standard, then these types of cloning are a definite likelihood. Would you be ready for a "brave new world?" Or would you try to "prevent a brave new world?" You decided! Would it be so bad to have a world were all is good, no disease, famine, or illness; everyone is the epitome of their father and mother eyes and all those living in a world where cloning the norm. There are those in the here and now who see cloning, in all it facets, as a good and wonderful thing, to be done by all, if your hearts so desires. "Some among us are delighted, of course by the this state of affairs: some scientist and biotechnologist...
Words: 938 - Pages: 4
...essayist. In March of 2002 she wrote an article for the Washington Monthly called Designer Babies. Brownlee explains the birth of cytoplasmic transfer in the in vitro fertilization (IVF) process and the technical advances from this process that is making designer babies possible. Summary How is the creation of designer babies even possible? Well the process began with the creation of IVF and then in the 1990s embryologist Jacques Cohen created the process called cytoplasmic transfer. This process gave women who did not have success with normal IVF hope by placing cytoplasm from a fertile egg into the infertile women’s eggs. The first baby born from this process was in 1997 and at first was deemed a huge success and advancement in technology. Then 4 years later Cohen admitted to adding mitochondrial DNA to the embryo what in essence gave the child three parents, the mother, father and the mitochondrial DNA donor. This was the first form of human genetic modification and the long term ramifications are still unknown. One of the children born with the mitochondrial DNA has developed a mild form of autism but it has not been determined if it is because of the genetic modification. Technical advances in the IVF process have made it possible for parents to choose the sex of their child and for embryos to be test for diseases. Fertility doctors are now being asked if they can ensure their child won’t be hyperactive or gay. The only thing that stands in the way of this, practicing...
Words: 1257 - Pages: 6
...Animals testing be banned? English 112 02/19/2013 Should Animals testing be banned? Pharmaceutical industry has been able to do wonders in terms of expanding the life span of humans. This has been only possible by the careful and successful experimentation of different medicines on animals as they have rendered results for treatment needed for diseases among humans. Considering the experimentation for medicines on animals, it has been noted that an opposing party has debated whether the experimentation is unethical. There are a number of arguments which have been posed against and in defense of the animal testing. In the context of the debate, the position being disputed is that animal testing is beneficial for humans, despite being unethical, because it can help conduct different types of tests, and translate onto human lives. In order to present a justification to this position, following arguments have been posed by considering both sides of the picture: Animals are notably the best way to test medications as prior studies and empirical results have shown. With the aid of different animals including chimpanzees, baboons, ants, rats and other species of the animal kingdom, it has become possible for the scientists to find cures. These cures are not just limited to the transmissible diseases but also for influenzas and infections. It is of great interest that the heart of a baboon and other species of monkeys are rather similar to that of humans. This has...
Words: 1494 - Pages: 6