...neighbors, guests and those that pass by your home. Landscape design can be an expression of your personality or lifestyle, as well as show your appreciation for the land that surrounds you. but also is a show of respect for the land. Experienced landscaping professionals can offer a unique assortment of expressive landscape design concepts to complement the features of your home and lifestyle. One such way to do this that is gaining increasing popularity is utilizing landscaping and garden ideas from other cultures. Choosing a landscaping theme for your landscape is a critical first element to properly...
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...fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. It’s a segment under the mother company Limited Brands. The brand is targeted to the late-teen and college-age woman with Victoria’s Secret Pink and sexy product lines, such as Angels, Very Sexy and Body by Victoria. The company established brand associations of young, sexy and unique. 4Ps Product: Sexy, colorful and young design Price: Average, no premium Place: Pink decorated store chain, young and dreamy theme Promotion: Heavy traditional advertising on TV and prints. The company also held globally famous specialty fashion shows “Victoria’s Secret Show” annually with their exclusive models known as Angels. Customer base Victoria’s Secret’s targeted customers are young women at age of 16 to 40. The company has repositioned the brand in 2007 to appeal to younger customers who are college and young teen ladies with the sub-brand Pink . They started with separate special Pink stores but now already turned almost all Victoria’s Secret stores into the pink theme. The big gap is that the brand used to be older, more sophisticated and glamorous. Even in Limited Brands website, the company is said to provide product categories that make customers feel sexy, sophisticated and forever young . However, they recently make the brand too young, opposite with sophisticated; and their brand is more associated with young and...
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...Product Development Strategy - Step 6: Service Development Strategy - Step 7: Social Media Marketing - Step 8: Promotional Strategy References Page No. 3 4 5 6 7 8 9 10 11 12 12 13 14 15 16 16 17 18 19 20 21 23 24 2 3 Home Expression was founded in 1998 by Bareezé. All bed sets, bed covers, etc. of Home expressions are made with Bareezé quality fabric. Bed sets by home expressions are designed according to local and global fashion trends. Beautiful bed without beautiful bed cover looks ugly, taking consideration this need of customers, Home expressions has made several stylish bed sets in several designs and color combination. Now Home expressions has also introduced various new home accessories as well like beautiful rugs, soft furnishing etc. which helped Pakistani women to decorate their home in a more stylish way. Design Type: Floral/trendy motif Designs 4 Affordable Solutions for Better Living The IKEA Concept is founded on a low-price offer in home furnishings. It is based on offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. Rather than selling expensive home furnishings that only a few can buy, the IKEA Concept makes it possible to serve the many by providing low-priced products that contribute to helping more people live a better life at home. The IKEA Concept guides the way IKEA products are designed, manufactured,...
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...must abide | | | | of guest property | | potentially be sued | | | Global | potential to expand | some guests may | growth | Terrorist, Ebola, | | | | globally | not like theme | internationally | Risk of disease | Theme restaurantsAnd hotels are popular | | Economic | Lower prices than hotels | bad economy no | great theme | Recession, | bed and breakfast | | | Based upon smaller size | Revenue, smaller size | Easier to expand | unemployment | popular | | | And less overhead | Means fewer bookings, less income | Smaller size | | | | Technological | Website/mobile app | Hosting/ merchant | Worldwide | Denial of service | Websites and mobile | | | available 24/7 | account expenses | customer base | attacks, hackers | App dramatically Increase income | | | | | | | | | Innovation | JapanKoi Inn Application | Not unique in Asian | Theme-based | theft of tech | we are a technological | | | | markets | accomodations | | society | | Social | many social media | social media doesnt | technological | some guests may | social media | | | accounts | replace marketing | Inn | not like tech | is very popular with our society | | Environmental | very elegant | none | chance to have a | other Japanese | Our design | | | Japanese garden | | more green Inn | hotels | | | Competitive Analysis | luxury bed and breakfast | some people want | the chance to grow |...
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...Themes, Entertainment ________________________________________ The theme park, as an experience design, differs from amusement parks in the critical design intent of its architects. Theme landscapes are developed to distill a glimpse of world /out of this world locations, not unlike a world's fair, at a single location. These entertainment complexes are familiar vacation territories for generations of the world's travel public, as theme parks are deliberately designed to be internationally-focused attractants. The successful dynamism of these landscapes designed for appeal and dependable itinerary offer assurances of what can be expected, with safety and value for the expense of time and money. Generally, themed landscapes perpetuate and promote folk history and cultural traditions, as these are exploited, yet celebrated, simultaneously. Perception of space in the themed environment, without apologies, is inauthentic, but never-the-less successful, and delightful moments for the viewer. Intentionally, architecture is manipulated in order to impart the necessary factors which will aid in promoting happiness by use of ironic realism. Despite pretentions, everyone enjoys themed experiences at some level. Ambivalent designers are not undermined by the pristine and ineffectual notions the design profession propagates on what characterizes good design. Rather, the successful destination architect gives social value and art to underappreciated human elements in architecture. Human...
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...Santiago Calatrava’s Ciudad de las Artes y Las Ciencias Santiago Calatrava’s Ciudad de las Artes y Las Ciencias Mrs. Crowley 12/06/12 Mrs. Crowley 12/06/12 Fernando Praza A study of Santiago Calatrava’s Ciudade de las Artes y Las Ciencias including in depth looks at El Palau de les Artes Reina Sofia, L’Hemsiferic, El Museu de les Ciencies Principe Felipe, L’Agora, and L’Umbracle. Fernando Praza A study of Santiago Calatrava’s Ciudade de las Artes y Las Ciencias including in depth looks at El Palau de les Artes Reina Sofia, L’Hemsiferic, El Museu de les Ciencies Principe Felipe, L’Agora, and L’Umbracle. Table of Contents Introduction……………………………………………………………..……………..3 El Palau de les Artes Reina Sofia…………………………………….……….………4 L’Hemsiferic………………………………………………………..…………………8 El Museu de les Ciencies Principe Felipe…………………………………….….…..10 L’Agora……………………………………………………………………….….…..13 L’Umbracle……………………………………………………………………..……16 Conclusion………………………………………………………………..…………..17 Figures………………………………………………..………………………………19 Sources………………………………………………………………………………..28 Throughout history, there have been many examples of architecture, and each culture has added different elements to the progression of architecture. From Stonehenge to Falling Water, architecture has grown and evolved with the changing cultures, climates, and eras. Architecture has progressed from a basic need for shelter, to an art form all unto itself. One of the most prominent architects...
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...Content Page 1.0 Unique Business Idea 2 2.0 General Company description 2-4 3.0 Service overview, benefit and features 5-6 4.0 SWOT Analysis 6 5.0 Target Market 7 6.0 Long term and short term marketing goals 7-8 7.0 Marketing Mix 8-9 8.0 Operational Plan and Licenses and Permit 10-11 9.0 Promotion Tools (Logo, Flyers) 11-12 10.0 Industry Analysis 13-16 11.0 Macroeconomics Analysis 16-17 12.0 Interview (1)&Interview (2) 18-20 13.0 Competitors 20-21 14.0 Conclusions 21 15.0 References 22-23 16.0 Appendix 24-25 1.0 Unique Business Idea Business plan is a map which gives us directions. Therefore, we know what we can plan for the business’s future. It is a plan for a startup describes your strategy for creating the legal entity. A business plan tells us the objectives that a company wants to achieve and provide information about the business’s short-term and long-term form. In the 21st century, every person complains that their life is hard, time is insufficient, and most people lost their joy. Sometime we even have no time to celebrate birthday with beloved or best friends. People mostly busying with their job routine or businesses and they have no time to think about a good idea for a birthday celebration, to buy a cake, and find an interesting place to celebrate. We seek this as a good opportunity to provide a service that covers...
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...A New Tourism Attraction Name: Walter Ivan Zapata Funez DR. Michael Brizeck Dr. HTM 540: International Tourism Development Strayer University 05/02/ 2013 A New Tourism Attraction Theme park concept is form around all inclusive resort expireince looking to meet and fulfill all age’s needs for thrill expireince. This paper aims to bring an innovated theme park concept into the Shanghai, China community. By taking into account the local culture and top ten attractions the theme park will use technology to enhance these attractions and put then within walking distance of each other. While theme park has positive aspect to the community they also can come with some negative influence than needs to take into consideration before the final decision is made. China have tourism is growing in popularity. However its ten top attractions are spread around the whole country making expensive for tourist to capture everything in one trip. Been able to use technology to its full potential creating a theme park that has virtual expireince, simulators, exotic rollercoaster, unique architecture, water rides, and kids favorite character interaction is a lifetime expireince that will leave people wanting to come back. The Best of China Theme Park will build highlighting the local culture and food while at the same time experiencing the ten most seen attractions in China; The Great Wall, The Forbidden City, The Terracotta Warriors, Guilin's stunning mountain...
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...Write-Up My key takeaways are 1) Company should combine business strategy, organization strategy and information strategy together in order to make a good innovation. 2) Keep uniqueness and develop new product to attract new segments is very important in a hypercompetitive environment. 3) A strong information management system can be very helpful. 1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy? After Knudstorp changed Lego’s business strategy changed, Lego changes its organization structure. They encourage product innovation and sales by offering incentives. They decrease coast by move manufacturing factories to cheaper places. In order to attract more consumers, they develop new series for new segments and extend virtual world and movie business. They also engaged the communities who had already set up thousands of Web sites and blogs. Which also related to IT technology improvement. The information systems of Lego changes too. They develop new technology to support the product design and development, also the virtual and video games. They use the technology to insist the real-time feedback from customers. They created a modularized and standardized architecture for their information systems, making it possible to expand more quickly and add capacity and functionality, as it was needed. They implemented an integrated enterprise system as well. These systems helps Lego to achieve its...
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...Macbeth, when written in 1606, was a revolution in theater. Telling the story of the titular Scottish king, Macbeth is a dark story with heavy themes of murder, vengeance, blood, ambition, greed, paranoia, power, and cruelty. These dark and interesting themes combined with its flowing poetic language has led to Macbeth being one of the most widely produced plays throughout history, with many unique variations. While the text to a modern audience may not seem as dramatic and edgy, for its age it must have been quite a powerful and dark experience. In my version of Macbeth, it is that experience that I want to capture. A modern of production of Macbeth that attempts to keep the spirit of the original ought to seek to create an audience experience...
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...Design Through Food: Promotional Campaign For Singapore Food Festival 2011 [pic] Project Background The main concept was showcasing design in Singapore through food: - Singapore: a country where people comes for short term visit (medical check up, visiting relatives, or for certain occasions). One of the attractions of visiting Singapore is its annual unique festival, such as Great Singapore Sale and Singapore Food Festival. - Food: is a basic human need that concerns all people from varying age and countries. Food also involves wide scope from being a simple dish into a complicated cuisine. That is why showing design through food can benefit from these aspects. About Singapore Food Festival Singapore Food Festival (http://singaporefoodfestival.com.sg) is an annual, 1-month-long festival that usually takes place in July, in the same time with Great Singapore Sale. It takes place in various places and has different theme for every year. In 2010, the theme was “Singapore Chinese Dialect Food”. In the year 2011, although the theme is not officially out, it can be deduced from the website it will be around the spices of Singapore food. Installment has been used to promote Singapore Food Festival 2010 in the shape of a giant chopstick placed in ION Orchard and Central shopping malls. [pic] Project Overview Objective: - Showcasing design in Singapore through Food - The promotion of Singapore Food Festival Scope of project: - Promotion of Singapore Food Festival...
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...What Exactly is a Boutique Hotel? In recent years, boutique hotels have emerged as the most liked guest accommodation all over the world. But the ironic fact here is that no one exactly knows what is the real meaning of the term 'boutique' or why this term is used in connection with hotels and what are the benefits of staying in this type of hotels. But the one thing which is very clear among the hoteliers is the fact that they know exactly what qualities or what characteristics will make their hotel a boutique hotel. The first quality is none other than size of the hotel. It is often questioned as to how many rooms should be there in a boutique hotel? As per the connoisseurs of this business, a hotel with not more than 100 rooms can be pompously called a boutique hotel. The second quality or characteristic is the atmosphere of that hotel. It is resolutely believed that atmosphere is a very significant factor for any boutique hotel. Here, the definition of atmosphere is the sum of all facilities and ethereal services that make a stay, an outstanding one. When used in context of boutique hotels, the term atmosphere comprise of decor, ambience, personalized service, mind-set of hotel staff and most importantly a know-how of how these all can combine and create a sense of closeness among the guests which will further add to the popularity of any hotel. As per "Boutique Hotels International", an atmosphere filled with sense of intimacy is a must have factor for boutique...
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...Acknowledgement First and foremost, we would like to express our gratitude and thanks to our lecturer, Dr Nomalini who gave us this project as our assignment for ACW 482 Analysis and Development of Accounting Information System. By completing this project, we have learnt how to apply the knowledge that we studied in textbook into real life. We also did learn how to create a workable system for a hotel by using visual basic and Microsoft access. Moreover, we also appreciate the constant valuable guidance and advice given by our lecturer, especially when we face coding problem and error in debugging our system. Besides that, we also would like to express our greatest appreciation to the employees that work in hotel that accept our interview. They had provided us with useful and valuable information about the operation of hotel. Through the interview, we are able understand the workflows of each departments. We are able to complete our project based on the information obtained from the interview. Last but not least, we would like to thank to our friends who had give us opinion and suggestion about this project. For all group members who had contributing their time and effort in completing this project, we are very appreciating for the work that had been made by each other. To sum up, we express our gratitude and appreciation to all the people who had directly or indirectly helping us in completing this project. Abstract Develop a functioning system for a...
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...The Fiat Group was founded in 1899 in Turin, Italy, and now consists of many diversified businesses such as automobile manufacturer, engine manufacturer, agricultural and construction equipments, trucks and commercial vehicles, components and production systems, publishing and communication as well as financial services (The Fiat Group 2010). Diversified businesses also mean less risk because the businesses are financially and operationally leveraged. However, The Fiat Group focuses mainly in automobile sector, and this is not to mention that the world’s famous brands like Alfa Romeo, Maserati and Ferrari are entirely owned and managed by The Fiat Group; this has exclusively enhanced Fiat’s automobile portfolio in terms of brand’s strength, value and equity. Fiat carries out its businesses through its subsidiary companies located in over 50 countries while majority of its plants, employees, and R&D is based in Italy and Europe (The Fiat Group 2010). In battling for market share against major global competitors, Fiat has recently entered into mutual strategic alliance with Chrysler, with Fiat holding 20% of the shares. This provides both sides many complementary advantages. For instance, Fiat immediately gains unlimited access to Chrysler’s extensive North American dealer network, and therefore can save huge production cost by using Chrysler’s plants to produce its models for North American market. Chrysler also gains Fiat’s global distribution network in reciprocal while also...
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...In the interview, there were three main themes that Dr. Malone predicted will happen with respect to changes to work and they are: 1) Freelancers/Volunteers 2) Decentralization from traditional hierarchies and 3) Transition from productivity based organizations to intelligence based organization. With changing environment, we see all the three predictions of Dr. Malone actually happening around us. In the first theme Dr. Malone gives examples of companies like Wikipedia, Facebook, YouTube and Linux, which have utilized the freelancers/volunteers and created a unique business model. Dr. Malone says that there are three primary motivating factors for people to do things, i.e., money, love and glory. I think people work for a combination of the above three factors. But companies like Wikipedia, Facebook, YouTube and Linux have been successful because they let people do what they love and enjoy doing for fun. The fact that people do work while having fun has led to lots of volunteers contributing to the success of these companies. The big opportunity for management here is that they can get the work done at low cost by enticing people to volunteer and the big challenge is finding the right motivation for people to volunteer. To overcome these challenges Dr. Malone says that the employees must be viewed as customers and the same principles of marketing must be applied to them to entice them to volunteer. The second theme Dr. Malone talks about is about decentralization from traditional...
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