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Theories of Employee Empowerment/Penetrating Pricing

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Submitted By mmhinton
Words 616
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Michelle Hinton
Theories of Employee Empowerment/Penetrating Pricing
12/6/13

Abstract
This paper will discuss human resources and the marketing area of the firm, with concentration on employee empowerment and penetrating pricing. It will also explain what issue raised the topic of employee empowerment, what action was taken by the company, and what the results were.

First I would like to define empowerment in the business world. It means having the knowledge and ability to humanize the environment in which employees and management work together to increase the productivity of the company, and accomplishing more valuable relationships between employees and management (EMPOWERMENT, 2013). The two theories that are being evaluated are employee empowerment within the human resource field of the firm and penetrating pricing in the marketing area of the firm. The Firm I have chosen is the Ford Motor Company.
Employee Empowerment The Ford Motor Company is using empowerment in a manner that allows the employee to think outside the box, letting the employee’s ideas be implemented in a manner that increases sales. This in turn improves the quality of Ford in the market place and enriches their employees by giving them the opportunities to contribute their ideas and more responsibilities, so they can perform in their position with a higher quality of work, in essence empowering them to make a difference. Ford Motor Company has had positive results with this strategy, showing an increase in net income of $2.7 billion, opposed to the year before hand showing a net loss of $14.6 billon (Potterfield. T, 1999). If I were the senior manager in with this company at the point in time when there net income was showing a loss I would have I would have presented the idea of flexible manufacturing to the employees, and I would have inspired them to integrate the

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