Retailing in the 21st Century

Manfred Krafft ´ Murali K. Mantrala
(Editors)

Retailing in the 21st Century
Current and Future Trends

With 79 Figures and 32 Tables

12

Professor Dr. Manfred Krafft University of Muenster Institute of Marketing Am Stadtgraben 13±15 48143 Muenster Germany mkrafft@uni-muenster.de Professor Murali K. Mantrala, PhD University of Missouri ± Columbia College of Business 438 Cornell Hall Columbia, MO 65211 USA mantralam@missouri.edu

ISBN-10 3-540-28399-4 Springer Berlin Heidelberg New York ISBN-13 978-3-540-28399-7 Springer Berlin Heidelberg New York
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Foreword

Hans-Joachim Körber
Chief Executive Officer of METRO AG

In general, retailing is perceived as a