...a specific prepared meal such as chicken or fish, Demands are wants for specific products that are backed by an ability and willingness to buy them, wants become demands when supported by purchasing power. Effective demand is comprised of people who are willing and are able to buy a product. Product – Comprises of goods, services and ideas that satisfy human needs and wants. A product is anything that can be offered to satisfy a need or want. Value, cost satisfaction - a value is the consumer’s estimates of the products overall capacity to satisfy another need. To get the value. There must be something he/ she can give up the opportunity cost. Depending on the perceived value and level of satisfaction, different products cost differently. Exchange and transactions. Exchange is the art of obtaining a desired product from someone by offering something in return. Kother (1997) identifies five...
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