...getting “wasted”. This has become a common stigma about college, and binge drinking has become a serious problem on all U.S. college campus. In an attempt to bring awareness of consequences of binge drinking Pennsylvania Liquor Control Board released a series of Public Service Announcements and launched a website to educate its target young audience to be careful while drinking. The public service announcements use very specific image and text placement, typography, and color to make their message evident in the still PSAs. In general when a person looks at something they scan left to right, top to bottom, or at least primarily in English speaking areas, as that is how we read. With this being so, the first things our eyes sees is (what appears to be) a young woman’s bare legs, slightly separated from knee down, and her underwear around her ankles. She is placed in a vulnerable looking position on a bathroom floor to express the terrible act that just happen. This image is large and takes up most of the ad’s space. The designer of this clearly wants the image to be seen as important and a driving point in the PSA. However, what appears to be the most important are the words that are farther right on the ad, but cover part of the girl’s legs. The texts message about how the girl didn’t want this, but couldn’t say no is what appears to be the most important message of the entire ad. The block of text on the bottom is supporting text and considered less important on the ad so it therefore...
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...Emilia Quinones Jason Thayer English 120 3 February 2015 “Train” PSA Rhetorical Analysis Global warming has been investigated by scientists for many years, and continues to be investigated today. Many people question this issue, wondering when it’s consequences will be among us. Many even question whether or not it exists. Every day, there is new evidence discovered about its existence, which makes us all question what the future holds for the earth that we live on. “Train” is a public service announcement made by a nonprofit organization called the Environmental Defense Action Fund. The focus of this organization is to find a solution to global warming, and protecting the environment for the current, and the upcoming generations. This PSA successfully captures the attention of anyone that might come across it by remaining strong, audience-focused, symbolic, and organized. The moral principles of the creator are included with ethos. In the PSA, there is a specific message that the author is trying to get across. He starts it out by stating what the idea of the message is, and then proceeds to tell us the message. In this case, the issue is global warming, but the harmful effects that are predicted aren’t going to be something to worry about in his lifetime, because he’s an older adult. In the PSA, “Train”, an actor is standing on train tracks while he speaks, with a train rapidly approaching. The train in the video is meant to represent the effects of global warming...
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...Introduction of Campaign The Spot Abuse Project is a campaign that aims to lower the increasing percentage of domestic violence. The campaign was launched on the 1st of May, 2014 by a nonprofit ad agency in the U.S called Serve Marketing. Serve Marketing partnered with Wisconsin Humane Society, Milwaukee County District Attorney’s Office, Milwaukee Police Department and Milwaukee Area Domestic Animal Control Commission to combat domestic violence. Serve Marketing kicked off their powerful public service campaign using social media, billboards, television ads and radio ads. The billboard ads from this public service campaign shows images of pets that have been abused along with young children next to the pets with chilling headlines. The PSAs from the TV and radio ads also reinforce the fact that viewers have the power to stop both animal and domestic abuse with just one phone call. The idea behind the campaign is to encourage more people to report animal abuse as soon as they suspect it as it could help individuals who might be suffering from domestic abuse. The effort is based on research that has been done by the Association of Prosecuting Attorneys (APA). The APA has found that 76% of individuals who are involved in animal abuse also abuse a member of their family. Since animal abuse is generally considered as an easier act to report than domestic abuse, if the campaign can succeed at convincing more people to dial 911 when they suspect an animal abuse case, there...
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...TDV are more likely to do poorly in school, binge drink, commit suicide, and engage in physical altercations (CDC, 2014). There are several risk factors involved with TDV. There is an increased risk for toxic relationships for teens who believe that physical violence is a constructive way to express anger in a relationship, use alcohol or drugs, have violent friends, have multiple sex partners, are depressed or anxious, have problems at school, or witness violence within their own home (CDC, 2014). Dating violence among teens is highly preventable and with the collective support of teens, families, health professionals, policy makers, and communities effective preventative implementation strategies can be develop to drastically diminish this issue. A major reason that TDV is such an important public...
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...5 Situation Analysis 11 Market Research 13 SWOT Analysis 17 Overall IMC Strategy 18 IMC Objectives 19 Marketing Strategy 21 Target Audiences 23 Creative Brief 24 Corporate Identity 28 Public Relations Campaign 36 Online Initiatives 46 Advertising Initiatives 50 Campaign Timeline 51 Campaign Budget and ROI 53 Evaluation 55 Conclusion 56 Appendices Contents Promotions and Marketing for Public Relations Executive Summary Trading Post Community Care Center is a nonprofit organization in Springville, New York. It relies entirely on the time and dedication of volunteers and the contributions of donors to serve the community. Trading Post offers an array of services, the most prominent being a clothing exchange program and food pantry. Its primary competition includes other organizations in the community that vie for donations and volunteers, most commonly churches, hospitals, and schools. Trading Post served more than 18,000 clients and acquired 7,500 volunteer hours in 2009, but overall awareness is low. Research determined that most of its services had less than 50 percent awareness in the community. Trading Post is not recognized as a separate entity from its parent organization, Fellowship Hill Ministries. Its lack of logo and promotional materials is a contributing factor to the low awareness. The subsequent IMC plan addresses this issue and offers...
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...The current issue and full text archive of this journal is available at http://www.em erald-library.com/ft IJPSM 14,2 Managing organisational change in the public sector Lessons from the privatisation of the Property Service Agency Ron Coram and Bernard Burnes Manchester School of Management, UMIST, Manchester, UK Keywords Organizational change, Public sector management, Privatization, Government agencies, Public authority assets Abstract Whilst organisational change appears to be happening with increasing frequency and magnitude in both the public and private sectors, most of the major studies of change focus on the private sector and tend to derive their approaches to change from that sector. From a review of the literature, it is argued that there is no ``one best way’’ to manage organisational change but that public sector organisations need to adopt an approach to change which matches their needs and situation. The article examines the privatisation of the Property Services Agency (PSA) in order to draw lessons as to how the public sector can and should manage change. It is shown that the privatisation was characterised by a lack of clarity, an over-emphasis on changes to structures and procedures, and staff resistance. However, underpinning this was an inappropriate approach to change. The article concludes that the main lessons of the PSA’s privatisation are that, in such circumstances, it is necessary to adopt an approach to change which incorporates both the...
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...Methodist University, Dallas, Texas, USA Spencer F. Tinkham University of Georgia, Athens, Georgia, USA 2010) or ads that ridicule nonusers of the brand (Voss 2009), but these studies researched “humor types” and should be distinguished from humor effects studies in threat persuasion ads. By looking into both the humor and threat persuasion literature, we set out to understand how humorous threat persuasion works in advertising and for whom it may be most effective. Threat persuasion, otherwise known as fear appeal in advertising, deals with critical issues that might have negative consequences for the consumer or the public (e.g., health and environmental issues) (Freimuth et al. 1990). In the ad, threatening information presents the problem, and attitudinal or behavioral suggestions are given as solutions. Threat information is valuable in that it can help protect us from harm but is negative in valence and out of the ordinary in our daily lives. Such substantive yet negative and out-of-the-ordinary information is known to be unpleasant and cognitively arduous to process (e.g., Rozin and Royzman 2001; Schimmack 2005). When humor accompanies threat information, it can function as a buffer. By providing a positive surface cue that attenuates the negative thoughts and emotions and facilitates processing, humor can make a threat persuasion ad more pleasant and approachable. It stands to reason that the motivation and ability to process threatening information...
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...behavior. Indeed, we began helping mothers to re-hydrate their children in 1978. The positive effects were remarkable, and we haven’t looked back since. For HIV victims, we fought stigma, delivering behavior change that combined treatment and prevention. For civil society advocates, we’re exploring the power of technology to build networks, and the subsequent power of networks to change the behavior of systems. Every day we partner with communities across the U.S. and throughout the world. Our work requires more than slick marketing materials and catchy slogans. Our results are a reflection of an unwavering commitment to the principles and philosophy of social marketing which we share here with you… ii Table of Contents About This Book Overview The Single Most Important Thing 1 2 3 The Basics Social Marketing Thinking Like a Marketer 1. Know exactly who your audience is and look at everything from that group’s point of view. 2. Your bottom line: When all is said and done, the audience’s action is what counts. 3. Make it easy-to-irresistible for your audience to act. 4. Use the four Ps of marketing. 5. Base decisions on evidence and keep checking in. The BEHAVE Framework Working Toward a Strategy Determining the Kind of Change Problem You Face 5 6 9 9 10 10 11 12 14 16 17 Research What is Behavior? What’s a behavior? Observable Actions Target Audience Under specific conditions Behavioral Science Determinants of Behavior ...
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...address the question of th day social psychology studies- measures the behavior and cognition of individuals Payne Fund studies: Marketing research- surveys on consumer buying habits * connecting cocooning: happy affluent family on the eastern coast, all having their own private media bubble today, the family would have ereaders or IPADS, ambient connectivity visions of the future digital home clip 1: vacuuming the house clip 2: a day made of glass the digital home expensive, the good life average person consumes 34G’s a day information abundance “wealth of information creates a poverty of attention” – Herbet Alexander Simon we can only read about 1-2 pages and then we bounce glance theory- we only glance at channels, ads, status updates and then move on hierarchy of digital distractions – least=work, middle=facebook, twiiter, high=romantic email, top= digital pain like dropping a phone, screen crash “once I was a scuba drive, and now I am a jet ski” selective retention theory: how we read weed through the information abundance, read some, then bounce. Communication fatigue- tamagotchi trend in social networking… basically you need to all update your facebook, twitter others people think you have dropped of the earth Agenda setting: mass media does not tell us what to think but it tells us what to think about think magazine covers, suddle effects Direct effects theory (hypo dermic needle)- power media impacting weak audiences media messages just...
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...Moms Demand Action: A Rhetorical Analysis Two children stand in a classroom. With naïve faces and solemn eyes, they look back at the audience. Both children are the same age, yet one of them holds something that is banned in the United States, while the other holds an object that is perfectly legal. A Kinder egg rests in the hands of one child, while the other child cradles an assault rifle in her arms in the first add; and in the second one, a young girl holds Little Red Riding Hood while the other one carries the same assault rifle. The advertisement asks the reader “which object is prohibited”, but it beckons the audience to consider the question “which object should be prohibited?” Gun control has become a hot topic here in America. People are questioning what is...
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...Guwahati-781039, Assam i Candidate’s Declaration I hereby declare that the work which is being reported in this thesis entitled “ On Implementation of Elliptic Curve Cryptography and self-certified public key cryptosystems in Wireless Mesh Networks “ in partial fulfilment of the requirements for the award of the Degree of Bachelor of Technology, submitted in the Department of Electronics and Communication Engineering, Indian Institute of Technology Guwahati, is a record of my own work carried out during my thesis work under the supervision of Dr.Ratnajit Bhattacharjee, Associate Professor, Department of EEE, IIT Guwahati. The matter entitled in this thesis has not been submitted elsewhere for the award of any other degree. Place: Guwahati Date: 21st April, 2011 This is to certify that the above statement made by the candidate is correct to the best of my knowledge. April,2011 IIT Guwahati ` Supervisor: Dr. Ratnajit Bhattacharjee Associate Professor Dept. of EEE IIT Guwahati ii ACKNOWLEDGEMENT First and foremost, I would like to take this opportunity to express my deepest and sincere gratitude to my thesis supervisor, Dr. Ratnajit Bhattacharjee. I value the freedom he gave me to carry out research in the field of my interest and I sincerely thank him for that. His stimulating suggestions and encouragement helped me in the time of research and writing of this thesis. I am very much thankful to him for...
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...to many other governments, has planned and implemented a number of programmes to embrace the digital world by transforming itself to deliver information and services electronically. In public sector audit and accounting practices, the Malaysian Government has experienced local reform aimed at escalating transparency, streamlining accountability and improving overall financial management in line with international standards and practices. The purpose of this study is to evaluate the impact of computer-based accounting systems (CBASs) on the effectiveness of performing accounting tasks by Malaysian public sector agencies (PSAs). This study focuses on the impact of performancebased outcomes at three levels: individual task, accounting-related task, and organisational level performance. With regard to accounting-related task performance outcomes, this study aims to analyse the impact of CBASs on the typical processes, which are related to budgeting, financial reporting, auditing and financial controlling. This study also seeks to investigate the influence of driving factors comprising management support and organisational resources and capabilities on the...
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...employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services. As mentioned above, advertising management begins from the market research phase. At this point, the data produced by marketing research is used to identify what types of advertising would be adequate for the specific product. Gone are the days when there was only print and television advertising was available to the manufacturers. These days apart from print and television, radio, mobile, and Internet are also available as advertising media. Advertising management process in fact helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of the product. If you wish to make the advertising effective, always remember to include it from the market research time. Market research will help to identify the niche segment of the population to which the product or service has to be targeted from a large population. It will also identify why the niche segment would opt for the product or service. This information will serve as a guideline for the preparation...
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...Executive summary The purpose of this report is to analyse the Australia’s leading hardware store Bunnings in terms of their marketing strategies. The research methodology is based on qualitative research based on secondary sources of information (PESTEL). This helps analyse the marketing strategy and tricks in the Bunnings .The research is based on credible and academic sources which help understand how marketing strategies and tricks benefit Bunnings to obtain economies of scale, Identify market trend and market segmentation. A comparison of marketing plans and identifies the strength and weakness of Bunnings through market matrix. 5 porter forces would help to identify the Bunning position in the market and recommendation for new strategies in the future. Table of contents Contents Executive summary 2 An Analysis of Bunning’s Warehouse Brands’ 3 Competitive Position 3 Scope of Analysis 4 PESTEL 4 Political 4 Economic 5 Social 5 Technology 5 Environmental 5 Legal 6 Market Trend 6 Identification of Market Segmentation 7 Market Matrix 7 Product 8 Placement 9 Price 9 Promotion 10 5 Porter Forces 10 Recommendation 12 Conclusion 13 Appendix: 13 Reference 20 An Analysis of Bunning’s Warehouse Brands’ Competitive Position Bunnings’ Warehouse is 128 year old (Bunnings, 2014). They specialize in selling home appliance, hardware and DIY. Bunnings remains to demonstrate economic success, which is secured on three simple components...
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...Public Service Announcements (PSAs) are advertisements intended to raise awareness of a topic and to change public attitudes (rather than sell a product), often advocating better health practices or safety (Jess Dudley, 2013). The purpose of this study is to introduce two advertisements, one is smoking and another one is dunk drive. The paper is structured as follows: the first section will present the background which shows the perniciousness of smoking and dunk drive. The second part will show the content of the smoking advertisement, and the third part will introduce the target audiences and influence to people by AIDA. After that, the dunk drive advertisement will be presented. The first part of this advertisement will present the content. And then, this essay will introduce the adverting media of this advertisement and advantages. Finally, this essay will introduce the marketing ethics and segmentation. There are many reasons cause health hazards in recent years, such as smoking and drunk driving. Smoking is the main element of preventable deaths. Accounting to the research shows that about 80,000 people death in England in 2011 and nearly 9,500 children illness because of secondhand smoke (Jane Ellison, 2013). Additionally, excessive drinking is another threat, especially dunk driving. In 2012, there are 290 people dead cause by drinking, which occupied with 17 percent in all the road traffic accidents (Ray Massey, 2013). Thus, those two social advertisements were made...
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