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Three Way Bacon Burger: A Theoretical Analysis

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Although equal by law, many women still face obstacles today when trying to voice their opinions or to be looked at as an equal. In the Carl’s Jr’s advertisement, Three Way Bacon Burger, it promotes their newest item on the menu. However, in doing so, they further this segregation between gender by sexualizing women in order to appeal to the male audience. By using cultural studies theory and muted group theory, it will help explain the reasons as to why this commercial was made the way that it was. The purpose of this Carl’s Jr commercial is simply to promote its newest line of burgers, however, the hidden message beneath the obvious is quite disturbing. As it was aired on TV, the ad shows three scantily clad women wearing white bikinis.

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