...IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Thesis Ngo Thi Kim Cuong Degree Programme in International Business International Marketing Management Accepted __.__._____ ______________________________ SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Degree Programme in International Business, International Marketing Management Author Ngo Thi Kim Cuong Title of study IMPROVING CUSTOMER SATISFACTION; CASE TIGER AIRWAYS Type of project Date Pages Thesis 19/05/2011 94+ 7 Appendices Supervisor of study Executive organization Virpi Oksanen Tiger Airways Group Abstract The main objective of the thesis was to assess the level of customer satisfaction of the airline company Tiger Airways, which is a low-cost airline with a considerable number of dissatisfied customers. In the study the theories of customer satisfaction were reviewed for providing solutions for the airline to reduce the number of discontented customers. To analyze the current situation of the airline company’s customer satisfaction the quantitative research method was used. The research material was collected by online questionnaires and an open interview on the Internet. The survey was directed both to the customers and the employees of Tiger Airways. In addition, secondary data was used in the study. The theoretical framework consists of a literature review on customer satisfaction, the research method and a review on the airline management. The results...
Words: 23332 - Pages: 94
...Outline – White Tigers Alejandro Raigosa Vargas Universidad del Valle de Mexico, Campus Torreon I. Introduction A. Current Problem: White Bengal Tigers in nature have disappeared because the hunting and capture. B. Population/Area of Focus: Asia (Indian subcontinent) C. Key Terms: Tigers, Hunting, India, Capture Thesis Statement: Hunting White Tigers has become a problem that has made these animals disappear(White Tiger, a-z-animals.com) from nature. In the past 50 years none have been seen in the wild(indiantiger.org) II. Background A. Historical Overview: Even though that the range of the White Tiger is truly very large, these animal are really rare. In the last two centuries this animal has become even rarer because the hunting and capture. In the past 50 years none have been seen in the wild. B. Historical Habitat Overview: The White Tiger have been found in the most part of India and surrounding countries. C. Current White tiger Distribution: Today, the White Tiger can still be found in a handful of zoos and animal sanctuaries around the world with these large and beautiful felines often being the star attraction. III. Major Point 1: Number of White Tiger in the wild A. Minor Point 1: During the last 100 years, merely 12 white tigers have been spotted in the wild in India; giving an approximate proportion of 1 white tiger for every 10,000 normal pigmented (orange) tigers. B. Minor point 2: The recent spotting of a white Bengal tiger in the wild was...
Words: 408 - Pages: 2
...Do you know how tigers are like sergeants in the army? It is simple they both wear stripes, or do they. Tigers can have a mutation that causes albinism, and the stripes stay the same black shade or almost all the stripes disappear. This happens when two Bengal tigers who mate, both have a recessive gene that controls the color of their coat. I find it fascinating, how they look, the genetics that cause it, and some of the genetic defects that occur while inbreeding. White tigers have snow white fur or a very pale tan that almost looks white, with the usual black, are rare. Their fur allows them to hide in snow, or light tan, or hide in tall grass and be harder to spot by their prey. The most common eye color for these tigers are varying shades...
Words: 504 - Pages: 3
...Soon after news of Tiger Wood’s marriage issues hit the mainstream media, his sponsors were forced to decide what to do with one of the world’s most marketable athletes. At the height of his success on the PGA tour, Woods was one of the sporting world’s most desired figures for sponsors to partner with. With golf alone, Woods helped Nike reach figures of over $650 million in products sold (CBS/AP, 2009). Other major sponsors that Woods partnered with included Accenture, AT&T, PETA, Gillette, and Gatorade. Each of these nationally and globally know companies decided to end their endorsement partnerships with Tiger Woods in the weeks and months following the post-Thanksgiving incident and increasing marital issues. The only sponsor that has continued to endorse Woods has been Nike (CBS/AP, 2009). The main reason for these companies parting ways with Woods is due to an emphasis in keeping their names in good standings. In any form of public relations, you always want to have your company or business looked at in a positive light. When CEO’s and presidents of Woods’s former sponsors made remarks as to why they had terminated their relationship with the sports icon, they all mentioned that it was imperative to put the organizations good name as the top priority. This has been most reflected by Accenture’s reason for dropping Woods (Hamblen, 2009). The consulting firm had seen an increase in revenue in the months leading up Woods’ public relations nightmare (Hamblen, 2009). Keeping...
Words: 3287 - Pages: 14
...National beauties Tiger A century ago there were 100,000 tigers roaming the forests, swamps, and tundra of Asia. TODAY, there are as few as 3,200 left in the wild. Only 7% of historic tiger habitat still contains tigers. At this rate, wild tigers will be extinct in just a few decades. - See more at: http://www.savetigersnow.org/probleConsumer demand for tiger parts poses the largest threat to tiger survival. Tigers are being hunted to extinction by poachers for their skins, bones, teeth and claws, which are highly valued for their use in traditional Asian medicine (TAM), various folk remedies and various products. The wildlife trade network, TRAFFIC, found that for the past two years, the smuggled parts from at least 200 tigers have been confiscated per year by law enforcement in Asia. In the past 10 years, over 1000 tigers have been killed to traffic their parts to meet consumer demand in Asia. Demand Tiger bones have been used in TAM for a wide variety of ailments for more than 1,000 years. In 1993 the Chinese government banned the trade and use of tiger parts, but cultural belief in the power of tiger parts remains. Parts from a single tiger can fetch as much as $50,000 on the black market, making the poaching of these magnificent creatures very alluring to criminal networks - See more at: http://www.savetigersnow.org/problem#sthash.ufNkGQR4.dpufm#sthash.ufNkGQR4.dpuf f tigers has been banned since 1987, some countries allow the breeding of captive tigers on a commercial...
Words: 340 - Pages: 2
...Part-1 (About Sundarban) The Sundarbans | | The Sundarbans ('Forest of Sundari trees') are one of the largest remaining areas of mangroves in the world. It also has exceptional biodiversity, notably about 400 Bengali tigers. Its ever changing landscape is shaped by tidal shifts, rivers and creeks. Brief Description The Sundarbans mangrove forest, one of the largest such forests in the world (140,000 ha), lies on the delta of the Ganges, Brahmaputra and Meghna rivers on the Bay of Bengal. It is adjacent to the border of India’s Sundarbans World Heritage site inscribed in 1987. The site is intersected by a complex network of tidal waterways, mudflats and small islands of salt-tolerant mangrove forests, and presents an excellent example of ongoing ecological processes. The area is known for its wide range of fauna, including 260 bird species, the Bengal tiger and other threatened species such as the estuarine crocodile and the Indian python. Justification for Inscription The Committee inscribed the site under criteria (ix) and (x) as one of the largest remaining areas of mangroves in the world, which supports an exceptional biodiversity with a wide range of flora and fauna, including the Bengal Tiger and provides a significant example of on-going ecological processes (monsoon rains, flooding, delta formation, tidal influence and plant colonisation). Long Description The Sundarbans consist of three wildlife sanctuaries (Sundarbans West, East and...
Words: 3415 - Pages: 14
...but led by her heart. But the nurse is a different story “(p.1, l. 3-4). The main problem is that Tess never felt the loss of anyone, something the nurse has by losing her own daughter Susan, whom she replaces with Juliet. The school is closed because of the massive amounts of snow and Tess has to call Tiger and inform him about the news. Tess likes him, in a teenage kind of way:”I imagine him smiling. There’s four miles of hard-packed snow between us but I’ve never felt so close.” (p. 3 ll. 53-54) . He’s in the play as well, but only as a minor character. At the end Tess is told by her acting teacher, Mr. Swick, that Tiger is dead, he fell in a window well while shovelling snow. From that moment on she’s the nurse. Superficially, Tess seems to live a rather normal life some would say even boring. Her father is a priest and her mother owns a fabric store. The future of Tess is predicted by her parents, once she grauates college she will take over her mother’s store. But Tess has ambitions of her own “I want to live in New York City. I want to worry about rent and the smelly man outside my door(…)” (p.3, l.80-81). Tess is trying to get away from her boring life by acting, by being another person. Playing the nurse is, as earlier mentioned, difficult for her to play. She can’t empathize with the feelings of the nurse, because Tess never felt sorrow or loss of someone. Tess falls in love with Tiger, for the first time she experiences how it feels to...
Words: 747 - Pages: 3
...I suddenly stumbled on Jeremy Clarkson’s article, “Stuff the Tigers – Long live extinction” as it celebrates extinction and makes a mockery of the trade in tigers. I am writing this letter to show my disagreement on some of his ideas and points of view; also I am the person who likes those living creatures. I can easily understand that is hard to find a new theme and write an interesting article especially for our generation, but this article reached and passed all of the limits. It is really easy to see that author didn’t treat article as seriously as it needed to be treated; his use of sarcasm belittles and demeans what the majority of people find an important environmental issue. However, I wanted to point out that every single bit of the article is rude. Even the title is creating a negative tension. “Stuff” – this word makes reader think to stop caring about this issue and just fill the tigers with stuffing once dead. “Long live extinction” – these words tease the reader with contradiction, and makes them think that everything is going well and extinction is impossible. I think that the use of this language in the title shows that the author is trying to manipulate the reader by making them agree with him through humour. Mr. Clarkson is not showing the whole picture of the problem of extinction. The reader thinks that everything is going well, and people have time to change it. However the problem of extinction is serious, and people should think about it now...
Words: 810 - Pages: 4
...The Bengal Tiger Introduction Perhaps there is no more famous of a Bengal tiger (Panthera Tigris Tigris) than Rudyard Kipling’s Shere Khan. Known as the dominant and feared antagonist in The Jungle Book that was to be not only feared, but respected throughout the entire jungle. Although it’s habitat is in India, the Bengal tiger has commanded so much respect that even an American professional football team’s logo uses the Bengal as their official mascot (Cincinnati Bengals). The problem is that perhaps that respect has dwindled since the time of The Jungle Book and the inception of the Cincinnati Bengals in 1966. While there are on-going efforts to save this incredible big cat, their status is still listed as Endangered. Habitat and Characteristics Bengal tigers (also known as Royal Bengal tiger or Indian tigers) are commonly found in the subcontinent of India and in dense forests, mangrove swamps, and jungles throughout the subcontinent and in some areas in China and Nepal. While most are orange, black, and white, there are some Bengal tigers that are reported to have an all white coloration (animalplanet.com) and they are only known species of tiger to be all white. Average length for these special tigers at around 10 feet. While it is considered to be the second largest tiger in the world (Siberian or Amur tiger is larger), it is sometimes claimed to be the largest tiger on average (a-z-animals.com). Although they weigh between 300-600 pounds and with an average weight...
Words: 1004 - Pages: 5
...Sumatran tiger (Panthera tigris sumatrae) is the smallest of the remaining five tiger subspecies. It has lived exclusively, for over a million years, in the once extensive moist tropical jungles of the island of Sumatra, Indonesia. Their population in the wild is now heavily fragmented and is estimated to range between 400 and 500 individuals. Groups of between a few and several dozen tigers can be found principally in and around Sumatra's national parks. The Sumatran tiger represents a uniquely hopeful opportunity for the survival of an individual subspecies of tiger in the wild. Specifically, the animal is isolated geographically to the island of Sumatra in Indonesia. This is important for many reasons. First, the animal has been genetically isolated. This offers felid biologists the opportunity to study the effects of such genetic isolation on a particular subspecies, unlike other surviving subspecies, which until the beginning of the last century, could roam among and between the realms of neighboring subspecies. Wild Sumatran tigers have survived within the isolated and somewhat continuous political environment of the Island of Sumatra. This has afforded researchers, such as The Sumatran Tiger Project team, an opportunity to study these animals' genetic status in their natural habitat over an extended period of time. As a result, important first-hand field data has been generated which is relevant to all the surviving tiger subspecies. Sumatran tigers are especially...
Words: 498 - Pages: 2
...PROBLEM A century ago there were 100,000 tigers roaming the forests, swamps, and tundra of Asia. TODAY, there are as few as 3,200 left in the wild. Only 7% of historic tiger habitat still contains tigers. At this rate, wild tigers will be extinct in just a few decades. Illegal Trade Consumer demand for tiger parts poses the largest threat to tiger survival. Tigers are being hunted to extinction by poachers for their skins, bones, teeth and claws, which are highly valued for their use in traditional Asian medicine (TAM), various folk remedies and various products. The wildlife trade network, TRAFFIC, found that for the past two years, the smuggled parts from at least 200 tigers have been confiscated per year by law enforcement in Asia. In the past 10 years, over 1000 tigers have been killed to traffic their parts to meet consumer demand in Asia. Demand Tiger bones have been used in TAM for a wide variety of ailments for more than 1,000 years. In 1993 the Chinese government banned the trade and use of tiger parts, but cultural belief in the power of tiger parts remains. Parts from a single tiger can fetch as much as $50,000 on the black market, making the poaching of these magnificent creatures very alluring to criminal networks. Claws, teeth and whiskers are believed to provide good luck and protective powers. And tiger skins and tiger bone wine are valued as status symbols. Black Market Demand Uses of tiger body parts in various cultures that is driving the poaching...
Words: 525 - Pages: 3
...The Bengal tiger is a carnivorous, mammal primarily from India. It lives in habitats such as the coniferous Himalayan Forest, the mangroves of the Sunderbans, the hills of the Indian Peninsula, or the forests of Rajasthan and Northern India. At one time Bengal tigers were scattered throughout Asia. Now they are generally found in India and some regions of Bangledesh, Bhutan, Nepal, and Myanmar. There is approximately 4,000 alive in the wild now, and about 300 are in captivity in zoos around the world. Bengal tiger's are one of the largest and most feared cats in the cat family. An adult tiger can weigh any where from 350 to 550 pounds. The adult males weigh an average of 480 pounds, while the females weigh about 300. Their body lengths are between 6 and 9 feet long! A Bengal tiger hunts primarily deer, wild pigs, water buffalo, birds and other small mammals. When driven from hunger a this tiger will eat almost anything. Crocodiles, lizards, fish, and even humans are eaten by a frustrated Bengal tiger. They eat meat and only meat. Their style of attack is differant from the cheetah's and the lion's; who hunt in open habitats. Although it is a heavier predator than that of the lion and cheetah, it averages about 50 deer a year. Bengal tigers need a wide forest-like areas to hunt their prey. They are known to hunt alone, but have been found to hunt in packs. These...
Words: 841 - Pages: 4
...Vuich’s Masterpiece, Tiger Woods is shown teeing off on the eighteenth hole at the 2001 Masters. The Masters is a very prestigious event in golf and draws thousands of fans every year it is held. As clearly seen in the photo, Tiger is the most popular player and attracts the most fans. We can infer that he is the best player in the world both by the title and by how it’s taken, the framing of it. We can also assume that in order to reach this highlight of his career at such a young age, not only did he have to put the time and effort in, but he also had to be fearless and exhibit positive thought in order to achieve his success. In the picture Tiger Woods is teeing off with a large number of fans holding their breath and watching to see where his tee shot ends up. The fans are not just attracted to the tournament of the Masters but are witnesses to the greatest player to ever play the game. At this time he was the greatest player in the world, an achievement that so few players have ever accomplished. Not only is he surrounded by hundreds of fans but he is being televised to the entire country with a surplus amount of media and photographers following him too. The angle at which Vuich took the photo shows the landscape of the course on its final hole, running out four hundred plus yards with the small entry between the trees in front of him. This angle can demonstrate a metaphor to some extent, it leads on a straight path not looking back similarly to what Tiger has done in his...
Words: 1125 - Pages: 5
...“The extinct Caspian Tiger” For centuries animals have become extinct due to natural selection being not in favor of that particular species. Changes in climates change that particular region and as a result plants died out and/or another animal species shortens and causes another to starve out. Humans participate in a lot of the damage that has been done to many animal species through pollution, hunting, and the destruction of the places where they live. The Caspian Tiger also known as the Turan tiger was last recorded in the wild until the early 1970’s. The Turan tiger was in the past found populating a multitude of areas like the southeast hill and lowland forests of the Caucasus, lowlands forests of Priship, and subsequently moved toward the eastern plains of the Trans-Caucasus, and the Zangezur Mountains. Within Middle Asia it populated the southwestern Turkmenia, Sumbar and Chandyr rivers; in the western and southwestern parts of Kapet- Dag, the northern foothills of Ashkabad, in the Afghanistan upper range at Herat and along the jungles in the lower river areas around Tedzhen, Murgap, Kushka, and Kashan rivers. More over, along the Fergana Valley, western branch of Talas Alatau, and the entire Aral Sea area. The wide ranging of distribution can be evaluated by the new research reveals that 10,000 years ago the ancient tigers went through it along China’s Gansu Corridor. The Caspian tiger was known to follow the migratory herds such as the boar. The Kazakh people...
Words: 628 - Pages: 3
... some problems will never go away, like war and death. Aside from that, a problem which has recently plagued our society is the practice of animals-for-rent. Animals, like humans, have their own habitats, and they live in what we collectively call the wild. Some humans have decided to pull these animals out of their homes and rent them for profit through the inhumane practice of animals-for-rent. These ignorant people are very cruel; they treat the animals as objects that only serve as entertainment to the public in the form of rental books or DVDs (Animal Aid, 2007). This unsafe and exploitative practice has gradually weakened animal rights and rips deeply into human morality and conscience. It is often the case that the people involve in this practice, this so-called exotic pet markets, give no regards to the survival of these animals, which are often on the endangered list. According to Richard Farinato (in The Humane Society of the United States, www.hsus.org), wild and exotic animals are favorable vectors for diseases and parasites, often the outbreak of diseases cause the death of a mass of animals. If this situation is continue without any resolution, these animals might become extinct. Because there are no concerns to the needs of the animals, the livelihood will decrease rapidly, and eventually they might not be able to live on Earth. Recently the Indonesian government came up with a plan – rent out the tigers so as to raise fund to save Sumatran Tigers. Many...
Words: 1960 - Pages: 8
