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Comparative and Competitive Analysis of Websites Worksheet

|Questions |1st Website |2nd Website |
|The First Look | | |
|What was your initial impression of the site? Did you feel |A little confused because it would take you some info that I was|Little bored but info was good |
|bored, overwhelmed, or confused? |not looking for | |
|How much time did it take to realize the purpose of the site? |Not long once I clicked on their categories link |Right away they had services they provide was displayed clearly |
|What is the target audience for the site? |People in need of computer repair technicians |Computer repair |
|Did the site look the same in multiple browsers, if multiple |Yes exactly the same in chrome and IE |The same in chrome and IE |
|browsers were available? | | |
|Was there contact information immediately available? |Yes at the top of site was phone number |At the top was the phone number in plane site |
|Were there indications that you could trust the site? What were |Yes has the truste certified privacy label at bottom of site |I looked around quickly and could not see anything right away |
|the indications? | |compared to the first site |
|Was the text easy to read and easily scanned so that you did not|Yes was easy to read |Very easy to read |
|have to read every word? | | |
|What are your thoughts about the layout and colors of the site? |Layout is good but wish there was a little more info about them |Website layout good was well and plenty of info on main page |
|What impression do they give? |before I have to start clicking around | |
|Finding Your Way Around | | |
|How was the navigation organized? |You have to click on drop downs before you can browse anywhere |Link at the top of page for different categories was easy to |
| | |navigate |
|When using the navigation, was it intuitive or did you need to |Navigation did work a little better even though you have to drop|Had some trial and error before I got to exactly what I needed. |
|use some trial-and-error to figure out what was behind each |down the categories first to see them | |
|link? | | |
|Was there a clear way back to the home page from every page of |Yes |yes |
|the site? | | |
|Did you find the navigation to be consistent throughout the |Yes |yes |
|site? | | |
|Were there any pages on the site that forced you to use the back|Yes had to use back button |No I could simply click on links at top no matter which page |
|button because you could not figure out another way to move | | |
|forward? | | |
|The Content | | |
|How easy was it to find the important information? Was it |It was a little buried |Little bit buried |
|prominently displayed or buried in detailed paragraphs? | | |
|On pages with lots of content, were there features to help you |No used drop down menus with sub categories under each drop |Yes link on top of page |
|find what you were looking for, such as links across the top of |down. | |
|the page that took you to other parts of the page? | | |
|If there were articles on the site, could you tell when they |Yes |yes |
|were written? | | |
|Did images on the pages contribute to the user experience? |Yes images were very good and organized |Images were good but no alot |
|Was the text well written and free of mistakes? Did you find any|Not that I could find |None that I could find |
|spelling errors? Were there broken links? | | |
|Your Thoughts | | |
|What impressed you the most about this site? |Learning tutorial videos on site was impressive |Navigation was easy |
|What features on this site would you want to make sure to |More info on main page displaying what site is about |Easy navigation links from page to page |
|incorporate into your own site? | | |
|What would you change if you were the owner of the site? |Home page have more information explaining things |More free information for customers |
|What features on this site would you make sure to avoid when |Not a lot of big pictures and videos on main site overwhelming |A bit more information for customers then just multiple links |
|creating your own site? |you |taking to the same services location. |
| | | |

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