...Business Management Analysis TOM’s Carolyn McNichols Professor McCarthy April 3, 2016 Contents Tittle Page………………………………………………………………………………….……..1 Table of Contents………………………………………………………………………………...2 Executive Summary……………………………………………………………………………...3 Organization/Orientation……………………………………………………………………..…4 Strategic Planning * Vision * Mission * Values……………………………………………………………………………………..5 Organization Overview * Approach * Structure * Market Alignment…………………………………………………………………………6 Leadership Overview * Founders * Board * Senior Management…………………………………………………………………….....7 Control Systems * Marketing * Trends & Issues………………………….……………………………………..……….8-9 Corporate Responsibility………………………………………………………………….…9-10 References……………………………………………………………………………………11-12 Executive Summary Figure 1 Blake Mycoskie giving shoes in Argentina Organization Orientation TOM’sis a for profit retail organization focused on shoes, handbags, eye wear, and coffee. I stumbled upon TOM’s shoes struggling to find a shoe in my size. I’m a rather tall lady with larger feet than the average size woman. So I started and Internet search looking for something beautiful to put on my feet. TOM’s website came up as an option for larger size shoes in my search, and when I clicked on their website, I found TOM’s to be so much more than just a typical purchase. I found a company that was out to change the world and...
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...Tom Brady is probably the best quarterback to even play the game. He has the most inspiring career in the NFL, because he was draft in the 6th round but still had the determination to prove that he would be able to perform well in the NFL. This is why Tom Brady has had such a great career, because most players do not have perseverance that he has. Tom Brady has had a significant impact on today's sports world because he has had a outstanding career, has won many super bowls, and has a very interesting personal life. Tom Brady (Thomas Edward Patrick Brady, jr.) is viewed by most as the best quarterback in the NFL( national football league). Brady has done many things to be the talk of the NFL in his great sixteen year career. Beginning with...
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...Teresa Annette Luck Ashford University TOM Shoes One for One OMM615: Strategies: Marketing/Advertising/Public Relations (MOE1409B) Rachana MisrarajAuthor April 07, 2014 Thesis Statements Tom Shoes has an amazing original concept that no other corporation has been able to come close to. This corporation has limited advertisement but advertisement that is very meaningful and has excellent public relations. “One for One” is there tag line, for every pair of shoes they sale they donate to children in third world countries that need shoes. They aim their product marketing to the “hipster crowd”, young adults between ages 13-30 years old. This group is very conscience about the ecosystem, enjoy good coffee, enjoy supporting a good cause, very internet suave, and are committed to style. Toms wants to deliver a message to their customers, “it is more than buying a pair of shoes, it is a lifestyle”. Keywords: Tom Shoes, public relations, advertisement, corporations The beginning of this organization Blake Mycoskie, in 2006 was inspired to make a change, be responsible, help another human, and show compassion, because of the despair he saw in the faces of some children in Argentina. “I was so overwhelmed by the spirit of the South American people-especially those so little and I was instantly struck with deep desire- the responsibility- to do more.” (Mycoskie, 2011) After that trip in 2006, Blake came up with a bit of a risk...
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...Adventures of Tom Sawyer - Truth and Tom Sawyer “The road to truth is long, and lined the whole way with annoying bastards.” Alexander Jablokov The Adventures of Tom Sawyer, by Mark Twain, has many themes; one theme is the importance of truth in society. A Society is inevitable. It will always be there as a pleasure and a burden. Society expects, or perhaps demands, certain behavior from the individual. If one wishes to enjoy the pleasures of society then one must play by society’s rules. Tom Sawyer, THE MAIN CHARACTER, is an imaginative young man who sometimes allows his imagination and high-spirit TO get in the way of telling the truth. Tom is very adventurous; he never passes up a chance to play pirates, robbers, or soldiers. We are introduced to Tom, when he is climbing in his window after a long night of cavorting with his friends. Soon after this, Tom meets Huckleberry Fin. Huck is a social outcast who likes to live by his own terms. Tom and Huck become good friends. One night the two boys go to the graveyard AND while they are there they witness the murder of the town doctor, Mr. Robinson. The boys watched as Injun Joe kills the doctor and frames a drunk by the name of Muff Potter, who happens to be IN the wrong place at the wrong time. The boys swear never to speak of THE MURDER again. Later, Tom falls in love with his new neighbor, Becky Thatcher. Eventually the two become engaged, but the engagement falls through when Tom accidentally...
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...Tom Brady Do you ever wonder who is the greatest quarterback ever? Football is one of the most popular sports in the United States today. Growing up in California, to becoming one of the best professional athletes, Tom Brady has been inspiration to me. Tom brady was born on August 3, 1977, in San Mateo, California. Tom brady in high school he loved playing football and baseball but mostly football and time went by and now he is a professional player. Tom brady had three elder sisters and his parents were European descent. Tom brady’s siblings played basketball and football and the sports environment at home he played a massive role in football in his adult life. When tom brady was an early adult and he was coached by Tony Graziani who later...
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...The Growth of a Boy Into a Young Man “The best way to cheer yourself up is to try to cheer someone else up” (Twain). This quote can apply most situations, however, Tom Sawyer had not understood that for a long time. As a young boy, Tom thought that he would be happiest if he had done anything and everything for only himself, but he later had a deeper understanding of this quote and its meaning and applied it to his own life. One of the themes that Mark Twain covers in The Adventures of Tom Sawyer is maturity and responsibility over time. Examples of this theme include Tom comforting Becky in the cave, Tom defending Muff Potter during the trial, and Tom taking the blame for Becky. One example of Tom Sawyer’s growth over time occurs between Tom and nature. Tom Sawyer and Becky were exploring in McDowell’s Cave alone, and, consequently,...
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...Everyone is Tom Sawyer ----A book review of The Adventures of Tom Sawyer Tom Sawyer is a hero of everyone’s childhood. Mark Twain wrote a hero boy instead of a hero man. However, we can also find some adult’s words among what Tom said. It is very interesting and humorous when a little boy speaks in a way of adult. In this way, the great author wanted to give Tom some special characters that can made him different from the normal children and it is also a symbol of the adult’s world. In spite of the profound meanings that the novel revealed to the world, from the history of the little boy, we can easily find something similar when we were at his age. Tom will always give us vivid memories of our happy childhood. He will remind us what we once were ourselves how we felt and thought and talked what queer enterprise we sometimes engaged in. When I was a small little boy, just liking what Tom did, I was extremely curious about the small and strange world around me. My not-very-large-house meant a very-huge-mystery-castle to me. I always wanted to find some place that I could hide myself so safely that nobody could easily find me in a whole day’s searching. I skipped the school to catch some fish in the small pool near the school. I hated sleeping at noon so much that I locked myself in my room to escape the noon sleep. In my childhood there are so many adventures which deserve our cherishment. In Mark Twain’s perspective, there is always a mess in the world. The reality is very...
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...In the book The Adventures of Tom Sawyer by Mark Twain Huck Finn one of Tom’s good friends is hated and dreaded by everyone in town. Huck is told to be a bad kid even tho he really isn’t, he doesn’t have anyone to tell him what is right and what is wrong. He is a good kid ,even though parents may say he isn’t, because he judges others fairly and he helps others. The first reason why Huck is a good person is because he judges others fairly. Huck rarely says anything bad about another person and always sees the good in people. In the book it states that, “But he’s kind of good--he give me half a fish, once, when there wasn’t enough for two; and lots of times he’s kind of stood by me when I was out of luck.” This quote shows us that Huck likes and treats Muff fair even though he is a town drunk and is convicted of murder. Huck also treats Uncle Jake, who is a slave, really good and sees the good in him even though the town says that no one should talk to him because he is a runaway slave and is different in skin color from everyone else. Huck still continues to sleep in the hayloft with him and eat occasionally to show Uncle Jake that he does like him and that he is a good man....
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...Tom Brady is the Greatest Quarterback of All Time Tom Brady, a name that has changed New England forever. He is more than a household name. More than the average human being. And more than your average football quarterback. He is the best to ever live. In New Englanders minds, he is undoubtedly the greatest quarterback of all time, but of course to others, there is disagreement. But just recently, there has been much debate about Brady being the greatest quarterback ever due to his fourth super bowl win and unbelievable performance. He has accomplished so much, done so great and has yet to disappoint. Tom Brady is the greatest quarterback of all time because he has always played like the best and now that he has won four super bowls, there is much debate and all the more reason for why he is the greatest. Brady can be compared with any player, but the best comparison is with Joe Montana because he is considered the greatest quarterback ever. Tom Brady grew up idolizing Joe Montana and never knew that one day he would be considered better than him. Regular season statistics is a good place to start. Brady has thrown for over 4,000 yards in seven seasons, totaling at least 25 touchdown...
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...Religion portrayed in “The Devil And Tom Walker” In Boston Massachusetts it is said that ‘kid the Pirate’ buried a large amount of treasure and never returned for it. The devil took it under his guardianship. Later in the year of 1727 a man named Tom Walker lives near with his wife, and both are money-crazed. Tom takes a shortcut through the swamp, and comes across old scratch. Tom and old scratch walk home together where he later offers Tom “kidd the pirate” treasure. Tom shares the deal with his wife but tells her that he is not thinking about taking it. Tom Walker's wife sets out to find old scratch but never returns. Tom sets out to look for his wife and finds her heart and liver tied up to a tree. He sets off to find...
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...years and especially Tom Brady. “How the performance of New England Patriots quarterback Tom Brady helped his team to become a contender for the Super Bowl is discussed. Under the mentorship of coach Bill Belichick, Brady is reputed to have been playing the quarterback position in a manner similar to religious duty. Brady has also led a team that features relatively unknown players to a playoff run.” http://go.galegroup.com/ps/i.do?id=GALE%7CA248516430&v=2.1&u=mlin_c_groths&it=r&p=GPS&sw=w&asid=d43efd71e07be609a11cf5ad11bffb5f Tom Brady is the best quarterback of all time without a question or any doubts. He has surpassed every challenging quarterback...
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...development. One such foil character is Tom Sawyer from Mark Twain’s The Adventures of Huckleberry Finn. Tom is a character that represents society along with its ideals and tendencies. Huck changes from a character that is only slightly different than the general population to someone who is tolerant and mature. Twain deliberately uses Tom’s personality to accentuate the change Huck has undergone throughout the story. Experience: As far as experiences go, Huck had seen and done far more than Tom, even at the beginning. His father, an abusive alcoholic, forced Huck out of his innocence at a young age. He was exposed to cruelty and rage that many people never see, which he...
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...As Mark Twain's conduit, Tom Sawyer embodies the image of what Twain believes society should be attempting to accomplish, a revoking of social stigmas and reinstating of strong morals. Twain fundamentally believes that the idea that some is superior to another based on color of skin or gender is absurd. Although he grew up in a society where having slaves was normal and women were expected to fit restraining roles, Twain was able to come to the conclusion that everyone deserved to be equal. This notion was not only revolutionary but it was terms for getting him publicly ostracized which is why he disguised this philosophy between the binding of a children’s novel. This excerpt alone explains Twain’s philosophy: He [Tom Sawyer] remembered that there was company at the pump. White, mulatto, and Negro boys and girls were always there waiting their turns, resting, trading playthings, quarrelling, fighting, skylarking. And he remembered that although the...
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...Does Wealth Determine How Dignified People Are? The Talented Mr. Tom Ripley written by Patricia Highsmith is a crime novel about a young New Yorker named Tom Ripley, a con man and master manipulator with very little sense of morality. Tom Ripley lies and murders people to steal their money and even their identity. He values objects more than people and his supposed friends, yet he fears loneliness most of all. He does not understand family and still he has a longing for family to take care of him. In contrast to Tom’s twisted idea of world, Dickie Greenleaf shows generosity in friendship, he values people more than objects. Dickie is sociable and kind he lives a simple life and enjoys simple things like painting and company of his friends....
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...and not have to be bossed around. As a child or teenager, this a very common in today’s world. The Adventures of Tom Sawyer, by Mark Twain, illustrates the teenage life of a mischievous child known as Tom Sawyer who constantly lives his own life and follows his own orders. Tom learns valuable lessons, including friendship and trusting in others, although his character stays the same the whole way. Through Tom’s major actions and decisions, Mark Twain teaches readers that childhood rebellion is a common phase where children have a habit of becoming independent when transferring from a kid to an adult. Mark Twain teaches readers one of Tom’s traits, childhood rebellion, through Tom witnessing...
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